Walmart has been America’s largest retailer by revenue for over three decades. But that title might change hands this year, with Amazon hot on the supercenter’s heels. WSJ’s Sarah Nassauer explains how Walmart has fought hard to keep its crown. Further Reading: -How Walmart Built the Biggest Threat Amazon Has Faced -Walmart’s Reign as America’s Biggest Retailer Is Under Threat Further Listening: -The 20,000 Steps to a Walmart Manager’s Six-Figure Salary -What Walmart’s Aisles Say About the American Consumer Learn more about your ad choices. Visit megaphone.fm/adchoices
What is the battle between Walmart and Amazon?
There's like a genre of story that is the David versus Goliath story. But this is like a Goliath versus Goliath story.
It's a Goliath versus Goliath story and everyone else suffers in some way.
The two Goliaths in this story are the king of retail and the king of the internet, Walmart and Amazon.
What are these two Goliaths fighting for? They're fighting for, you know, the dollars of the American consumer. That's our colleague Sarah Nassauer.
And she says this year, Amazon could take Walmart's crown. A crown Walmart's held for more than three decades. The nation's number one retailer by revenue. And is Walmart putting up a fight to keep its crown?
Yeah, they are fighting for the king of retail title. I think that probably within Walmart, I can sense that there's been a shift from defining, like, internally, culturally themselves as the country's largest retailer by revenue to... the country's most convenient or most helpful retailer, you know, I think there will be kind of an identity process, an identity shift when that moment happens.
What will that mean for them? I mean, I think it, you know, you could look at it as super meaningful or not that meaningful. And there's arguments for both. But I think sort of culturally, internally, and sort of psychologically, it is very meaningful. Bragging rights.
It's bragging rights, exactly. Corporate America, I mean, being number one kind of matters.
Yeah, you know, there's, I don't know what it is about us humans, but we do like to think of ourselves in these types of competitions.
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