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The Journal.

Why Utah Is Regulating Mom Influencers

31 Mar 2025

Transcription

What is the role of mom influencers in Utah's social media scene?

5.558 - 14.426 Kate Leinbaugh

There's a corner of social media that's become really popular, and it includes moms in Utah who share their families' day-to-day lives.

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15.087 - 23.755 Sherry Franke

Here is a day in the life on Lake Powell for a family vacation with my in-laws. So today we are going to be showing you our gender reveal video.

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23.976 - 28.32

Come along with me as I feed the calves at the dairy barn tonight with the kiddos.

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32.13 - 36.834

This whole scene of mom influencers has just exploded in Utah.

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38.155 - 39.996 Kate Leinbaugh

That's our colleague Zusha Ellenson.

40.497 - 47.282

I mean, I don't think there's a place elsewhere in the U.S. where there's more popular family influencers.

48.383 - 56.049 Kate Leinbaugh

How would you describe the kind of content that comes from a lot of the mom influencers in Utah?

57.406 - 63.709

So it's all about very traditional home life, I would say. So, you know, there's videos of people cooking for their kids.

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Welcome to the Ballard Farm Kitchen. Today we are making sourdough bread.

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