Last year, a popular Utah influencer with six children went to prison for child abuse. Now the state has put a new law into place to protect the children in these videos. WSJ’s Zusha Elinson on the Ruby Franke scandal and her daughter’s efforts to keep it from happening again. Further Reading: - A Former Child Star Is Taking On the Dark Side of Utah’s Mommy Bloggers Further Listening: - The Rise of the Tween Shopper - Readers Can’t Get Enough of BookTok. Publishers Are Cashing In. Learn more about your ad choices. Visit megaphone.fm/adchoices
What is the role of mom influencers in Utah's social media scene?
There's a corner of social media that's become really popular, and it includes moms in Utah who share their families' day-to-day lives.
Here is a day in the life on Lake Powell for a family vacation with my in-laws. So today we are going to be showing you our gender reveal video.
Come along with me as I feed the calves at the dairy barn tonight with the kiddos.
This whole scene of mom influencers has just exploded in Utah.
That's our colleague Zusha Ellenson.
I mean, I don't think there's a place elsewhere in the U.S. where there's more popular family influencers.
How would you describe the kind of content that comes from a lot of the mom influencers in Utah?
So it's all about very traditional home life, I would say. So, you know, there's videos of people cooking for their kids.
Welcome to the Ballard Farm Kitchen. Today we are making sourdough bread.
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