The Laylee Emadi Podcast — For Speakers, Coaches, and Course Creators

Episode 135: Ask Me Anything: Course Platforms, IG Hot Takes, Client Organization, Slow Sales

23 Oct 2023

Contributed by Lukas

The heart behind this podcast has always been to connect with listeners, provide value, and have honest conversations. That’s why I’ve brought bac...

Episode 134: 5 Tips for Speakers at Conferences and Events

09 Oct 2023

Contributed by Lukas

You’ve gone through the preparation process of your speaking topics and pitching conferences and events to speak, but what do you do once you’ve l...

Episode 133: Creating Marketing Content You Actually Like with Jen Olmstead

18 Sep 2023

Contributed by Lukas

Do you dread sitting down to create content or build out your marketing plan? In today’s episode, Jen Olmstead of Tonic Site Shop joins us to share ...

Episode 132: Case Study: Breaking Down an Industry Event Response to DEI Missteps with Akua Konadu and Ty Wilson

04 Sep 2023

Contributed by Lukas

When entrepreneurs and business owners don’t do the work to prioritize inclusivity and diversity in their work, it’s detrimental to the industry a...

Episode 131: Stop Selling in DMs—and What To Do Instead with Sarah Erickson

21 Aug 2023

Contributed by Lukas

Selling in the DMs isn’t a strategy I recommend—honestly I hate it. After an influx of sales DMs and dozens of frustrated texts to my business bes...

130: 10 Lessons Learned in 10 Years of Entrepreneurship

31 Jul 2023

Contributed by Lukas

After running this business for ten years, there have been a number of lessons I’ve learned as an entrepreneur! In today’s special episode, I’m ...

Episode 129: Creating Financial Freedom with Your Creative Business with Erinn Bridgman

26 Jun 2023

Contributed by Lukas

Women haven’t always had the opportunities that we have with money today—that’s why we need to embrace the power we have to be a part of history...

Episode 128: Open House for the Creative Educator Conference

12 Jun 2023

Contributed by Lukas

Are you thinking about snagging your ticket to The Creative Educator Conference? Take a listen to our open house replay, where I dive deep into what i...

Episode 127: Boundaries, Self-Care, and Business with Hope Taylor

29 May 2023

Contributed by Lukas

If you’ve ever hustled in a season of business that led to burnout, today’s episode is for you. Hope Taylor joins us to share her own experiences ...

Episode 126: Refining the Offerings Inside Your Business with Sarah Erickson

15 May 2023

Contributed by Lukas

Are the services you’re offering in your business holding you back? Are they serving you in a way that is providing the essentials for your life or ...

Episode 125: How to Move Past Rejection in Business

01 May 2023

Contributed by Lukas

Have you been rejected from a speaking opportunity and struggled with continuing to show up and apply more? In today’s episode, I’m sharing from m...

Episode 124: Using Copy to Establish Your Authority with Ashlyn Carter

10 Apr 2023

Contributed by Lukas

Your words make an impact, especially when it comes to establishing your authority in your industry. In this episode, Ashlyn Carter joins us to share ...

Episode 123: Increase Visibility by Utilizing an SEO Strategy in Your Business with Sara Dunn

27 Mar 2023

Contributed by Lukas

Are you creating content to market your business? If so, are you optimizing it for search? Sara Dunn joins us to make SEO easy to understand by simpli...

Episode 122: The Creative Educator Conference 2023 Recap, Part 2

13 Mar 2023

Contributed by Lukas

As the questions about The Creative Educator Conference continued to roll in over the last few weeks, it was time to do an Ask Me Anything Conference ...

Episode 121: Recap of The Creative Educator Conference

27 Feb 2023

Contributed by Lukas

A little over a month ago, we hosted the inaugural Creative Educator Conference! In today’s episode, my podcast producer, Haylee Gaffin, joins us to...

Episode 120: Running a Business through Times of Hardship

13 Feb 2023

Contributed by Lukas

Running your business through times of hardship is no easy feat. I personally experienced this over the last couple of months and today I’m getting ...

Bonus: Live from The Creative Educator Conference

16 Jan 2023

Contributed by Lukas

Happy New Year friends! This week we’re at the Creative Educator Conference in Dallas. While we’re not back to publishing full episodes just yet, ...

Episode 119: Getting Started with Passive Income with Brooke Michelle

26 Dec 2022

Contributed by Lukas

Passive income has a nice ring to it, but what all does it entail and how do you even get started? Brooke Michelle joins us to share how she built mul...

Episode 118: Wrapping Up Your Year in Business as a CEO with Joy Michelle

12 Dec 2022

Contributed by Lukas

It’s that time of year where you’re considering your plans and goals for the new year—but have you figured out the best way for you to approach ...

Episode 117: Getting the Most Out of In-Person Events for Your Business

28 Nov 2022

Contributed by Lukas

Are you considering attending an in-person event, like a workshop, retreat, or conference for your business? If so, there are a few things to consider...

Episode 116: A Day in the Life of an Entrepreneur; Business Coach with Candice Coppola

14 Nov 2022

Contributed by Lukas

Are you setting your schedule to align with what your body needs? In today’s episode, Candice Coppola joins us to discuss how she sets her own sched...

Episode 115: A Day in the Life of an Entrepreneur; Storytelling Strategist with Akua Konadu

31 Oct 2022

Contributed by Lukas

We’ve all felt the expectations that other business owners have placed on us that in order to be successful we have to get up early, run our busines...

Episode 114: Shifting Into Education as a Creative Business Owner with Brandee Gaar

17 Oct 2022

Contributed by Lukas

Is it time to pivot in your business? Maybe you’re shifting into the education space, but fears and hesitations are holding you back. In today’s e...

Episode 113: A Day in the Life of an Entrepreneur; Photographer and Content Generator with Quianna Marie

03 Oct 2022

Contributed by Lukas

If you have a hard time sticking to a structured schedule in your business, yet you’re constantly being told that your way is wrong, today’s episo...

Episode 112: A Day in the Life of an Entrepreneur; Tech Expert + Educator with Dawn Richardson

19 Sep 2022

Contributed by Lukas

As entrepreneurs, our businesses are able to flex with big transitions in life as long as we’re making them work for us. If you’re a fan of seeing...

Episode 111: Working Through Burnout in Your Business

05 Sep 2022

Contributed by Lukas

Are you teetering on the line of burnout? As a business owner, it’s hard to not only admit that you’re in a phase of burnout, but it’s even hard...

Episode 110: VIP Days in Your Business with Jordan Gill

27 Jun 2022

Contributed by Lukas

VIP days are becoming more and more popular in the creative space and for good reason! Jordan Gill of Systems Saved Me joins us to share why VIP days ...

Episode 109: Overcoming Fears in Launching a Podcast – Haylee Gaffin

13 Jun 2022

Contributed by Lukas

Is launching a podcast on your dream list of things to do this year, yet you’re overcome with fear each time you think about it? In today’s episod...

Episode 108: Diversifying the Revenue Streams Inside Your Business – Elizabeth McCravy

30 May 2022

Contributed by Lukas

What could diversifying your revenue streams do for you in your business? Could it offer you more time or even more money? Could it grow your team? Th...

Episode 107: Student Success Spotlight with Tori Kelner

16 May 2022

Contributed by Lukas

Is there something that’s holding you back from becoming a creative educator? Maybe it’s the lack of guidance or experience you have in creating e...

Episode 106: Student Success Spotlight with Anna Wright

12 May 2022

Contributed by Lukas

As each of my students come into The Creative Educator Academy, it’s such a wonderful feeling to watch their journey as they become creative educato...

Episode 105: Student Success Spotlight with Joy Michelle

09 May 2022

Contributed by Lukas

Adding education to your creative business is a valuable way to utilize your expertise and scale your business, but only if you understand how to prop...

Episode 104: Avoiding the 3 Mistakes New Educators Make

02 May 2022

Contributed by Lukas

If you’re ready to expand your revenue streams inside your creative business by offering educational services, today’s episode is for you! There a...

Episode 103: Behind the Scenes: Creating a Conference – James & Jess

18 Apr 2022

Contributed by Lukas

As you consider adding education into your creative business, how do conferences and speaking play a role in that journey? In today’s episode, James...

Episode 102: How I Organize and Schedule Out My Week

04 Apr 2022

Contributed by Lukas

Are you optimizing the time you have to work in your business by planning ahead? In this highly requested episode, I’m sharing exactly how I organiz...

Episode 101: Utilizing Video in Your Business with Tyler Herrinton

21 Mar 2022

Contributed by Lukas

Are you utilizing video as a content type and resource in your business? In today’s episode, Tyler Herrinton joins us to discuss creating video for ...

Celebrating 100 Episodes; Reflecting on the Past and a Glimpse into the Future

07 Mar 2022

Contributed by Lukas

Over the two and a half years, we’ve released 99 episodes, which sometimes feels unbelievable. It’s hard to remember a time when we weren’t prod...

Episode 99: Building a Profitable and Sustainable Business with Shanna Skidmore

21 Feb 2022

Contributed by Lukas

If you haven’t built a business with a solid foundation, you may find yourself struggling to be both profitable and sustainable. As entrepreneurs, i...

Episode 98: Ethical Education in the Creative Industry

07 Feb 2022

Contributed by Lukas

If you’ve been in the creative industry, you’ve seen just how many creatives have pivoted into education over the last two years. Some educators h...

Episode 97: The Why and How Behind Working Retreats

24 Jan 2022

Contributed by Lukas

If you’re ready to spend dedicated time on your business, finding motivation in your everyday environment can be hard. That’s where working retrea...

Episode 96: Health, Wellness, & Entrepreneurship: My Health Journey

10 Jan 2022

Contributed by Lukas

Finding time to prioritize your health and wellness is tough as an entrepreneur, but I truly believe it’s essential if you want to run a not only su...

Episode 95: Evaluating Your Year: Year End Audit

27 Dec 2021

Contributed by Lukas

New years often feel like a fresh start, but only if we truly learn from the previous year. Let’s evaluate your year by doing a year end audit. In t...

Episode 94: Authentic Social Media Marketing with Tyler Speier

13 Dec 2021

Contributed by Lukas

Are you making authentic connections on social media with your audience? Tyler Speier joins me for a conversation around overcoming insecurities onlin...

Episode 93: Building an Engaged Facebook Community with Elizabeth Henson

29 Nov 2021

Contributed by Lukas

We’re all in Facebook groups based on specific communities we’re a part of or to help solve a problem we have, but does that mean that there are t...

Episode 92: How to Know When to Hire in Your Business

22 Nov 2021

Contributed by Lukas

What does growing a team look like in your business? How do you know when it’s time? In today’s episode, I’m sharing three important questions y...

Episode 91: Building Your Confidence and Growing an Online Audience with Jo Johnson Overby

15 Nov 2021

Contributed by Lukas

Are you ready to grow your audience, but also intimidated by the idea of showing up online? I think we’ve all struggled with the confidence to do al...

Episode 90: A Guide to Planning a Brand Photoshoot for Your Business

08 Nov 2021

Contributed by Lukas

Brand photography can completely change the look and feel of how you present yourself as a business. Not only that, but it make creating content a bre...

Episode 89: Questions to Ask Yourself After a Bad Coaching Experience Between Mentor & Mentee

01 Nov 2021

Contributed by Lukas

When a business owner makes the investment in their business to bring on a coach or mentor, there are a lot of expectations that are set (with or with...

Episode 88: Getting Started in Education with Vanessa Hicks

30 Sep 2021

Contributed by Lukas

Have you considered adding education to your business? In today’s episode, Vanessa Hicks joins us to share how she went from dipping her toe into ed...

Bonus: About the Creative Educator Academy {Webinar this Thursday}

27 Sep 2021

Contributed by Lukas

Hey friend! After last week’s episode, tons of listeners were reaching out asking more about TCEA (or the creative educator academy), and I realized...

Episode 87: Behind the Scenes: Creating a Course

23 Sep 2021

Contributed by Lukas

As I prepare to open the doors for the third time for The Creative Educator Academy, I’ve been reflecting on the journey that has brought me here an...

Episode 86: Convert Curious People into Customers with a Simple Quiz with Jessmyn Solana

16 Sep 2021

Contributed by Lukas

Have you found a fun & creative way to market your business and grow your leads? In today’s episode, Jessmyn Solana of Interact joins us to share ho...

Episode 85: Understanding Facebook Ads for Your Business with Till Agency

09 Sep 2021

Contributed by Lukas

Have you been thinking about growing your business with Facebook Ads? If you’re brand new to the concept, it can feel a little overwhelming to tackl...

Episode 84: Making Big Shifts in Your Career & Life with Mary Marantz

02 Sep 2021

Contributed by Lukas

Entrepreneurship is an exciting and fun ride most of the time, but there are also really scary times we don’t seem to talk about. Like when we’re ...

Episode 83: The Algorithm: Get Over It and Thrive

26 Aug 2021

Contributed by Lukas

If you’re anything like me, you’ve probably been annoyed with the changes in the Instagram algorithm over the last few years—but I’ve come to ...

Episode 82: Growing a Team & Outsourcing in Your Business with Rebecca Rice

12 Aug 2021

Contributed by Lukas

As an entrepreneur, you’ve probably dreamt of the days where you’d grow a team or build a bigger business for yourself. Hiring, delegating, and ou...

Episode 81: Reframing Your Mindset Around Comparison and Competition with Natalie Franke

05 Aug 2021

Contributed by Lukas

Do you get stuck in the comparison trap every time you’re online? Social media has subconsciously taught us that everything should be a competition,...

Episode #80: Reflecting On My First Sabbatical – Laylee Emadi

29 Jul 2021

Contributed by Lukas

My sabbatical didn’t go exactly as I planned, but I still made it happen! I’m back from my month-long sabbatical to share everything I learned in ...

Episode #79: Three Things to Consider Before Hiring a Social Media Manager

08 Jul 2021

Contributed by Lukas

You know we’re big fans of outsourcing over here on So, Here’s the Thing, but I’ve recently come across a few experiences that I want to address...

Episode #78: Common Branding Mistakes that Keep You from Consistent Clients with Bonnie Bakhtiari

17 Jun 2021

Contributed by Lukas

Could your branding be holding you back from consistent clients and income in your business? Brand designer and strategist, Bonnie Bakhtiari, joins us...

Episode 77: How to Add Self-Care Into Your Work Schedule

10 Jun 2021

Contributed by Lukas

Are you struggling to find time to take care of you because you’re so focused on your business? What if instead of treating them as separate things,...

Episode 76: Deciding When and How to Pivot Your Business with Dawn Richardson

03 Jun 2021

Contributed by Lukas

If you’re a multi-passionate entrepreneur, you’ve likely been faced with the idea of pivoting your business. Whether it means to expand your exist...

Episode #75: Event Planning in a Post-Pandemic World with Kat Schmoyer

27 May 2021

Contributed by Lukas

Over the last year, we’ve truly missed out on in-person events and conferences. As we slowly ease back into some sort of normalcy, we’re beginning...

Episode 74: What A Mastermind Can Do for Your Business

20 May 2021

Contributed by Lukas

Investing in your business is important for growth! I’m an advocate for continuing your education in order to move forward and improve yourself and ...

Episode 73: Over-Professionalizing Your Content Is Slowing You Down with Megan Martin

13 May 2021

Contributed by Lukas

Do you have a product or service that you’ve been wanting to launch, but have it in your head that every single piece of it has to be perfect? This ...

Episode 72: Cultivating a Well-Rounded Life with Geomyra Pollard

06 May 2021

Contributed by Lukas

Are you prioritizing the most important and valuable components in your life? When you do, you’re committing to cultivating a well-rounded life that...

Episode 71: Planning for a Sabbatical with Laylee Emadi

29 Apr 2021

Contributed by Lukas

Do you plan a sabbatical for yourself each year? Setting aside dedicated time for yourself every year to work on your business or self-development can...

Episode 70: Clubhouse Strategies to Grow Your Business with Hayley Luckadoo

22 Apr 2021

Contributed by Lukas

Have you been ignoring opportunities on Clubhouse, because you feel like it’s a waste of time? Maybe you feel like you have to constantly be on ther...

Episode 69: Marriage and Business: Behind the Scenes with Tim Smith

15 Apr 2021

Contributed by Lukas

What’s it like to be married to a business owner? How do you split up home tasks when you both work full time? Do you ever feel like you come second...

Episode 68: Utilizing The Enneagram In Life And Business With Sarajane Case [Rereleased]

08 Apr 2021

Contributed by Lukas

Are you as intrigued with the enneagram as I am? Over the last few years, there has been an up-tip in conversations around Enneagrams and using it in ...

Episode 67: 5 Reasons to Start a Podcast with Haylee Gaffin

01 Apr 2021

Contributed by Lukas

Podcasts are more popular than ever—so how does it fit into your business? My podcast producer, Haylee Gaffin, joins us in this episode of So, Here’...

Episode 66: Using Strategy & Messaging in Your Brand Design with Amanda Shuman

25 Mar 2021

Contributed by Lukas

Have you considered what strategy and messaging could do in your brand design? In this episode of So, Here’s the Thing, Amanda Shuman joins us to ch...

Episode 65: Comparing Two High-Ticket Educational Investment Retention Processes; My Personal Experience

18 Mar 2021

Contributed by Lukas

Have you created a retention program for your courses, programs, or services? There’s nothing worse than ending any experience for your students or ...

Episode 64: Scaling Your Business with Drama-Free Leadership with Hanneke Antonelli

11 Mar 2021

Contributed by Lukas

Welcome to So, Here’s the Thing! Are you struggling to scale your business by growing a team? Whether you believe it comes down to the employees or ...

Episode 63: 3 Tips for Stepping Into an Educator Role

04 Mar 2021

Contributed by Lukas

Welcome to So, Here’s the Thing! If you’ve been thinking about becoming a creative educator in our industry through speaking, courses, or coaching...

Episode 62: Creating Diverse, Inclusive, and Safe Spaces in Your Brand with Erica Courdae

25 Feb 2021

Contributed by Lukas

Welcome to So, Here’s the Thing! If you’ve been a listener for a while, you know how much I believe in creating safe spaces through a diverse and ...

Episode 61: Growing your Business without a Large Audience with Ellen Yin

18 Feb 2021

Contributed by Lukas

Welcome to So, Here’s the Thing! Does having a small social media following make you feel like you can’t run a successful business? We’ve got gr...

Episode 60: Long-Term Vision Planning for Your Business with Manali Sontakke

14 Jan 2021

Contributed by Lukas

Welcome to So, Here’s the Thing! As we get started in a new year after an extremely unexpected time, it’s important to take a step back and look a...

Episode 59: Three Lessons Learned in 2020 that I’m Taking into the New Year With Me

31 Dec 2020

Contributed by Lukas

Welcome back to So, Here’s the Thing! In this solo bite-sized episode I am sharing the top three lessons that I want to take with me out of 2020 and...

Episode 58: 8 Steps to Creating Workflows and Systems in Your Business with Laura Lee

10 Dec 2020

Contributed by Lukas

Welcome to So, Here’s the Thing! Sitting down to build out workflows and systems in your business can feel overwhelming—but it’s so worth it. In...

Episode 57: Hiring a Virtual Assistant for Your Business with Dahlia Orth

03 Dec 2020

Contributed by Lukas

Welcome to “So, Here’s the Thing!” Are you ready to grow your business, but struggling to see how you can scale without becoming overwhelmed? En...

Episode 56: Prioritizing your Health and Fitness as an Entrepreneur with Brittani Zmolik

19 Nov 2020

Contributed by Lukas

Welcome to “So, Here’s the Thing!” Has your health and fitness taken a back seat to everything else in your life? In this episode, Brittani Zmol...

Episode 55: Masterminds & Educational Formats with Hope Taylor

12 Nov 2020

Contributed by Lukas

Welcome to “So, Here’s the Thing!” I recently launched applications for the first cohort of my own Mastermind! With that launch, my inbox was fl...

Episode 54: Scaling Your Business by Growing Your Team with Melissa Lin

05 Nov 2020

Contributed by Lukas

Welcome to “So, Here’s the Thing!” In this episode, Melissa Lin joins us to discuss how to approach growing your team and scaling your business...

Episode 53: Inspiration vs. Stealing in the Creative Industry with Natalie Franke, Dawn Richardson, and Paige Griffith

29 Oct 2020

Contributed by Lukas

Welcome to So, Here’s the Thing! In this episode, I’m joined by Natalie Franke, Dawn Richardson, and Paige Griffith for a roundtable discussion re...

Episode 52: The Importance of Trademarking Your Brand with Ashley Kirkwood

22 Oct 2020

Contributed by Lukas

Welcome to So, Here’s the Thing! In this episode, Ashley Kirkwood joins us to discuss the trademarking process and why it’s important for your bra...

Episode 51: Setting Up Systems in Your Business with Julie Painter

15 Oct 2020

Contributed by Lukas

Welcome to So, Here’s the Thing! In this episode, Julie Painter joins us to discuss why systems are important in your business, along with the tools...

Episode 50: 5 Tips for Crafting a Business Plan with Candice Coppola

08 Oct 2020

Contributed by Lukas

Welcome to So, Here’s the Thing! In this episode, Candice Coppola joins me to discuss the components that will help you craft a solid business plan....

Episode 49: Short Form Video Marketing: Reels & TikTok with Natasha Coyle

01 Oct 2020

Contributed by Lukas

Welcome to So, Here’s the Thing! In this episode, Natasha Coyle joins us to discuss the benefits she’s found in short form video marketing while u...

Episode 48: Building a Personal Brand with Stephanie Kase

24 Sep 2020

Contributed by Lukas

Welcome to So, Here’s the Thing! In this episode, Stephanie Kase joins us to highlight the importance of building a personal brand and four things t...

Episode 47: How to Handle Criticism in Your Business with Anna Wright

17 Sep 2020

Contributed by Lukas

Welcome to So, Here’s the Thing! In this episode, Anna Wright joins us to discuss how to handle hearing no in your business. Listen in as she shares...

Episode 46: Becoming a Profitable Speaker with Jess Ekstrom

10 Sep 2020

Contributed by Lukas

Welcome to So, Here’s the Thing! In this episode, Jess Ekstrom joins us to discuss how you can use your story to help others grow! Listen in as she ...

Episode 45: Philanthropy and Small Business with Brooke Taelor

03 Sep 2020

Contributed by Lukas

Welcome to So, Here’s the Thing! In this episode, Brooke Taelor joins us to to share about adding philanthropy to your business. Listen in as she di...

Episode 44: How to Know When It’s Time to Rebrand Your Business

27 Aug 2020

Contributed by Lukas

Welcome to “So, Here’s the Thing!” In this episode, my dear friend Sarah Erikson joins us to discuss when you should invest in rebranding your b...

Episode 43: Trailblazing: Being an Innovator in an Industry of Imitation with Katelyn James

20 Aug 2020

Contributed by Lukas

Welcome to “So, Here’s the Thing!” In this episode, Katelyn James joins us to discuss how doing what everyone else in the industry is doing does...

Episode 42: Scaling Your Business / Making Profitable Moves with Haley Burkhead

06 Aug 2020

Contributed by Lukas

Welcome to “So, Here’s the Thing!” In this episode, Haley Burkhead joins us to discuss scaling your business to profitability. Listen in as we d...

Episode 41: Morning Routines for Entrepreneurs with Laylee Emadi

30 Jul 2020

Contributed by Lukas

Welcome to “So, Here’s the Thing!” In this solo episode, I’m talking all about how morning routines can set your entire day up for success. Li...

Episode 40: Leveraging Video in Your Creative Business with Joy Michelle

23 Jul 2020

Contributed by Lukas

Welcome to “So, Here’s the Thing!” In this episode, Joy Michelle joins us to discuss how you can leverage video for your creative business! List...

Episode 39: Visibility and PR for Business Owners with Danielle Bayard Jackson

16 Jul 2020

Contributed by Lukas

Danielle Jackson joins us to share when and why your business needs a Public Relations representative. The post Episode 39: Visibility and PR for Bus...

Episode 38: 5 Mistakes to Avoid With Your Pricing Page with Abby Waller

09 Jul 2020

Contributed by Lukas

Welcome to “So, Here’s the Thing!” In this episode, Abby Waller joins us to discuss how you should present your pricing, along with the 5 mistak...