The LinkedIn™ Branding Show
Episodes
How (and Why) Employees Can Build Their Personal Brands So Everyone Wins on LinkedIn
22 Feb 2024
Contributed by Lukas
IN THIS EPISODE: Employees are some of the company's best branding assets, so why do many organizations put up roadblocks? In this episode, we ge...
How to Know When It's Time to Pivot Your Personal Brand: Our Candid Stories, Struggles and Tips to ReAlign Your Brand
15 Feb 2024
Contributed by Lukas
IN THIS EPISODE: Feeling off in your personal brand? Not sure you're showing up aligned in your work and on LinkedIn? We've been there, too, ...
How to Use LinkedIn Company Pages to Market Your Personal and Business Brand: New Tips and Tricks
08 Feb 2024
Contributed by Lukas
IN THIS EPISODE: Not sure how to manage and market yourself or your business with LinkedIn Company Pages? We detail NEW tips to keep current, not was...
How to Crack the Code on Fear and Being Too Scared to Show Up and Post on LinkedIn
01 Feb 2024
Contributed by Lukas
IN THIS EPISODE: "I want to start posting and being active on LinkedIn...but..." (insert one of 30 excuses out there) And then you're ...
How to Decide If You Need a LinkedIn Free vs Premium Account for Your Personal Brand
25 Jan 2024
Contributed by Lukas
IN THIS EPISODE: "Should I invest in LinkedIn Premium?" We see this question often and in this week's episode, we're workshopping t...
How to Revamp Your LinkedIn Profile in 30 Days (or Less): Free Video Challenge
18 Jan 2024
Contributed by Lukas
IN THIS EPISODE: Your profile is your personal brand website, says Michelle B Griffin. What is yours saying about you and/or your business? We deta...
How to Go From "Friction to Flow" With Your Personal Brand in the New Year + Our Candid Reflections
11 Jan 2024
Contributed by Lukas
IN THIS EPISODE: Our first episode is back for the new year. We share our lessons learned on what worked and didn't for us last year and what you...
How to Beat the Algorithm and AI on LinkedIn + Our Holiday Wrap Up Episode
14 Dec 2023
Contributed by Lukas
IN THIS EPISODE: We get so caught up in the day to day, we forget the bigger reason why we create and grow our brands. In this episode we share our b...
Quick Profile Tips to Build Your Visibility, Authority and Profitability for the New Year and Beyond
08 Dec 2023
Contributed by Lukas
IN THIS EPISODE: Your LinkedIn personal and business profiles need some end-of-the-year love. In this episode, we share 3 important areas to audit an...
How to Rock (and not Ruin) Your Brand: The 3 Places Not To Fall Short on LinkedIn for the Best First Impression
30 Nov 2023
Contributed by Lukas
IN THIS EPISODE: Every impression is FOR or AGAINST your personal and business brand. To not miss your best opportunities and clients waiting for you...
It's NOT Just Posting Content: The Branding Opportunities to Land on LinkedIn: Plus BIG ANNOUNCEMENT
23 Nov 2023
Contributed by Lukas
IN THIS EPISODE: Today's episode drops on US Thanksgiving and we're all thankful for the opportunities we and you can land by showing up on LinkedIn ...
How to Launch and Grow a Podcast to Build Your Brand: Straight Talking Tips (and Don'ts) You Won't Hear Elsewhere
19 Nov 2023
Contributed by Lukas
IN THIS EPISODE: Ever wanted to start a podcast but now sure if it's for you? We share the good, bad, and mistakes to avoid when launching and gu...
The LinkedIn Branding Book Turns One: Our Best Tips & Takeaways (Plus Ones You Can't Avoid) Writing Your First Brand-Building Book
09 Nov 2023
Contributed by Lukas
IN THIS EPISODE: This week, The LinkedIn Branding Book Turns One and we're here to share all the stories, strategies, and fast-track tips to buil...
LinkedIn Creator Mode: Why We Don't Always Agree on How You Should Use it For Your Personal Brand
02 Nov 2023
Contributed by Lukas
IN THIS EPISODE: Creator Mode, launched in Spring 2021, is LinkedIn's answer to transform LinkedIn from a stale resume and recruiter site to a pl...
LinkedIn's Dirty Secret: How Some Are Gaming The System With Engagement Pods
24 Oct 2023
Contributed by Lukas
IN THIS EPISODE: Why do some accounts suddenly seem to blow up overnight and you're wondering why and how? There's an undercurrent on LinkedI...
LinkedIn's New Community Voice Badges: The Upside and Downside of Collaborative Articles to Obtaining One for Your Personal Brand
21 Oct 2023
Contributed by Lukas
IN THIS EPISODE: LinkedIn's AI-generated Collaborative Article feature has seen recent updates and a push to post and earn a community voice badg...
The Brand Trifecta Framework: The 3 Parts of a Personal Brand that Work on LinkedIn and Beyond
12 Oct 2023
Contributed by Lukas
IN THIS EPISODE: In this week's episode, we detail the Brand Trifecta found in phase two of our BrandSquared framework from our book. It's the founda...
Boost Your Content, Community and Credibility: Why LinkedIn Events Are Your Secret Weapon to Building Your Brand
05 Oct 2023
Contributed by Lukas
IN THIS EPISODE: LinkedIn Live events have so many benefits and they don't have to be scary and hard. We break down our funny first-time livestre...
Perfectionism is your DOWNFALL: Stop Striving for Perfect, Start Striving for Progress and How to Take Action to Grow Your Brand Faster
28 Sep 2023
Contributed by Lukas
IN THIS EPISODE: Perfectionism is a MYTH and takes down the best of us, especially on LinkedIn. In this episode, we share our personal brand-building...
Want to Be Visible on LinkedIn? It's Not Just with Content, Try This "Game Changer" to Get Going Faster
21 Sep 2023
Contributed by Lukas
IN THIS EPISODE: If you want to share your voice on LinkedIn, you don't always have to create content. We share our go-to strategist and tips to ...
How and Why You Should be Distinct vs Different With Your Personal Brand: Plus Examples of "Distinct" Personal Brands on LinkedIn (Right Now)
14 Sep 2023
Contributed by Lukas
IN THIS EPISODE: You may be different, but are you distinct on LinkedIn? There's a difference and being and having a distinct personal brand will...
LinkedIn Audio Events: How and Why to Use Them to Boost Your Brand, Create Content and Showcase Your Expertise.
07 Sep 2023
Contributed by Lukas
IN THIS EPISODE: Social audio is one of the best ways to build connection and LinkedIn Audio Events are an even faster way to build global relationsh...
Stop Underselling Yourself on LinkedIn: How to "Self Promote" the Right Way: Our Best Profile Makeover Tips
31 Aug 2023
Contributed by Lukas
IN THIS EPISODE: There are WAY too many of us undervaluing ourselves in our LinkedIn profiles. We detail our best recommendations to quit hiding your...
How LinkedIn's New AI Platform Tools Can Help (or Hurt) Your Brand: Our Best Tips to Embrace Them and Stand Out
24 Aug 2023
Contributed by Lukas
IN THIS EPISODE: The dust has settled and the novelty of Chat GPT and generative AI has settled down. Like it or not, It's here to stay with the ...
LinkedIn Groups Don't Have to Be Spammy: How to Start a Community-Focused One For Your Brand and Business
17 Aug 2023
Contributed by Lukas
N THIS EPISODE: LinkedIn Groups get a bad rap as promotional and spammy. But the good news is you can have a group that's more community focused ...
Diversify Your Visibility Streams: How to Supplement and Amplify Your Content and Brand Off of LinkedIn
10 Aug 2023
Contributed by Lukas
IN THIS EPISODE: Do you put all your "eggs in one basket" just by being on LinkedIn? Sadly, our content evaporates like yesterday's new...
How and Why to Take a Break From Posting on LinkedIn Without Damaging Your Brand
03 Aug 2023
Contributed by Lukas
IN THIS EPISODE: If you're active on LinkedIn, have you felt the need or have to take a break but aren't sure how to navigate the platform in...
Operation Rebrand Announcement: What It Takes to Rebrand Your Business on LinkedIn and Beyond
27 Jul 2023
Contributed by Lukas
IN THIS EPISODE: There are so many moving parts to consider when branding and even MORE when rebranding. In this week's episode, Michelle J Raymond s...
Why LinkedIn’s Recent Content Algorithm Update Is Great News For Your Personal Brand
20 Jul 2023
Contributed by Lukas
IN THIS EPISODE: In the past two years, LinkedIn has started to feel more like Facebook, and it's turned off and turned away many members. Well, good...
How to Turn "Tiny Steps" Into "Big Wins" With Your Personal Brand on LinkedIn (and Beyond)
13 Jul 2023
Contributed by Lukas
IN THIS EPISODE: NOTHING happens on the sidelines. The power and payoff of #PYOT, "Put Yourself Out There" (as Michelle B Griffin always sa...
Are you a "Boring Brand" - Our Best Tips To Mix Up Your LinkedIn Content and Still Be "On Brand"
06 Jul 2023
Contributed by Lukas
IN THIS EPISODE: Are you feeling "stuck in a rut" with content creation? This episode helps you "stay in your lane" but still kee...
Operation Rebrand: Our Lessons and Tips to Know (and Avoid) When Branding (or Rebranding) on LinkedIn
29 Jun 2023
Contributed by Lukas
IN THIS EPISODE: In this real-time case study, Michelle J Raymond shares her bumpy journey of rebranding her business. We deep dive into the headache...
Are You Underselling Yourself on LinkedIn? Our Actionable Tips to Go from Blending In to Standing Out With Your LinkedIn Profile
22 Jun 2023
Contributed by Lukas
IN THIS EPISODE: Your LinkedIn personal profile is the modern-day personal brand website and your digital business card. When you have a profile that...
Branding is NOT "Set It and Forget It" - How to Experiment and Evolve Your Brand on LinkedIn and Beyond
15 Jun 2023
Contributed by Lukas
IN THIS EPISODE: Branding is a journey, not a destination. It's good to test, track and be okay with evolving our touchpoints with positioning, m...
Numbers Don't Always Matter: Why Purging Your LinkedIn Connection and Followers Will Boost Your Personal Brand
08 Jun 2023
Contributed by Lukas
IN THIS EPISODE: The BIG purge is on with LinkedIn removing fake and inactive accounts that may decrease your follower counts. Yet, this can be a boo...
Personal or Business Brand? The Nitty Gritty Details to Know When Branding or Rebranding on LinkedIn and Beyond
01 Jun 2023
Contributed by Lukas
IN THIS EPISODE: Learn all the things to consider in uncovering your personal vs company brand on LinkedIn. We deep-dive how Michelle J Raymond is go...
Are You (Inadvertently) Killing Your Brand? The Top Brand Busters on LinkedIn and Beyond
25 May 2023
Contributed by Lukas
IN THIS EPISODE: Building your brand is an asset, but there are things you might be doing on LinkedIn that are tarnishing it. We dive into the top ar...
How Long Does It Take to See Traction With Your Brand? Our Tips and Timelines to Get Started the Right (And Realistic ) Way on LinkedIn
18 May 2023
Contributed by Lukas
IN THIS EPISODE: Building a brand is not an overnight success, nor does it take forever to stand out. We detail our Brand Trifecta framework from The ...
The Brand Squared System: We Walk You Through Our 4 Steps to a Brand You Love on LinkedIn
11 May 2023
Contributed by Lukas
IN THIS EPISODE: Lots of celebrating this week: LinkedIn just turned 20, and #MichelleSquared is excited to cross the year mark of this podcast and si...
Are You Building Your Brand for Authenticity or the (LinkedIn) Algorithm? Why It's Damaging and Our Best Tips to Stop Following the Masses
04 May 2023
Contributed by Lukas
IN THIS EPISODE: Michelle J Raymond gets on her soap box and gets gritty this week with some noticeable LinkedIn issues that are following the masses ...
Ready to Make Your *First* Post on LinkedIn? This Episode is for YOU: Our Step by Step Process to *Finally* "Put Yourself Out There"
27 Apr 2023
Contributed by Lukas
IN THIS EPISODE: Only 3-5 percent of LinkedIn members create content so that means millions are on the sidelines, held back and hidden wanting to get ...
Does Your Brand Have Growing Pains? Feeling Stuck and Out of Sorts? A How-To Brand Therapy Session to Find Clarity and Direction on LinkedIn and Beyond
20 Apr 2023
Contributed by Lukas
IN THIS EPISODE: Your brand evolves, and that's normal, but it's not easy when it's your own. So many of us get stuck in our own heads and...
Are You "Content Accessible" on LinkedIn? It's a Must These Days in Our Personal and Business Brands
13 Apr 2023
Contributed by Lukas
IN THIS EPISODE: In the U.S. 1 in 4 and worldwide about 1 in 6 people have disabilities. With LinkedIn approaching a billion people on the platform, t...
The Power of Two: How and Where to Find Power Partners and Connections Who Won't Let You Hide Behind Your Brand on LinkedIn
06 Apr 2023
Contributed by Lukas
IN THIS EPISODE: Are you keeping yourself small, unclear, and not standing out at your full potential on LinkedIn? Starting conversations, building re...
How to Build a Clear and Compelling Company Brand on Linkedin: The Step by Step Guide to Nail Your Company Page Profile
30 Mar 2023
Contributed by Lukas
IN THIS EPISODE: Whether you're starting a new company page or want to refresh your current one, we give you the step-by-step strategy to do it right ...
What's TOO Personal to Share on LinkedIn? The Worst Advice and the Best Strategies to Find Balance and Stand Out on LinkedIn
23 Mar 2023
Contributed by Lukas
IN THIS EPISODE: It's the #1 question we get asked and what's holding the best and brightest back from getting out on LinkedIn. There are major downsi...
LinkedIn's Two New Features: Yay OR Nay: Find Out Which One WILL Really Boost Your Thought Leadership and Brand
16 Mar 2023
Contributed by Lukas
UPDATE: The Newsletter Tab is visible in the new profile. MBG doesn't have one, so that's why it wasn't visible. IN THIS EPISODE: Thumbs u...
Are You In a Content Creation Rut? Our Best Tips to Tackle It and Come Back Stronger
09 Mar 2023
Contributed by Lukas
IN THIS EPISODE: Whether you create daily, weekly or so every so often, we all feel pushback and time constraints from posting content. Giving yoursel...
Clarity is IN, Cute and Clever are OUT: How Not to Keep Your Ideal Clients and Readers Guessing Who You Are on LinkedIn
02 Mar 2023
Contributed by Lukas
IN THIS EPISODE: Clarity is your brand's North Star says MBG and on LinkedIn, it's even more important so you don't miss out on clients, business, and...
Are You (Unintentionally) Hiding Yourself on LinkedIn? The 7 Top LinkedIn Settings Working Against Your Brand
23 Feb 2023
Contributed by Lukas
IN THIS EPISODE: LinkedIn recently reconfigured its settings dashboard, adding new features and possibly undoing your desired settings. As a result, i...
Here's the WORST Branding Advice You'll Ever Hear on LinkedIn: It's "Opposite Day" to Learn (and Laugh) With Bad Branding Puns
16 Feb 2023
Contributed by Lukas
IN THIS EPISODE: NOTE: This week's episode show was recorded as a LinkedIn Live Event. With so much bad and conflicting advice being dished out h...
Is Your "Real" Personal Brand Going Off-Topic and Off-Track? How to Get Back in Your Zone of Genius With Your LinkedIn Content and Business
09 Feb 2023
Contributed by Lukas
IN THIS EPISODE: LinkedIn is the ONE social site where posting on how to navigate the platform gets traction, even if that's not your area of expertis...
How to Escape the LinkedIn Feed Echo Chamber with Your Personal Brand Content: Why Same is Lame and Keeps You Held Back and Hidden
02 Feb 2023
Contributed by Lukas
IN THIS EPISODE: When you play it safe with your content, you risk blending in the sea of sameness. We detail why your unique point of view (POV) is t...
How and Why You Should Use "LinkedIn as Your Launching Pad" to Amplify Your Brand for Greater Industry Opportunities
26 Jan 2023
Contributed by Lukas
IN THIS EPISODE: As Michelle B Griffin (M1) always says, "LinkedIn is Your Launching Pad." How do you become known for one thing to get traction for b...
How Your Business Brand Can Drive Thought Leadership and Stand Out with this New LinkedIn Feature + Bonus Review of Our BrandSquared System
19 Jan 2023
Contributed by Lukas
IN THIS EPISODE: The Power of Two is even greater with this new LinkedIn feature to double your brand awareness. We break down the benefits (and a big...
The ONE Thing that Makes a Bad First Impression in the LinkedIn DMs for Your Personal Brand: We Get a Bit Gritty Again :)
12 Jan 2023
Contributed by Lukas
IN THIS EPISODE: You may not realize this, but the way you handle LinkedIn connection requests (and replies) in the box speaks volumes about your pers...
How the "Pay it Forward" Method Will Jumpstart Your Personal Brand and Community On LinkedIn
05 Jan 2023
Contributed by Lukas
IN THIS EPISODE: Season 2 kicks off with this episode all about paying it forward to build your brand and community. LinkedIn runs on the Law of Recip...
How to Know What Works (and What Doesn't) For Your Personal Brand Going into a New Year on LinkedIn
29 Dec 2022
Contributed by Lukas
IN THIS EPISODE: What has your brand been about this year? Is it 100 % aligned with who you are or want to grow into in the coming year? We shar...
The Pros and Cons of Using ChatGPT and Artificial Intelligence (AI) with Your Personal Brand on LinkedIn
22 Dec 2022
Contributed by Lukas
IN THIS EPISODE: ChaptGPT and artificial intelligence (AI) tools are here to help but do they really? There are definite advantages but also downsides...
How to Clean Your LinkedIn "Brand House": 4 Areas to Refresh that Will Instantly Boost Your Brand
15 Dec 2022
Contributed by Lukas
IN THIS EPISODE: It's that time of year, out with the old, outdated, and no longer needed. Not just for your work and life, but for "LinkedIn Ho...
How to Become Self Aware to Build Your Personal and Business Brand Identity and Make a Bigger Impact (and Income) on LinkedIn
08 Dec 2022
Contributed by Lukas
IN THIS EPISODE: This week, we get a bit personal and peel back the layers as we share our self-awareness revelations to help you know yourself more. ...
How and When to Revamp Your Brand on LinkedIn: Our Struggles, Mistakes Not To Make and Best Tips to Get Traction Faster
01 Dec 2022
Contributed by Lukas
IN THIS EPISODE: This week, if you're just starting out or it's time to revamp your brand for the new year (or anytime really), we share our rebrand s...
How to Start Building Your Brand: We Detail Our Four-Step System to Double Your Growth on LinkedIn (and Beyond)
24 Nov 2022
Contributed by Lukas
IN THIS EPISODE: This week's episode is a SPECIAL ENCORE presentation from the Australian/New Zealand Launch of The LinkedIn Branding Book. In the pas...
How To Grow More Referrals, Relationships and Reach to Multiply Your Brand Growth on LinkedIn
16 Nov 2022
Contributed by Lukas
IN THIS EPISODE: The magic on LinkedIn starts when you find your partners, build your community and amplify your brand. This week's episode details St...
Are You Off-Brand? How to Successfully Align and Implement Your Personal and Business Brand on LinkedIn
10 Nov 2022
Contributed by Lukas
IN THIS EPISODE: The magic on LinkedIn starts when you align and implement your personal, business, and employee brands on LinkedIn. This week's episo...
Does Your Brand *Really* Work on LinkedIn? Our Best Tips and Mistakes Not to Make Setting Up Your Brand Foundation
03 Nov 2022
Contributed by Lukas
IN THIS EPISODE: A brand without a foundation is like a house built on sand. It’s not going to last or bring you the results you need. Too many of u...
How to Tackle Imposter Syndrome and Your Inner Fears of Stepping Out on LinkedIn
27 Oct 2022
Contributed by Lukas
IN THIS EPISODE: Why does a branding show (and our upcoming book) talk about fear and mindset? Because our mindset makes us and breaks us. If you...
Sneak Peek: What's In Our Upcoming Book and Debut of the Brand Squared System to Boost Your Personal Brand and Business Brand
20 Oct 2022
Contributed by Lukas
The LinkedIn Branding Book and our Brand Squared System™ debut soon to amplify your personal brand and multiply your business brand. It's the "power...
How to REALLY Build Your Personal Brand Without Fluff or Fakery: We Get Gritty on How to Authentically Position Yourself on LinkedIn
13 Oct 2022
Contributed by Lukas
IN THIS EPISODE: What really is personal branding and how do you stand out with yours? Why is it SO misunderstood, misused diluted, cult-like, and cli...
Why LinkedIn Creator Mode Isn't For Everyone: How to Effectively Use it to Build Your Personal Brand and Business Brand
06 Oct 2022
Contributed by Lukas
IN THIS EPISODE: In March 2021, LinkedIn launched "Creator Mode" to support and amplify content creators. However, it's not made for everyone, a...
How to Find Brand Clarity on LinkedIn to Become "Referral-Ready, Sought After and Top of Mind" in Your Niche
29 Sep 2022
Contributed by Lukas
IN THIS EPISODE: Overthinking, seeking permission and perfection are some of the worst ways we hold ourselves back from better opportunities. We share...
How to Conquer Your Fear and Limiting Beliefs of Being Visible on LinkedIn to Build Your Personal Brand and Business Brand
22 Sep 2022
Contributed by Lukas
We all have mental blocks and self-imposed limiting beliefs that hold us back from our full potential, especially when wanting to step out on LinkedIn...
How to Start and Succeed with a LinkedIn Livestream Show to Build Your Personal Brand and Business Brand
15 Sep 2022
Contributed by Lukas
LinkedIn Livestreams are a creator tool available to appear on live video and instantly connect with your ideal audiences on LinkedIn. It's one of the...
How Your LinkedIn Company Page Will Double the Impact of Your LinkedIn Personal Profile: Our Best Tips and Mistakes Not To Make
08 Sep 2022
Contributed by Lukas
Company pages are the best friend to your LinkedIn personal brand. No matter if you're a solopreneur, small business owner, or Fortune 500 enterprise ...
How to Fuel Your Brand With Content by Publishing LinkedIn Newsletters and Articles
01 Sep 2022
Contributed by Lukas
How do we share our expertise, build community and create an impact in a larger way? Launching your LinkedIn newsletter is exactly the way. What are t...
SPECIAL ANNOUNCEMENT: Coming in November, this (THING) is Everything You Need to Build Your Personal Brand and Business Brand on LinkedIn
25 Aug 2022
Contributed by Lukas
We've held on to this secret for six months and we can't keep it hidden any longer. Tune in as we spill the beans. Can't wait? Scroll down to the bott...
Get More Eyes and Attention On Your Content: The Best Ways and Places to Use LinkedIn's New Clickable Link Feature
18 Aug 2022
Contributed by Lukas
Until now, LinkedIn frowned upon us sharing external links in our content. That changes now with the recently added clickable link feature that allows...
How LinkedIn Audio and LiveStream Events Amplify Your Personal Brand and Business Brand
11 Aug 2022
Contributed by Lukas
LinkedIn Live and LinkedIn Audio Shows are two creator tools that enable us to build trust, social proof, build communities, and also your reputation ...
LinkedIn Groups Are Not Dead: How and Why They Build Community for Your Personal and Business Brand
04 Aug 2022
Contributed by Lukas
LinkedIn Groups can be an important place to find like-minded people and build an engaging community in your niche. We discuss the pros and cons of st...
First Impressions Matter: Our Best Tips and Tools to Stand Out with Your LinkedIn Profile Picture
28 Jul 2022
Contributed by Lukas
People are making quick assumptions based on your LinkedIn profile headshot. If your profile isn't clear or approachable, sometimes our trust flag goe...
How to Write a Compelling LinkedIn About Section for Your Personal Brand that Grabs People's Attention
21 Jul 2022
Contributed by Lukas
Does your LinkedIn About Section need a refresh? If you haven't updated this section lately, it's time to give it a revisit and update yours to be mor...
How to Become Top of Mind with a LinkedIn Company Page: Expert Tips to Build Yours, No Matter Your Business Size
14 Jul 2022
Contributed by Lukas
"It's a "business crime" to NOT have a LinkedIn Company page," says #MichelleSquared. When you create and properly manage a LinkedIn company page —&...
How Issues-Driven Posting or Commenting About Significant Events Impacts Your Personal and Business Brand on LinkedIn
07 Jul 2022
Contributed by Lukas
The world has a lot going on and more often these events are showing up on our feed. As LinkedIn HQ and its members are redefining the platform with a...
How to Build an Engaging Network and Community on LinkedIn, The Pros and Cons of #SocialSaturday Networking
30 Jun 2022
Contributed by Lukas
We all want to grow our connections and followers fast on LinkedIn and with the popularity of crowd-sourced networking events, it can be tempting to b...
LinkedIn Etiquette 101: The Top Mistakes Not to Make With Your Personal Brand and Business Brand
23 Jun 2022
Contributed by Lukas
Each time you interact on LinkedIn...your brand takes a hit, either good or bad. Each interaction gives a "compel or repel" impression of your persona...
Make a Good First Impression with these 3 Underutilized Areas for Your LinkedIn Personal Profile
16 Jun 2022
Contributed by Lukas
They say first impressions are FINAL impressions and this is 100 percent true on LinkedIn. Today we cover three areas on your profile that make small ...
How and Where to Use Social Proof on LinkedIn to Back Your Personal Brand and Business Brand
09 Jun 2022
Contributed by Lukas
You might be surprised by all the different ways that you can build up social proof on LinkedIn to reinforce your brand. Let's see how many different ...
How to Write an Irresistible LinkedIn Profile Headline and Company Page Tagline to Attract Your Ideal Audience
02 Jun 2022
Contributed by Lukas
Your headline is an important part of your brand on social media, especially on LinkedIn. We break down why they matter, how to build credibility and ...
Why Your Brand's Color Palette Matters + Our Favorite Tools for Your Personal Brand and Business Brand
26 May 2022
Contributed by Lukas
Your branding impacts a large part of your overall personal and company brand, and on LinkedIn, there are several ways to stand out with the right col...
Why LinkedIn Engagement Pods are Damaging to Your Personal Brand and Business Brand
19 May 2022
Contributed by Lukas
What really is an "engagement pod" on LinkedIn and why do people use them? Gaming the LinkedIn algorithm with "pods" is never a good idea. IN TH...
How to Nail Your Perfect-fit Client Profile for Your Personal Brand and Business Brand on LinkedIn
12 May 2022
Contributed by Lukas
Who is your perfect-fit client? Do you know whom you're really serving? IN THIS EPISODE: Getting clear on your niche and dream clients is an imp...
LinkedIn Branding Tips to Make the Leap from Corporate to Business Owner
10 May 2022
Contributed by Lukas
What do you need to know before you leap from your corporate role to start your own business or entrepreneurial dreams? There are so many things to do...
This New LinkedIn Feature Will Help You Market Your Personal Brand and Business Brand Better
10 May 2022
Contributed by Lukas
LinkedIn keeps making life easier for creators and entrepreneurs, and the newest rollout is here. #MichelleSquared breaks down this latest update and ...
Intro: Welcome to The LinkedIn Branding Show: Everything You Need to Build Your Personal Brand and Business Brand on LinkedIn
10 May 2022
Contributed by Lukas
This is your Year to Stand Out and Rise Up Ladies, especially on LinkedIn. And The LinkedIn Branding Show is here to help. IN THIS EPISODE: In this k...
Start Here to Build Your LinkedIn Community for Your Personal Brand and Business Brand
05 May 2022
Contributed by Lukas
With 830+ million members, LinkedIn can feel overwhelming. But the trick is knowing how to build a 'mico-community' to grow your brand and business. I...