The Living Your Legacy Podcast
How Darren Prince Turned Addiction into a Mission to Help Millions
Thu, 06 Feb 2025
Darren Prince, a bestselling author, public speaker, and CEO of Prince Marketing Group, joins the Legacy Makers Podcast to share his incredible journey. A highly successful sports and entertainment agent working with legends like Magic Johnson, Hulk Hogan, Chevy Chase, Carmen Electra. Darren battled a secret addiction behind the scenes. His struggles with opioids led him into a dark double life, but through faith, recovery, and a newfound purpose, he emerged stronger. Now, he dedicates his life to helping others overcome addiction and mental health struggles, spreading hope through speaking engagements, charities, and his bestselling book Aiming High.In this episode, Darren and the host discuss the stigmas surrounding addiction, particularly in different cultures, and why celebrities are often drawn into destructive behaviours. He emphasises the importance of building genuine relationships in business, valuing people over profits, and how his past experiences shaped his mission to help others. Darren reflects on what legacy truly means—not wealth or fame, but the impact we leave on people’s lives.CHAPTERS02:35 - The Double Life of Addiction04:54 - Cultural Stigmas Around Mental Health07:21 - The Celebrity Addiction Epidemic09:45 - Relationship-Building: The Secret to Business Success12:10 - The Super Agent Label & Its Meaning14:35 - Breaking Generational Curses Through Recovery17:02 - Faith, Meditation, and Healing TraumaConnect with Darren:Website: www.officialdarrenprince.comInstagram: @agent_dpTwitter: @Agent_DPLinkedIn: Darren PrinceBook: Aiming High: How a Prominent Sports and Celebrity Agent Hit Bottom at the Top – Available on AmazonBusiness: CEO of Prince Marketing Group (www.princemarketinggroup.com)Charity Work: Advocate for addiction recovery & mental health awareness
Chapter 1: What is Darren Prince's journey with addiction?
Highly functioning until I wasn't and then it just became this crazy facade and this double life and you know I just know there's so many people out there that we know of and don't know of that are suffering from mental health and substance abuse and It's just so beautiful that you guys have this platform now around the world.
Darren Prince is a best-selling author, public speaker, and entrepreneur. He is the president and CEO of Prince Marketing Group, a sports and entertainment marketing agency that specializes in marketing and celebrity bookings.
Chapter 2: How do cultural stigmas affect mental health?
My legacy's got nothing to do with my business career, man. I want to go up there, and people are remembering Darren Prince as the guy that went deep into health and came out on the other side. and sprinkled hope and recovery across the world for people suffering with mental health and substance abuse issues. That's legacy.
hello and welcome back to another episode of legacy makers podcast today joining me is a dear friend a business partner mr darren prince welcome to the show thanks for having me man so darren is a very famous celebrity agent worked with many of the biggest names in the history books of of legends and uh you know so very fitting for legacy makers but on top of that
Chapter 3: Why are celebrities drawn to addiction?
He's working on his legacy, something that the world needs, something that's massively impactful. In your episode, you break down, you know, your battles and struggles with addiction and now how you've taken that, you know, and over the last 16 years, turn that pain and struggles into helping other people fight through it.
And you've got a top book, a bestselling book, charities, you speak around the world. So super excited for you to be here and have an episode and welcome to Legacy Makers. Thanks for that, man. I appreciate it.
Chapter 4: What is the secret to building successful relationships in business?
so let's dive in um do you mind just uh kind of giving everyone a a teaser of what in the episode they'll kind of hear and your backstory into all this yeah so it's more or less uh being a fly on the wall to my life journey of working with some of the most elite icons in the world while i was more or less struggling uh deep in hell and addiction i found my
my purpose man on this journey yeah and i found my mission yeah on this journey and uh who would have thought working with all those icons would have given me a platform to meet people like you, get in business with people like you and get on a show like this.
Chapter 5: What does it mean to break generational curses through recovery?
And it's, you know, obviously I know your story and in the episode you break it down. It's, you know, fascinating how you've now turned this into something so great, but also what you went through back then when you were, you know, hanging out with some of the big famous celebrities at NFN and just battling this alongside it behind the scenes, right?
Yeah, I mean, highly functioning until I wasn't. And then it just became this crazy facade and this double life. And, you know, I just know there's so many people out there that we know of and don't know of that are suffering from mental health and substance abuse. And it's just so beautiful that you guys have this platform now around the world, you know.
Yeah, I think more people need this more than ever because, you know, I think America as a country is more vocal on struggling with addiction and difficulties. But I know for sure England, it's like the old working class, you know, Victorian worker in the factory just getting on with it. You know, if you talk about your weaknesses in England, addictions, problems, it's seen as a bad thing, right?
Chapter 6: How does faith and meditation aid in healing trauma?
And I think time is slowly changing that. But I do think America is more on the forefront of accepting that and trying to support people but you know how are you finding in the last 16 years you know helping people do you find that differences between countries and cultures there's definitely difference between countries and cultures because like you just said in england you know um
I know there's a stigma in certain countries still, and I think it's work hard, play hard, and don't complain.
Chapter 7: What legacy does Darren Prince want to leave behind?
Yeah, pretty much.
Blue collar mindset. And if you're really crushing it, it's that white collar mindset. Oh, no, no, no. I got it going on. I don't have any problems. And the reality is we all do. Everybody struggles with something. You know what I'm saying? You could be struggling on the bottom of life and you could be on top of the mountaintop.
Chapter 8: How can one find genuine happiness beyond success?
And the reality is unless you're working on here and in here and in here, you're not going to get the quality of life that you deserve, that genuine happiness to create that legacy that we're all trying to leave.
Well, and you were, right? You were talking about being on the top. You were on the top hanging out with, I'm sure, the celebrities you mentioned.
Johnson, Smokin' Joe Frazier, Pamela Anderson, and our prime, you know, Dennis Rodman, prime years with the Chicago Bulls. And, you know, everybody said, man, this guy's got it all. Everybody I grew up with, look at this life. You know, the woman wanted to be a part of it.
guys wanted to be a part of it everybody wanted to be rubbing elbows with me but you know i was hiding a deep dark secret and was it a pure you know you'd go home that day and that whole like week a month it would just be ongoing i wouldn't say it was 24 7 it was all throughout the day though like i would i would need my opiates to get my morning started and then somewhat in the afternoon always before an event but you know i'd be sitting here with you and i you know i tell these stories all the time it's just
Praise it to me, man, because 16 and a half years ago, I would have been in the bathroom first, snorting some Oxycontin, some Percocets, getting ready to sit down with you for this interview. I don't need to be that guy anymore. I put God first in my life. And I work on those traumas every day because we all still have them. And I try to just go deep into meditation.
And I think service to others is everything. I think when you put that hand out and you be kind to even be a stranger, I think things just manifest.
Yeah.
vibrate better in our life because the world is just so focused on success and money and that's good and great. Don't get me wrong, but it really doesn't give you that full genuine happiness, peace in your heart, peace in your soul.
and and it's interesting the whole addiction side you see it a lot in celebrities right the best of the best but then there's this thing that comes up do you think it's why in the celebrity world do you think it's such a common thing well i know why i've worked with enough when they were young too from athletes entertainers musicians celebrities actors actresses a lot of them had a break when they were young and
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