Kris Mullins shares his entrepreneurial journey marked by over $60 million in product sales across multiple companies. Rudy Mawer collaborates as they dissect the strategic mindset necessary for replicating business success. This episode delves deep into Mullins’ storied past, from his modest beginnings to becoming a crucial player in some monumental business projects that reach into the billions. As you listen, glean insights on marketing strategies, digital logistics, and foundational systems needed for scalable success.In this engaging narrative, both Mullins and Mawer extract lessons from their personal experiences, sharing how past griefs and losses have been pivotal to their resilience and growth in business. Expertly weaving their experiences in communication, behavior profiling, and strategic marketing, they offer rich insights into achieving substantial business growth. Tune in to discover their approach toward building enduring legacies. Key themes include the importance of understanding consumer behavior, staying agile, and emerging stronger from setbacks—a testament to their enduring entrepreneurial spirit.Key Takeaways:Growth Mindset: Both Kris Mullins and Rudy Mawer have demonstrated that overcoming personal losses and capitalizing on learning moments are catalysts to achieving exponential business growth.Behavior and Communication: Understanding consumer behavior and refining communication strategies are fundamental to scaling up successfully.Focus Areas for Growth: Businesses typically face marketing or operations challenges; excelling in these areas ensures steady growth beyond the start-up phase.Value Perception: Increasing perceived value through strategic pricing can paradoxically lead to an increase in demand and business growth.Building a Media Company: Businesses should operate as media companies to capture essential consumer attention, ensuring sustained relevance and engagement.Notable Quotes:"A setback is a setup for a comeback." — Kris Mullins"Focus on the communication and the behavior, like what makes a person tick." — Rudy Mawer"Successful people move on after 10 seconds, whereas unsuccessful people dwell for many days." — Kris Mullins"Legacy to me means evoking a story created by another person that will, when told, evoke emotion in even more people." — Rudy Mawer"Be a media company first. You do the loan second." — Rudy MawerResources:Chris Mullins' Website: kriskraze.comInstagram: Kris KrazeFacebook: TheKrisKrazeDJ Instagram: DJ Krayz K
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other episodes from Living Your Legacy
Transcribed and ready to explore now
From $100 Gigs to $100K Remodels: Stephen Deubel's Epic Rise
02 Jun 2025
Living Your Legacy
Brian Tracy’s Legacy: The Mindset, Method, and Millionaire Blueprint
26 May 2025
Living Your Legacy
The Untold Journey of Harold Perrineau – From Dancer to TV Icon
19 May 2025
Living Your Legacy
Cody & Danielle Sawyer’s Wellness Revolution Mission
12 May 2025
Living Your Legacy
The Insurance Guru Filip Lundstedt Is Redefining The Insurance Game
05 May 2025
Living Your Legacy
Melissa-Sue Methven on Healing After Loss and Leading with Love
28 Apr 2025
Living Your Legacy