Kris Mullins shares his entrepreneurial journey marked by over $60 million in product sales across multiple companies. Rudy Mawer collaborates as they dissect the strategic mindset necessary for replicating business success. This episode delves deep into Mullins’ storied past, from his modest beginnings to becoming a crucial player in some monumental business projects that reach into the billions. As you listen, glean insights on marketing strategies, digital logistics, and foundational systems needed for scalable success.In this engaging narrative, both Mullins and Mawer extract lessons from their personal experiences, sharing how past griefs and losses have been pivotal to their resilience and growth in business. Expertly weaving their experiences in communication, behavior profiling, and strategic marketing, they offer rich insights into achieving substantial business growth. Tune in to discover their approach toward building enduring legacies. Key themes include the importance of understanding consumer behavior, staying agile, and emerging stronger from setbacks—a testament to their enduring entrepreneurial spirit.Key Takeaways:Growth Mindset: Both Kris Mullins and Rudy Mawer have demonstrated that overcoming personal losses and capitalizing on learning moments are catalysts to achieving exponential business growth.Behavior and Communication: Understanding consumer behavior and refining communication strategies are fundamental to scaling up successfully.Focus Areas for Growth: Businesses typically face marketing or operations challenges; excelling in these areas ensures steady growth beyond the start-up phase.Value Perception: Increasing perceived value through strategic pricing can paradoxically lead to an increase in demand and business growth.Building a Media Company: Businesses should operate as media companies to capture essential consumer attention, ensuring sustained relevance and engagement.Notable Quotes:"A setback is a setup for a comeback." — Kris Mullins"Focus on the communication and the behavior, like what makes a person tick." — Rudy Mawer"Successful people move on after 10 seconds, whereas unsuccessful people dwell for many days." — Kris Mullins"Legacy to me means evoking a story created by another person that will, when told, evoke emotion in even more people." — Rudy Mawer"Be a media company first. You do the loan second." — Rudy MawerResources:Chris Mullins' Website: kriskraze.comInstagram: Kris KrazeFacebook: TheKrisKrazeDJ Instagram: DJ Krayz K

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