The Logo Geek Podcast
Episodes
A Life of Logos & Design - An Interview with Gerard Huerta
19 Jan 2020
Contributed by Lukas
Gerard Huerta’s life as a designer has been incredible. After graduating he began his career at CBS Records, creating artwork and logos for numerous...
Getting your first design job - An interview with Ram Castillo
12 Jan 2020
Contributed by Lukas
When you’re a new graduate or newly self-taught designer, searching for your first job in the design industry can be tough. Applying for job after...
Developing a Belief System for Brands - An interview with Patrick Hanlon
05 Jan 2020
Contributed by Lukas
According to this weeks guest, brands that thrive are those with the highest quality communities, and to attract members to that community companies s...
Logo Geeks 2019 Summary + Plans for 2020
30 Dec 2019
Contributed by Lukas
In this episode Ian takes a look back at 2019, shares his plans for 2020 and provides advice for planning for the new year and beyond. Thank you to th...
Creating a Colour Palette - An interview with Greg Gunn
23 Dec 2019
Contributed by Lukas
How do you select the most appropriate colour for a logo? How about selecting the perfect supporting colour palette? What colour mode should you be wo...
Starting a Design Side Hustle - An interview with Scotty Russell
15 Dec 2019
Contributed by Lukas
If you want to start your own design business the recommended approach for most is to start it as a side hustle whilst your 9-5 job brings in the ...
Enneagram Personality Types in Branding - An interview with Shay Bocks
09 Dec 2019
Contributed by Lukas
When working on identity design it’s important to know who you’re targeting so that you can create a solution that attracts the desired audience. ...
Creating a Brand New Name - An interview with Jeremy Miller
30 Nov 2019
Contributed by Lukas
As a logo designer you’ve probably been approached by companies who have names that are far from perfect… they’re too long, hard to say, or just...
How to Design & Sell Fonts - An interview with Adam Ladd
25 Nov 2019
Contributed by Lukas
Typography is a fundamental part of logo design, but what does it take to design a font from scratch? What software do you use? How do you sell and l...
Design Successful Logos with Research - An interview with Jenn & Ken Visocky O'Grady
18 Nov 2019
Contributed by Lukas
If you want to design logos and identities that succeed in the real world you must truly understand the business, competition and target audience. To ...
Skills they don’t teach in design school - An interview with Michael Janda
13 Nov 2019
Contributed by Lukas
As a designer you’ll put your heart and soul into your portfolio… and if your portfolio is the best in the world, you’ll get clients, right? Sad...
Creating a Logo Archive - An interview with Richard Baird
20 Oct 2019
Contributed by Lukas
LogoArchive is an online gallery and series of collectable monthly ‘zines’ focused on researching and restoring mid-century logo design, featurin...
Process: A Visual Journey - An interview with
05 Oct 2019
Contributed by Lukas
When working on logo design a large bulk of the process is working through a visual journey. This is part of the process that’s rarely shared, and i...
Discussing Mental Health - An interview with Abi Lemon
22 Sep 2019
Contributed by Lukas
Mental health is a serious topic and all too common in the design industry, but due to fear most of us keep our problems private, and some never seek ...
Creating a Logo Package - An interview with Michael Bruny-Groth
15 Sep 2019
Contributed by Lukas
Once your clients agreed the logo you’ve designed what files should you be sending? As a professional logo designer you need to provide the logo in ...
Networking to Get Clients & Referrals - An interview with Joana Galvao
08 Sep 2019
Contributed by Lukas
At the age of 22 Joana Galvão made the decision to leave her junior design position to start her own agency, Gif Design Studios. Within the first ...
Building a Million Dollar Agency from Zero - An interview with Mash Bonigala
01 Sep 2019
Contributed by Lukas
In 2012 when Google changed its algorithm, the company Logo Design Works went from having hundreds of enquiries a day, to almost zero. The founder Ma...
Creating a Niche Business - An interview with Sara Dunn
26 Aug 2019
Contributed by Lukas
How do you stand out from other designers, attract clients, and work on projects you enjoy? One solution is to build a business that specialises in on...
Showing the Value of Design - An interview with Aarron Walter
18 Aug 2019
Contributed by Lukas
In order to be respected as a designer you need to be able to show the value of design. But how do you do that? In this weeks episode Ian Paget interv...
A Brief History of Logo Design - An interview with Steven Heller
11 Aug 2019
Contributed by Lukas
The Logo Design Idea Book is the latest inspirational book from Steven Heller, which shares the story behind 50 successful logos. In this episode Ian...
Designing the Google Logo - An interview with Ruth Kedar
22 Apr 2019
Contributed by Lukas
In 1999, when she was art professor at the Stanford Art Department, Ruth Kedar was approached by 2 students to design a logo for their startup busin...
Illustrator & Logo Designer Alexa Erkaeva
14 Apr 2019
Contributed by Lukas
In this weeks podcast Ian interviews the super talented Alexa Erkaeva, who produces stylised logo designs and illustrations that gleam with character...
Scaling & Marketing Your Business - An interview with Tom Ross
08 Apr 2019
Contributed by Lukas
If you’re working as a freelancer or a one person company in order to scale your business you need to start hiring others to help and support your g...
Using the One Concept Approach - An interview with Melissa Yeager
31 Mar 2019
Contributed by Lukas
How many logos should you present to clients? Back in 2013 Sean McCabe created a viral piece of content called ‘the one logo concept‘ that sparke...
Building a Strategy Led Design Agency - An interview with Sean Tambagahan
24 Mar 2019
Contributed by Lukas
Design that’s based on aesthetics can be very subjective and open to the whims of personal preference, however when you focus on solving business ch...
Becoming a hand lettering artist - An interview with Lauren Hom
17 Mar 2019
Contributed by Lukas
Is it possible to pursue a career doing something you love? Hand lettering artist Lauren Hom has proved it’s possible. After discovering her caree...
Making the Most of University - An interview with Diane Gibbs
10 Mar 2019
Contributed by Lukas
To get a job as a designer it’s always your portfolio that matters, and not your qualifications. So is it still worth attending university? In this ...
Designing logos for Hasbro, Disney, Star Wars & More! - An interview with Myles Mendoza
04 Mar 2019
Contributed by Lukas
Myles Mendoza is a super talented graphic designer from San Diego, and one of 3 who form HRO Design, an agency who work on logo and brand identity d...
Becoming Designer & Director at Aardman Animations - An interview with Gavin Strange
24 Feb 2019
Contributed by Lukas
This week Ian Paget interviews Gavin Strange, Director & Designer for Aardman Animations by day, and by night he runs JamFactory, where he works o...
Copyright & Trademark Law for Logo Design – An interview with Gordon Firemark
17 Feb 2019
Contributed by Lukas
On this weeks episode Ian Paget interviews Gordon Firemark, a practicing attorney from Los Angeles to talk about the legal side of logo design, inclu...
An interview with Armin Vit
17 Nov 2018
Contributed by Lukas
Armin Vit has established himself as an influential figure in the logo design space through his fantastic logo and brand identity reviews under the u...
How a new mum built a design agency - An interview with Rebecca Heinemann
10 Nov 2018
Contributed by Lukas
Following a successful design career, and the birth of her son, Rebecca Heinemann built her own design agency CraftWell so that she could have a bette...
A Life of Food & Restaurant Branding - An interview with Louise Fili
27 Oct 2018
Contributed by Lukas
On this weeks episode Ian Paget interviews Louise Fili, an Italian-American graphic designer who’s specialised in brand development for food packag...
Sports Branding & Successful Content Creation - An interview with Michael Raisch
21 Oct 2018
Contributed by Lukas
Having worked on the design of sports logos and brand identity design for over 15 years, Michael Raisch has developed a deep understanding of designin...
Getting your dream design job - An interview with Charli Prangley
14 Oct 2018
Contributed by Lukas
If you’re looking for a design job it can often be hard to find an opportunity, even if you’re the most talented designer. But if you get your CV ...
The Fundamentals of Typography - An Interview With Michael Stinson
07 Oct 2018
Contributed by Lukas
Typography is a core component of logo design, but so many designers lack the essential knowledge needed to use fonts correctly. To solve that, this w...
Discover your personal brand - An Interview with Radim Malinic
29 Sep 2018
Contributed by Lukas
Are you struggling to work out who you are as a designer? Working out your purpose and personal brand? In this weeks episode Ian talks with Radim Mali...
An interview with George Bokhua
08 Sep 2018
Contributed by Lukas
In this episode Ian Paget speaks to George Bokhua, a truly talented graphic designer, who’s worked with companies including Disney, New Balance, NF...
Qualifying Leads & Turning them into Clients - An Interview with Emily Cohen
31 Aug 2018
Contributed by Lukas
Finding potential logo design leads can be a challenge, but once they contact you how do you convert them to clients? How do you know if they will be ...
Value Based Pricing - An Interview With Blair Enns
24 Aug 2018
Contributed by Lukas
Value Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to...
Saying No to Clients - An interview with Sagi Haviv
10 Aug 2018
Contributed by Lukas
Logo design is often a collaborative process between designer and client, but from time to time in order to provide the best possible service you need...
Creative Strategy and the Business of Design with Douglas Davis
04 Aug 2018
Contributed by Lukas
To be a successful designer, freelancer, or small business owner you need to understand strategy and business, so to kick off season 3 Ian Paget chats...
Talking Logo Design with Tom Geismar
30 Mar 2018
Contributed by Lukas
In this interview Ian Paget speaks with Tom Geismar, one of the most highly acclaimed designers in the industry. We discuss logo design, including th...
Logos & Type Design for Comic Books with Rian Hughes
23 Mar 2018
Contributed by Lukas
In this episode of the Logo Geek Podcast Ian chats with Rian Hughes, a British graphic designer, illustrator, writer and comic book artist. Rian is b...
Growing an Instagram Following to 600k with Jonathan Rudolph
02 Mar 2018
Contributed by Lukas
Instagram has become a popular method for designers to find inspiration for logo design, however, did you know that by being active on the platform y...
Building a Life in Identity Design. An interview with Ben Loiz
24 Feb 2018
Contributed by Lukas
In this interview Ian Paget speaks with Identity designer Ben Loiz to learn from his 18 years experience. We speak about Bens early life that lead ...
How to Create & Use Mood Boards with Mariah Althoff
17 Feb 2018
Contributed by Lukas
What is a mood board, how do you create one and how can they be used to improve your logo design process and client communication? In this podcast, Ia...
Creating a Personal Brand with Jacob Cass
10 Feb 2018
Contributed by Lukas
As a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it...
YouTube, Lettering & Logos with Will Paterson
04 Feb 2018
Contributed by Lukas
Can sharing tips and tutorials on YouTube attract logo design clients? Yes. In this weeks podcast Ian Paget chats with Will Paterson who has been a...
Learn by Studying Design Masters with Melinda Livsey
27 Jan 2018
Contributed by Lukas
Have you ever analysed a logo design in detail so that you can really understand why design decisions were made? What if you did that with logo design...
Talking Branding, Logos & Social Proof with David Brier
20 Jan 2018
Contributed by Lukas
What is branding and why does it matter? What steps do you need to take to build a brand? What makes a great logo, and how can you use social proof to...
Using Strategy in Logo Design with Marty Neumeier
13 Jan 2018
Contributed by Lukas
Why is strategy important when designing a logo? How can you use strategy as part of your design process? In this episode branding expert and though...
The steps to design a brand identity, with Alina Wheeler
01 Oct 2017
Contributed by Lukas
What is branding, and how do you go about starting a brand identity design project? In this weeks episode Ian Paget chats with the author of Designing...
SEO & Online Marketing For Graphic Designers, With Ryan Robinson
23 Sep 2017
Contributed by Lukas
Do you spend all your time searching for clients, attending events and cold calling? What if there was a better way to do this, and instead have poten...
How to start a logo design business, with Kyle Courtright
17 Sep 2017
Contributed by Lukas
Have you ever dreamed of creating your own graphic design business but have no idea where to start? In this episode Ian Paget of Logo Geek chats with ...
What it takes to work for a design agency, with Simon Manchipp
07 Sep 2017
Contributed by Lukas
Do you want to work for a top brand design agency but not sure what it takes? In this episode Ian Paget chats with Simon Manchipp, one of the founder...
The Personality of Type, with Sarah Hyndman
28 Aug 2017
Contributed by Lukas
Every font has a personality that influences your interpretation of the words you are Reading. In this weeks podcast Ian chats about this with Sarah H...
Talking Logo Lounge & Logo Trends with Bill Gardner
19 Aug 2017
Contributed by Lukas
In this episode of the Logo Geek Podcast Ian Paget chats with Bill Gardner, the founder of brand identity design agency Gardner Designs, and Logo Loun...
Talking Logo Design with Aaron Draplin
16 Aug 2017
Contributed by Lukas
Aaron James Draplin is a popular logo designer, and the man behind Draplin Design Co (DDC). His clients have included Nike, Apple, and even the previo...
Finding Your Passion & Turning it into a Business with Dina Rodriguez
29 Jul 2017
Contributed by Lukas
Are you a designer searching for your true passion? After 5 years of working in design studios and never feeling satisfied, Dina Rodriguez started to ...
How to Get Logo Design Clients with David Airey
22 Jul 2017
Contributed by Lukas
In this podcast Ian Paget from Logo Geek speaks with brand identity designer and writer, David Airey, the man behind the book, and popular blog Logo D...
How to Charge More for Logo Design with Chris Do
15 Jul 2017
Contributed by Lukas
One of the most common questions asked by logo designers is 'How much should I charge?'. In this weeks podcast we'll find out the answer to that in th...