The Luxury Item with Scott Kerr

S11 E01: John Gerhardt, Global Creative Director at Moët Hennessy

27 Feb 2024

Audio

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Scott Kerr sits down with John Gerhardt, global creative director at Moët Hennessy, the wines and spirits business of luxury giant LVMH. Gerhardt, a TIME Magazine "Design 100" honoree when he was at luxury retailer Holt Renfrew, discusses his role as the Moët Hennessy brand lead and partnering with the twenty-seven Maisons, how Moët Hennessy is re-evaluating its creative approach in a challenging market, and how its heritage brands are speaking to a new generation of drinkers. He also talks about the strategies behind some of the rebranding and new product efforts he's been involved in. From refreshing the Chandon sparkling wine brand, to rebranding a 200-year-old French vineyard to launching MH's first-ever cocktail bar in Paris. Plus: What the luxury fashion industry can learn from high-end wines and spiritsFeaturing: John Gerhardt, Global Creative Director at Moët Hennessy (lvmh.com/houses/wines-spirits)Host:Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast:The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: Email: [email protected] and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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The Luxury Item with Scott Kerr

S11 E01: John Gerhardt, Global Creative Director at Moët Hennessy

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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