The Luxury Mind
Activity Overview
Episode publication activity over the past year
Episodes
Ep 16. Exclusivity vs. Exclusion: Brand Narcissism
13 Jul 2024
Contributed by Lukas
This week, Helen and Paul dive into the fascinating concept of brand narcissism and how it can negatively impact luxury brands. They chat about how so...
Ep 15. Affordable Luxury is Nonsense
03 Jul 2024
Contributed by Lukas
In this episode, Helen and Paul discuss the concept of affordable luxury. They explore whether luxury can truly be affordable or if affordability comp...
Ep 14. Luxury Means Different Thinks To Different People.
24 Jun 2024
Contributed by Lukas
The conversation explores the subjective experience of luxury and how it varies across cultures and individuals. Different people have different views...
Ep 13 The Impact of Aesthetics and Brand Image on Your Luxury Brand
14 Jun 2024
Contributed by Lukas
In this episode of 'The Luxury Mind,' hosts Helen Villers and Paul Russell explore the critical role aesthetics play in luxury branding. They ...
Ep 12 The Psychological Principles Behind Brand Loyalty in Luxury
25 May 2024
Contributed by Lukas
Paul and Helen explore the concept of customer loyalty and brand loyalty in the luxury industry. They delve into the psychological principles behind l...
Ep 11. The Aspirational Appeal of Luxury Brands
19 May 2024
Contributed by Lukas
Welcome to another episode of "The Luxury Mind" with Helen Villers and Paul Russell. This week, Helen and Paul delve into the fascinating wo...
Ep 10. The Pursuit of Perfection: How Luxury Brands Manufacture Desire.
11 May 2024
Contributed by Lukas
In this episode of "The Luxury Mind," co-hosts Helen Villiers and Paul Russell delve into the compelling concept of perfection as it relates...
Ep 09. Emotional Rewards. Why Do We Crave Luxury?
03 May 2024
Contributed by Lukas
In this episode, co-hosts Paul and Helen delve into the emotional and psychological allure of luxury consumption. They discuss the foundational unders...
Ep 08. Colour Psychology - Are Colours Manipulating Your Mood?
01 Mar 2024
Contributed by Lukas
Dive into the vibrant world of "Colour Psychology" on our latest podcast episode! This journey isn't just about hues; it's a deep di...
Ep 07. The Allure of Pricing: Luxury, Strategy, and Psychological Tactics
23 Feb 2024
Contributed by Lukas
Have you ever looked at a price tag and felt your emotions stirred? Join Paul and Helen as they discuss the psychology behind pricing, navigating thro...
Ep 06. The Diderot Effect: The Hidden Forces Behind Our Buying Habits
16 Feb 2024
Contributed by Lukas
Ever found yourself trapped in a shopping spree you didn't see coming, all because of one shiny new possession that made everything else look dra...
Ep. 05 Valentine's Day: Performative Love and the Cost of Affection
09 Feb 2024
Contributed by Lukas
Ever felt like Valentine's Day has you performing love rather than genuinely feeling it? That's the question we ask in our latest episode. W...
Ep 04. Exclusivity Unlocked: Luxury Loyalty Programmes
02 Feb 2024
Contributed by Lukas
Ever find yourself gleefully chasing the next reward in your loyalty program, only to wonder exactly what's in it for the retailers? Helen and Pa...
Ep. 3 Virtue Signalling: From LinkedIn Grandstanding to Lifestyle One-Upmanship
26 Jan 2024
Contributed by Lukas
Ever feel like you're watching a performance every time you scroll through your LinkedIn feed? Join us for a lively chat where we peel back the c...
Ep. 2 The Myth of Cleanliness is Next to Godliness
19 Jan 2024
Contributed by Lukas
Ever wondered about the complex ties between a sparkling countertop and one's moral fibre? Peel back the layers of societal norms with us as we s...
Ep 1. Envy in Luxury Gifting
10 Jan 2024
Contributed by Lukas
Prepare to uncover the emotional tapestry interwoven with luxury gift-giving, as Paul Russell, alongside psychotherapist Helen Villers, peel back th...