The Magnetic Pull with Amy Pearson
Episodes
MARGINS: Content Mistake 3 – Frankly Forgettable (quick fix)
19 Nov 2025
Contributed by Lukas
In this mini episode of The Magnetic Pull, Amy breaks down one of the biggest mistakes thought leaders + creatives make when creating content: languag...
MARGINS: Content Mistake 2 – Purposeless Posting (quick fix)
12 Nov 2025
Contributed by Lukas
In this mini episode of The Magnetic Pull, Amy calls out a sneaky habit that’s keeping so many small business owners posting purely for the sake of ...
MARGINS: Content Mistake 1 – Results Require Relevancy (quick fix)
05 Nov 2025
Contributed by Lukas
In this mini episode of The Magnetic Pull, Amy dives into one of the most common mistakes small business owners make with their content: posts that do...
4 Shifts to Overcome Content Fatigue + Reset Your Marketing in 2025
05 Oct 2025
Contributed by Lukas
If you’ve been pouring endless energy into posts, reels, and stories, but your sales still feel like crickets? This episode is for you.In this episo...
Why Content Alone Won’t Grow Your Business in 2025
29 Sep 2025
Contributed by Lukas
This week, I’m sharing the 4 simple shifts that will reset your marketing, break the content-fatigue cycle, and help you show up consistently again ...
Hobbyist Habits Are Keeping You Broke (Let's Fix It)
22 Sep 2025
Contributed by Lukas
In this episode of The Magnetic Pull, I’m breaking down the difference between showing up as the the hobbyist or CEO in your business, and how to ma...
The Chaos Loop: 8 Marketing Mistakes To Quit in 2025 (If You Want to Thrive)
15 Sep 2025
Contributed by Lukas
The 8 marketing mistakes I see over and over again in 2025 that keep your business in The Chaos Loop.If you’re experiencing content fatigue, marketi...
MARGINS: "How do I get into their BRAIN?!" Content that connects.
20 Aug 2025
Contributed by Lukas
In todays mini ep. Amy answers a member question from The Marketing Club about creating content that actually connects with the ideal audience."H...
MARGINS: "How do I show up as my weird self, but authentically?" Pushing through the cringe.
13 Aug 2025
Contributed by Lukas
Is social media performative? Or is it just part of our real life now? Where do we draw the line between performing on social media, and performing in...
MARGINS: "How do I repurpose content without sounding repetitive?"
08 Aug 2025
Contributed by Lukas
Have you ever wondered... "How do I repurpose content without sounding repetitive?"This was a question from a member of The Marketing Club r...
The Truth Behind: "Build it and They Will Come" (Hint: it's a lie)
24 Jul 2025
Contributed by Lukas
Amy breaks down the misconception of this lie you're being sold about business "Build it and They Will Come", and what you should do in...
MARGINS: “Who should I create my content for? What if I don't like filming myself?”
20 Jul 2025
Contributed by Lukas
Today's episode of Margins is a long question that ultimately stems from content confusion – originally sent forward in a Q+A with Amy Pearson....
Read the Room: Launching is a Two-Way Conversation
16 Jul 2025
Contributed by Lukas
Are you treating your launch like a one-sided performance? In this episode of The Magnetic Pull, host Amy Pearson pulls back the curtain on launching...
MARGINS: "What kind of 'free challenge' should I create for my audience?"
13 Jul 2025
Contributed by Lukas
If you're trying to find a way to offer lots of value to your audience, or grow your own list of buyers, you might be wondering HOW to do this or...
Sexy Business, Motherhood + Self-Accountability: The Business Fondle Convo with Peta Serras
09 Jul 2025
Contributed by Lukas
Today on The Magnetic Pull, we're sharing a conversation that originally aired on The Business Fondle by Professional Babe aka Peta Serras.Peta a...
Beware The Validation Matrix (Part 2: From Lurkers to Loyal Fans)
24 Apr 2025
Contributed by Lukas
In today's episode, we're tackling the second chapter of the Vanity Validation Matrix series. We'll explore how to identify those hidd...
Beware The Validation Matrix (Part 1: How Vanity Metrics are Distracting You from Sales)
20 Apr 2025
Contributed by Lukas
Creators, Entrepreneurs + Thought Leaders–ever find yourself chasing those likes and views but not seeing any real business growth? Well, that&apos...
The Authority Leak: Are You Sabotaging Your Own Magnetism?
13 Apr 2025
Contributed by Lukas
Join Amy as she reveals the ways in which we unknowingly sabotage our ability to BE magnetic online.OWN YOUR AUDIENCE: Join The 11-Day ChallengeMAKE I...
MARGINS: "Should I Start a Separate Instagram Account?” - Going ALL-IN on Your Personal Brand to Increase Sales.
27 Mar 2025
Contributed by Lukas
Thinking about starting a second brand or account for your "side offers"? Before you split your energy, listen to this. –This question co...
Lost In Translation: Why Your Content Isn’t Converting
18 Mar 2025
Contributed by Lukas
Feel like your content is consistently getting lost in translation? This episode breaks down why that might be, including: the common pitfalls when i...
The Magnet Effect: "How do you build trust with your audience before they buy from you?"
09 Mar 2025
Contributed by Lukas
Join Amy as she delves into the intricacies of building trust with your audience before they commit to buying from you. As a creative strategist and b...
*NEW* The Magnetic Pull with Amy Pearson–SUN MOTHER®
24 Feb 2025
Contributed by Lukas
Introducing: The MAGNETIC Pull with Amy Pearson fka Brand Conversations.Join SUN MOTHER® Amy, as she guides you through The Art of Magnetic Marketing...
Brand Conversations: Redefining Sustainable Art, Queer Representation + Carving Time for Reflection with Multi-Disciplinary Artist: JEFF MCCANN
30 Jul 2024
Contributed by Lukas
Today's Guest, Jeff McCann, is a Multi-disciplinary Artist, Illustrator & Maker based on Gadigal Land, Sydney. Jeff crafts imaginative creati...
Brand Conversations: An Artists Life - MIRADOR on Motherhood, Creativity, and The Human Experience with Lauren Cassar.
23 Jul 2024
Contributed by Lukas
Lauren Cassar is an Artist, Mother and qualified Art Therapist who lives in Southern Lutruwita, Australia. Creating under the name, MIRADOR, Lauren’...
Client Breakthrough - Therapy, Branding & the Power of Play with Madeline from SIT WITH SELF
18 Apr 2024
Contributed by Lukas
Today’s guest is Madeline from SIT WITH SELF, who helps grown-up good girls access authenticity, flow, and balance in their lives. Madeline and Amy ...
Brand Conversations: GEORGIA PERRY - on Design, Identity, Illustration and Business through Motherhood.
19 Mar 2024
Contributed by Lukas
Today we are joined by the brilliantly vibrant artist and illustrator, Georgia Perry. Georgia shares the intersection of her personal life and parenti...
Brand Conversations: Embracing Women’s Moodiness with MOODE - A Prenatal Brand Revolutionising Women's Health by Jess Rosenberg
06 Mar 2024
Contributed by Lukas
Today’s episode is a conversation heavy on Brand & Business building during Motherhood, with Jess Rosenberg from MOODE. MOODE is a brand changi...
Brand Conversations: Beyond Design - MORGAN RAPP on Solving Problems & Scaling Business whilst Prioritizing Family.
14 Feb 2024
Contributed by Lukas
In today's episode of Brand Conversations, Amy speaks with Morgan Rapp. The designer, turned entrepreneur who scaled her business to 500k, all wh...
Brand Conversations: "How Many Followers Do You Need Before Launching a Digital Offering?"
25 Jan 2024
Contributed by Lukas
So you've got an idea, a service, or a digital product that you want to sell, ASAP. Do you really need thousands of followers before a launch is ...
Brand Conversations: BRIANA SOLER - Being Online as a Mature Millennial, Reading, Writing & Building a Personal Brand.
17 Jan 2024
Contributed by Lukas
We're kicking off 2024 with a different type of episode. Briana Soler is a writer, reader & photographer from Houston Texas. This conversatio...
Brand Conversations: How to Finish the Year Strong & My Word of 2024.
20 Dec 2023
Contributed by Lukas
In this solo episode, Amy encourages you to celebrate your wins throughout 2023, no matter how small. She also talks you through her word of 2024, a...
Brand Conversations: The Creative Journey, Embracing Change, Intuition & Innovation with Packaging Designer JO CHUNYAN
06 Dec 2023
Contributed by Lukas
Today’s episode features the Brand Packaging expert, Jo Chunyan. Jo shares her experience of how a relationship breakdown in her early 20s led to he...
Brand Conversations: 3 Key Things I'd Do if I was Starting My Business Again Today
30 Nov 2023
Contributed by Lukas
In celebration of SUN MOTHER Studio's THIRD Birthday this week, Amy Pearson talks through three KEY things she would do if she were to start her ...
Brand Conversations: Making Money, Changing Lives, and Neurodiversity with SEEDLING DIGITAL
19 Nov 2023
Contributed by Lukas
Today we FINALLY have Nikki on the show, one of Amy's closest business friends. Nikki speaks about how she built her brand SEEDLING DIGITAL from ...
Helping Mums Make Money Amy Pearson on Ready or Not by Lucinda McKimm
09 Nov 2023
Contributed by Lukas
Originally featured on Ready or Not by Lucinda McKimm – here is an episode where Amy is interviewed about running and launching a business alongside...
Brand Conversations: Rebrand journey of LITTLE YARROW - from hesitation and fear to relief & increased sales.
02 Nov 2023
Contributed by Lukas
Today's guest is a naturopath and ayurvedic postpartum doula, Kate Harrison, the owner of LITTLE YARROW. In this episode, Kate shares her experie...
Brand Conversations: Blaming the Algorithm? Build Your Own Magnetic Brand Instead.
26 Oct 2023
Contributed by Lukas
Amy Pearson is back with a short + spicy post about the mistakes you're making online, how to stop blaming the instagram algorithm + start buildi...
Brand Conversations: From Home Publishing to Chanel Editorials in Paris - The Rise of JANE Magazine with Annika Hein
16 Oct 2023
Contributed by Lukas
In Today’s Ep, Amy Pearson talks with Annika Hein from JANE Magazine (by The Grey Attic). A high-end, high fashion + fine art print publication inte...
Brand Conversations: How I Manage 100% Branding Success For My Clients Using the Single Concept Method
12 Oct 2023
Contributed by Lukas
In this episode, Amy Pearson breaks down the importance of the creative process, and how that deep strategy work followed by creative direction allows...
Brand Conversations: LUCY LUMEN - Shaking Up The Photography Industry as a Woman and The Power in Owning Your Creativity.
05 Oct 2023
Contributed by Lukas
Lucy Lumen the Australian analogue photographer based on the Sunny Gold Coast, joins Amy Pearson in conversation about all things Business and Brandin...
Brand Conversations: The Less I Do The More I Make
27 Sep 2023
Contributed by Lukas
Amy Pearson dives into the concept of "The Less I Do, the More I Make." She shares her personal experience of working too hard, burning out,...
Brand Conversations: Design, Food, & Art with FOOD FOR EVERYONE's Gemma Leslie.
22 Aug 2023
Contributed by Lukas
Today's guest is Gemma Leslie, an Australian artist known for her bright and colourful, food-inspired paintings. Gemma began selling art on Insta...
Brand Conversations: The POWER of Magnetising & Repelling
10 Aug 2023
Contributed by Lukas
In today's mini-episode, Amy shares a personal story of how her breastfeeding journey repelled people from her brand: sun mother studio, How magn...
Brand Conversations: BOBBY CLARK - On Identity & Creating a Personal Brand as an Artist
03 Aug 2023
Contributed by Lukas
In Episode 6, Amy had the pleasure of hosting the incredibly talented artist and entrepreneur, Robyn Morrison aka BOBBY CLARK. Robyn shared her person...
Brand Conversations: NAUGHTY NANCY - Cheeky Copywriting with Daniella Hendler
20 Jul 2023
Contributed by Lukas
In episode 5, Amy Pearson speaks with Daniella Hendler from NAUGHTY NANCY the copywriting supergroup. Together they discuss the journey of Naughty Nan...
Brand Conversations: 5 Common DIY Branding Mistakes and How to Avoid Them
06 Jul 2023
Contributed by Lukas
In this minisode, Amy Pearson breaks down the five most common DIY branding mistakes that people make & how you can avoid them. – The Magnetic ...
Brand Conversations: Why Your Offers May Not Be Selling & How to Fix it.
29 Jun 2023
Contributed by Lukas
In this solo episode, Amy Pearson delves into the topic of why your offers may not be selling. Amy breaks down some common misconceptions about sellin...
Brand Conversations: HOWL - Part 2 with Haylee Collins
22 Jun 2023
Contributed by Lukas
In Part 2 of HOWL, Amy Pearson & Haylee Collins discuss the formation & experience of HOWL, along with the brand values that shape the brand &...
Brand Conversations: HOWL Part 1 with Haylee Collins
15 Jun 2023
Contributed by Lukas
In Part 1 of HOWL, Amy Pearson & Haylee Collins discuss the initial ideas and early conception of HOWL including their creative collaboration on t...