The Marketing Automation Moment Podcast
Episodes
Navigating the AI Gold Rush: Insights on Marketing Automation in 2026
21 Jan 2026
Contributed by Lukas
In the first Marketing Automation Moment episode of 2026, Hannah and Mike dive into whether marketing automation and AI truly save marketers time. The...
The Next Phase of Marketing Automation: Lessons from Dreamforce and HubSpot
23 Oct 2025
Contributed by Lukas
In this episode of the Marketing Automation Moment podcast, Hannah Kelly and Mike Maynard explore whether marketing automation as we know it is truly ...
Why AI Won’t Do It All, Adobe’s AI Agents & Dreamforce
26 Sep 2025
Contributed by Lukas
In this episode of the Marketing Automation Moment podcast, Hannah and Mike dive into the latest trends in MarTech. They kick off with Act-On’s new ...
The Real ROI of AI Agents, Quizzes & Strategic Thinking
12 Aug 2025
Contributed by Lukas
In this episode of the Marketing Automation Moment podcast, hosts Mike and Hannah record from a professional studio in London, enjoying a change of sc...
Why AI Falls Short on Strategy and What Marketers Miss About Customer Journeys
04 Jul 2025
Contributed by Lukas
In this episode of the Marketing Automation Moment Podcast, Hannah and Mike tackle the limits of AI in marketing strategy, reacting to a recent MarTec...
Salesforce Summer Updates, Partner Tools and AI Workarounds
09 Jun 2025
Contributed by Lukas
In this episode of the Marketing Automation Moment Podcast, Hannah and Mike explore the latest trends in partner marketing automation platforms, featu...
Navigating the Evolving Landscape of Marketing Automation Tools
13 May 2025
Contributed by Lukas
In this episode of the Marketing Automation Moment podcast, Hannah and Mike discuss exciting developments in the marketing automation space, including...
Challenging Attribution, Repurposing Content, and Elevating Email
15 Apr 2025
Contributed by Lukas
This episode dives into the challenges of attribution in marketing, the benefits of content repurposing, and what’s new in Salesforce’s spring AI ...
Re-Evaluating Marketing Automation: Are You Using Your Platform to Its Full Potential?
26 Mar 2025
Contributed by Lukas
In this episode of Marketing Automation Moment, hosts Hannah Wehrly and Mike Maynard discuss why so many companies are reconsidering their marketing a...
From Newsletters to Automation: Maximizing Your Marketing Efforts in a Digital World
05 Dec 2024
Contributed by Lukas
Hannah Wehrly and Mike Maynard explore Acton’s innovative AI web agent and examine the often overlooked potential of SMS marketing in B2B communicat...
Navigating the Marketing Automation Landscape: HubSpot's Cashflow Acquisition and SEMrush's Strategic Moves
04 Nov 2024
Contributed by Lukas
In this episode of the Marketing Automation Moment podcast, hosts Hannah Wehrly and Mike Maynard dive into recent developments in marketing automation...
The AI Dilemma: Are We Relying Too Much on Automation in Marketing?
01 Oct 2024
Contributed by Lukas
AI is popping up across marketing automation platforms, but is it really the magic solution we hoped for? Join Hannah and Mike as they discuss the lat...
The Changing Landscape of Marketing Automation - HubSpot vs. Marketo
17 Sep 2024
Contributed by Lukas
Is Marketo falling behind in the marketing automation space? In this episode, Mike and Hannah discuss the rivalry between HubSpot and Marketo, with Hu...
Google’s U-Turn, HubSpot’s Dip, and Smart Marketing Tactics
16 Aug 2024
Contributed by Lukas
Mike and Hannah discuss the latest developments in marketing automation, starting with Google’s reversal of its cookie policy changes and what this ...
Is your data safe? HubSpot's Hack Creates Concerns
17 Jul 2024
Contributed by Lukas
HubSpot’s recent data hack raises serious questions about the safety and security of our data. Mike and Hannah discuss the implications of this data...
Quality or Quantity – Which is the Best Approach?
16 May 2024
Contributed by Lukas
Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how to...
The Latest From the World of Marketing Automation
10 May 2024
Contributed by Lukas
Join Mike and Hannah as they discuss the latest updates from the world of marketing automation, including the potential acquisition of HubSpot by Alph...
Data Analysis: The Role of Marketers vs AI
12 Mar 2024
Contributed by Lukas
With AI supporting more and more everyday marketing activities, there is a risk of becoming too reliant on the technology and the data it produces. Mi...
Producing Emails for Maximum Impact
19 Feb 2024
Contributed by Lukas
Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is ...
Has Marketing Automation Changed in 2023?
19 Dec 2023
Contributed by Lukas
2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work. Mike Maynard ...
What is the Importance of Data Enrichment in B2B?
28 Nov 2023
Contributed by Lukas
Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can enh...
The Future of AI in Marketing Automation
25 Oct 2023
Contributed by Lukas
How is AI going to shape the future of our marketing automation campaigns? From the latest announcements from leading platforms in the industry, to ho...
Can AI Really Support Content Generation?
15 Aug 2023
Contributed by Lukas
Everywhere you look, everything is about AI. But how can AI actually support content generation? Napier’s Mike Maynard and Hannah Kelly discuss the ...
Generating Value with Simple Automations
13 Jun 2023
Contributed by Lukas
Surveys can provide great insight into marketing impact, but as Mike and Hannah reflect on recent survey findings, correlation does not always mean ca...
How Should You Optimise Marketing Strategy?
04 May 2023
Contributed by Lukas
Find out the role dynamic content plays in B2B marketing, how to build strategy into marketing automation programs and the benefits and limitations of...
How are Marketing Automation Platforms Using AI?
01 Mar 2023
Contributed by Lukas
How are marketing automation platforms using AI? Mike and Hannah address how artificial intelligence will shape the future of marketing automation pla...
Why Should You Use Personas?
20 Jan 2023
Contributed by Lukas
Mike and Hannah share how to deal with a Martech stack that’s getting too complex, and the questions marketers need to be asking in demos. They also...
What are the Marketing Automation Trends for 2023?
21 Dec 2022
Contributed by Lukas
What does the marketing landscape look like in 2023? Mike and Hannah discuss the trends marketers will see in the new year, from omnichannel campaigns...
Are Chatbots Improving Customer Experience?
14 Dec 2022
Contributed by Lukas
In the latest episode, Mike and Hannah discuss the latest thinking around artificial intelligence, and how chatbots are improving customer experience....
Should You Trust Software Review Sites?
09 Nov 2022
Contributed by Lukas
Mike and Hannah share their thoughts about why third-party form vendors are so successful. Mike shares his views of whether marketers should use softw...
The Latest Updates from HubSpot’s Inbound Conference!
09 Nov 2022
Contributed by Lukas
In the first episode of the Marketing Automation Moment podcast, we explore the latest updates from the marketing automation world. Mike and Hannah di...