The Marketing Intelligence Show
Episodes
How to thrive in the creative AI era : tips from LinkedIn’s head of content solutions, APAC
24 Jul 2025
Contributed by Lukas
In this episode, Daniel Hochuli, Head of Content Solutions for APAC at LinkedIn, unpacks the "crisis in creativity" and reveals how marketers can not ...
Unify to amplify: how centralized data drives business growth for marketers
10 Jul 2025
Contributed by Lukas
Marketers are often held back by fragmented data and misaligned metrics. In this episode of The Marketing Intelligence Show by Supermetrics, leaders f...
How AI is changing search — and what that means for SEO and content
26 Jun 2025
Contributed by Lukas
Is your SEO strategy ready for the age of AI? In this episode of The Marketing Intelligence Show, host Fanny sits down with Heini Lindfors, Supermetri...
Unlocking the holy grail of true ROAS measurement
12 Jun 2025
Contributed by Lukas
In this episode of The Marketing Intelligence Show, Teck Goon (Reserata), Brent Banning (Pragmaticians), and Nora Hungershoefer (Supermetrics) unpack ...
How to build smarter e-commerce marketing dashboards and avoid data overwhelm
21 May 2025
Contributed by Lukas
Do your e-commerce reports tell the full story—or just a fraction of it?In this episode of The Marketing Intelligence Show, host Anna Shutko is join...
The future of the marketing tech stack: navigating complexity, CDPs, and AI hype
07 May 2025
Contributed by Lukas
In this episode of The Marketing Intelligence Show, Aleksander Cardwell, Director of Product Marketing at Supermetrics, chats with Matt Simmonds, Supe...
The secret behind ETAM’s modern retail data strategy with Sophie Buresi
23 Apr 2025
Contributed by Lukas
What does it really take to modernize a retail company’s approach to data?In this episode of The Marketing Intelligence Show, we sit down with Sophi...
How Philips Healthcare saved 40% of analyst time and built a scalable marketing data stack
09 Apr 2025
Contributed by Lukas
What if you could save 40% of your analysts’ time and reshape your entire approach to marketing data?In this episode of The Marketing Intelligence S...
TikTok trends: Turning viral moments into business results
27 Mar 2025
Contributed by Lukas
47% of marketers say improving brand awareness is a top priority this year—but how do you actually stand out in a sea of content? In this episode, w...
Turning MMM data into insights with Juha Nuutinen from Sellforte
13 Mar 2025
Contributed by Lukas
In this episode of The Marketing Intelligence Show, host Outi Karppanen is joined by Juha Nuutinen, CEO and co-founder of Sellforte, to dive deep into...
Modern marketing measurement with Supermetrics and Google Cloud
27 Feb 2025
Contributed by Lukas
In today’s fast-changing marketing landscape, measurement is more complex—and more critical—than ever. In this episode of The Marketing Intellig...
Proving marketing effectiveness in the age of data fragmentation
06 Feb 2025
Contributed by Lukas
With marketers constantly juggling data from disconnected sources, proving campaign effectiveness has become a growing challenge. In this episode of ...
Unlock your next $100Million+ in e-commerce revenue: The creative testing formula for growing paid social in 2024
23 Jan 2025
Contributed by Lukas
Join Shahbaz Khokhar, CEO of Venture Beyond, and Gabrielle Stafford, CMO of Supermetrics, as they share creative testing strategies that power top e-c...
Navigating the TikTok turmoil: what marketers need to know
17 Jan 2025
Contributed by Lukas
What happens when one of the world’s biggest social media platforms faces an uncertain future? In this episode of The Marketing Intelligence Show,...
Inside media measurement at Google: Balancing brand, performance and AI
09 Jan 2025
Contributed by Lukas
In this episode of The Marketing Intelligence Show by Supermetrics, host Evan Kaeding chats with Siim Säinas, Social Measurement and Insights Manager...
The inside scoop: How FIFCO built an award-winning in-house agency with data with José Murillo
12 Dec 2024
Contributed by Lukas
In this episode of The Marketing Intelligence Show, Jose Murillo, Regional Head of Connections Marketing at FIFCO, shares his inspiring journey of tra...
How to scale your DTC brand with Tyson Drake: Growth strategies, data tips, and AI trends
05 Dec 2024
Contributed by Lukas
On this episode of The Marketing Intelligence Show, Evan Kaeding sits down with Tyson Drake, former CMO of the nine-figure DTC brand Oodie and now a f...
Mastering omnichannel marketing analytics with Ontario Lottery and Gaming Corporation
28 Nov 2024
Contributed by Lukas
In this episode of The Marketing Intelligence Show, Gokul Prasad, Media Performance Manager at Ontario Lottery and Gaming Corporation, shares how his ...
Why SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events!
15 Nov 2024
Contributed by Lukas
🎧 Why did SuperSummit 2024 score 4.6 stars? Get all our tips for building a leading marketing intelligence event. Join Jessica Gondolfo and Aleksan...
Demystifying marketing mix modeling (MMM)
08 Aug 2024
Contributed by Lukas
In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King...
Manscaped's edgy marketing: How data & analytics drive risk and reward
25 Jul 2024
Contributed by Lukas
In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge ...
Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive
11 Jul 2024
Contributed by Lukas
In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video market...
Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt
27 Jun 2024
Contributed by Lukas
In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan...
The power of competitive intelligence in B2B marketing with Vollrath
13 Jun 2024
Contributed by Lukas
In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B m...
Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media
30 May 2024
Contributed by Lukas
In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe ...
How Imajery uses data to prove value across the entire customer journey
16 May 2024
Contributed by Lukas
In this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala...
How Data Speaks uses impact-based attribution to measure and improve advertising ROI
02 May 2024
Contributed by Lukas
In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the con...
Future of media & advertising: AI, AR, VR, and the evolving landscape of marketing with Mindgruve
18 Apr 2024
Contributed by Lukas
In today's episode, Jess Gondolfo sits down with two industry experts from Mindgruve, Ellyn Savage, VP of Media, and Haven Brady, VP of Strategy f...
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
03 Apr 2024
Contributed by Lukas
In today's episode of the Marketing Intelligence Show, we delve into the world of marketing measurement in a privacy-first environment. Evan Kaedi...
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
21 Mar 2024
Contributed by Lukas
In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions...
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
07 Mar 2024
Contributed by Lukas
In today's episode, we're joined by Evan Kaeding, Lead Solutions Engineer and host Edward Ford, Demand Gen Director at Supermetrics to explore...
The future of Google Search & Ads in the age of Gen AI
15 Feb 2024
Contributed by Lukas
Generative AI is reshaping just about every industry out there, and it’s been a powerful tool for marketers to streamline operations and unlock new ...
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
01 Feb 2024
Contributed by Lukas
Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and resul...
The future of B2B measurement
18 Jan 2024
Contributed by Lukas
B2B measurement faces a turning point with privacy regulations due to limit access to third-party data. So, what does the future hold for B2B measurem...
Big data for marketers: Why, how, and where to start
04 Jan 2024
Contributed by Lukas
By now, most marketers understand the importance of big data in marketing. It allows us to target audiences better, show relevant ads, and analyze mar...
Marketing leader roundtable: Fueling your growth with data in 2024
22 Dec 2023
Contributed by Lukas
Many marketing leaders are deep into their 2024 planning, poring over data from the past year. But are there more effective ways to use data to fuel m...
Using data to power your next step: Fueling 40% annual growth
21 Dec 2023
Contributed by Lukas
Just how important is data to business growth? With 40% annual growth, Supermetrics is a great example of how utilizing data the right way can propel ...
The Supermetrics Full-Funnel Brand Test: How we used data to develop and launch a new brand identity
14 Dec 2023
Contributed by Lukas
How do you measure the impact of brand? This is a question that has challenged marketers since the dawn of time. But today, we’ll aim to answer it o...
The next generation of marketing mix modelling
30 Nov 2023
Contributed by Lukas
More companies are looking to adopt marketing mix modeling (MMM) to measure marketing efficiency and make predictions about how marketing inputs could...
Why now is a great time to move to a marketing data warehouse
23 Nov 2023
Contributed by Lukas
Changes to Google Analytics have brought questions about how to retain historical data to the front of the marketing analytics world. One option for k...
How top consumer brands measure marketing with Michael Kaminsky
18 Oct 2023
Contributed by Lukas
The most important thing for a CMO to figure out is this, "If I have one dollar to spend on advertising, where should I spend it, and how much wi...
The importance of first-party data in marketing and why CMOs should invest in a marketing data warehouse
04 Oct 2023
Contributed by Lukas
In this episode, we're joined by our original host, Anna Shutko. Anna is now an Analytics Consultant at Supermetrics. She's using her knowledg...
Start Trusting Your Data: A marketing data governance framework for CMOs
06 Sep 2023
Contributed by Lukas
Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit...
Marketing mix modeling for marketing leaders
23 Aug 2023
Contributed by Lukas
As we transition to a privacy-first online environment, marketing leaders need to be ready to measure marketing differently. MMM isn’t a new technol...
The Marketing Analytics Lifecycle
09 Aug 2023
Contributed by Lukas
In this episode, we’re joined by Bartosz Schneider, Lead Professional Services Consultant at Supermetrics, and we’re digging into a super importan...
Most of your problems are due to (a lack of) Marketing Data Governance
27 Jul 2023
Contributed by Lukas
Most marketing data problems are masquerading as data governance problems. If you don’t know which campaigns are driving results, you should revisit...
Breaking the silos: Why you should own your marketing data
12 Jul 2023
Contributed by Lukas
There are two main reasons why you want to own your data. First, you can get rid of data silos and measure your marketing performance holistically. Se...
The Kaizen Framework: How to turn marketing data into growth
29 Jun 2023
Contributed by Lukas
You may have heard of the Toyota Way or Kaizen. It's a manufacturing approach that aims to maximize efficiency and reduce waste. Kaizen means '...
Marketing data, fast and slow
14 Jun 2023
Contributed by Lukas
In this episode, we discuss two approaches to marketing data—centralized vs. decentralized. With a centralized data access model, the data team can ...
What is Marketing Intelligence?
31 May 2023
Contributed by Lukas
Is Marketing Intelligence all about snooping on your competitors? Absolutely not. Marketing Intelligence is about making use of your marketing data...
Data narrative: How to interpret and tell a meaningful story with your data with Ahmed Elsamadisi
12 Jan 2023
Contributed by Lukas
In this episode, Ahmed Elsamadisi, founder and CEO of Narrator, shares how to use a data narrative to interpret and tell a meaningful story with your ...
Data Literacy: How to build a data-driven culture with Lee Feinberg
31 Oct 2022
Contributed by Lukas
In this episode, Lee Feinberg, President at Decision Viz, will discuss data literacy and why it's important for a company to improve its data skills. ...
How to create and measure paid ABM campaigns with Vin Turk
12 Oct 2022
Contributed by Lukas
In this episode, Vin Turk, Co-founder and COO at Madison Logic will discuss what it takes to run a successful paid ABM campaign. Tune in to learn: W...
Making the most of first-party data with Josh Perlstein
08 Sep 2022
Contributed by Lukas
In this episode, Josh Perlstein, Founder & CEO of Response Media, will show you how to make the most of your first-party data. You'll learn:...
Future-proofing your marketing measurement with the Plan-Build-Launch framework with Chris Mercer
24 Aug 2022
Contributed by Lukas
In this episode, Chris Mercer shares his Plan-Build-Launch framework to help you future-proof your marketing measurement. You'll learn: What markete...
Contextual advertising: How it works and why you should try it with Ned Dmitrov
27 Jul 2022
Contributed by Lukas
In this episode, we catch up with Ned Dmitrov, Data Scientist at StackAdapt, to learn the ins and outs of contextual advertising. Tune in to learn: ...
How to set up Google Analytics 4 for ecommerce with Enrico Pavan
01 Jun 2022
Contributed by Lukas
Looking to move your ecommerce store to Google Analytics? In this episode, Enrico Pavan will show you how to do so. Tune in to learn: How marketers ...
Breaking down the three pillars of marketing—awareness, nurturing, and trust with Erik Huberman
18 May 2022
Contributed by Lukas
In this episode, Erik Huberman, CEO & Founder at Hawke Media and author of the Hawke Method breaks down the three pillars of marketing—awareness...
Digital audio advertising 101 with Spotify
04 May 2022
Contributed by Lukas
Want to tap into one of the hottest new paid media channels? We’ll show you why digital audio advertising belongs in your performance marketing mix....
How to create, run, and manage marketing campaigns for B2B SaaS businesses with JJ Reynolds
20 Apr 2022
Contributed by Lukas
In this episode, we discuss with JJ Reynolds what it takes to run successful campaigns for B2B SaaS. You'll learn: What metrics marketers should pay...
How to test ecommerce campaigns purposely with Colby Flood
06 Apr 2022
Contributed by Lukas
Looking to run more ecommerce campaign experiments? We've got you covered! In this episode, Colby Flood, founder of Brighter Click, will discuss how t...
How to create, run, and measure ABM campaigns for ecommerce with Simeon Atkins
09 Mar 2022
Contributed by Lukas
In this episode, Simeon Atkins, Senior Industry Manager at SimilarWeb, shares what it takes to run a successful ABM campaign. He discusses: How to d...
How Groupon manages and measures full-funnel performance marketing with Samantha Lloyd
23 Feb 2022
Contributed by Lukas
When it comes to managing full-funnel performance marketing, we could learn a thing or two from Groupon. In this episode, Samantha Lloyd, Global Head ...
How marketers can implement marketing mix modeling with Mark Stouse
09 Feb 2022
Contributed by Lukas
In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeli...
Data ethics in marketing with Stéphane Hamel: How to approach marketing data responsibly
26 Jan 2022
Contributed by Lukas
In this episode of the Marketing Analytics Show, Stéphane Hamel shares his view on ethical data collection and privacy. Tune in to learn: Why ethic...
How to set up, track, and optimize the right audience for your brand with Stephanie Clapham
15 Dec 2021
Contributed by Lukas
In this episode of the Marketing Analytics Show, Stephanie Clapham, Research Lead at Latana, shows you how to set up, track, and optimize the right au...
How to measure brand awareness with Mark Dilson
01 Dec 2021
Contributed by Lukas
In this episode of the Marketing Analytics Show, Mark Dilson discusses how to measure brand awareness effectively. You'll learn: When you should sta...
How to build an SEO KPI funnel report with Tyson Stockton
17 Nov 2021
Contributed by Lukas
Have you ever heard of an SEO KPI funnel report? In this episode of the Marketing Analytics Show, Tyson Stockton from Searchmetrics will walk you thro...
How to use data insight in your ad creatives with Anastasia Leng
03 Nov 2021
Contributed by Lukas
Long gone are the days when marketing was just about being creative. To make the most out of your ad budget, you need data. In this episode, Anastasia...
The future of marketing measurement: How to win in a world of data
20 Oct 2021
Contributed by Lukas
In this episode of the Marketing Analytics Show, Mikael Thuneberg, CEO of Supermetrics, will discuss the challenges of marketing measurement, and more...
How measure your content marketing ROI with Deb Mukherjee
06 Oct 2021
Contributed by Lukas
Looking to improve your content marketing performance? In this episode, Anna Shutko chats with Deb Mukherjee to discuss how marketers can optimize and...
How to manage and keep track of your ad budget with Remi Turcotte
22 Sep 2021
Contributed by Lukas
In this podcast episode, we catch up with Remi Turcotte, Founder of Turko Marketing, to learn about managing an ad budget. You’ll learn: What tool...
How to analyze and optimize your Google My Business listing performance with Alexander Silén
08 Sep 2021
Contributed by Lukas
Have you already optimized your Google My Business profile? If not, it’s time to take action. In this podcast episode, Alexander Silén, Co-Founder ...
How to develop statistical intuition with Tim Wilson
25 Aug 2021
Contributed by Lukas
In this episode of the Marketing Analytics Show, we catch up with Tim Wilson, Senior Analytics Director at Search Discovery to learn how marketers can...
How to grow a YouTube channel for business with Devin Pickell
18 Aug 2021
Contributed by Lukas
In this episode, Devin Pickell from Nextiva will share his secrets to running a successful B2B YouTube channel. Tune in to learn: What tactics Devin...
How to show the value of your work with client reporting with Chris Hirlemann
28 Jul 2021
Contributed by Lukas
In this podcast episode, we catch up with Chris Hirlemann, Head of Data at Sleeping Giant Media to learn the ins and outs of client reporting. Tune in...
How to use machine learning to analyze attribution windows with Esa Tiusanen
14 Jul 2021
Contributed by Lukas
In this podcast episode, we catch up with Esa Tiusanen from Columbia Road to learn more about marketing attribution. Esa shares: How to use machine ...
How to create, analyze, and optimize your TikTok ad campaigns with Savannah Sanchez
07 Jul 2021
Contributed by Lukas
Wanna learn Savannah Sanchez’s secret to running successful TikTok Ads? Tune in to learn: What kinds of brands should try TikTok Ads How to set u...
How to build a data warehouse with Sebastian Mehldau
16 Jun 2021
Contributed by Lukas
As your business grows, your data grows too. To keep up with your ever-changing data needs, you need a data warehouse. That’s why in this podcast ep...
How to get started with conversion rate optimization with Todd Chambers
02 Jun 2021
Contributed by Lukas
In this podcast episode, Todd Chambers, Founder and Director of Upraw Media shares his secrets to conversion rate optimization: What data you should...
How to create and measure an omnichannel ecommerce strategy with Kristen LaFrance
19 May 2021
Contributed by Lukas
We’re thrilled to have Kristen LaFrance, Head of Resilient Retail at Shopify, on the Marketing Analytics Show. Kristen has interviewed and worked wi...
How to analyze the impact of your content strategy with Kaleigh Moore
05 May 2021
Contributed by Lukas
In the latest episode of the Marketing Analytics Show, we chatted with Kaleigh Moore, a freelance writer for ecommerce and SaaS companies. You'll lear...
How to promote and measure the performance of your online courses
21 Apr 2021
Contributed by Lukas
In this episode of the Marketing Analytics Show, Alex Atkins, Head of Growth at CXL, shares the secret to launching and promoting online courses succe...
How to create, set up, and optimize Facebook video ads with Bob Regnerus
07 Apr 2021
Contributed by Lukas
This time, Anna and Bob Regnerus discuss how to create, analyze, and measure Facebook video campaigns. Tune in to learn: How to create videos for di...
How to analyze data and create reports in Google Data Studio
24 Mar 2021
Contributed by Lukas
Looking to create engaging and meaningful reports in Google Data Studio? We’ve got you covered! In this episode of the Marketing Analytics Show, Mic...
How to analyze qualitative data with Peep Laja
10 Mar 2021
Contributed by Lukas
In this episode of the Marketing Analytics Show, Peep Laja discusses how he gathered early feedback and came up with Wynter’s new value proposition....
How to analyze data and create reports with Google Analytics 4 with Charles Farina
24 Feb 2021
Contributed by Lukas
Looking to jump on the Google Analytics 4 bandwagon? Awesome. Joining us today on the Marketing Analytics Show is Charles Farina, an expert in G...
How to set up and measure your on-site SEO performance - Sam Dunning
10 Feb 2021
Contributed by Lukas
Looking to drive more organic traffic to your website? Awesome. In this episode, we caught up with Sam Dunning, Sales Director and Co-owner at Web Cho...
The data you need to measure B2B growth with Ole Dallerup
27 Jan 2021
Contributed by Lukas
From your website and CRM to paid platforms and social media, there is so much data available to marketers. But despite all this data, it’s st...
How to increase your Shopify store’s revenue with data and insights with Duane Brown
13 Jan 2021
Contributed by Lukas
Once you have your Shopify store up and running, you’ll have a ton of data to keep up with. But since not all data is created equal, how do you deci...
How to use Snapchat Ads to increase your ecommerce revenue with Duane Brown
16 Dec 2020
Contributed by Lukas
Snapchat Ads is becoming more popular among ecommerce brands but is it a good fit for your business? We caught up with Duane Brown, Founder and Head o...
How to implement and measure the success of multi-touch attribution models - Dan McGaw
02 Dec 2020
Contributed by Lukas
Far too many people see marketing teams as the arts and crafts department. We’re more than that. That’s why we caught up with Dan McGaw, an expert...
How to create, analyze, and optimize Facebook Ads campaigns for ecommerce with Savannah Sanchez
18 Nov 2020
Contributed by Lukas
Looking to grow your ecommerce brand with Facebook Ads? Awesome. Because joining us today is Savannah Sanchez, an expert in ecommerce growth. Savannah...
The SEO analytics process with Branko Kral
05 Nov 2020
Contributed by Lukas
Getting your content to rank at the top of SERPs isn’t easy. You need two things, great content and solid SEO analytics. That’s why we caught up w...
How to create and test effective LinkedIn Ads with AJ Wilcox
05 Nov 2020
Contributed by Lukas
How can you make sure every penny you spend on LinkedIn Ads is worth it? We caught up with AJ Wilcox to find out. AJ is the founder of B2Linked....
How marketers can master data storytelling and visualization with Lea Pica
05 Nov 2020
Contributed by Lukas
Wondering how to turn numbers into an engaging story? Well, today we’ll discuss how marketers can master data storytelling and visualization with Le...
How marketers can think like an analyst with Khrystyna Grynko
05 Nov 2020
Contributed by Lukas
Welcome to the first episode of the Marketing Analytics Show. Joining us today is Khrystyna Grynko, Head of Data at Better & Stronger. Khrystyna h...
Trailer: Introducing the Marketing Analytics Show
26 Oct 2020
Contributed by Lukas
Welcome to episode zero of the Marketing Analytics Show. In this teaser episode, we’ll be filling you in on what to expect from this brand new podca...