Brandformance
Episodes
How UserEvidence’s first in-person event generated $2M+ in pipeline ft. Mark Huber
08 Dec 2025
Contributed by Lukas
On this episode of Brandformance, Pranav digs into the real work behind UserEvidence’s first Highline conference — a 100-person, invite-only B2B e...
How to turn creative risk into a $1B brand ft. Sylvia LePoidevin
24 Nov 2025
Contributed by Lukas
In this episode of Brandformance, Paramark CEO Pranav Piyush sits down with Sylvia LePoidevin, a B2B SaaS marketing leader who helped scale two startu...
How to Become a Courageous Marketer ft. Udi Ledergor
06 Nov 2025
Contributed by Lukas
In this episode of Brandformance (formerly The Marketing Scientists), Gong’s Chief Evangelist Udi Ledergor breaks down what it takes to be a courage...
How Next-Gen TV Advertising Can Expand Your Audience ft. Tara Silha
27 Oct 2025
Contributed by Lukas
In this episode of The Marketing Scientists, TV and media buying powerhouse Tara Silha shares the essential building blocks for building a modern TV a...
How LinkedIn Drove 841% Conversion Lift ft. Jae Oh
13 Oct 2025
Contributed by Lukas
In this episode of The Marketing Scientists, LinkedIn Senior Director of Product Management Jae Oh challenges marketers to rethink how they measure ad...
How Webflow's Growth VP Mixes Creativity With Data-Driven (and Predicts Consumer Actions with 85% Confidence) ft. Josh Grant
22 Sep 2025
Contributed by Lukas
In this episode of The Marketing Scientists Podcast, Josh Grant, VP of Growth at Webflow, shares his winning formula for the art and science of growth...
How Grammarly Made YouTube Ads a Hit ft. Shanik Patel
09 Sep 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, former Head of Growth at Grammarly, dives deep into his recipe for success with YouTube Ads. He e...
Why VEED.io Bet on 2000+ New York City Billboards (Plus Their Winning Brand & Performance Blend)
25 Aug 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, VEED.io CMO Leila Woodington and VP of Growth Roberto Wong reveal why the future of marketing gro...
Confluent's Data VP on Testing vs. Overcommiting, and How Not to Waste $40M on Branding
11 Aug 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, Rucha Fulay, Data VP at Confluent, discusses how real-time data can drive resilient growth for B2...
What MoEngage Learned From Apple, Amazon — and the DTC Playbook
28 Jul 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, Aditya Vempaty, VP of Marketing at MoEngage, reveals why the future of B2B growth looks a lot lik...
Brand vs. Performance: The Truth B2B Marketers Ignore
14 Jul 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, Peep Laja breaks down why most B2B marketers are stuck chasing performance metrics — while igno...
How Netflix, Nike, and Startups Win with Customer Lifetime Value
30 Jun 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, Daniel McCarthy breaks down how top brands like Netflix and Nike use customer lifetime value (CLV...
The Real Reason Startups Don’t Scale (It’s Not Product)
16 Jun 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, Elaine Zelby shares the real levers behind startup growth — and it’s not just product or GTM ...
How Cash App Scaled to 9 Figures — Without Wasting a Dollar
02 Jun 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, Dyan Khor shares the strategy behind Cash App’s explosive growth, and why true scale requires m...
How This Team Launches 1,000 Ads a Week — and Finds the Winners
19 May 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, Nik Sharma and Ari Murray of Sharma Brands break down how they manage one of the most creative an...
The Growth Myth Every Startup Needs to Unlearn
05 May 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, Amrita Mathur, former marketing leader at Superside, ClickUp, and Zapier, shares hard-earned trut...
Why Creative Is Still Media’s Biggest Blind Spot
21 Apr 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, Ian Martins, Managing Director of Zenith, joins us for a no-filter look at the modern agency worl...
How This Startup Is Hacking B2B Ads on TikTok, Instagram, and Amazon
07 Apr 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, Keith Putnam-Delaney, CEO of Primer, reveals how his company is reinventing B2B audience targetin...
Why 97% of B2B Leads Fail—And What to Do Instead
24 Mar 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, Kerry Cunningham, former Forrester analyst and now Head of Research at 6sense, unpacks the broken...
How to Stop Wasting Ad Spend and Prove Marketing ROI
10 Mar 2025
Contributed by Lukas
In this episode of the Marketing Scientist Podcast, Pranav Piyush, CEO of Paramark, breaks down the flaws of traditional marketing attribution and why...
Marketers Are Wasting Money—Here’s the Fix!
24 Feb 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, Matt Bahr, CEO and co-founder of Fairing, dives into the transformative power of post-purchase su...
How AI-Driven Experiments are Changing Growth Marketing!
10 Feb 2025
Contributed by Lukas
In this episode of the Marketing Scientist Podcast, Neha Mittal, CEO of Just Words and former Head of Growth at Twitter and Pinterest, explores how AI...
The SECRET to SaaS Growth No One Talks About
13 Jan 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, Kyle Poyar, author of Growth Unhinged, discusses the limitations of traditional attribution model...
Brand vs. Performance is a LIE! Here's the TRUTH! With Guest David Herrmann
13 Jan 2025
Contributed by Lukas
In this episode of the Marketing Scientists Podcast, David Herrmann discusses the importance of community building in e-commerce marketing, the evolvi...
The great debate: Marketing's role in B2B with Bill Macaitis
06 Sep 2024
Contributed by Lukas
Today's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this ...
Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian
30 Aug 2024
Contributed by Lukas
Today's guest is Ashley Haus. Ashley leads Lifecycle Marketing at Atlassian. Here are three things that I think you'll enjoy learning about ...
Growing a business without invading privacy with Matt Henderson, Sentry
23 Aug 2024
Contributed by Lukas
Today's guest is Matt Henderson, Head of Growth Marketing at Sentry, a popular and high-growth developer tool. Here are three things that I think...
Marketing experiments: How to get it right and what to avoid with Rishabh Jain
16 Aug 2024
Contributed by Lukas
Today's guest is Rishabh, the CEO and Co-Founder of FERMÀT. He founded FERMÀT to help brands seamlessly integrate commerce into every piece of ...
Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)
12 Jul 2024
Contributed by Lukas
Today's guest is Sahil Mansuri, the CEO of Bravado, the better way to hire sales talent. Sahil led sales teams since 2008 at companies like Meltw...
Navigating CMO Challenges and AI in Marketing with Drew Neisser
05 Jul 2024
Contributed by Lukas
Today’s guest is Drew Neisser, the CEO of CMO Huddles, a community and learning & development platform for B2B CMOs. Drew has spent the past thr...
Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)
28 Jun 2024
Contributed by Lukas
Today’s guest is Mayur Gupta, the CMO of Kraken, and former growth and marketing leader at iconic companies like Spotify, Gannett, and Kimberley Cla...
Optimizing your marketing mix with Rand Fishkin (SparkToro)
21 Jun 2024
Contributed by Lukas
Today’s guest is Rand Fishkin. Rand is the co-founder of SparkToro and the founder of Moz. He was also the co -founder of inbound .org, which later ...
Making an impact with your brand with Sujani Dwarak (Thumbtack)
14 Jun 2024
Contributed by Lukas
Today's guest is Sujani Dwarak. Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three thing...
Longevity in marketing leadership positions with Matt Kaufman (Qualia)
07 Jun 2024
Contributed by Lukas
Todays guest is Matt Kaufman. Matt was the founding marketing leader and eventually the VP of Marketing at Qualia, a unicorn B2B enterprise real estat...
Creativity in modern marketing with Ben Dutter (Power Digital)
31 May 2024
Contributed by Lukas
Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketin...
Behind the scenes of successful events and videos with Kishore Kothandaraman (Goldcast)
10 May 2024
Contributed by Lukas
Today’s guest was Kishore Kothandaraman. Kishore is the Co-Founder at Goldcast, an event and video marketing platform for B2B marketers. After a sti...
How to add serendipity with diversity in your brand with Omer Malchin (ex Netflix, Diageo and Wix)
10 May 2024
Contributed by Lukas
Today’s guest is Omer Malchin. Omer was the CMO of Netflix back before the streaming wars and has worked on brands like Diageo, Wix.com, and Reali. ...
Navigating the shifting MarTech landscape with Austin Hay (ex Branch, Ramp, mParticle)
10 May 2024
Contributed by Lukas
Today’s guest is Austin Hay. Austin, the co-founder of Clarify, brings a wealth of experience from roles in Martech at Ramp, and operations and go...
Unconventional brand marketing ideas with Maya Spivak (ex Wealthfront, Segment, and Google)
10 May 2024
Contributed by Lukas
Today’s guest is Maya Spivak. Maya is a marketing leader known for her expertise in building beloved developer brands. She has worked on brands like...
How to make testing fun with Mustafa Ibrahim (HelloFresh)
10 May 2024
Contributed by Lukas
Today’s guest is Mustafa Ibrahim. Mustafa currently spearheads Global Marketing Data at HelloFresh. With a robust background in Marketing Science an...
The growing awareness of gaps in attribution with Barbara Galiza
10 May 2024
Contributed by Lukas
Today’s guest is Barbara Galiza. Barbara is a growth strategist (ex Dentsu and WeTransfer) known for her expertise in data-driven decision-making an...
First party vs. third party signals with Tido Carriero (ex Meta, Segment, Dropbox)
10 May 2024
Contributed by Lukas
Today’s guest is Tido Carriero. Tido, Co-Founder at Koala, leverages his engineering and product expertise gained from roles at Segment, Dropbox, an...
Why you should invest in social proof with Mark Huber (UserEvidence)
10 May 2024
Contributed by Lukas
Today’s guest was Mark Huber. Mark, VP of Marketing at UserEvidence, a platform that supports brands to collect stats, intelligence, and proof from ...
What is behavioral science and experimentation with Shirin Oreizy
10 May 2024
Contributed by Lukas
Today’s guest is Shirin Oreizy, Shirin is the founder and CEO of Next Step, an acclaimed Behavioral Design Agency. Shirin and her team employ The Sc...
The Best Definition of Marketing with Seth Matlins (Forbes)
09 May 2024
Contributed by Lukas
Today’s guest is Seth Matlins. Seth is the Managing Director of the Forbes CMO Network. Seth is also a board member of the American Advertising Fede...