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Brandformance

Longevity in marketing leadership positions with Matt Kaufman (Qualia)

07 Jun 2024

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Todays guest is Matt Kaufman. Matt was the founding marketing leader and eventually the VP of Marketing at Qualia, a unicorn B2B enterprise real estate startup. Here are three things that I learned from Matt.How adaptability, mediation, and advocacy helped him during his time at QualiaHis go-to motions for Qualia: thought leadership, events, and customer and community marketing.The comeback of the First Principles Thinking

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