Chapter 1: What unique rules do billionaires follow that most people don't know?
Billionaires follow rules that 99% of people don't even know exist. And I'm not talking about the stuff you've heard from everybody before. Work hard, wake up early, read books. I'm talking about the actual operating system these people run on.
I've spent time with Richard Branson, Naval Ravikant, Travis Kalanick, Toby Lutke, Tony Robbins, and dozens of other billionaires, and every single one of them taught me something that completely changed how I build businesses and live my life. Every bucket builds deeper understanding of how they operate, starting with the one they all have in common. Welcome to the Martell Method.
I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate. My bestselling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers.
bucket number one they just play a completely different game you and i grew up learning one game go to school get a job work hard save some money retire at 65. that's the game we were taught billionaires aren't playing that game at all they essentially deleted it and they installed something completely different that's how richard branson is able to run 400 companies
and was able to ski with us all day long while we hung out at his lodge in Switzerland. But before we can install anything new, you need to take the old programming out, which brings us to bucket number two, delete your old software. Your mind is like an operating system, okay? Think about it like your phone. If you don't start updating it, your phone starts to lag.
That's when you need the new software update. Your life works the exact same way, but before you can update it, you need to delete the old one. So to delete your old software, we need to follow these rules. Our first billionaire rule, laws are meant to be broken sometimes. Travis Kalanick, who is the founder of Uber, was one of my first investors in my company Flowtown.
And we used to spend time in the jam pad watching him build the first version of Uber. And what we immediately saw Travis face with was all the taxis in the city that were threatening to sue. Every time somebody took a ride, it was illegal. Travis just didn't accept that. He had a vision for the future. He didn't just break the rules, he changed them.
By 2017, over 36 states passed new laws for ride sharing, not because the industry asked nicely, because Travis made the old rules irrelevant first. And my belief is very simple. If everybody had to follow the letter of the law, then no business would ever be started. But obviously, consult your lawyer. I'm not responsible for what you choose to do.
But just so you know, every day I get one or two tickets on my car for where I park. I pay the fine. I consider it adding to the economy because I choose every day to have my cars be available for the dozens of kids that come with their cameras to take pictures. That's an example of where I break the rule. That's what I got to pay. That's what I'm willing to pay.
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Chapter 2: How can deleting old software change your mindset for success?
This is where things get really interesting. I want to bring back the phone example again, because once you've cleared that old software and you deleted it, now you're able to install new software because the hard drive's open to make it even more effective. So let's talk about billionaire rules that help you install your new software.
Which leads us to billionaire rule number three, look for leverage, not labor. Most people think more work equals more money. Billionaires think more leverage equals more money. Leverage means a little bit of input and a lot of output. You know, if you haven't heard Archimedes quote, he says, give me a place to stand with a lever and I can move the world.
Meaning that with the long enough stick, if he was sitting in the right place with the right lever and he pulled on it, he could literally create the force to lift the world. For me, I learned this from a billionaire mentor, Naval Ravikant, because he breaks it down into four Cs of leverage.
There's only four ways that if you study and master them, you can create anything in the world without hammering your calendar. And the first C is code. Those tools are incredible leverage to get a lot of output because you create it once and it lives forever because it doesn't take you doing anything for the computer to continue to run every night and crunch numbers to actually get your result.
The second C is content. And if you think of content in two buckets, both the ability to create a checklist or a playbook for how something should get done, or for you to document your content for your ideas to give it out to the world, I believe your genius is better used as content than as labor. The third C is capital.
And I'm sure you've already heard this, which is it takes money to make money. It takes you understanding how to deploy your dollars to work through investing to actually make money. The fourth C is collaboration. And this is my favorite.
And that is understanding how to recruit, work with people, partner with people, but essentially unlocking the labor force working through a person that might have access to thousands of people. One person, many customers, that's collaboration. That's why Naval and every one of the billionaires I mentioned have mastered these four Cs to build their empires without increasing their labor.
Before we get back to the episode, if you wanna jumpstart your week with my top stories and tactics, be sure to subscribe to the Martell Method newsletter. It's where you'll elevate your mindset, fitness, and business in less than five minutes a week. Find it at martellmethod.com. Next is billionaire rule number four, focus on net worth and network, not active income.
The billionaires that I just mentioned aren't billionaires because they made a billion dollars. They're actually billionaires because they own something and made it worth a billion dollars. Most of them don't have a billion dollars in cash in a bank account. It's the value of the thing they've built, either a business or their value of their stock.
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Chapter 3: What does it mean to think in first principles like Elon Musk?
I mean, if you haven't seen him, he's not only a world-class speaker, he's a world-class person. And he essentially scheduled his whole life around the most important parts. We were talking last week and this is what he said to me. I take every Friday off, every month I take a whole week off. That's not something he decided to get to eventually. He's been doing this for a long time.
If you read any of the books he's written, I mean, this is how he's operated. And he has a thing called the annual Masogi, essentially a life defining activity, something that's challenging that for many people should be 50% impossible. It could be an Ironman or hiking a mountain or even writing your first book.
That way, every year has a thing you can go, oh, 2024 was this, 25 was that, 26 was this. What's my Misogi for 27? And the biggest takeaway I've had from spending time with billionaires is they don't just focus on adding zeros to their bank account. They prioritize living a life worth remembering.
So when you think of all these billionaire rules, I need you to bring them together and remind yourself of one thing. Stop trying to win a game someone else designed. Build your own game. That's what the billionaires have done. They said, I've got my own rules. My friend Lori said it the other day. She goes, when I feel bored, I realize I'm being boring.
And if I'm bored, I should probably start doing things that are not boring. And if you're feeling that way today, take that inspiration. Start building a life worth remembering. So here's what I need you to do is below, based on all these rules, I need you to write down the one that resonates the most with you. Drop a comment and tell me which one it is.
And remember, if you want my executive assistant playbook, just find me on Instagram and DM me the word YouTube EA and I'll send it right over. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.
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