The Martell Method w/ Dan Martell
Millionaire CEO Explains: 5 Steps to Get Sh*t Done
Sun, 17 Nov 2024
Get The Book (Buy Back Your Time): https://bit.ly/3pCTG78 Subscribe to My Newsletter: https://bit.ly/3W2tjp2 When kids come up to me in any of my supercars… In this video, i’m going to share with you the untold truth about money. These lies you’ve been told have been ingrained in our society to keep money and power out of your hands. But there are principles, although some controversial, that can reverse these lies and allow you to build wealth from nothing. I’ve personally used some of these principles to go from a broke 17-year-old to making my first million at 27 years old. And I still use these principles to generate wealth and create abundance in my life. IG: @danmartell X: @danmartell
Chapter 1: What are the five strategies to get more done?
These are the five strategies you can steal that successful CEOs use to get more done in 12 weeks than most get done in 12 months. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate.
My bestselling book, Buy Back Your Time, is out now. Grab a copy at buybackyourtime.com or at any of your preferred online retailers. Strategy number one to get more done is set your boundaries. See, your inbox is nothing more than a public to-do list of other people's priority on your time.
I like to use this concept called the Eisenhower matrix that looks at everything through two axes, important and urgent, then use the right response to get people to move things forward. So for example, one of the boxes, not important, not urgent. Well, then just send me an email. I don't need to stop and talk right now. Number two is important, not urgent.
Well, post it in Slack or a team communication. Third is not important and urgent. Send me a text, right? Because it's like, it's going to be there. I'll get to it. And number four, if it's important and urgent, how about you give me a call? Make my phone ring. Because then I'm going to pay attention.
There's this funny story where my buddy Chad, he owns a retail store, and he got mad at me for texting him at 6 in the morning because his phone was going off and he was still sleeping. I said, hey, dude, why don't you put your phone in do not disturb and then sleep in? He goes... Well, it'd be cool to do that. But unfortunately, my security alarm from my retail store comes to my phone.
So if somebody breaks in, I need to know. And I was thinking to myself, dude, you're not the only person in the world that has this problem that has a retail store. Like you can find a solution. He's routing it improperly. I mean, if somebody's breaking into my house, I want to go to the police, not to my cell phone. I get frustrated with this all the time.
I remember one time I was on a finance meeting and the team's going through all the different aspects and I'm going, why are we having a meeting about this when this could have been an email that I could have reviewed on my own time, not spend 45 minutes in the calendar. Why? Because somebody booked it. We didn't verify if the agenda was needed. Think about it.
Some of the stuff that you're dealing with on a day-to-day basis, you need to push back, get people to use the right channel so that it doesn't eat up into your time. And it goes way beyond just the channel. Think about like times and days. Like if it's a weekend, don't call me unless there's like a fire. If it's the morning when I'm creating, then please send me an email.
So you also have to protect yourself. You got to share your preference for communicating with not only your boss, your clients, your friends, and then teach them how to treat you by not always responding right away. I mean, some of it, you're doing it to yourself.
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Chapter 2: How do you set effective boundaries?
I'm talking about the sound that goes off, the color of the notification jewel, how the notifications show up and where they show up on your app, on your phone. Their whole goal is to get you back into the product. Your average person is getting 300 notifications a day. There's no point on working on your clear priorities if you're not going to do deep work.
And to do that, you have to define this strategy for how the world interfaces with you. I like to tell people, ambitious people buy skills, lazy people buy distractions. So I call this strategy the world interface system. This is your API. In software, we call that the application program interface. This is your version of it. So there's three ways to set this up. Number one,
And I know I'm going to freak people out right now, but turn off all your notifications. And I'm talking everything. I mean, everything in my life is on mute except for my wife. So no notifications on my phone, no chimes, no bells, whistles, nothing. Just go into the notifications and just... Turn them all off. Your goals are worth more than your distractions. Stop that.
Number two, set check-in times. So now, instead of allowing the apps to just buzz and notify you and distract you, set the times you're going to check missed calls, text messages, emails, or spend an hour on social media, scrolling on Instagram. I don't care. Make it a decision you opt into, not because the app told you to. And that's different.
Number three, and this is like the real, real behind the scenes that nobody's going to teach you is you got to delegate your distraction. And I know it's an advanced move, but check it out. Most CEOs have other people check their email, take their phone calls, essentially look on social media, pull all their Slack messages and then present it to them.
I remember hanging out with Richard Branson and I watched his assistant. All phone calls, everything went through her. Her name is Helen and she collected it all and only the things she didn't know how to route that she would bring to Richard's attention.
Can you imagine how much presence and focus and awareness he had in the moment because things weren't vibrating and distracting him in real time? And all that being said, the big idea that I love to share with people is that it's easier to avoid the dragon than to slay it. Don't think like, oh, I won't check my notifications and my phone goes off. Just decide to just turn them off.
It's easier to not have the food in your house than to try not to eat it. It's easier to turn off your notifications and then try to stay focused. But it's not just the notifications from your apps that you want to turn off. It's also about trying to figure out what you need to work on.
Before we get back to the episode, if you actually want to know what my real life looks like and see the people and the businesses and the companies I buy and my family and just like how I make it all work, go follow me on Instagram. Dan Martell, 2LZMartell on Instagram. It's where I show the behind the scenes, the real deal, real time. I'd love to see you there. Have an amazing day.
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Chapter 3: What is the Eisenhower matrix and how can it help me?
I know in our town, there's four or five companies that do it. If you're willing to outsource that I'm talking no more groceries, no more prep time, no more cleanup. Just have somebody else cook you food that's actually designed to make you stronger, better, smarter. You don't have the decision fatigue.
That's a simple example of delegating high value activities that somebody else can take care of that you don't have to think about so you can focus on the thing only you can do. See, successful CEOs buy back their time to focus on higher value activities, but you don't have to be rich to start buying back your time. And that's why I created this thing called the delegation ladder.
I'm gonna break it down for you. Number one is automate your workflow. I want you to look at all the work you do in the processing and ask yourself what tool, maybe AI, and some automation could you install into your life where it would take care of 60, 70% of the initial research or doing of the work, and then you can come in and finish it off
But most people don't even think about simple things like hotkeys when they're using some software that they're in all day long to increase their productivity. Number two is outsource your errands. I'm talking grocery delivery, meal prep, getting the mail. Like you might be able to convince a friend to go shop for you and maybe every other week you guys kind of share that process.
There's ways for you to get your time back that doesn't cost anything. It just requires you to be creative with your peer group and your friends and Maybe you have a young cousin that wants some extra money and you could ask them to go buy stuff for you and just make them a list every two weeks. Number three is delegate your chores.
Think about somebody to help clean your house, clean your car, laundry service, wash and fold. It's a small investment to get a huge chunk of time back. Number four is offshore your work. Think about there's parts of the world where you can pay them four or five, $6 an hour, and they would be pumped to get this work.
The stuff you do, the admin level, the research, the booking your travel, the purchasing stuff, you can give them all that and get a bunch of time back at a low cost. Number five is hire an assistant. Now this is a more advanced move, but I'm a big fan of having somebody else in my inbox processing in real time and handling all the incoming requests on my time and
And then also managing my calendar. You're getting emails, messages, phone calls to you from people that need things from you. Now you also have projects you need to get done. So anytime you're doing that kind of stuff, then you're not doing the projects. Where you want to spend all your time is getting things done that makes you money, not routing and scheduling.
So my calendar, my inbox is owned by my assistant. She's full-time and she's focused. And in many ways, she's a clone. She can talk to people, make phone calls, schedule things, make decisions on my behalf so that I spend all my time doing things that make me money and that light me up.
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