The Martell Method w/ Dan Martell
These 6 ChatGPT Hacks Will Make You So Much Money It Feels Illegal
28 Jan 2026
Transcript generated automatically by AI and may contain errors.
Chapter 1: What is the main topic discussed in this episode?
ChatGPT just changed business forever. And now it's easier than ever to get ahead of 99% of entrepreneurs with AI because most people are still using outdated prompts. I've spent the last five years inside the AI trenches, launching companies, building internal tools, mastering prompts. And I can tell you the top 1% business owners use AI in a completely different way.
So I'm going to show you the six ChatGPT hacks that you can use to blow up your business, even if you're just starting off. So let's get into it. Welcome to the Martell Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly how to build a life and business you don't grow to hate.
And make sure you don't miss anything by subscribing to my newsletter at martellmethod.com. Number one, upgrade to ChatGPT Plus. Stop being cheapy, cheapy pants. Stop it. Spend the money. Get on ChatGPT. Upgrade to Plus. It's like a few dollars a month. It's worth it. One seat will cost you less than a lunch meeting with your team. If your goal is to buy back your time, there's no easier way.
It is going to have better features. It's going to be faster.
Chapter 2: What are the six ChatGPT hacks to grow your business?
It's going to be integrated. And you'll need the advanced features for the rest of this video. So don't sleep on this. Just go pro. Now, here's the deal. If your GPT doesn't respond in a way that sounds like it knows who you are, it's because you haven't properly introduced yourself to it. Two, build your role master prompt.
To blow up your business using ChatGPT, you have to create what's called a master prompt for every role in your business. Meaning as the CEO, you want to document everything about who you are, the size of your team, your revenue, your projects, your customer type, your products, everything. so that you can give it to Chad GPT before you ask it anything so the responses are 100% customized to you.
Here's how we create this. Number one, tell GPT to interview you to build a master prompt. It knows what that is. So you literally say, interview me to create a master prompt as the CEO of my company. It'll spit back all the questions. And then what I like to do is I like to use a voice mode and I'll just start answering these questions.
It'll transcribe it and then it'll create the master prompt for you. The last step is you take the answer to your master prompt and you create it into a canvas, which allows you to edit straight within the app. We'll touch on that later. But once it's done, you save that output as a PDF on your computer. And the coolest part is you can use that for any AI model. Based on one master prompt,
ChatGPT can now draft playbooks and SOPs on your behalf, analyze financial information and suggest levers that you can pull to improve the situation, stress test some new product ideas or pricing decisions, propose next hires, score candidates, generate strategies based on the memos that are aligned with your goals.
It'll basically know everything it needs as a baseline starting point to give you very actionable and personalized answers. In business, to win, it comes down to sequencing. Sequencing equals success.
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Chapter 3: How can upgrading to ChatGPT Plus benefit your business?
If the answers aren't aligned with who you are, then it can't properly sequence. Now that you got GPT knowing who you are, it's time to direct it. Thanks for listening to the Martell Method. Before we get back to the episode, if you're like a real AI founder and you have a product and customers who are paying you and you want to scale fast, here's the deal.
I want to work with you at Martell Ventures. You don't need another investor. What you need is a partner with distribution, proven playbooks, most importantly, connections. We'll focus on adding customers instead of you wasting all your time fundraising. So if you want to work with me, just go to danmartell.com forward slash ventures. Number three, create system prompts.
This is one of my favorite nerdy things to do. Why? I'm a programmer. If you want to blow up your business using ChatGPT, you got to create system prompts for your departments. This is the future of intellectual property. People are going to pay a premium to buy a company, not because of like the revenue, but also the internal prompts that they've created to automate the work.
These are not normal chats. These are very detailed, very structured instructions telling the AI exactly what we wanted to do. The right system prompts can be so powerful. Today, you see apps being built off of AI engines just through English. How? On the back end, those app builders use these system prompts to guide the AI to create things.
I mean, don't get distracted, but if you want something fun to do, just search on GitHub, the AI app builder repositories like make.com, lovable, et cetera. And you will see the actual code that they use to run those apps to generate the outputs, which essentially is building apps. It's not magic. It's a system. So here's how you can craft prompts for your business yourself. And it's really easy.
First, we have to describe your desired output. And the key is, is to add the constraints and what you're actually asking for. So if you're saying, hey, create me some videos, here's the tone, here's the structure, here's what I want it to talk about. Then we build the output into a canvas so that I can refine it. It's like a Google Doc, but it's actually living inside of ChatGPT.
That's where I polish the output to make it really sound or look or feel like something I'm proud of.
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Chapter 4: What is a master prompt and how do you create one?
Then you ask GPT to write a detailed system prompt that would have reliably generated that exact output. Hit enter. Watch it give you the language, which is essentially a prompt that if you copy it and paste it into a new chat window, it would have gave you that specific output. And then just test it. Have GPT run it in a new window and see if the output is consistent. It'll blow your mind.
But just look at how it guides the AI to format it, the structure, how it uses the act as a role structure. These things are things I'm going to talk about in a second, but it's the instruction language of the AI that allows you to guide it to actually make it do exactly what you want it to do. Then you just save that system prompt as a PDF, just like you did a master prompt.
So you can use it anytime you want. It acts like a stencil. You just keep using it anytime you want it. And it does the thing. Now I want to give you a pro tip for prompting because what most people don't realize there's like seven key words that if you use, it'll change the output of chat GPT to execute exactly as you want it. First one is act as role. So you set the expertise or the voice.
For example, you can say act as a world-class copywriter. Next, there's do a deep research. Just hit forward slash and type deep research. This tells the AI to do a deep search, aggregate all the information, verify, cross-reference, and synthesize with any citations what it's found. Next, there's first principles.
When you tell it to use first principles to go do research, it decomposes everything into the fundamentals and actually teaches it how to break the steps apart and then rebuild the answer based on truth. The next one is devil's advocate.
This is my favorite because I think GPT for the most part is way too nice, but you can actually tell it to stress, test your assumptions, list risks about things, failure modes, and give you a counter argument by telling it to act like a devil's advocate. Next is constraints first.
Most people don't set the constraints in regards to time, budgets, timelines, the tools, but if every reply is based on anything that's possible, but I don't tell it to give it the constraints first, then it's not gonna be specific to my situation. The next one is format as. This is one I use almost 100% of time where I tell it to format the return using a strict structure.
I'm a big fan of YAML, JSON if I'm doing code stuff, PDF we just did. You can even tell it to put it in a table or a numbered bullet list. But when we specify the format, it allows us to take the information and use it in other tools or just be able to copy and paste it into an SMS to reply to somebody a lot easier. Finally, verify and cite.
Write these in your prompts so you can confirm that everything they're telling you is a fact against a source that can be verified and attaches an inline reference. If you use these instructions in your GPT prompts, you'll get way better results. Now that you've got a system for outputs, let's make your context permanent.
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Chapter 5: How do system prompts enhance ChatGPT's effectiveness?
Then once you've created it, you get a link and you can set it to anyone or just the people that have the link. And then you can share with anyone to try it and use it. I do sit here and preview those chats just to make sure that it's doing what I think it's doing. But once it's really locked and loaded, I'll go and pilot it with a smaller group of people to make sure it works for them.
Then I'll roll it out to the rest of the company using Slack. Before we get back to the episode, if you're enjoying it so far, could you go ahead and do me a huge favor and leave a review on Apple Podcasts or Spotify? Reviews help us get up in the rankings, which gives us credibility to reach out to bigger and bigger guests so we can bring them to you. It would mean so much.
Let's get back to the episode. The more of these custom GPT tools you build within your company, the faster you can grow, the less worry of are people doing the right thing. You're able to let go of areas of your business because you've coded the behavior inside the system prompt.
So you don't have to stress out as long as they're using the output and they're not freestyling, they can't mess it up. If you follow these ChatGPT hacks, your business is guaranteed to grow. Because ChatGPT isn't just like a chatbot. It's essentially your creative operating system. You use it as like mission control to like figure out like where am I stuck and how do I overcome those problems?
I call it becoming the director. See, in the future, when all the problems that you need to solve are no longer problems because you can get the answer from GPT, then the real skill to develop is figuring out what problems to work on. And to solve those, you have to be a director, not a doer. Here's the one thing I need you to do today. Go create your master prompt.
My vision is for you to have 92% of all your work done by AI so that you can spend the 8% on your craft, your genius, cultivating, curating, editing its output. You don't have to be involved in the creation from scratch. And remember, your system prompts are essentially your new intellectual property. The more you invest in them, the more you invest in your team to learn AI and they create these.
When somebody goes to buy your business, they're going to value it at a higher multiple because you have them. So start today. Thanks for listening to the Martell Method. If you liked this episode, could you do me a huge favor and go leave a review? This helps us get the podcast more ears and helps more people get unstuck, reclaim their freedom and build their empire.
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