The Master Your Business Podcast
Episodes
69. Tech Tools to Save You Time (and Sanity!) In Your Service Business
23 Apr 2024
Contributed by Lukas
Send us a textI’m spilling the beans on the tech stack that fuels my business and keeps me organised.As you know, running a business requires juggli...
68. Why Strategy Is No Good Without The Right Mindset with Fiona Brennan
16 Apr 2024
Contributed by Lukas
Send us a textThis episode dives into the world of Fiona, a project manager turned business owner, and her insightful perspective on the two crucial i...
67. Bye-Bye Bad Leads: How to Qualify Clients for Your Service Business
09 Apr 2024
Contributed by Lukas
Send us a textTired of those pointless client calls that lead nowhere? You know, the ones with folks who just want to pick your brain, not pay for you...
66. GDPR Made Easy: Useful Compliance Solutions for Your Service Business with Margaret Julian
02 Apr 2024
Contributed by Lukas
Send us a text"GDPR" is not a word that gives you butterflies, is it? Fines, audits, privacy policies longer than your grocery list…it&apo...
65. Secrets to Create a Brand People Love (and Can't Ignore)
26 Mar 2024
Contributed by Lukas
Send us a textNow, let's get real: most people think branding is just about fancy visuals and snazzy logos. But let me tell you, it's waaaaa...
64. UX & Why You Need To Know What It Is For Seamless Customer Experiences
19 Mar 2024
Contributed by Lukas
Send us a textEver tried to update your website yourself? It can feel like wandering through a maze blindfolded.In Episode 64 of the Master Your Busin...
63. How to Grow Your Business and Attract Clients With Webinars, Masterclasses, and Workshops
12 Mar 2024
Contributed by Lukas
Send us a textSometimes growing your business can feel like an anomaly!In Episode 63 of the Master Your Business Podcast, transform your business with...
62. How to Break Free from Anxiety and Build a Thriving Brand (with anxiety expert Shane Murphy)
05 Mar 2024
Contributed by Lukas
Send us a textLet's face it, the world of business can be a pressure cooker.In Episode 62 of the Master Your Business Podcast, Shane Murphy, the ...
61. 5 Bullet-Proof Bullet Points to Boost Your Social Media Engagement and Conversions
27 Feb 2024
Contributed by Lukas
Send us a textIn today's bustling online world, businesses face a stiff competition for attention.In Episode 61 of the Master Your Business Podca...
60. Growing Your Business with Paddy Carroll
20 Feb 2024
Contributed by Lukas
Send us a textIn business, you need more than just a great product or service; you need the ability to handle challenges, seize opportunities, and bui...
59. How to Succeed on Social Media Despite Algorithm Shifts
13 Feb 2024
Contributed by Lukas
Send us a textToday, we're diving into the ever-evolving landscape of social media and how to navigate the challenges posed by algorithm shifts.I...
58. How to Grow a Successful Business by Being Human
06 Feb 2024
Contributed by Lukas
Send us a textFeeling like your business needs a big ol' hug? Buckle up, because on this episode of Master Your Business, we're diving headf...
57. How service providers can Build an Email List That Drives Profits
30 Jan 2024
Contributed by Lukas
Send us a textLet's dive into a conversation about the "C" word – competition. In Episode 57 of the Master Your Business Podcast, unl...
56. Networking as a Key Sales and Marketing Tool for Ambitious Business Owners With Jean Evans
23 Jan 2024
Contributed by Lukas
Send us a textReady to embark on a transformative journey? In Episode 56 of the Master Your Business Podcast, discover the pivotal power of networkin...
55. How Service Providers Can Use Your Competitors To Improve Your Business
16 Jan 2024
Contributed by Lukas
Send us a textLet's dive into a conversation about the "C" word – competition.In Episode 55 of the Master Your Business Podcast, embr...
54. Is It Time for Full AI Integration in Your Growing Business? With Daniel Hulme
09 Jan 2024
Contributed by Lukas
Send us a textIn the business world, one thing is crystal clear: customers want frictionless experiences. In Episode 54 of the Master Your Business Po...
53. How to Crack Successful Marketing to Convert Leads Like a Pro
02 Jan 2024
Contributed by Lukas
Send us a textThere’s more to marketing than flashy ads and catchy slogans.In Episode 53 of the Master Your Business Podcast, Deirdre shares the sec...
52. Does your Brand Strategy Reflect And Support Your Business Strategy? With Barbara Monaghan
26 Dec 2023
Contributed by Lukas
Send us a textOur special guest, Barbara Monahan, is an expert in brand building. As the founder of CUBE Design, she possesses a unique talent for unr...
51. Maximise Your ROI: The Secret to Personal Growth and Mastermind Groups
19 Dec 2023
Contributed by Lukas
Send us a textWhat if I told you there's a secret weapon that successful entrepreneurs have been using for decades to navigate these turbulent wa...
50. How to Wow Your Customers From the Inside Out With Adrian Swinscoe
12 Dec 2023
Contributed by Lukas
Send us a textIf you're an entrepreneur or a small business owner looking to elevate your customer experience game, you're in for a treat. ...
49. How to Take a Good Selfie: Tips for Professional Service Providers
05 Dec 2023
Contributed by Lukas
Send us a textHow often do you share photos of yourself for your business?In Episode 49 of the Master Your Business Podcast, Deirdre shares her transf...
48. How Internal Alignment Defines Success for Growing Professional Service Providers With Denise Lee Yohn
28 Nov 2023
Contributed by Lukas
Send us a textDenise gives us the goods on how to mesh brand and culture so it clicks for everyone, from the employees to the business, and of course,...
47. How to Launch a Successful Group Program For Profitable Business Growth
24 Nov 2023
Contributed by Lukas
Send us a textIs the idea of starting a group program enticing to you?In Episode 47 of the Master Your Business Podcast, Deirdre unveils 6 strategies ...
46. Increase Your Sales and Engagement by Unleashing Your Inner Video Star With Chris Bogue
21 Nov 2023
Contributed by Lukas
Send us a textWith Chris's unique improv based approach to content creation and sales, you'll learn how to be direct, supportive, and entert...
45. What Are Brand Guidelines and How Having Them Can Lead To Incredible Success
07 Nov 2023
Contributed by Lukas
Send us a textBrand guidelines are your blueprint for success as a professional service provider. They offer consistency, professionalism, and clarity...
44. The Counterintuitive Success Strategy That Helps You Avoid Burnout
31 Oct 2023
Contributed by Lukas
Send us a textHave you ever dreamed of a thriving solopreneurial journey, only to find yourself drowning in endless 80-hour workweeks? The pursuit of ...
43. Don’t Let Time Slow the Success of Your Professional Services Business
24 Oct 2023
Contributed by Lukas
Send us a textIn this episode, I cover the importance of time management and brand strategy in the success of your professional services business. We&...
42. Unleash the Power of Surveys: Your Secret Weapon for Crafting Authentic Connections
17 Oct 2023
Contributed by Lukas
Send us a textSurveys are not just tools; they're conduits for authentic connections. Surveys transform inquiries into meaningful interactions, s...
41: 3 Metrics to Measure Customer Happiness
10 Oct 2023
Contributed by Lukas
Send us a textLet's face it – your customers are the lifeblood of your business. Without them, you don’t have a business. So, how do you gaug...
40. Optimising Business Purpose for Profit: Master Vision and Growth Strategies With Skip Bowman
03 Oct 2023
Contributed by Lukas
Send us a textUnlock business success with purpose-driven strategies & growth tactics in Episode 40 of the Master Your Business Podcast With Skip ...
39. Authenticity in Action: Mastering Social Media as a Professional Service Provider
26 Sep 2023
Contributed by Lukas
Send us a textUncover the magic of authenticity in action on social media. Episode 39 of The Master Your Business Podcast is your guide to mastering c...
38. Boost Your Sales Mojo: Master Structured Conversations With Chris James
19 Sep 2023
Contributed by Lukas
Send us a textThis episode is your passport to sales success. Chris James sheds light on critical errors you may be making on sales calls or with your...
37. The Art of Being Unforgettable: Crafting a Standout Brand Identity
12 Sep 2023
Contributed by Lukas
Send us a textCrafting an unforgettable brand identity goes beyond being unique—it's about being authentically you and consistently delivering ...
36. Designing Delight - The Ergonomic Path to Happy Clients With Niamh Pentony
05 Sep 2023
Contributed by Lukas
Send us a textIn the quest for a fulfilling and productive work life, it's crucial to prioritise your well-being and create a workspace that supp...
35. The Anatomy of a Successful Sales Funnel for Professional Service Providers
29 Aug 2023
Contributed by Lukas
Send us a textBuilding a successful sales funnel requires careful planning and flawless execution. It’s a fantastic way to attract and convert your ...
34. Leveraging LinkedIn to Interrupt, Connect and Win Big-Name Brands With Trevor Lewis
22 Aug 2023
Contributed by Lukas
Send us a textUnlock the power of LinkedIn in Episode 34 of The Master Your Business Podcast hosted by Deirdre Martin. Guest, Trevor Lewis, shares ins...
33. Customer Journeys: The Secret To Loyalty, Love, & Lucrative Business
15 Aug 2023
Contributed by Lukas
Send us a textIn Episode 33, discover the absolute oomph of mapping out your customer journey and gain invaluable insights into each phase to maximise...
32. Less Is More: Why Every Business Needs a Simplicity Strategy with Sarah Leather
08 Aug 2023
Contributed by Lukas
Send us a textWe’ve all heard it. Less is more. Simple is best. But that’s easier said than done - especially when it comes to running a business ...
31. From Scroll to Success Unveiling the Ultimate Lead Magnets to Succeed on Social Media
01 Aug 2023
Contributed by Lukas
Send us a text[00:00] Intro[03:34] 10 Lead Magnet Ideas That Will Score You Leads[07:28] 5 Strategies To Drive Leads To Your Business[09:49] The Best ...
30. Building Credibility: How Books Boost Your Brand with Susan Crossman
25 Jul 2023
Contributed by Lukas
Send us a textSo, you've got something special to share with the world, huh? It's not always easy figuring out how to unleash your brillianc...
29. The 7 Wonders Of StoryBrand
18 Jul 2023
Contributed by Lukas
Send us a text[00:00] Intro[02:48] What Exactly Is a StoryBrand Framework?[03:52] The Seven Wonders of StoryBrand - Create An Unforgettable Marketing ...
28. Trademark Secrets with Peter MacLachlan
11 Jul 2023
Contributed by Lukas
Send us a text[00:00] Intro[01:29] So what exactly is Intellectual Property?[09:35] What are the 3 main benefits of having this protection?[12:37] Ste...
27. Amplify Your Marketing With Customer Centricity
04 Jul 2023
Contributed by Lukas
Send us a textTimestamps:[00:00] Intro[01:38] What Is Customer Centricity?[03:13] How To Market Your Business In A Customer-Centric Way[04:29] How To ...
26. McProfits - Multiplying Your Business and Profits When One Successful Business Is No Longer Enough with Tom DuFore
27 Jun 2023
Contributed by Lukas
Send us a textReady to get your franchise knowledge on and discover what's really behind those giant golden arches? If you're like me, when ...
25. 5 Website Mistakes You Can’t Afford to Make
20 Jun 2023
Contributed by Lukas
Send us a textYour website is like your digital shopfront - it's often the first thing people see when trying to learn more about your business. ...
24. Pay to Play - Using Paid Media to Catapult Your Brand From Zero to Hero with Youssef Ali
13 Jun 2023
Contributed by Lukas
Send us a textAre your marketing campaigns as effective as yelling at a brick wall? Well, it's time to consider the power of paid media! Aka - pa...
23. The Customer Experience Bootcamp: Get Your Team in Shape or Watch Them Fail
01 Jun 2023
Contributed by Lukas
Send us a textSoft skills are so crucial in today's digital age of business. Without the necessary skills, your company's reputation could t...
22. How Complainers Are the Unsung Heroes of Business Success With Karl Sandland
30 May 2023
Contributed by Lukas
Send us a textComplaints can be a real pain in the……. business.Episode 22 of The Master Your Business Podcast tackles one of the biggest challeng...
21. Why LEAN should be LEAN-ER
23 May 2023
Contributed by Lukas
Send us a textYou're probably familiar with lean methodology - it's all about being efficient, cutting waste, and getting the most out of yo...
20. Decision-Making for the Indecisive So You Blow Your Time and Money on All the Right Things with Gregorio Uglioni
16 May 2023
Contributed by Lukas
Send us a textAutomating things that are not working will save you time but cause problems in the long run. As a small business owner or solopreneur, ...
19. Praise, Please. Score Stellar Customer Testimonials Without Sounding Desperate
09 May 2023
Contributed by Lukas
Send us a textTestimonials can work wonders for your business. They're like the glowing badge of honour that separates you from the pack, but how...
18. How to Schmooze Publications and Podcasts for Fun and Profit with Claire Mason
02 May 2023
Contributed by Lukas
Send us a textHow are some people always in the media? Or on other people's podcasts or in the newspaper or tv or radio or in all the places?!In ...
17. Social Media Shortcuts: 3 Plug-And-Play Frameworks to Make You Look Like a Pro (Even if You’re Not)
25 Apr 2023
Contributed by Lukas
Send us a textCrafting content that stands out and captures your audience's attention in the sea of digital distractions is no small feat. Don&ap...
16. CEO Sorcery: Conjuring Success With 6 Businesses, Employee Enchantment, and Branding Voodoo with Swey
18 Apr 2023
Contributed by Lukas
Send us a textSwadhin, also known as Swey, is a creative visionary actively weaving spaces for creatives like her, through different techniques, guidi...
15. Social Media Therapy: How to Cure Your Marketing Woes and Stop Screaming Into the Void
11 Apr 2023
Contributed by Lukas
Send us a textWe've all been there, trying to make our social media presence shine, only to feel like we're screaming into the void. If you&...
14. How to Create Brand Photos That Speak Volumes with Photographer Eva Blake
04 Apr 2023
Contributed by Lukas
Send us a textOn episode 14 of The Master Your Business Podcast, we welcome talented brand photographer Eva Blake to discuss the power of storytelling...
13. The Rise of The Machines: How Chat GPT Can Help You Create Content
28 Mar 2023
Contributed by Lukas
Send us a textIn this episode of the Master Your Business podcast, host Deirdre Martin explores the use of AI (ChatGPT in particular) in content creat...
12. Small Business, Big CX Impact with Women in CX Founder, Clare Muscutt
21 Mar 2023
Contributed by Lukas
Send us a textI am excited to have Clare Muscutt, a seasoned business coach, author, and speaker with over 20 years of experience in leadership roles,...
11. 5 Simple Steps to Create an Effective Marketing Strategy
14 Mar 2023
Contributed by Lukas
Send us a textMarketing is an essential aspect of every business. It is what draws customers in and makes them want to purchase your products or servi...
10. How to Read People Like a Pro With Facial Analysis Expert Joseph McGuire
07 Mar 2023
Contributed by Lukas
Send us a textJoseph McGuire is the founder of Clear Sight Communications, a business that uses a unique and ancient Chinese tradition of reading peop...
9. How to Differentiate Your Business and Create a Competitive Advantage
28 Feb 2023
Contributed by Lukas
Send us a textAs a business owner focused on success, you're already aware of the intense competition in your field and the need to distinguish y...
8. The Ins and Outs of Customer Insights with Simone Wilson
21 Feb 2023
Contributed by Lukas
Send us a textIn this episode, we explore the critical subject of customer insights and customer experience. If you want to succeed in business, under...
7. Elevating Your Brand Through Brand Marketing and Brand Awareness
13 Feb 2023
Contributed by Lukas
Send us a textAs a successful business owner, it is crucial to have a strong brand presence. However, not everyone understands the difference between ...
2. Why Customer Matters no matter what with Melissa Moore
07 Feb 2023
Contributed by Lukas
Send us a textDoes word of mouth increase sales? How do loyal customers create business longevity? Is the customer really always right?Melissa Moore, ...
4. Why Confidence Is More Important Than Competence to Master Your Business With Lisa Fox
07 Feb 2023
Contributed by Lukas
Send us a textIn today's episode of the Master Your Business Podcast, the mighty Lisa Fox (who is in the business of confidence coaching) shares ...
6. How to Make Sure Your Brand Doesn’t Blend in With Stephen Houraghan
07 Feb 2023
Contributed by Lukas
Send us a textIn this episode, we delve deep into all things branding! The importance of a brand strategy, brand identity, your audience and much more...
3. How Niching Helps You Become Your Industry’s Go to Thought Leader
07 Feb 2023
Contributed by Lukas
Send us a textThere is a lot of talk lately about how important it is to cater to a particular niche within your industry. What if I told you that by ...
5. Brand Strategy the BS You’ll Want in Your Business
07 Feb 2023
Contributed by Lukas
Send us a textPeople don’t just buy from brands just because they have the best programmes products or services. They buy from brands that they can ...
1. 5 Steps to Leverage the Power of Customer Experience and Brand Strategy
07 Feb 2023
Contributed by Lukas
Send us a textAs a business owner, your success is not an accident, it takes hard work, dedication and the right strategies to get your business off t...
The Master Your Business Podcast Trailer
23 Jan 2023
Contributed by Lukas
Send us a textHow can I build my dream business with limited time and resources? How can I level up my growing business? How do I level up my marketin...