The Media Leader Podcast
Episodes
When is it time to admit you need inclusivity coaching? With Media for All's Shez Iqbal
26 Jul 2023
Contributed by Lukas
DEI, EDI, D&I – no matter the acronym you use, it is undeniable that conversations around equality, equity, diversity, and inclusion have been i...
RIP Twitter, WTF is X? Plus the Barbenheimer bonanza and NME's return to print
24 Jul 2023
Contributed by Lukas
Host Jack Benjamin is joined by editor Omar Oakes and reporter Ella Sagar to discuss the latest news around the media industry.Key headlines covered t...
How attention can help drive media effectiveness - with Mike Follett
19 Jul 2023
Contributed by Lukas
One of the key questions we are always asking industry experts, be it in our reporting or at our conferences, is what makes for effective media? Is it...
Can AI outdo humans when showing you content? With Taboola CEO Adam Singola at Cannes Lions
17 Jul 2023
Contributed by Lukas
Taboola has built a multibillion-dollar business by making it easy for publishers to recommend content to other parts of the web in exchange for a fee...
What next for digital publishing? With Raymond Snoddy and Richard Reeves
12 Jul 2023
Contributed by Lukas
What does the future of digital publishing, and in particular, digital news publishing, look like? Raymond Snoddy, the former presenter of BBC News Ch...
Do agencies need a 'Madison Avenue Makeover'? Interview with author Michael Farmer
05 Jul 2023
Contributed by Lukas
“You’ve got to do a different job on pricing.”That is the core theme of the new book Madison Avenue Makeover, according to its author Micha...
How to manage the 'toxic storm of stress' faced by workers - with guest Nicola Kemp
28 Jun 2023
Contributed by Lukas
Media industry professionals have been in something of a crisis.Declining mental health, uncertainty over hybrid work policies, slow-moving DE&I p...
What is the future of Future?
21 Jun 2023
Contributed by Lukas
Future's new CEO Jon Steinberg is keen to build things.In his career he has helped create two new media start-ups in BuzzFeed and Cheddar, but in his ...
Cannes you believe the news? Lions festival preview with guest Laurence Green
14 Jun 2023
Contributed by Lukas
Why are media and creative so siloed?That was the question implicitly posed by our editor Omar Oakes in his latest column. Referencing industry v...
Salesforce, InfoSum, JICMAIL and AudienceProject on media and advertising's key challenges
06 Jun 2023
Contributed by Lukas
"There's so much change all the time in terms of new channels popping up, the way ID and privacy fit together and create challenges; there's just so m...
Attention measurement: 'once-in-a-lifetime opportunity to make a killing'
30 May 2023
Contributed by Lukas
Are people even paying attention to the ads they are being served? That question has opened up a can of worms for an industry that is intensely concer...
LIVE: What now for The Future of Brands?
22 May 2023
Contributed by Lukas
Are ambitious marketers suffering from a 'Steve Jobs complex'? Is Sir John Hegarty right to say that marketers and most marketing is simply "boring"? ...
The Future of Audio: what now for Spotify?
11 Apr 2023
Contributed by Lukas
Lee Brown, head of advertising business & platform at Spotify, speaks to Omar Oakes about how the global audio giant hopes to significantly grow i...
Why reframing is better than convincing - with marketing author Richard Shotton
04 Apr 2023
Contributed by Lukas
"Reframe the problem," says renowned marketing consultant and author Richard Shotton in his new book on behavioural psychology and its impact on adver...
Why women are being 'edited out of media' - with Nicola Kemp
29 Mar 2023
Contributed by Lukas
The Media Leader's new columnist Nicola Kemp joins Omar Oakes to talk about the progress women have made in making media a more equitable career and t...
Being an English (media) person in New York - with TPA Digital CEO Wayne Blodwell and Good-Loop CEO Amy Williams
21 Mar 2023
Contributed by Lukas
Have you ever thought about moving across the pond? Two media industry Brits that have recently made the jump over into the massive, frenetic media en...
Sir John Hegarty on why 'the big idea' still matters for the future of brands
14 Mar 2023
Contributed by Lukas
We're back for Season 2 with a banger!Advertising legend Sir John Hegarty speaks to Omar Oakes in the first of a two-part interview - the second of wh...
How advertisers can develop media ethics - with Compliant CEO Jamie Barnard
21 Dec 2022
Contributed by Lukas
Jamie Barnard, former Unilever in-house lawyer and CEO of privacy and data governance platform Compliant, joins Omar Oakes to discuss what he learned ...
Why 2023 will be 'the year of the public screen' - with JCDecaux UK co-CEO Dallas Wiles
19 Dec 2022
Contributed by Lukas
JC Decaux's co-CEO in the UK, Dallas Wiles, tells Omar Oakes why the outdoor media company thinks 2023 will the year of the public screen. He reveals ...
Why 'Right Reach' is needed in a fragmented media world - with Zenith UK CSO Richard Kirk
15 Dec 2022
Contributed by Lukas
The basic relationship between reach and business results has "eroded dramatically", Zenith UK chief strategy officer Richard Kirk argues in an opinio...
Is TikTok building the new shopping mall?
13 Dec 2022
Contributed by Lukas
Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on...
Why 'fast fashion' media needs to stop - with Good-Loop founder Amy Williams
08 Dec 2022
Contributed by Lukas
Amy Williams, founder and CEO of ethical advertising platform Good-Loop, tells Omar Oakes why creating more sustainability is akin to ending the pract...
Trusted media, quality data and 'church v state' - with commercial director Dave Randall *sponsored*
05 Dec 2022
Contributed by Lukas
Dave Randall, Future's commercial director, discusses with Omar Oakes why using first-party data well is so important to the publisher and how its aud...
The future of retail media - with Wavemaker global head of ecomm Mudit Jaju
30 Nov 2022
Contributed by Lukas
Mudit Jaju, global ecommerce lead at Wavemaker talks to reporter Ella Sagar about how the retail media ecosystem has changed since the pandemic, who d...
Why there's a crisis of trust in media - with Nick Manning
25 Nov 2022
Contributed by Lukas
Nick Manning, founder of media agency Manning Gottlieb OMD and media consultant, talks about his recent column in which he argues advertisers can no l...
How media attitudes to women's football have changed - with England champion footballer Jill Scott
18 Nov 2022
Contributed by Lukas
England footballer Jill Scott — part of the Euro 2022-winning team — speaks to talkSPORT reporter Jordan Jarrett Bryan at our recent Future of Med...
Will outdoor advertising ever return to 'normal' after Covid? - with Route CEO Denise Turner
14 Nov 2022
Contributed by Lukas
Route Research CEO Denise Turner talks to Omar Oakes about how the outdoor media sector has recovered in 2022 after Covid-19 lockdowns in the UK and w...
Why being 'right' about the future of media isn't everything
07 Nov 2022
Contributed by Lukas
Omnicom Media Group’s head of futures Phil Rowley has recently joined The Media Leader‘s stellar list of regular columnists. His debut c...
BARB CEO Justin Sampson and the future of TV measurement
02 Nov 2022
Contributed by Lukas
BARB CEO Justin Sampson discusses what's next for the UK TV measurement company as independent audience data for Netflix and Disney+ becomes available...
Carolyn McCall interview: ITVX, her vision, and what's next for TV
31 Oct 2022
Contributed by Lukas
ITV CEO Carolyn McCall speaks to Omar Oakes about the launch of ITV's new streaming service ITVX, where it fits into her vision to digitally transform...
The forgotten 500,000
26 Oct 2022
Contributed by Lukas
The #Forgotten500k campaign sees media owners provide free ad space for a campaign to make an antiviral available on the NHS for immunocompromised peo...
COMING SOON: The Media Leader Podcast
21 Oct 2022
Contributed by Lukas
The Media Leader Podcast features opinions and analysis about the media and advertising industry. Our mission is to champion excellence, inclusion and...