The Medical Device Marketing Podcast
Episodes
How MedTech marketing, market access and sales needs to change in 2025
30 May 2025
Contributed by Lukas
Send a textIn this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore h...
Why medical device usability testing matters: Expert insights from Professor Clutton-Brock
09 May 2025
Contributed by Lukas
Send a textIn this episode of the #MedicalDeviceMarketingPodcast, we sit down with Professor Clutton-Brock to discuss the role of #usabilitytesting in...
Medical device registries: What they are & how to use them in marketing
28 Feb 2025
Contributed by Lukas
Send a textMedical device registries are a valuable tool for gathering real-world data, but how do they compare to clinical trials, and how can they s...
60. Building a compliant distribution strategy: Essential insights for device marketers
14 Feb 2025
Contributed by Lukas
Send a textGetting your medical device to market involves more than just product development. Distribution channels play a key role in ensuring compli...
59. What medical device marketers need to know about regulatory affairs
31 Jan 2025
Contributed by Lukas
Send a text🔔 Interested in how regulations affect marketing in medical device? 🔔This week on #TheMedicalDeviceMarketingPodcast, we sat down with...
58. The power of PR: 1.2 Billion views from 67 pieces of PR coverage
15 Jan 2025
Contributed by Lukas
Send a textIn this episode of The Medical Device Marketing Podcast, we're back with Amanda Hayhurst talking about the impressive 1.2 billion view...
57. Cutting through the noise: What medical device marketers need to know about PR
11 Dec 2024
Contributed by Lukas
Send a textIn this podcast, we sit down with Gloucester Road PR's Amanda Hayhurst and talk about all things PR in the medical device industry. Ev...
56. Effective use of market access to get your technology to patients faster
27 Nov 2024
Contributed by Lukas
Send a textIn our latest episode of The Medical Device Marketing Podcast, we spoke to Mike Branagan-Harris and John West about the best ways you can u...
55. Understanding market access: Aligning medical devices with healthcare needs
13 Nov 2024
Contributed by Lukas
Send a textIn this episode, we tackle market access—a crucial but often misunderstood part of medical device marketing. What exactly is market acces...
54. Implementing market research across the product lifecycle
30 Oct 2024
Contributed by Lukas
Send a textUnlock the potential of your medical device with insights from market access experts. In this episode of the Medical Device Marketing Podc...
53. Demystifying market research: Essential insights for medical device marketers
16 Oct 2024
Contributed by Lukas
Send a textWe’re excited to bring you the first episode of Series 2 of our podcast: Demystifying Market Research: Essential Insights for Medical Dev...
52. Do you need different pages on your website?
14 Mar 2024
Contributed by Lukas
Send a textLooking to create a more specific website for your audience? Listen to our latest podcast on how you can design your website to become a m...
51. What information should you have on your website?
28 Feb 2024
Contributed by Lukas
Send a textIs your website really telling your audience what they need to hear? 🎧 👇Or are you falling into the common pitfall of:'I w...
50. How can video boost your closing rate?
14 Feb 2024
Contributed by Lukas
Send a textDid you know that introducing video into your marketing can help boost your closing rate? In our latest podcast, we cover the top ways i...
49. Top 3 things you need to do to optimise your sales force
31 Jan 2024
Contributed by Lukas
Send a textHave you been making the most out of your sales force? Are you looking for a way to increase your sales team's efficiency? In our lat...
48. 7 mistakes that you're making on your website
17 Jan 2024
Contributed by Lukas
Send a textWorried that your website is not as strong as it could be? Find out what are the top 7 mistakes that you could be making and how you can fi...
47. The top mistakes that will kill your messaging
10 Jan 2024
Contributed by Lukas
Send a textIn our latest podcast, we talk about the top 5 mistakes that could be harming your messaging and losing you customers. Messaging is the fou...
45. Paid healthcare ads: Worth the investment?
13 Dec 2023
Contributed by Lukas
Send a textAre you considering investing in paid ads but you don't know if it's right for the medical device marketing industry?Well, we hav...
44. Mastering interactive video in the medical device space
06 Dec 2023
Contributed by Lukas
Send a textMastering interactive video in the medical device space: Dive into the world of advanced technology and learn how interactive video is revo...
43. 2024 marketing predictions: What's next in medical device marketing?
30 Nov 2023
Contributed by Lukas
Send a textCheck out our latest podcast episode, of the Medical Device Marketing Podcast. We're unpacking the biggest trends and strategies tha...
42. Finding the perfect fit: Selecting a marketing agency
22 Nov 2023
Contributed by Lukas
Send a textChoosing a new marketing agency? Are you unsure of the types of questions you should ask to ensure they're the right fit for you?In o...
41. Why in-house marketing is the right move for medical device companies?
15 Nov 2023
Contributed by Lukas
Send a textShould you to bring your content marketing in-house? Although we're an agency we believe you should as the benefits of doing this sig...
40. What are the quickest ways of boosting your ROI in marketing?
01 Nov 2023
Contributed by Lukas
Send a textLooking for some quick-win marketing tactics? Curious about which marketing activities yield the quickest ROI? Listen our recent podcast e...
38. Why are people unsubscribing from my emails?
25 Oct 2023
Contributed by Lukas
Send a textCheck out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bi...
39. What you can and can't show in medical device marketing?
18 Oct 2023
Contributed by Lukas
Send a textCheck out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bi...
37. How does "They Ask, You Answer" support your sales team?
11 Oct 2023
Contributed by Lukas
Send a textAre you looking for ways to supercharge your sales team?Your sales team are one of the most important part of your business so why not give...
36. Can AI Write articles for me?
04 Oct 2023
Contributed by Lukas
Send a textThe age of AI has arrived and looks like it's here to stay.In our latest podcast we asked Claudia and Hannah if AI could really ...
35. How to get started with "They Ask, You Answer"?
27 Sep 2023
Contributed by Lukas
Send a textYou asked, We answered! Getting started with They Ask You Answer can be a mammoth task which is why we asked Jenna and certified coach C...
34. Everything you need to know about SEO in 15 minutes
20 Sep 2023
Contributed by Lukas
Send a textAre you a little lost when it comes to SEO?In our latest podcast, we spoke to Becca and our SEO expert Jenna to give you a quick rundown...
33. How to maximise your event presence?
12 Sep 2023
Contributed by Lukas
Send a text Whether healthcare events are really worth the investment? The answer isn't as straightforward as you might think.In our latest e...
32. Are events worth it?
06 Sep 2023
Contributed by Lukas
Send a textIn our latest podcast, we spoke to Claudia and our resident event expert Becca, to talk you through all the best ways in which you can maxi...
31. Is email marketing actually effective?
30 Aug 2023
Contributed by Lukas
Send a textConsidering adding email to your marketing mix?Dive into our latest episode of The Medical Device Podcast where Claudia sat down with Os...
30. What is They Ask, You Answer?
22 Aug 2023
Contributed by Lukas
Send a textWe've mentioned They Ask, You Answer a few times now, but what is all the fuss actually about? In the newest instalment of The Medi...
29. Harnessing the power of YouTube to grow your business
16 Aug 2023
Contributed by Lukas
Send a textIs your company currently capitalising on the power of video and YouTube? We recently reported that video has been voted the most effect...
28. A chat about content marketing
09 Aug 2023
Contributed by Lukas
Send a textContent marketing is the fastest growing area of marketing, with content skills becoming more and more in demand. In our latest podcast,...
27. Creating customer centric content
02 Aug 2023
Contributed by Lukas
Send a textIs your content delivering leads and contributing to revenue? Is your audience driven to action by your content?If not, it may be that your...
26. How effective is email automation?
26 Jul 2023
Contributed by Lukas
Send a textEmail automation is a seriously underrated marketing area, so we asked Becca and our resident email expert Oscar to tell us more about it.I...
25. An honest review of Vimeo Enterprise
19 Jul 2023
Contributed by Lukas
Send a textHave you been considering investing in Vimeo Enterprise? Are you looking for a tool to help make your videos more interactive? In our late...
24. Should you have a chatbot on your website?
12 Jul 2023
Contributed by Lukas
Send a textAre you trying to more effectively engage your website users? Have you considered installing a chatbot? In our latest podcast, Claudia a...
23. Our experience with AI tools for medical device marketing so far
03 Jul 2023
Contributed by Lukas
Send a textThe AI revolution is here, and it doesn't seem to be going anywhere anytime soon!Whether you're looking to save time on your a...
22. Why is consistency so important?
22 Jun 2023
Contributed by Lukas
Send a textAre you wondering why your marketing and branding is not resonating with your audience and you don't know why?Good marketing is ...
21. Video vs animation? Which one is better for medical marketing?
13 Jun 2023
Contributed by Lukas
Send a textAre you considering introducing videos into your marketing efforts, but aren’t sure whether you need a video or animation? Maybe you’re...
20. How you can prepare for a successful Medical Device product launch
31 May 2023
Contributed by Lukas
Send a textAre you wondering what goes into creating a successful Medical Device launch? Or maybe which marketing channels to use? Launching a new Me...
19. Repurposing to make the most out of your content
24 May 2023
Contributed by Lukas
Send a textHave you been considering investing in Vimeo Enterprise? Are you looking for a tool to help make your videos more interactive? In our...
18. Do you really need a Medical Device website?
17 May 2023
Contributed by Lukas
Send a textAre you considering an upgrade to your Medical Device website, but aren’t sure if the time and effort is worth it? Maybe you're worr...
17. Why is my website not delivering leads?
03 May 2023
Contributed by Lukas
Send a textAre you stuck wondering why your website is struggling to bring in leads? If you are, then we have the podcast for you! We know it can be ...
16. Preparing for a professional videography day
26 Apr 2023
Contributed by Lukas
Send a textDo you have a video filming day coming up at your company? Are you looking for tips on how to pull it off? In our latest podcast, Claudia ...
15. How sales and marketing can work together for ultimate revenue growth
12 Apr 2023
Contributed by Lukas
Send a textIs your sales process taking too long? Are you finding that you're answering the same customer questions time and time again? Having s...
14. How to draw more traffic to your website
31 Mar 2023
Contributed by Lukas
Send a textAre you frustrated by a lack of traffic to your website? Do you feel as though your website isn't helping you to achieve your goals? ...
13. How to increase social media interaction
22 Mar 2023
Contributed by Lukas
Send a textStay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to re...
12. How to avoid spammy outreach and earn more conversions
15 Mar 2023
Contributed by Lukas
Send a textAre your direct messages failing to get responses? Do you need to know how to craft your messages so they can earn more conversions? Cla...
11. Social media vs Email: Which is better?
08 Mar 2023
Contributed by Lukas
Send a textIn this week's episode of The Medical Device Marketing Podcast, Hannah joined the podcast for the first time to pick Claudia's br...
10. What is Medical Device branding?
01 Mar 2023
Contributed by Lukas
Send a text Do you need to set yourself apart from your competitors? Do you want to earn more conversions through your content? Strong branding co...
9. Why your Medical Device website isn't converting
22 Feb 2023
Contributed by Lukas
Send a textIs your website not delivering the results you expected? Or maybe, you’re wondering what can be done to increase leads? This week on...
8. How to come up with new content ideas
09 Feb 2023
Contributed by Lukas
Send a textA good content plan is one that is consistent. You need to build up a decent cadence when delivering content to increase your chances of su...
7. What are interactive videos and how can they be integrated into marketing strategies
03 Feb 2023
Contributed by Lukas
Send a textWhat is an interactive video, especially in the context of marketing? Does it make sense for you to dive into this world with your audience...
6. What to expect working with an agency for social media
01 Feb 2023
Contributed by Lukas
Send a textIf you're considering working with an agency to create your social media posts, you're probably wondering what to expect. In thi...
5. Agency vs in-house vs Freelancers? Which is right for your company?
23 Jan 2023
Contributed by Lukas
Send a textAgency vs. in-house vs. freelancers: What type of team do you need? In this week's podcast, Claudia and Becca discuss the three differ...
4. The top mistakes on Medical Device social media
18 Jan 2023
Contributed by Lukas
Send a textIf you're not seeing the results you were hoping for on social media, then this is the perfect podcast for you! This week, Becca and C...
3. Is social media effective for Medical Device companies?
11 Jan 2023
Contributed by Lukas
Send a textIn this week's episode, Claudia and Becca talk us through how to make the most of your social media and what are the best ways to he...
2. Webinars vs. social media: Which one is right for you?
03 Jan 2023
Contributed by Lukas
Send a textIn this week's podcast, Claudia and Becca discuss the differences between webinars and social media, focusing on how each platform can...
1. How to maximise attendance to your webinar
07 Dec 2022
Contributed by Lukas
Send a textWelcome to the very first episode of The Medical Device Marketing Podcast! This week, Claudia Holy was joined by Becca Brady to discuss the...