The Member Engagement Show
Episodes
Launching with Purpose: Build an Engaging Association Community with Andrew Hohman
26 Mar 2026
Contributed by Lukas
In this episode of The Member Engagement Show, our guest is Andrew Hohman, Senior Implementation Advisor at Higher Logic. about the best practices for...
Improving Your Association's Value Proposition with Sarah Spinosa
27 Feb 2026
Contributed by Lukas
Our guest on this episode of The Member Engagement Show is Sarah Spinosa, Director of Product Marketing for Higher Logic. Sarah discusses value propos...
Videos Tips for Associations with VideoRequest's Terry Nawrot
10 Feb 2026
Contributed by Lukas
Our guest on this episode of The Member Engagement Show is Terry Nawrot, co-founder and CEO of VideoRequest, a video creation, editing, and sharing pl...
The Forces Shaping Associations with Erin Fuller
20 Jan 2026
Contributed by Lukas
Our guest on this episode of The Member Engagement Show is Erin Fuller, Global Head of Association Solutions for MCI Group in Geneva, Switzerland and ...
Successful Events with Hillary Chambers
15 Dec 2025
Contributed by Lukas
Our guest on this episode of The Member Engagement Show is Hillary Chambers, Manager of Global Meetings and Events for the Higher Education Users Grou...
From Vibes to Value: Communities That Drive Growth with Georgina Donahue
10 Nov 2025
Contributed by Lukas
Our guest on this episode of The Member Engagement Show is Georgina Donahue, Higher Logic’s Director of Community Innovation and AI Strategy. With o...
2025 Association Community Benchmarks, Trends, and Tips
16 Oct 2025
Contributed by Lukas
Today’s episode of The Member Engagement Show is a special presentation of a recent webinar covering the release of Higher Logic’s 2025 Associatio...
Cybersecurity for Associations with 501CISO's Brian Scott
02 Oct 2025
Contributed by Lukas
Our guest this episode of The Member Engagement Show is Brian Scott, President and CISO of 501CISO, who talks about the increasing prevalence of cyber...
From Numbers to Knowledge: Turning Data into Better Decisions with ASAE's Christin Berry
15 Sep 2025
Contributed by Lukas
Our guest on this episode of The Member Engagement Show is Christin Berry CAE, VP Business Analytics and Data services at ASAE. Christin recently pres...
AI and Copyright Law: Considerations for Associations with Dorothy Deng
04 Sep 2025
Contributed by Lukas
On this timely and informative episode of The Member Engagement Show, Dorothy Deng, Partner at Whiteford, Taylor & Preston discusses AI and copyri...
Economic Uncertainty and Revenue Opportunities with Bekah Weidner
15 Aug 2025
Contributed by Lukas
On this episode of Higher Logic’s “Member Engagement Show,” Higher Logic Strategic Advisor Bekah Weidner talks about ways to bring in non-dues r...
45 Ideas in 45 Minutes with Bettina Fowler
22 Jul 2025
Contributed by Lukas
In this episode of The Member Engagement Show, we talk with Bettina Fowler, Senior VP of Customer Success at Higher Logic to get the very best of her ...
AI with Insight: Tapping Associations' Expertise with Aaron Novelle
05 Jun 2025
Contributed by Lukas
Our guest on this episode of The Member Engagement Show is Higher Logic’s own Senior Product Manager, Aaron Novelle. Aaron has been a leader in the ...
Understanding Association Member Perspectives with Smithbucklin's Karen Saverino
14 May 2025
Contributed by Lukas
On this episode of Higher Logic’s award-winning “Member Engagement Show,” we talk with Karen Saverino, CMO at Smithbucklin. Karen has over 25 ye...
SEO Quick Wins for Associations with Romeo Talento
15 Apr 2025
Contributed by Lukas
Our guest this episode of the award-winning Member Engagement Show is Romeo Talento, Customer Success Advisor at Higher Logic and a career expert in S...
Transforming Association Volunteer Systems with Peggy Hoffman
11 Mar 2025
Contributed by Lukas
Our guest on this episode of The Member Engagement Show is Peggy Hoffman, Founder of Mariner Management. Mariner Management is an association manageme...
Association Drivers of Change with ASAE ForesightWorks
03 Feb 2025
Contributed by Lukas
On this episode of Higher Logic Thrive’s The Member Engagement Show, our guests are Andrea Wieters, Director of Strategic and Future Focused Researc...
What Do Members Want? Insights from the 2024 Association Member Experience Report
02 Jan 2025
Contributed by Lukas
On this special episode of The Member Engagement Show, we give you exclusive listener access to a recent webinar: “What Do Members Want? Tips and Tr...
Association Learning Best Practices with Blue Sky eLearn
25 Nov 2024
Contributed by Lukas
In this episode of The Member Engagement Show, we explore educational trends and best practices for associations, as well as Learning Management Syste...
Using Community to Generate Revenue and Sponsorship with TD SYNNEX
14 Nov 2024
Contributed by Lukas
In this episode of The Member Engagement Show, we talk with Angela Costa, TD SYNNEX Marketing Strategist, and Kendrick Johnson, TD SYNNEX Digital Mark...
AI, Privacy, and Security for Associations with Amanda DeLuke
30 Oct 2024
Contributed by Lukas
In this episode of The Member Engagement Show, we speak with Higher Logic’s Senior Privacy Analyst Amanda DeLuke about much-talked-about concerns ar...
How Mobile Apps Are Revolutionizing Member Connections with Michael Jones
17 Oct 2024
Contributed by Lukas
Our guest this episode is Michael Jones, VP of Mobile Technologies at Results Direct. Results Direct helps associations leverage mobile apps and engag...
Lessons from the 2024 Association Community Benchmark Report
03 Sep 2024
Contributed by Lukas
In this episode of The Member Engagement Show, we cover Higher Logic's recently released 2024 Association Community Benchmark Report, which collects c...
Tapping the Power of Microsites for Associations
07 Aug 2024
Contributed by Lukas
Our guests on this week’s episode are Higher Logic Senior Advisor of Customer Success, Kristen Parody, and Higher Logic Customer Success Manager, Ca...
Association Credential Programs with Heather McNair
20 Jun 2024
Contributed by Lukas
Our guest this episode is Heather McNair, CEO of Cloud Generation. Heather has had a long career working on association communities and credentialing ...
AI for Associations with Conor Sibley
28 May 2024
Contributed by Lukas
Our guest this episode is Higher Logic's Chief Technology Officer, Conor Sibley, who has spent three decades at influential companies designing and ma...
Learning from 10+ Years of Community with Diana Mertz
06 May 2024
Contributed by Lukas
Our guest on this episode of The Member Engagement Show is Diana Mertz, Sr. Director of Membership and Engagement with the American Staffing Associati...
Email Tips and Benchmarks with Amber Worthen
16 Apr 2024
Contributed by Lukas
In this episode, we talk with Amber Worthen, CEO of Email Maven, which provides comprehensive email platform support primarily for associations. Email...
Careers + Community = Member Engagement, Revenue, and More with Sarah Spinosa
29 Mar 2024
Contributed by Lukas
In this episode, we talk to Higher Logic’s Sr. Product Marketing Manager Sarah Spinosa about how to effectively use association job boards to assist...
The Power of Automation for Associations with Devin Timbrook
13 Mar 2024
Contributed by Lukas
Our guest on this episode of The Member Engagement Show is Higher Logic's Sales Enablement Manager Devin Timbrook, who has 7 years’ experience worki...
"One Person Can Make a Difference" for Digital Transformation with Kunal Johar
04 Mar 2024
Contributed by Lukas
In this episode of The Member Engagement Show, Kelly talks with Kunal Johar, Co-founder and Chief Technology Officer of OpenWater by ASI. Kunal shares...
Association Mentoring and Volunteering with Emily Stamm
21 Feb 2024
Contributed by Lukas
On this episode of The Member Engagement Show, Kelly talks with Higher Logic’s Sr. Sales Engineer Emily Stamm about association volunteer and mentor...
Community and Website Design for Associations with Martha Jack
06 Feb 2024
Contributed by Lukas
Our guest on today’s episode is Higher Logic’s own Martha Jack. Martha is the Senior Director of Design Services, where she leads the Design Servi...
Association Careers and Trends with Shaine Anderson
16 Jan 2024
Contributed by Lukas
Kelly's guest on this episode of The Member Engagement Show is Shaine Anderson, Executive Vice President and COO of the commercial real estate develop...
Affinity Programs with Lucas McCann
06 Dec 2023
Contributed by Lukas
Our guest on this episode of The Member Engagement Show is Lucas McCann, President/CEO of Core Affinity. Lucas is also President and owner of the Big ...
Non-Dues Revenue Trends and Tactics with Teri Carden
07 Nov 2023
Contributed by Lukas
In this episode, Higher Logic’s Kelly Whelan talks with Teri Carden, creator of Non Dues-A-Palooza, an organization that brings together industry th...
Insights from the 2023 Association Community Benchmark Report
28 Sep 2023
Contributed by Lukas
Today we discuss Higher Logic’s 2023 Association Community Benchmark Report with Senior Customer Advisor Kristen Parody. Kristen and Kelly cover top...
Member-Generated Content with Sarah Spinosa
18 Jul 2023
Contributed by Lukas
On this episode of the Member Engagement Show, Kelly talks with Sarah Spinosa, Product Marketing Manager at Higher Logic and a member of the ASAE Mark...
Insights and Tips from the Higher Logic 2022 Email Benchmark Report
13 Apr 2023
Contributed by Lukas
In this episode Higher Logic's Sr. Marketing Automation Manager and email marketing expert Stefani Read touches on some of the learning from Higher Lo...
Ideas for Engaging Gen Z Members and Staff
15 Mar 2023
Contributed by Lukas
Associations need to be able to draw in each new generation (both as members and staff) to continue grow and thrive. As Gen Z enters the workforce, ho...
The Power of Job Boards and Career Development for Associations
09 Mar 2023
Contributed by Lukas
This episodes guests, Alexey Gutin and Josh Slyman of Web Scribble, walk us through the enormous value that job boards and communities that incorporat...
Looking Ahead at Trends and Needs for Associations
14 Feb 2023
Contributed by Lukas
This episode, we talk with speaker and thought leader Reggie Henry, Chief Information and Performance Excellence officer at ASAE about what associatio...
Insights from Higher Logic’s Association Member Experience Report
25 Jan 2023
Contributed by Lukas
In this episode, host Kelly Whelan talks with Higher Logic Product Marketing Manager Sarah Spinosa about the recently released Association Member Expe...
Making Social Initiatives a Part of Your Association’s Strategy
11 Jan 2023
Contributed by Lukas
The Guest: Suzanne F Stevens. Suzanne is a professional speaker who has served on many boards, including as past president of the Canadian Association...
Member Engagement Through Being a True Servant Leader
28 Dec 2022
Contributed by Lukas
In this episode of Higher Logic's Member Engagement Show, Kelly talks with Marianne Fray, CEO of the Maternity Care Coalition, an organization that wo...
The Value of Volunteering at an Association
30 Nov 2022
Contributed by Lukas
Our guest on this episode is Dominick Mondi, President of the MidAtlantic Society of Association Executives and Executive Director of the NE Spa and P...
Ways to Incorporate Podcasting Into Your Association Communications
31 Oct 2022
Contributed by Lukas
In this episode, Beth Arritt speaks with guests Frank Humada and Colby Horton with Association Briefings about the power of communicating through audi...
The New Ways to Form Productive and Profitable Corporate Sponsorships
16 Aug 2022
Contributed by Lukas
This episode's guest, Bruce Rosenthal, has an amazing mastery of how to maximize the relationship between associations and their corporate sponsors fo...
The Past, Present, and Future of the Digital Member Experience
15 Jul 2022
Contributed by Lukas
This week's guest, Jim Catts, explores how technology has presented both challenges and opportunities for association marketers. Jim is a career techn...
Running Corporate Partnerships & Alliances
01 Jul 2022
Contributed by Lukas
This week, our guest is Annie Henderson, who made the change this year from membership marketing to corporate marketing at her association, ASBO Inter...
Fostering and Maintaining Trust Between Your Association and Members
15 Jun 2022
Contributed by Lukas
According to our guest, Kiki L'Italien, trust is an indispensable commodity. Gaining it takes both time and ongoing proof that trust in your associati...
Top Takeaways from the 2022 ASAE MMC Conference
01 Jun 2022
Contributed by Lukas
This year, ASAE's Marketing Membership & Communications Conference in Washington, DC was back in person and in full effect. Higher Logic's association...
Marketing Plays You Can Borrow from 3 Association Marketers
11 May 2022
Contributed by Lukas
How can you reach your diverse member segments in a personalized way? Why aren’t "best practices" always the best for your audience? How can you use...
3+ Success Stories with Association Marketers in Australia
04 May 2022
Contributed by Lukas
How can a solo marketer reach members in a personal way? How can you reduce member email fatigue? What happens when your marketing software doesn’t ...
Interviews with Innovators: How AMGA’s Joe Delisle Keeps It Fresh for Members
27 Apr 2022
Contributed by Lukas
Do you want to make a difference at your association? Get members engaged and excited about all you have to offer? Listen to how Joe Delisle, Director...
Meet Higher Logic Thrive w/ Chief Product Officer James Willey
21 Apr 2022
Contributed by Lukas
Did you hear the news? Higher Logic Thrive just launched! Our new platform makes it easy for associations to create powerful member experiences. Liste...
What Motivates Members with Author Todd Henry
13 Apr 2022
Contributed by Lukas
What drives your members to join and participate in your association? Do you really understand their motivators? Listen to speaker, author, and adviso...
How the Public Affairs Council Doubled Their Engagement with Innovative New Member Onboarding
06 Apr 2022
Contributed by Lukas
Like many associations, the Public Affairs Council used to give new members everything at once. A big onboarding meeting, an emailed packet of informa...
Activating Community Engagement with AAE’s Marketing Team
30 Mar 2022
Contributed by Lukas
All communities need strategies, but every online community needs its own unique strategy. Hear how the American Association of Endodontists (AAE) app...
Mobilizing Your Member Network for Advocacy with Hans Weichhart
23 Mar 2022
Contributed by Lukas
Every association has issues it needs to champion – how do you mobilize your members around those issues? Chief Membership Officer Hans Weichhart jo...
Revenue Strategies for Today’s Association Leaders w/ Dawn Sweeney
16 Mar 2022
Contributed by Lukas
Join us on the show for a conversation between host Beth Arritt and transformational business leader Dawn Sweeney. Dawn shares executive level ideas t...
Combatting Burnout at Your Association w/ NiUG Asia Pacific’s Ashley Baker
09 Mar 2022
Contributed by Lukas
Your members are burnt out. You’re burnt out. How can you stay engaged, engage them, and reset in 2022 to stay fresh? Show host Beth Arritt and NiUG...
Coming Out of the Pandemic Stronger w/ CEO Todd Hauptli
08 Mar 2022
Contributed by Lukas
This week on The Member Engagement Show, Beth talks with Todd Hauptli, who she used to work with at AAAE(American Association of Airport Executives). ...
The Great Resignation: Ensuring Continuity For Your Members
08 Mar 2022
Contributed by Lukas
With staff turnover, does your association have the right processes in place? "The Great Resignation" isn't slowing down and greatly impacts our compa...
Here’s How to Get Members Addicted to Community Engagement w/ Catherine Hackney
27 Jan 2022
Contributed by Lukas
This week on The Member Engagement Show, our host Beth Arritt sits down with Catherine Hackney to discuss how to keep your members engaged in a time w...
Making It Personal: Tips For an Effective Personalization Strategy w/ Vivian Swertinski
20 Jan 2022
Contributed by Lukas
What does personalization mean to you? How do you incorporate it into your marketing strategy? Today, Beth Arritt and Vivian Swertinski are here to he...
Tools for Event Planning in an Unsteady Environment
12 Jan 2022
Contributed by Lukas
This week on The Member Engagement Show, we're sharing a session from our 2021 Super Forum Conference. This session is all about meeting planning in a...
Baby Steps Toward Accessibility w/ Nancy Hahlbeck
29 Dec 2021
Contributed by Lukas
On this episode of The Member Engagement Show, our former host Alex Mastrianni interviewed Nancy Hahlbeck, Account Manager at Higher Logic and certifi...
How the Texas Medical Association is Handling Apple’s Email Privacy Changes
22 Dec 2021
Contributed by Lukas
This week on The Member Engagement Show, we are sharing a session from our 2021 Super Forum that includes Taryn Morrissey Buckley, Debra Heater, and M...
How to Rethink Your Association’s Newsletter from the Ground Up
15 Dec 2021
Contributed by Lukas
Newsletters are a staple of association life. Members depend on them for news and information, corporate vendors bank on them for advertising and expo...
5 Hacks to Make Your Marketing Automation Life Easier
10 Dec 2021
Contributed by Lukas
Marketing automation isn’t just about automated campaigns – there is so much more to it than that! In this episode, Vivian Swertinski and Beth Arr...
Jumping Into Automation: What If Our Parachute Doesn’t Open?
02 Dec 2021
Contributed by Lukas
Your first automated campaign can be terrifying. Getting management and executives to buy in, knowing where to start, and emailing just the right amou...
Community Management and HUG Connect w/ Katie Raeburn
18 Nov 2021
Contributed by Lukas
In this week's episode of The Member Engagement Show, our new host and engagement expert, Beth Arritt, sits down with Katie Raeburn to discuss communi...
What Online Community Engagement Looked Like in 2021
12 Nov 2021
Contributed by Lukas
Over the last 18 months, we’ve seen communities spring up faster than ever before—digital became the primary way for members to connect. So we rev...
When Knowing Your Audience is Better Than Knowing Best Practices w/ Andrea Huggins
28 Oct 2021
Contributed by Lukas
Have you heard that short subject lines are better? How about that you should only send marketing emails during weekdays? These may be "best practices...
Encouraging, Measuring, & Improving Member Engagement w/ Tom Morrison & Dave Will
20 Oct 2021
Contributed by Lukas
This week on The Member Engagement Show, we discuss the intersection of member engagement and value propositions. What drives member engagement? How d...
Growing as a Community Manager w/ Maral Balayan
13 Oct 2021
Contributed by Lukas
In today's episode, Maral Balayan discusses how she got started in the online community as manager. The skills she has developed being an online commu...
What’s Next: Doing More With Your Tech
06 Oct 2021
Contributed by Lukas
Among the many changes brought on by the pandemic, association organizational structure and staff size changes are among the top. If you work at an as...
30 Email Tips in (About) 30 Minutes
29 Sep 2021
Contributed by Lukas
Want to improve your association’s email performance and boost member engagement? Email inboxes are overflowing now more than ever, and the competit...
Making Your Member Communications Multi-Channel w/ Beth Arritt
22 Sep 2021
Contributed by Lukas
In this week's episode, our host Alex is joined by Higher Logic's own Beth Arritt. Beth is an association strategist and marketing automation expert w...
What’s Next - Redefining Your Value Proposition
15 Sep 2021
Contributed by Lukas
When was the last time you revisited your association’s value proposition? If the answer is anything other than “this year,” it’s time to take...
The Power of Community Member Research
08 Sep 2021
Contributed by Lukas
Time and time again, organizations assume that community member research is duplicative, cumbersome, risky, or incapable of yielding meaningful result...
Professional Communities: Making Members’ Lives Better
18 Aug 2021
Contributed by Lukas
In this week's episode, Alex and Heather talk with Emily Cowan about building her online community. Emily is the Online Communities and Social Channel...
What is a Chief Community Officer? An Interview with Heather McNair
11 Aug 2021
Contributed by Lukas
In this week's episode, Alex is interviewing her co-host, Heather! You'll learn about the history of community management, how the industry has evolve...
What’s Next: Marketing in a Post-Pandemic World
04 Aug 2021
Contributed by Lukas
With in-person interactions on pause, associations turned to virtual experiences to stay connected to members. But now as the world shifts back to a n...
Let’s Talk About Member Data
28 Jul 2021
Contributed by Lukas
Data-backed decisions are strong decisions. If you want to compete in today’s highly personalized, specialized market, you need to put your members ...
Launch Your Community With A Bang, Without Sacrificing Staying Power
21 Jul 2021
Contributed by Lukas
Plenty of community managers have learned (the hard way) that a big community launch can cause the lightning in a bottle effect - Where excitement run...
How to Make AMAs Part of Your Engagement Strategy
14 Jul 2021
Contributed by Lukas
This week, Higher Logic's Annie O'Brien and Kristin Bednarek join Alex and Heather to discuss AMAs. As Community Managers, Annie and Kristin give us t...
Let’s Build Community Programs That Our Members Want And Need
07 Jul 2021
Contributed by Lukas
This episode is from a previous recording from our Super Forum 2020 Virtual Conference. Innovation. Culture change. Customer retention. These business...
From Stagnant to Relevant w/ Amber Huston
30 Jun 2021
Contributed by Lukas
As a first-time CEO/Executive Director coming into a national association that had not seen any changes to its business model, technology, membership ...
Hot Topics from the ASAE MMCC Roundtables
23 Jun 2021
Contributed by Lukas
This week we gathered three engagement experts to talk about the ASAE Marketing, Membership & Communications Conference. You'll hear from Beth Arritt,...
No Skill Required: Easy Accessibility Improvements Anyone Can Make
16 Jun 2021
Contributed by Lukas
We’re not web designers, but with just a few small changes we made a huge impact on the overall accessibility of our online community. Learn how web...
How To Leverage Your Online Community To Provide Member Value
09 Jun 2021
Contributed by Lukas
Mentoring is a key element of the member journey. But what does mentoring look like during a global pandemic? Leverage your online community! See how ...
Measuring the Value of Your Online Community
02 Jun 2021
Contributed by Lukas
Industry data tells you that online communities contribute to key business goals like retention, satisfaction, and loyalty. And you’ve seen the evid...
Virtual Engagement Strategies, How to Start Networking, and more w/ Pam Rosenberg
26 May 2021
Contributed by Lukas
This week, Pam Rosenberg joins the show! Pam, manager of learning and development at The Risk Management Association, and an expert in community, is h...
Making the Most of the iMIS/Higher Logic Integration
19 May 2021
Contributed by Lukas
This week, Alex and and Heather are joined by Beth Arritt. Beth is the Product Marketing Manager at Higher Logic, and is here to discuss how to integr...
Putting Your Members at the Center of Your Communications
12 May 2021
Contributed by Lukas
It’s entirely possible for organizations to believe their messaging is audience-centric. The question is, does your audience feel that way? Get a fr...
Engagement Strategies That Work
05 May 2021
Contributed by Lukas
In this weeks episode, you'll hear a panel discussion with four engagement experts discussing topics around engagement strategies, hosted by Christina...
Global Effect of Email During the Pandemic
28 Apr 2021
Contributed by Lukas
Email is a large part of our lives whether it's work or personal related, from morning to night. This week Amanda DeLuke, the Deliverability Analyst a...
Agents of Change: Champions Programs w/ Ashleigh Brookshaw
21 Apr 2021
Contributed by Lukas
Online community champions programs can advance digital organizational culture. The key to success for champions programs lies in the structure. In th...