The Modern Retail Podcast
Episodes
'An incredible return to activity': StockX CMO Deena Bahri on how sneakerheads are still spending
25 Jun 2020
Contributed by Lukas
Business lost to the pandemic has rebounded for StockX, an online marketplace where people selling and buying items -- sneakers, mainly -- negotiate o...
Trade Coffee CMO Melissa Spencer Barnes on capturing the at-home brewing market
18 Jun 2020
Contributed by Lukas
The professional world may have been disrupted by the coronavirus pandemic, but there is one thing that still powers our workday: coffee. The subscrip...
Cat Person co-founder Jimmy Wu on how the pet supplies industry could be pandemic-proof
11 Jun 2020
Contributed by Lukas
As existing commerce companies adapt to survive a global pandemic, Jimmy Wu instead launched one. Cat Person sells cat food, toys, furniture and treat...
'This year you won't be buying DTC suitcases': The Inside founder Christiane Lemieux on why home brands are seeing a boom
04 Jun 2020
Contributed by Lukas
Retail stores are slowly reopening, but Christiane Lemieux, founder of the DTC furniture brand The Inside, still thinks people will want to invest mos...
Homebrew's Hunter Walk: The current crisis is a second punch for DTC, not the first
28 May 2020
Contributed by Lukas
Looking to the past doesn't always work. For one, many current founders or CEOs were "still in high school" during the last economic crisis, according...
Grove Collaborative CEO Stuart Landesberg: A culture of expense discipline is key
21 May 2020
Contributed by Lukas
For a time, Grove Collaborative was one of the rare places where you could order reasonably-priced hand sanitizer online. That availability wasn't for...
Coefficient Capital co-founder Franklin Isacson on investing in times of crisis
14 May 2020
Contributed by Lukas
Coefficient Capital co-founder Franklin Isacson describes himself as a cautious investor, especially in times of uncertainty like today. That comes in...
'I don't think anyone will ever be able to pay what they were paying before': Lunya founder Ashley Merrill on the future of real estate
07 May 2020
Contributed by Lukas
Biossance president Catherine Gore has always considered skin care as medically significant, and believes customers will be more inclined to share tha...
Pattern co-founder Nick Ling: Marketing investments now can have very uncertain outcomes
30 Apr 2020
Contributed by Lukas
If Nick Ling's latest brand launch wasn't so right for this moment, he would have delayed bringing it to market. "If I was launching a new brand I'd w...
Burrow CEO Stephen Kuhl: 'We're re-forecasting on a weekly basis'
23 Apr 2020
Contributed by Lukas
Through this crisis, Burrow CEO Stephen Kuhl is sticking to a piece of advice he got back when the furniture store was just another startup at Y Combi...
Parachute founder Ariel Kaye: 'Great businesses do come from difficult moments'
16 Apr 2020
Contributed by Lukas
Americans may have more reason than ever to appreciate the comforts of home and the value of making theirs their own. But even a company like Parachut...
Recess CEO Benjamin Witte: I reject the idea that being on Amazon hurts your brand
09 Apr 2020
Contributed by Lukas
If Benjamin Witte talks about his beverage brand Recess as if it were a budding empire, it's because he's noticed the same broad ambitions among the s...
Rhone CEO Nate Checketts: The current crisis may act as a clearing house
02 Apr 2020
Contributed by Lukas
Rhone CEO Nate Checketts said his company "saw the writing on the wall really quickly" in the early days of the coronavirus pandemic. Companies like h...
Resident co-founder Eric Hutchinson: 'Uncertainty is the most difficult thing to manage to'
26 Mar 2020
Contributed by Lukas
When people go shopping for mattresses, according to Resident co-founder Eric Hutchinson, they often know more or less what kind they're after. "The p...
ShopShops founder Liyia Wu on making a digital QVC for China's livestreaming generation
19 Mar 2020
Contributed by Lukas
Much has been written about the Chinese consumer that shops abroad in stores. But there is a growing movement among customers in China that, through l...
RSE Ventures' Matt Higgins: We're having a little bit of a backlash against DTC
12 Mar 2020
Contributed by Lukas
Shark Tank investor and co-founder of RSE Ventures Matt Higgins thinks a change is coming to the DTC playbook. "I think it's amazing that you can come...
'Influencer marketing is the biggest thing': What retailers need to know about WeChat
05 Mar 2020
Contributed by Lukas
When it comes to financial technology, China has Silicon Valley beat. WeChat is a big part of that. What started as a messaging app in 2011 is now a m...
Hatch founder Ariane Goldman on the inevitability (and the dangers) of the DTC funding spree
27 Feb 2020
Contributed by Lukas
The direct-to-consumer model didn't exist when Ariane Goldman started her first clothing brand in the mid-2000s. But by the time her second company, H...
Studs CEO Anna Harman: DTC-only businesses pivot back into retail as a growth mechanism
20 Feb 2020
Contributed by Lukas
Studs co-founder and CEO Anna Harman recently got a second piercing in her ears. One place she looked at would have charged her $500. The other, which...
How lawn care startup Sunday is trying to build a subscription business (and beat Home Depot)
13 Feb 2020
Contributed by Lukas
Coulter Lewis got the idea for Sunday when he saw the state of his local Home Depot's lawn care aisle. "You can smell it before you get there," Lewis ...
The Body Shop's Andrea Blieden: Why Amazon search ads work better than Google
06 Feb 2020
Contributed by Lukas
For the Body Shop, it's about selling where the customers are -- even if that means it's not necessarily on your own sites or in your stores. "Stores ...
How Lo & Sons built a profitable DTC brand with no venture funding
30 Jan 2020
Contributed by Lukas
Lo & Sons launched as a direct-to-consumer brand in 2010. That's practically prehistoric as far as the recent crop of DTC companies is concerned. "We ...
Iris Nova founder Zak Normandin: Being on Amazon is a defense strategy
23 Jan 2020
Contributed by Lukas
Iris Nova founder Zak Normandin is betting on a suite of "no or low" sugar drinks -- sparkling teas, seltzers and lemon juices -- and on a new way to ...
Ro's Will Flaherty: TV advertising gives you legitimacy
16 Jan 2020
Contributed by Lukas
Roman launched in 2017 with a specific mission: Treating erectile dysfunction online, with doctor consultations and medication delivered right to cust...
Rebecca Taylor president Janice Sullivan: Retail's future is in rentals and resale
09 Jan 2020
Contributed by Lukas
Rebecca Taylor dresses aim to land between the feminine and something more irreverent. "Back in the day there was cool people and feminine people, but...
Lerer Hippeau investor Caitlin Strandberg: Venture funding isn't to be spent on Facebook ads
02 Jan 2020
Contributed by Lukas
Before startup founders woo thousands of customers, they often try to convince investors to get onboard with their company's mission. As a principal i...
Modern Retail Podcast: 2020 will bring a DTC shakeout -- and a better understanding of the human cost of growing a brand
19 Dec 2019
Contributed by Lukas
This week, it's a look ahead at what 2020 may have in store for retail. Modern Retail reporters Cale Weissman and Anna Hensel join host Shareen Pathak...
Lalo co-founder Michael Wieder: We're not sticking with the old DTC playbook
12 Dec 2019
Contributed by Lukas
Michael Wieder, the co-founder of Lalo, is betting on the baby stroller market. "We know that you're putting your most precious belonging in our produ...
Haus co-founder Helena Price Hambrecht: 'We'll see an adjustment' to the venture capital going into DTC
05 Dec 2019
Contributed by Lukas
For Helena Price Hambrecht the abundance of alcohol at every after-work event meant that hangovers seemed inevitable. "I knew that I had a problem. I ...
Making Marketing: the making changes special
21 Nov 2019
Contributed by Lukas
Making Marketing is making some changes. Starting with our very next episode, we'll be the Modern Retail Podcast, bringing you conversations with peop...
How Equinox Media CEO Jason LaRose is using workout videos to create a media business
14 Nov 2019
Contributed by Lukas
Equinox took the gym and turned it into a premium product. Now the company is looking to do the same with the fitness instruction videos you watch onl...
Rhone's Nate Checketts: DTC is a misnomer
07 Nov 2019
Contributed by Lukas
Working at the NFL gave Rhone CEO Nate Checketts a pretty good lay of the land as far as men's activewear went. And what he saw was a big hole in the ...
Audible CMO John Harrobin on marketing audiobooks and making their own content
31 Oct 2019
Contributed by Lukas
Amazon doesn't just dominate the market for paperbacks and e-books. Through its subsidiary Audible, they've got the audiobook market (worth $2.1 billi...
Kiva Confections co-founder Kristi Knoblich Palmer on reforming cannabis's image
24 Oct 2019
Contributed by Lukas
Even in states that have legalized marijuana, opening a business that sells it can be hard. Some of it, according to Kristi Knoblich Palmer, the co-fo...
Reddit's Roxy Young on growing the site's user base (especially among women)
17 Oct 2019
Contributed by Lukas
Reddit bills itself as "the front page of the internet" with more than 300 million average monthly active users. But from a marketer's perspective, m...
DTC holding company Pattern's Emmett Shine: 'Brands have become tribes'
10 Oct 2019
Contributed by Lukas
Gin Lane was the ad agency behind some of the most well-known digitally native brands that have sprung up in the past few years. And co-founder Emmett...
MetLife U.S. CMO Hugh Dineen: 'Our customer is dynamic, and so must we be.'
03 Oct 2019
Contributed by Lukas
MetLife is as opposite to a start-up as any company you can imagine. But that doesn't mean it shouldn't think like one, says the company's U.S. CMO, H...
Atoms founders Sidra Qasim and Waqas Ali: Physical retail makes customers feel like you're adding value to their lives
26 Sep 2019
Contributed by Lukas
When's the last time a shoe company made you feel all warm inside? Atoms is looking to do that. Its two founders moved from Pakistan to the United Sta...
ThredUp president Anthony Marino: 'Facebook's not getting any cheaper or easier for advertisers'
19 Sep 2019
Contributed by Lukas
At any given moment, millions of articles of clothing are coursing through ThredUp's logistics behemoth. Founded 10 years ago, the company will send y...
The Laundress co-founder Lindsey Boyd: Retaining customers is more important than acquiring new ones
12 Sep 2019
Contributed by Lukas
You'd be hard pressed to find a more beautifully packaged product than The Laundress's detergents. The company, which was acquired by Unilever in Janu...
The Inside's AJ Nicholas: 'DTC has become this umbrella term for startups'
29 Aug 2019
Contributed by Lukas
Direct-to-consumer is coming to furniture. The Inside, a one-year-old startup, is going down the path of companies like Burrow, by selling furniture o...
Hint's Kara Goldin: 'It's not all about Facebook'
15 Aug 2019
Contributed by Lukas
When Kara Goldin founded Hint in 2005, she was searching for a way to get herself to drink more water. Her solution: adding chopped fruit to pitchers ...
Accenture’s Amy Fuller: ‘Talent branding is not just important, it’s central’
09 Aug 2019
Contributed by Lukas
Amy Fuller, CMO of Accenture, is overseeing an expansive list of functions throughout the company, and she likes it that way. For a company that see...
Daily Harvest's Rachel Drori: There is a cycle of torching cash in the DTC space
01 Aug 2019
Contributed by Lukas
Rachel Drori started a company because she was hungry. But once the seeds of Daily Harvest were planted in her head, she dove in, and started trying t...
Foot Locker's Jed Berger: 'The marketing industry is in for an evolution'
25 Jul 2019
Contributed by Lukas
In the past few years, Foot Locker has been making headlines for its aggressive push to modernize, and according to the company's CMO, Jed Berger, tha...
Quip's Shane Pittson: Being in physical stores makes us more accessible
19 Jul 2019
Contributed by Lukas
Electric toothbrush DTC brand Quip wants to grow up, and it is doing so by going beyond DTC. As is common with many direct-to-consumer brands looking ...
Buffy's Paul Shaked: There's Facebook-first mentality in the marketing industry
11 Jul 2019
Contributed by Lukas
When sustainable bedding brand Buffy, launched in late 2017, it looked like the archetypical direct-to-consumer company: online presence, purpose-driv...
Leesa's David Wolfe: We have to find more efficient channels than Facebook
27 Jun 2019
Contributed by Lukas
When David Wolfe co-founded premium mattress brand, Leesa in 2014, he already had almost two decades of experience in the DTC world. Throughout that t...
Vuori founder Joe Kudla: You don’t want a VC running your business
13 Jun 2019
Contributed by Lukas
Vuori clothing, an athleisure brand launched in 2015, is a rarity: The company, which does do most of its business direct-to-consumer, has a healthy w...
DTC furniture brand Burrow’s Alex Kubo: Facebook still has some value but it’s become more challenging
06 Jun 2019
Contributed by Lukas
Burrow is a digital-born luxury furniture company, that, like most DTC brands, put most of its marketing eggs in the Facebook basket. But it soon real...
Patron and Grey Goose CMO Lee Applbaum: We’re fighting for our share in the luxury category
30 May 2019
Contributed by Lukas
As the traditional lines of luxury blur, luxury marketers are competing for attention and consumer spend across categories. Lee Applbaum, CMO of the h...
Omnicom’s Peter Sherman: We want to connect, not collapse our agencies
23 May 2019
Contributed by Lukas
In the past year, the agency world has been rife with news of consolidation. Most executives have explained this as part of a longer-term plan to crea...
Salesforce’s Stephanie Buscemi: Brand purpose is important for your business to do well
16 May 2019
Contributed by Lukas
Brand purpose has become the go-to phrase for chief marketing officers. Stephanie Buscemi, CMO at Salesforce, claims brand purpose is imperative for e...
Shopify’s Hana Abaza: Direct-to-consumer is a mindset, not a business model
09 May 2019
Contributed by Lukas
Shopify has emerged anew in the direct-to-consumer era. The 15-year-old e-commerce platform that powered the small business segment is worth $25 billi...
Liberty Mutual’s Emily Fink: Our customer's expectations are being shaped by DTC brands
02 May 2019
Contributed by Lukas
The direct-to-consumer era is changing consumer behavior and expectations across categories, be it retail or insurance. Liberty Mutual has felt this s...
'We think of our category as comfort': Brooklinen CEO Rich Fulop on expanding beyond sheets
25 Apr 2019
Contributed by Lukas
The direct-to-consumer playbook at this point is well known: Launch online with one product, expand to physical stores, and stretch into new products ...
Athleta CMO Sheila Shekar Pollak: Moving creative in-house was not out of frustration with agencies
18 Apr 2019
Contributed by Lukas
In the last year, Athleta, the women's workout wear brand owned by Gap Inc., has taken its creative in-house for its content creation efforts. Athleta...
Mizzen and Main’s Kevin Lavelle: The DTC space will see 'a lot of carnage.'
11 Apr 2019
Contributed by Lukas
There is no lack of success stories in the direct-to-consumer markets. But there are also questions being asked of how long the industry can sustain i...
Visible CMO Minjae Ormes: Phone service can be a ‘lifestyle brand’
04 Apr 2019
Contributed by Lukas
A few months ago, Verizon launched Visible, a new brand that sits within the multi-billion dollar company. Launched invite-only, Visible is a digital-...
MM. LaFleur's Sarah LaFleur: To grow, you have to diversify away from Facebook
28 Mar 2019
Contributed by Lukas
As DTC brands grow up, they begin to look a lot like traditional brands. The challenge then, is differentiation. The solution: better data management....
Deloitte Digital’s Alicia Hatch: We are ready to put skin in the game
21 Mar 2019
Contributed by Lukas
Consultancies are turning into agencies as agencies grapple for a seat at the table. Alicia Hatch, CMO of Deloitte Digital, the $1 billion ad agency t...
Gravity Products CEO Mike Grillo: DTC is not a business model
14 Mar 2019
Contributed by Lukas
Born online direct-to-consumer brands are increasingly turning to traditional physical retail models to find new places for growth. Mike Grillo, CEO a...
Thirty Madison's Steven Gutentag: DTC brands risk being dismissed as an 'Instagram brand'
07 Mar 2019
Contributed by Lukas
Thirty Madison, the parent company behind men’s hair loss treatment Keeps and migraine treatment company Cove, which just raised a little over $15 m...
American Express's Elizabeth Rutledge: Customer advocacy is the best marketing
28 Feb 2019
Contributed by Lukas
At a time when brands everywhere are turning to digital marketing to connect with customers, American Express is taking a much more human approach. Fo...
Shiv Singh: When it comes to platforms, marketers have messed up
21 Feb 2019
Contributed by Lukas
For Shiv Singh, most of the industry's current problems come down to trust. That's the focus of the former PepsiCo and Visa marketing executive's new ...
Hims' Andrew Dudum: A DTC shake out is coming
14 Feb 2019
Contributed by Lukas
One year old men's healthcare DTC brand is attempting to disrupt healthcare. The company, which is centered around removing the friction from treating...
Orange Theory’s Kevin Keith: ‘Wellness is here to stay’
07 Feb 2019
Contributed by Lukas
Orange Theory, a fitness company founded in 2010, is now making $1 billion in revenue and is on track to open 2,500 studios by 2024. The brand is ridi...
Ro’s Rob Schutz: Facebook remains the most effective customer acquisition channel
01 Feb 2019
Contributed by Lukas
Ro, a healthcare direct-to-consumer company that began with a product to treat erectile dysfunction, has a different set of marketing challenges to wo...
'How Hill City affects Gap Inc. is TBD': Eric Toda on incubating a brand within a retailer
24 Jan 2019
Contributed by Lukas
Late last year, Gap Inc. launched Hill City, an activewear line that is its version of Athleta, but for men. It's also the retail giant's new opportun...
Parachute's Luke Droulez: I don't want to be known as a Facebook brand
17 Jan 2019
Contributed by Lukas
Born online, so-called DTC brands are growing up. Retailers that were once solely e-commerce are now turning to a more traditional playbook for growth...
Intel's Teresa Herd: In-house agencies have 'invaluable' access to the business
10 Jan 2019
Contributed by Lukas
The road to in-house certainly isn’t smooth. As the industry gets more and more excited about brands building their internal agencies, a bit of a ru...
SAP’s Alicia Tillman: The focus of B2B marketing has gone from decision-makers to consumers
03 Jan 2019
Contributed by Lukas
B-to-B marketing is not a bubble. The rise of influencers and direct-to-consumer businesses have presented marketers with new challenges with whom to ...
Karmarama's Ben Bilboul on working with a consultancy
27 Dec 2018
Contributed by Lukas
Consolidation is the name of the game and one of the big players in the M&A space are consultancies. Karmarama CEO Ben Bilboul discusses the merits of...
Marketing drives the business again and agencies consolidate: The best of Making Marketing podcast in 2018
20 Dec 2018
Contributed by Lukas
On this episode of the Making Marketing by Digiday, we recap the big themes that emerged for marketers this year, from agency consolidation to marketi...
GoPro’s Nick Woodman on building a media brand that sells cameras
13 Dec 2018
Contributed by Lukas
For GoPro, it never considered itself as solely a camera maker. Rather, it was a media brand, according to founder Nick Woodman. He discusses reshap...
iCrossing’s Anne Bologna: Brands will take more marketing in-house in 2019
06 Dec 2018
Contributed by Lukas
Big mergers resulting in new entities like Wunderman Thompson and VMLY&R have set the tone for 2019: It’s going to be the year of consolidation. Ann...
Deutsch’s Mike Sheldon: The advertising agency business is not growing
29 Nov 2018
Contributed by Lukas
The big shift in this year has been in the marketers’ demands from an agency. It’s not just about the advertising anymore. Agencies are increasing...
IBM’s Michelle Peluso: Marketers need to be retrained on new skills
22 Nov 2018
Contributed by Lukas
Blockchain and AI are IBM's big bets to take the company back on the top as a leader in innovation and technology. Michelle Peluso, chief marketing of...
Nestle’s Pete Blackshaw: It’s challenging for a company our size to pivot
15 Nov 2018
Contributed by Lukas
There's a lot of talk around "nimbleness" inside big companies. But the legacy internal red tape stands in the way of operations and the lessons of t...
Rothy's president Kerry Cooper: The challenge for DTC brands is to figure out a path to profitability
08 Nov 2018
Contributed by Lukas
Instagram has long been touted as a haven for direct-to-consumer brands. The case has been the same for Rothy’s, a women’s shoe brand that recentl...
MedMen’s David Dancer: Regulations need to catch up with the business of cannabis
01 Nov 2018
Contributed by Lukas
Cannabis has succeeded in going from being stigmatized by society to now capturing the imagination of retailers, investors and consumers. MedMen, a p...
MullenLowe Group's Alex Leikikh: There are too many agencies
25 Oct 2018
Contributed by Lukas
The agency world is shrinking. Alex Leikikh, global CEO at MullenLowe Group, thinks there is an oversupply of agencies in the U.S. market. He believes...
Citi’s Jennifer Breithaupt: People are turning away from traditional advertising
18 Oct 2018
Contributed by Lukas
Citi has doubled down on music as it tries to become a more emotional part of its customers' lives, Citi’s Global Consumer CMO Jennifer Breithaupt s...
Droga5's Neil Heymann: We have to remind ourselves that data represents people
11 Oct 2018
Contributed by Lukas
Independent agencies are having a moment in the competitive advertising agency landscape, but it's not all rosy. On this episode of Making Marketing, ...
VMLY&R’s Jon Cook: Agencies take the client relationship for granted
04 Oct 2018
Contributed by Lukas
Last week, Midwest digital shop VML was merged with old-school legacy agency Y&R, one of the first moves under WPP's new CEO, Mark Read. It's part of ...
Equinox's Vimla Black Gupta on data, influencers and turning Equinox into a lifestyle brand
27 Sep 2018
Contributed by Lukas
When it comes to lifestyle brands, Equinox makes a pretty good case for itself. What started out as a luxury gym has evolved into a hospitality brand,...
R/GA's Bob Greenberg: 'If I see enough pushback, I'm on the right track'
14 Sep 2018
Contributed by Lukas
In 1977, Robert Greenberg, also known as Bob, and his brother, Richard, decided to combine both their creative powers and initials to create R/GA. Sin...
Verizon's Andrew McKechnie: 'The agency model is pretty flawed'
06 Sep 2018
Contributed by Lukas
In the Spring of 2017, Verizon brought on Andrew McKechnie to run its new, in-house creative agency after a long career at Apple and a handful of othe...
Heineken's Jonnie Cahill: Bringing data and advertising in-house isn't always sustainable
30 Aug 2018
Contributed by Lukas
Jonnie Cahill, the new CMO for Heineken USA, is charged with marketing one of the world's largest beer brands in one of the largest beer markets. In ...
Publicis' Nick Law: Big agencies don't take creativity seriously
23 Aug 2018
Contributed by Lukas
Since joining Publicis Groupe as global chief creative earlier this year, Nick Law, a longtime agency veteran, has been on a mission to help reinvent ...
Group M's Susan Schiekofer: We need to understand where impressions are coming from
16 Aug 2018
Contributed by Lukas
Susan Schiekofer, Chief Digital Investment Officer at Group M, runs digital investments at the world's largest media agency where her focus is purely ...
The reality of dying ad agencies
09 Aug 2018
Contributed by Lukas
Adapt or die. It’s something most business say they practice but rarely do. An exception is Tracy Wong, the founder of Wongdoody, a 25-year-old crea...
VC Eric Hippeau: Marketing is at risk of being commoditized
02 Aug 2018
Contributed by Lukas
Eric Hippeau, managing partner at Lerer Hippeau Ventures, has invested in many entrepreneurial projects over the years. When looking for his next inve...
Dentsu's Nick Brien: Performance based compensation deals are the future
26 Jul 2018
Contributed by Lukas
Nick Brien, CEO of the Dentsu Aegis Network, talks about holding the agencies to a higher standard on accountability, the impending consultancy compet...
Intel’s Yogiraj Graham: Brands should own the creative process
19 Jul 2018
Contributed by Lukas
Yogiraj Graham is the global director of the creative content labs at Intel. Through its in-house shop, Agency Inside, Intel has for years exercised c...
Northwestern Mutual’s Aditi Gokhale: ' I’m not a big believer in outsourcing everything to agencies'
12 Jul 2018
Contributed by Lukas
Aditi Javeri Gokhale, the CMO of Northwestern Mutual, crafted her own job description as the first-ever CMO of the company and overhaul Northwestern M...
Ogilvy’s Tham Khai Meng: Data without ideas is worthless
06 Jul 2018
Contributed by Lukas
Tham Khai Meng is Ogilvy's worldwide chief creative officer. He thinks 'Westworld' is right. What is the difference between fake and real anymore? AI ...
Anheuser-Busch’s Marcel Marcondes: Marketing is moving from being a ‘support function’
28 Jun 2018
Contributed by Lukas
Companies have to be more than buildings -- they have to stand for something. It’s a tall order, especially if you sell products like toothpaste or ...
Richard Edelman: 'We would have been choked by the holding companies'
21 Jun 2018
Contributed by Lukas
Richard Edelman, president and CEO of Edelman, inherited the family business from his father 40 years ago. Since then, he has expanded the company to ...
Wongdoody’s Tracy Wong: We're living the reality of dying ad agencies
07 Jun 2018
Contributed by Lukas
Adapt or die. It’s something most business say they practice but rarely do. An exception is Tracy Wong, the founder of Wongdoody, a 25-year-old crea...