The Nonprofit Podcast

Ep 106: Budget-Friendly Branding for Nonprofits

21 Mar 2024

Contributed by Lukas

Send us a textBuild Your Nonprofit Brand without Breaking the Bank!Ready to elevate your nonprofit's brand presence without draining your resourc...

Ep 105: 5 Ways to Make Social Media Marketing Easier

13 Mar 2024

Contributed by Lukas

Send us a textIs your social media missing the mark with supporters? Find your audience with Cara and Nonprofit Marketing Nerd CEO, Kelly Gagnon, who...

Ep 104: Fundamentals of Nonprofit Digital Marketing

04 Mar 2024

Contributed by Lukas

Send us a textAre you struggling to find new donors? Or ways to reach a new audience?Spreading the word about your nonprofit isn't just a task—...

Ep 103: From Theory to Action: Mastering Experiential Fundraising

29 Feb 2024

Contributed by Lukas

Send us a textElevate Donor Retention with Experiential FundraisingReady to dive deep into experiential fundraising and its potential for redefining d...

Ep 102: Changemakers Wanted! Recruiting the Right People for Impact

22 Feb 2024

Contributed by Lukas

Send us a textLooking to recruit inspired, game-changing staff, volunteers, or board members for your nonprofit? Dive into our latest episode where w...

Ep 101:Trust Matters: Ethical Storytelling for Donor Engagement

14 Feb 2024

Contributed by Lukas

Send us a textFacing a nonprofit storytelling content dilemma? Sharing powerful stories to illustrate mission impact can present tricky ethical decis...

Ep 100: 100th Episode Milestone! Top Learnings & Fundraising Secrets

08 Feb 2024

Contributed by Lukas

Send us a textCelebrating 100 Episodes of Actionable Nonprofit Learning!🙌 Dive into our podcast journey as we celebrate a major milestone - 100 epi...

EP 99: 3 Top Tips for Nonprofit Goal Setting

24 Jan 2024

Contributed by Lukas

Send us a textWorried your leadership strategy may score an own goal?  With these top 3 goal-setting tips and a range of practical advice on implemen...

Ep. 98: Top 5 Fundraising Trends to Expect in 2024

24 Jan 2024

Contributed by Lukas

Send us a textAre you concerned about your 2024 fundraising events strategy? Or how to keep your nonprofit messaging genuine and relevant in the era o...

Ep 97: Next Level Nonprofit with Chris Lambert

18 Jan 2024

Contributed by Lukas

Send us a textLooking for simple steps to achieve your nonprofit goals and make a lasting impact?Get ready to level up your mission management as we u...

Ep 96: Boost Donor Trust: 6 Strategies for Year-End Receipts!

11 Jan 2024

Contributed by Lukas

Send us a textJoin Jena as she explores the strategic facets of nonprofit tax receipts! She delves deep into positioning them not merely as a legal ob...

Ep 95: Self-Care Tips for Nonprofit Leaders

28 Dec 2023

Contributed by Lukas

Send us a textNonprofit burnout!! 😩  Feeling the burn after a whirlwind Giving Season? You're not alone! Burnout is a common problem for non...

Ep 94: Donation Thank You Letters: A Guide to Authentic Appreciation

21 Dec 2023

Contributed by Lukas

Send us a textNonprofit Thank You Letters For Donations Are Important!Knowing your loyal donors are there to support your mission can take a lot of pr...

Ep. 93: Keep Your Year-End Donors and Grow Your Cause in 2024

14 Dec 2023

Contributed by Lukas

Send us a textYear-end giving brings a surge in support for many nonprofits, but the real game-changer lies in strategically retaining these hard-won ...

Ep 92: Simplify & Engage: Top Tips for Annual Nonprofit Reporting with Chad Barger

07 Dec 2023

Contributed by Lukas

Send us a textDreading getting down to writing that Nonprofit Annual Report? Not sure how to get your donors engaged?  Struggling to share your nonpr...

Ep 91: 6 Year-End Fundraising Tips for the Procrastinator

30 Nov 2023

Contributed by Lukas

Send us a textDidn’t plan in time, and missed out on Giving Tuesday?  Don’t panic, we’ve got you! With our top tips to optimize Giving Season ...

Ep 90: GSGC - Making the Giving Circle Bigger

23 Nov 2023

Contributed by Lukas

Send us a textHappy Thanksgiving! 🦃  In the spirit of the season, Cara is joined by 3 special guests from Global Sojourns Giving Circle, who put g...

Ep 89: How to Optimize Your Giving Season Email Strategy

16 Nov 2023

Contributed by Lukas

Send us a textDo you want to make the most of your year-end email campaign and boost your fundraising results?Email campaigns are a key element of suc...

Ep 88: How Board Members Can Boost Year-End Fundraising with Adam Morgan

08 Nov 2023

Contributed by Lukas

Send us a textIt's all aboard for the ‘Big Ask’ as Giving Season kicks in, but is your Nonprofit Board pulling its weight?  Cara is joined b...

EP 87: Mythbusting Planned Giving with Tony Martignetti

02 Nov 2023

Contributed by Lukas

Send us a textPlanned Giving shouldn’t be mysterious!Despite many nonprofits having everything a planned giving program takes, they’re not making ...

EP 86: 3 Ways to Conquer Appeal Writing Anxiety

26 Oct 2023

Contributed by Lukas

Send us a textBlank mind, blank screen, and your appeal has to go out today?  If your powers of persuasion disappear the second you sit down to draft...

Ep 85: Power Tools for Your Fundraising Toolkit

19 Oct 2023

Contributed by Lukas

Send us a textA good tool improves the way you work. A great tool improves the way you think! This 20-minute in-depth dive into everything a powerful...

Ep 84: Storytelling Strategies for Giving Season Success with Carly Euler

12 Oct 2023

Contributed by Lukas

Send us a textFundraising campaigns that incorporate video receive over 110% more funding than campaigns that don’t.So, why aren’t we all using vi...

Ep 83: Get Resource Ready for Giving Tuesday

04 Oct 2023

Contributed by Lukas

Send us a textIn 2023 Giving Tuesday donations could reach up to $5.1 billion.  Are you ready to make the most of this wave of worldwide generosity f...

Ep 82: The Smart Ask: Prepping a Winning Giving Season

27 Sep 2023

Contributed by Lukas

Send us a text"30% of annual giving takes place in December, but making the ‘Smart Ask’ takes year-round planning - True or False?How many ti...

EP 81: 3 Ways to Win Back LYBUNT Donors

20 Sep 2023

Contributed by Lukas

Send us a textEveryone knows it’s easier to hold on to donors than find new ones, but how can you hold onto donors or win them back if you don’t k...

Ep 80: Master Year-End Giving: Tips, Tactics, and Tools

13 Sep 2023

Contributed by Lukas

Send us a textIt’s that time of year again!  So, are you going to procrastinate, panic, or perfect your year-end giving campaign? 30% of all donat...

Ep. 79: Brand Messaging for New Nonprofits with Zach Thanasilangkul

04 Sep 2023

Contributed by Lukas

Send us a text⚠️Do you struggle to communicate your nonprofit’s mission and impact online?If you have ever wondered how successful nonprofits ge...

Ep 78: Cracking Crypto, Donating Non-Cash Assets with Alex Wilson

24 Aug 2023

Contributed by Lukas

Send us a textAre you unsure about crypto and stock donations and how they can benefit your organization? Spend just 20 minutes with Alex Wilson, co-f...

Ep 77: Nonprofit Advocacy 101 with Lindsey Baker Bower

23 Aug 2023

Contributed by Lukas

Send us a text🎙️Finding the line between nonprofit advocacy and political action can be tricky!⚖️  Discover how to navigate the sometimes bl...

Ep 76: 4 Key Foundations for Donor Retention

16 Aug 2023

Contributed by Lukas

Send us a textRefresh your stewardship and donor retention strategies in just 6 minutes!Join Cara for four foundational learnings to retain the donors...

Ep 75:6 Steps to Raise Awareness with Zach Thanasilangkul

08 Aug 2023

Contributed by Lukas

Send us a textDoes your nonprofit marketing feel like a guessing game?  If you are a nonprofit startup this is an absolute must-listen!  Jena and Za...

EP 74: Steal this Stewardship Plan + Free template for Busy Leaders!

02 Aug 2023

Contributed by Lukas

Send us a textKeeping supporters informed and engaged is critical for donor retention!Donor stewardship is the key to building lasting relationships w...

Ep 73: Influencers: Igniting Nonprofit Impact with Nick Lynch

25 Jul 2023

Contributed by Lukas

Send us a textTrue influence is about leveraging authenticity.No one knows this better than Nick Lynch, co-founder, and CEO of Collidescope.io, a soci...

Ep 72: The Costly Pitfalls of Poor Donor Acknowledgement

19 Jul 2023

Contributed by Lukas

Send us a text📨How quickly do you thank your supporters for their generosity? Within 24 hours? After 48?⏳What happens when you treat your valuabl...

Ep 71: Save More, Serve More, with Travis Laws

12 Jul 2023

Contributed by Lukas

Send us a text♻️Turning the forward-thinking potential of reverse logistics into a force for good!💲For over 30 years, Travis Walls and WIN Ware...

Ep 70: One Step Behind - 4 Productivity Killers!

06 Jul 2023

Contributed by Lukas

Send us a text💻Being busy doesn’t mean being productive!  📊Today Cara tackles how to get those high-value tasks that keep sliding down your T...

Ep 69: 5 Strategies to Boost Donations

28 Jun 2023

Contributed by Lukas

Send us a text🕵️Looking for ways to make the most of every donation opportunity?📈Join us for 5 strategies to optimize your online giving that ...

EP 68: Beat the Donor Downturn: 3 Top Tactics

21 Jun 2023

Contributed by Lukas

Send us a text🔭Looking for strategies to reverse the decline in online giving?  Here are three tactics to set you on an upward trajectory!☝️No...

Ep 67:Donor Acquisition vs. Retention - The Surprising Truth

14 Jun 2023

Contributed by Lukas

Send us a text⚠️Acquiring new donors is important, but nurturing recurring donors can provide stability and growth for your nonprofit. So where do...

Ep 66: 5 Tips to Maximize Your Summer Slow Down

06 Jun 2023

Contributed by Lukas

Send us a text☀️Summertime and the giving ain’t easy! Join us today for 5 quick tips to sharpen your strategy and tackle the year-end Giving Sea...

Ep 65: From Clutter to Clarity: Simplifying Nonprofit Annual Reporting

31 May 2023

Contributed by Lukas

Send us a textAre you ready to shake up your annual report to showcase your impact and win over donors? 📈Today we declutter the path to effective a...

Ep 64: The Untapped Fundraising Potential of Development Audits with Lee Ernst

24 May 2023

Contributed by Lukas

Send us a textNot achieving your full fundraising potential?  It’s time for a development audit!📃No need to call in the accountants though, this...

EP 63: Growing through Gratitude: How to Host a Thank-a-Thon

17 May 2023

Contributed by Lukas

Send us a text🙏Are you ready to turn ‘Thank You’ into revenue? 📈Showing gratitude is one of the simplest yet most powerful things human bein...

EP 62: Top Tips for Streamlining Your Nonprofit Systems!

10 May 2023

Contributed by Lukas

Send us a textIs it time to revamp your nonprofit’s efficiency?It’s a task we all put off, but now is the perfect time to tidy up your nonprofit’...

EP 61: New Fundraising Frontiers - Reflections on AFP Icon 2023

03 May 2023

Contributed by Lukas

Send us a textFresh trends, tips, and tactics from the fundraising frontlines!Never underestimate the strategic opportunities of conferences for fundr...

EP 60: AI’s Powerful Prospecting Potential with Shawn Olds, boodle.AI

19 Apr 2023

Contributed by Lukas

Send us a textHow can AI get you in front of the right prospective donors?Shawn Olds, the Chief Executive Officer of boodle.AI, is back with us for th...

EP 59: AI - The Perfect Partnership for Nonprofits? With Shawn Olds, boodle.AI

19 Apr 2023

Contributed by Lukas

Send us a textAI is everywhere at the moment and everyone has an opinion on how it has and will continue to impact nonprofit fundraising. So we sat d...

EP 58: Quarterly Check-In - Refocusing and Realigning

12 Apr 2023

Contributed by Lukas

Send us a textSummer is almost here - Are you ready for your quarterly strategy check?  As we head into the second quarter of the year we’re taking...

EP 57: Spring Clean for Data Hygiene!

05 Apr 2023

Contributed by Lukas

Send us a textNo one really enjoys digging through dirty data but the benefits are worth the effort!So, what exactly will a data spring clean do for y...

EP 56: Do Virtual Events Still Deliver Real Results? (Part 2)

29 Mar 2023

Contributed by Lukas

Send us a textMaximizing The Value Of Virtual Events.With virtual fundraising events here to stay, today’s show guides you through optimizing every ...

EP 55: Do Virtual Events Still Deliver Real Results? (Part 1)

22 Mar 2023

Contributed by Lukas

Send us a textHave we really said goodbye to virtual events?  Or have fundraisers discovered a neat way to gain extra fundraising and awareness oppor...

Ep 54: Four Features Making Fundraising Easier!

15 Mar 2023

Contributed by Lukas

Send us a textLooking for ways to make your fundraising easier, save time but still raise more money?From easier account navigation with our new dashb...

Ep 53: Fundraising Event Fundamentals

08 Mar 2023

Contributed by Lukas

Send us a text56% of donors regularly attend fundraising events and + 84% of event fundraising pledges are fulfilled.  Just two reasons events are an...

Ep 52: Golf Fundraisers: Making the Cut with Jeffrey Brown

01 Mar 2023

Contributed by Lukas

Send us a textThink golf fundraisers are old hat and more work than they are worth?  Think again!One in nine Americans plays golf!  The average play...

Ep. 51: Fear-free Fundraising in 2023

22 Feb 2023

Contributed by Lukas

Send us a textTurning crisis into opportunity takes planning and a well-developed strategy!  With rising inflation and dropping donor numbers, most n...

Ep 50: Making Communication Cadence Count - Sista Afya Community Care with Camesha Jones

15 Feb 2023

Contributed by Lukas

Send us a textDonor-centered communication has been one of the keys to unlocking growth, funding, and community support for Sista Afya Community Care ...

Ep 49: Donation Page Best Practices That Convert

08 Feb 2023

Contributed by Lukas

Send us a textIf your online fundraising is frustrated by underperforming donation pages our conversion-focused best practices will set you on the fas...

Ep 48: The 5 A’s of Awesome Fundraising

01 Feb 2023

Contributed by Lukas

Send us a textFundraising is about so much more than asking for money.  ‘The Ask’ may dominate, but don’t forget about Attract, Acknowledge, Ac...

Ep 47: Create a SMART 2023 Game Plan for Your Nonprofit

25 Jan 2023

Contributed by Lukas

Send us a textLet mission-driven SMART goals drive your nonprofit’s success in 2023!Goal-setting is a necessary, but potentially painful, process to...

Ep 46: A R.O.C.K. Solid Start with Curt Yagi

18 Jan 2023

Contributed by Lukas

Send us a textToday Jared Polivka meets Curt Yagi, the  Executive Director of Real Options for City Kids (R.O.C.K.) a nonprofit that helps children b...

Ep 45: A Rosy Start to 2023: Rose, Bud, or Thorn?

11 Jan 2023

Contributed by Lukas

Send us a textLooking to assess your nonprofit team's performance in 2022?  A turbulent year may have tested your nonprofit to the limit, but it...

Ep 44: Top Tips for Tackling 2023

22 Dec 2022

Contributed by Lukas

Send us a textTop nonprofit fundraising trends for 2023 take center stage in our last episode for 2022.  Cara and her guests tackle three key issues ...

Ep 43: What 2022's Top 3 Nonprofit Trends Taught Us!

15 Dec 2022

Contributed by Lukas

Send us a textAfter a year of change, conflict, and challenge, what did 2022 teach the savvy nonprofit fundraiser?Any expectation that 2022 would be ‘...

Ep 42: 5 Strategies to Beat Seasonal Burnout

08 Dec 2022

Contributed by Lukas

Send us a textDo you feel that your team may be heading for burnout? The last three months of the year are a little frenzied, and a lot stressful, for...

Ep 41: Improve Your Email Open Rates with Jennings Wright

01 Dec 2022

Contributed by Lukas

Send us a textIn 2021, the average open rate was 21.3%. In 2022 it stands at 16.97%.  So how does the founder and Executive Director of Ten Eighteen ...

Ep 40: Intentional Stewardship, More than a Thank You!

23 Nov 2022

Contributed by Lukas

Send us a textIf stewardship is about so much more than a thank you, what is it? And how do you make it work for your nonprofit?Donor stewardship is t...

Ep 39: The Game Changing Giving Tuesday Checklist!

16 Nov 2022

Contributed by Lukas

Send us a textIf your Giving Tuesday strategy isn’t quite ready, take a breath, and make the most out of the time you have! Heading into the 10 day...

Ep 38: 2 Tips to Get New Donors, 3 Tips to Keep Them!

09 Nov 2022

Contributed by Lukas

Send us a textFinding donors is challenging, keeping donors is an art! Everyone will tell you finding donors is hard, fewer will share how hard they ...

Ep 37: PKF - Monthly Giving Drives the Dream

02 Nov 2022

Contributed by Lukas

Send us a textGrowing a donor base is a challenge for all nonprofits.  Can a recurring giving program plus a lean team sustain, and grow, an organiza...

Ep 36: Donation Page Design Must Haves!

25 Oct 2022

Contributed by Lukas

Send us a textDonation pages are packed with donation driving potential, are you making the most of every element to enhance your donors experience?  ...

Ep 35: Putting 'The Ask' into Action!

20 Oct 2022

Contributed by Lukas

Send us a text🎃If making “The Ask” has you more anxious than a Halloween Haunted House🦇 join Cara for 5 easily actioned steps to banish the ...

Ep 34: 5 Essential Strategies for Donor Acquisition

13 Oct 2022

Contributed by Lukas

Send us a textHow do I bring new donors into my organization? Today Jena Lynch tackles the question that’s never too far from any nonprofit’s mind...

Ep 33: Write Fundraising Appeals that Work Best For Year End Giving

04 Oct 2022

Contributed by Lukas

Send us a textMaking the ask is what fundraising is all about, but writing appeals that inspire donors to engage and donate with your organization can...

Ep 32: 3 Top Donation-Driving Direct Mail Hacks! Joe Leach, AppealMaker

28 Sep 2022

Contributed by Lukas

Send us a textIf you think Direct mail is dead - it’s time for a reality check! Direct mail is having a major resurgence as a key donation driver a...

Ep 31: Make Your Supporters Feel Seen - The Why and How of Donor Segmentation

21 Sep 2022

Contributed by Lukas

Send us a textDonor segmentation is a term that gets thrown around a lot during strategy sessions, especially as you start to gear up for Giving Seaso...

Ep 30: Make The Strategic Software Solution Decision This Giving Season

14 Sep 2022

Contributed by Lukas

Send us a textFinding the best software fit for your nonprofit is the smart strategic move, but what to look for and where to start can be confusing. ...

Ep 29: The Persuasive Power of Strong Case Statements

07 Sep 2022

Contributed by Lukas

Send us a textOwn the Why!  Take 10 minutes to change your Giving Season outcomes with the persuasive power of a strong case statement.Why you do wha...

Ep 28: Think of Us - Sixto Cancel

31 Aug 2022

Contributed by Lukas

Send us a textThink of Us & Sixto Cancel Fostering Hope, Driving Change!Using technology to forge critical human connections may seem counter-intu...

Ep 27: Year End Fundraising Campaigns are a Big Deal (Here’s why!)

24 Aug 2022

Contributed by Lukas

Send us a textHow big a deal is your year-end giving campaign, and is it worth the work?  Short answer?  Huge, and YES!!!As Giving Season preparatio...

Ep 26: Identity, Dignity, Democracy! Spread the Vote with Kat Calvin

18 Aug 2022

Contributed by Lukas

Send us a textSpread the Vote founder Kat Calvin is inspiring and profoundly practical in her approach to resolving the daily challenges millions of A...

Ep 25: Top Time Management Tips and Strategies for Giving Season

09 Aug 2022

Contributed by Lukas

Send us a textCara’s Top Time Management Tips and Strategies for Giving Season will take the bite out of year end planning for you and your team.  ...

Ep 24: Grow Your Grant Potential with Gauri Manglik

03 Aug 2022

Contributed by Lukas

Send us a textGrants can be ‘Instrumentl’ in growing and sustaining your organization, but they can also be time-consuming and confusing.  Gauri ...

Ep 23: The Donate Button is Not Enough - The Inside Track on Donation Pages

27 Jul 2022

Contributed by Lukas

Send us a textNever underestimate the value of your donation page!  Giving Season is on the way, so we’re taking a deep dive into the common and co...

Ep 22: Take the Sting out of Strategic Planning with Tim Ardillo

20 Jul 2022

Contributed by Lukas

Send us a textIf the idea of setting out an organizational strategic plan has you stumped, this episode with Cara and Tim Ardillo will spark your stra...

Ep 21: Email Marketing, The Cost-Effective Way To Build Awareness

13 Jul 2022

Contributed by Lukas

Send us a textThe Nonprofit Podcast Season 3 is here and we did not come to play!Tricked out with tools, tips and tactics to take your nonprofit to th...

Season 3 teaser!

07 Jul 2022

Contributed by Lukas

Send us a textNew Season Loading!!The Nonprofit Podcast is gearing up for Season 3!  Get ready for Thursday, July 14, when we’re back with quick to...

The Nonprofit Podcast - Ep 20 Swipe Out Hunger Part 2 - A Leader In Transition

01 Jul 2022

Contributed by Lukas

Send us a textIn Part 2 of our two-part Summer Inspiration Special with Rachel Sumekh of Swipe Out Hunger, a little something to help you set your str...

The Nonprofit Podcast - Ep 19 Swipe Out Hunger

30 Jun 2022

Contributed by Lukas

Send us a textOur Nonprofit Podcast field reporter, Jared Polivka, sits down with Rachel Sumekh CEO and founder of Swipe Out Hunger.  As the catalyst...

The Nonprofit Podcast - Ep 18 Big Programs don’t have to mean Big Problems, Damar

23 Jun 2022

Contributed by Lukas

Send us a textBig programs can cause big problems with capacity and resourcing, no matter the size of your organization.   Cara chats with Shawn Coll...

The Nonprofit Podcast - Ep 17 Donor Communication Tips

16 Jun 2022

Contributed by Lukas

Send us a textWhy am I losing donors?  If you are asking yourself this question more often than you like, today Cara has some answers that could turn...

The Nonprofit Podcast - Ep 16 What’s in a Name? Branding Basics for Nonprofits

09 Jun 2022

Contributed by Lukas

Send us a textBranding can be a major pain point for nonprofits, but a strong nonprofit brand can help you raise more money, increase social awareness...

The Nonprofit Podcast - Ep 15 Beating the Backroom Blues

02 Jun 2022

Contributed by Lukas

Send us a textIn this episode, Cara is joined by Donorbox Brand Ambassador, Jena Lynch, unpacking the hard work that goes into developing- and sustain...

The Nonprofit Podcast - Ep 14 Maya’s Hope

26 May 2022

Contributed by Lukas

Send us a textHope is a mighty emotion that can make even the most dire circumstances bearable!  Founder of Maya’s Hope,  Maya Crauderueff, recogn...

The Nonprofit Podcast - Ep 13 For The Love of Alex

19 May 2022

Contributed by Lukas

Send us a textIt’s all about our furry friends today as Cara sits down with Austin Meadows, Executive Director of “For the Love of Alex”.  Prov...

The Nonprofit Podcast - Ep 12 City Relief – Josiah Haken introduces his Neighbors With No Doors

12 May 2022

Contributed by Lukas

Send us a textIn this crossover podcast with Neighbors With No Doors, Cara interviews Josiah Haken about his journey from kitchen salesman, to Starbuc...

The Nonprofit Podcast - Ep 11 Global Sojourns Giving Circle

05 May 2022

Contributed by Lukas

Send us a textBelieving in yourself is very difficult to do when your society sees you as “less than” because you’re a girl. It’s nearly impos...

The Nonprofit Podcast - Ep 10 Nova Ukraine - People, Partnerships and Passion

27 Apr 2022

Contributed by Lukas

Send us a textNova Ukraine is dedicated to providing humanitarian aid and raising awareness about Ukraine in the United States as well as in the rest ...

The Nonprofit Podcast - Ep 9 Hungry for Life - Frontline Fundraising

20 Apr 2022

Contributed by Lukas

Send us a textChad Martz was in Ukraine in late February overseeing Hungry for Life compassionate projects that included orphan care and food programs...

The Nonprofit Podcast - Ep 8 Nova Ukraine & Hungry for Life

13 Apr 2022

Contributed by Lukas

Send us a textThe conflict in Ukraine continues to take a terrible toll as it enters the second month.  In response to the ever-increasing humanitari...