The Online Course Show

278: Meet the AI Operator That Runs My Business

26 Mar 2026

Contributed by Lukas

I spent years in the online course world thinking ChatGPT was basically the whole AI story. It wasn't. In this episode, I talk about what changed when...

An AI Now Runs My Business (Full Story)

11 Mar 2026

Contributed by Lukas

I went from using ChatGPT like a chatbot to building an AI operator that now runs parts of my business every single day. In this episode, I break down...

277: The “One Video a Week” System That Built a Million-Dollar Course Business (Featuring Lauren Bateman)

05 Mar 2026

Contributed by Lukas

What does it actually look like to build a seven-figure course business that doesn’t depend on you being “on” all the time? In this episode, I s...

276: The “Go Wide, Go Deep, Go Long” Model for Course Creators (Featuring John Meese)

19 Feb 2026

Contributed by Lukas

Most course creators think the path to success is to go wide first — build a big audience, create a big course, launch to the masses. But what if th...

275: Live Launch vs Evergreen: The Real Decision Behind High Results (Featuring Stephanie Gaffney)

05 Feb 2026

Contributed by Lukas

If you’ve ever found yourself answering the same questions over and over and thinking, “I should just turn this into a course,” this episode is ...

274: Create Videos WHILE YOU SLEEP… Using Your AI Avatar (Featuring Julian Goldie)

08 Jan 2026

Contributed by Lukas

What if you could create 8 long-form videos a day and over 100 pieces of content daily with just a few minutes of your own time? That’s not a hypoth...

OCG Coaching Now Available (Jacques' 12-month mentorship experience)

05 Jan 2026

Contributed by Lukas

Learn more and apply: ocgcoaching.com

273: How to Use AI WITHOUT Losing YOUR Voice (Featuring Dan Cumberland)

18 Dec 2025

Contributed by Lukas

You’ve probably heard it a thousand times: “Use AI or get left behind.” But if you’re a course creator, that advice can feel like a trap, beca...

272: The Simple PDF That Built a Global Brand (Featuring Benny Lewis)

04 Dec 2025

Contributed by Lukas

In this episode, I sit down with Benny Lewis from Fluent in 3 Months to talk about what it really takes to stand out in a crowded online course space....

271: Designing the Perfect Program for YOU (Featuring Mike Pacchione)

20 Nov 2025

Contributed by Lukas

Ever feel like you're building a course based on what everyone else is doing instead of what actually fits your life and your students' needs? In this...

270: Course Creation in a Post-AI World (Featuring Panos Siozos)

06 Nov 2025

Contributed by Lukas

In this episode, I chat with Panos Siozos, CEO of LearnWorlds, about what sets successful course creators apart and how platforms like his are evolvin...

269: From Bust to 6-Figure Months (Featuring Rick Howard)

23 Oct 2025

Contributed by Lukas

In this episode, I chat with Rick Howard, who went from struggling consultant to six-figure course creator thanks to one unexpected viral YouTube vide...

268: The Minimum Legal Setup Every Course Creator Needs (Featuring Bobby Klinck)

09 Oct 2025

Contributed by Lukas

Ever put off launching your online course because you're worried about content theft or unsure which legal steps to take? You're not alone—and that'...

267: He Tested Every Funnel: The 3 That Sell Courses Today (Featuring John Ainsworth)

25 Sep 2025

Contributed by Lukas

What if you could stop guessing about your online course funnel—and just build the one that actually sells? In this episode, I’m joined once again...

266: From Solo Course to Enterprise Clients like NASA & Apple (Featuring Tom Geiss)

28 Aug 2025

Contributed by Lukas

What does it take to grow an online course into a thriving company with clients like NASA and Apple? In this episode, I catch up with Tom Geiss, found...

265: Online Course Platform Tier List (Teachable vs Kajabi vs Thinkific vs Udemy vs Skool)

26 Aug 2025

Contributed by Lukas

Tune in for Jacques to rank the top 20 online course platforms!

264: $10k/mo Teaching Dog Training Online (Featuring Mark Taylor)

26 Jun 2025

Contributed by Lukas

Ever felt like you're not "expert enough" to launch your online course? Mark Taylor knows that feeling well—and overcame it to build a booming onlin...

263: How To Do AI SEO In 2025 (Featuring Caleb Ulku)

12 Jun 2025

Contributed by Lukas

In this episode, I welcome back Caleb Ulku—my go-to SEO expert—who last joined the podcast seven years ago. We’re diving into how much has reall...

262: How Systems Can SAVE Your Business (Featuring Jordan Gill)

29 May 2025

Contributed by Lukas

Feeling overwhelmed by the day-to-day of your online course business? In this episode, I sit down with Jordan Gill, the brilliant mind behind Systems ...

261: 4-Month RV Trip Recap - Life, Business, & Family on the Road

22 May 2025

Contributed by Lukas

In this episode, I’m pulling back the curtain on a major family adventure—our 4-month RV road trip across the U.S.—and the surprising business l...

260: Unlocking LinkedIn’s Potential for Course Creators (Featuring Richard Van Der Blom)

15 May 2025

Contributed by Lukas

Think LinkedIn is just for job seekers? Think again. In this episode, I sit down with LinkedIn expert Richard van der Blom to explore how course creat...

259: Validating Your Online Course Idea – Pre-Sell, Bootcamp & Beyond

08 May 2025

Contributed by Lukas

Imagine spending months building the perfect online course—only to hear crickets at launch. In this episode, I break down why that happens and revea...

258: The YouTube Strategy Behind a 7-Figure Course Business (Featuring Gillian Perkins)

01 May 2025

Contributed by Lukas

YouTube is one of the most powerful platforms for growing an audience and selling digital products—but it also comes with its fair share of challeng...

257: Top 8 Critical Mistakes by Online Course Creators (each one more severe than the next)

24 Apr 2025

Contributed by Lukas

In this episode, I’m breaking down the top 8 mistakes online course creators make, ranked from least to most damaging. These are the exact pitfalls ...

256: $40k Monthly from a Simple $9 Membership (Featuring Liz Wilcox from Survivor)

17 Apr 2025

Contributed by Lukas

Imagine making $40,000 a month from a $9 membership. Sounds impossible? Think again! In this episode, I sit down with email marketing expert Liz Wilco...

255: How I Increased Revenue by 26.7% Automatically (Introducing Relaunch Magic)

10 Apr 2025

Contributed by Lukas

What if you could boost your course sales every month—without ads, new launches, or more work? In this episode, I’m pulling back the curtain on Re...

254: Master Your Time Management & Productivity (Featuring Alexis Haselberger)

03 Apr 2025

Contributed by Lukas

Do you ever feel like there aren’t enough hours in the day? If you’re struggling to juggle your responsibilities, feeling overwhelmed, and stuck i...

253: The Overlooked Revenue Stream Every Course Creator Needs

13 Mar 2025

Contributed by Lukas

Want to increase your revenue without creating anything new? In this episode, I reveal a simple yet powerful strategy that helps course creators gener...

252: Turn Your Course Into a Marketing Powerhouse, Not Just a Product (Featuring Itai Nusbaum)

06 Mar 2025

Contributed by Lukas

Ever thought about flipping the script on online courses? What if, instead of selling your course, you gave it away for free - and still built a wildl...

251: Starting an Online Course Business? Expect This…

27 Feb 2025

Contributed by Lukas

Struggling to gain traction with your online course business? You're not alone! In this episode, I dive into what to expect in the early stages and, m...

250: The Secret to Building the Go-To Course in Any Niche (Featuring Jasmine Jonte)

20 Feb 2025

Contributed by Lukas

In this episode, I sat down with Jasmine Jonte, a true expert in course creation and founder of Cre8tion Co. Jasmine has helped top consultants, speak...

249: Maximize Productivity & Ditch Stress: My 7 Rules That Work Every Time

13 Feb 2025

Contributed by Lukas

Feeling overwhelmed, stressed, or like there’s never enough time in the day? In this episode, I share the exact system that transformed my productiv...

248: Transforming an Architecture Career into a Thriving Online Course Business (Featuring Amelia Lee)

06 Feb 2025

Contributed by Lukas

Are you sitting on untapped expertise, unsure if it can translate to the online world? This episode is for you! I sit down with Amelia Lee, founder of...

247: Is My 7-Figure Piano Course Business FAILING?

30 Jan 2025

Contributed by Lukas

Ever wondered what it truly means to run a successful online course business? In this heartfelt episode, I get real about my journey with Piano in 21 ...

246: Creating a Certification Program to Grow Your Business (Featuring Sahara Rose De Vore)

23 Jan 2025

Contributed by Lukas

What if transforming your online course into a certification program could be the game-changer for your business? In this episode, I sit down with Sah...

245: Here’s How I’m Taking The Next 5 Months Off in My Business

16 Jan 2025

Contributed by Lukas

In this episode of The Online Course Show, I share an exciting personal and professional journey - taking a five-month road trip with my family across...

244: Mid 6-Figures Teaching Harp (featuring Sisters Christy-Lyn & Megan)

09 Jan 2025

Contributed by Lukas

Are you struggling to grow your online course business because your niche feels “too small”? This week on The Online Course Show, I’m chatting w...

243: If I Were Starting an Online Course Business in 2025, Here's Exactly What I Would Do

19 Dec 2024

Contributed by Lukas

The new year is fast approaching, and what better way to start than by creating a game plan for financial success? In this episode, I’m sharing the ...

242: 6-Figures In Course Sales with Just 300 Subscribers (Featuring Dean Booty)

12 Dec 2024

Contributed by Lukas

Today’s episode features special guest, Dean Booty. Dean’s entrepreneurial journey started with the launch of his self-storage podcast five years ...

241: How To Have a Killer LOGO For Your Brand

05 Dec 2024

Contributed by Lukas

Crafting a killer logo doesn’t have to be daunting! Whether you're starting out or revamping your brand, discover practical tips and tools to design...

240: The Secret to Consistent Sales WITHOUT Live Launches (Featuring Abi Prendergast)

28 Nov 2024

Contributed by Lukas

In today’s episode, we’re exploring how to achieve consistent sales without the stress of live launches. Joining us is the brilliant Abi Prenderga...

239: The ONE Book That Changed Everything For Me

21 Nov 2024

Contributed by Lukas

Today, I’m taking you back to a pivotal moment in my entrepreneurial journey. A moment that completely flipped my understanding of business. It all ...

238: How She Built a 6-Figure Course Business With Only 3k IG Followers (Featuring Claire Ellerbrock)

14 Nov 2024

Contributed by Lukas

Today we dive into the journey of Claire Ellerbrock, a psychiatric nurse practitioner who has built a successful online course business in just 18 mon...

50% Off Kajabi (limited time)

31 Oct 2024

Contributed by Lukas

oc.show/kajabi50 Get 50% Off of Kajabi for an entire year!

237: Facebook Ads - What's Working RIGHT NOW (Featuring Kwadwo Sampany-Kessie)

29 Oct 2024

Contributed by Lukas

Today, we're diving into the world of Facebook Ads with a special focus on what's working right now, joined by our expert guest Kwadwo Sampany-Kessie....

236: 6-Figures From a $47 Course (Featuring Logan Grimé)

15 Oct 2024

Contributed by Lukas

In today’s episode, we're diving deep into the world of online courses with our special guest, Logan Grimé. Logan is a musician and songwriter who ...

235: YouTube - What’s Working RIGHT NOW (Featuring Marley Jaxx)

01 Oct 2024

Contributed by Lukas

Today we're diving deep into the latest strategies for succeeding on YouTube with our special guest, the amazing Marley Jaxx. Marley is a globally-rec...

234: Detailed Case Study: From 0 to 5-Figures/Month (featuring Hugo Ortega)

17 Sep 2024

Contributed by Lukas

Today, we're diving into an inspiring and detailed case study: From 0 to 5-Figures/Month, featuring the remarkable journey of Hugo Ortega. Hugo transi...

233: The Underrated Strategy to Explode Your Audience WITHOUT Ads or Social Media (featuring Bryan Harris)

03 Sep 2024

Contributed by Lukas

Today, we dive into a game-changing approach to growing your audience without relying on ads or social media, featuring Bryan Harris. Renowned for coa...

232: 7-Figures Per Year Teaching Tennis Online (Featuring Florian Meier)

20 Aug 2024

Contributed by Lukas

In today’s episode we sit down with tennis coach turned online course creator, Florian Meier. Florian takes us through his remarkable journey from t...

231: The Crazy Difference In Free Courses vs. Charging a Premium (Featuring Mark Smith)

06 Aug 2024

Contributed by Lukas

In today's episode, we hear from Mark Smith, who has built a thriving career in technology without a formal education and is passionate about making t...

230: $3 Million Per Year with Excel Courses (Featuring Leila Gharani)

23 Jul 2024

Contributed by Lukas

In today’s episode, we dive deep into the world of Excel courses with none other than the phenomenal Leila Gharani. Leila has built an incredible on...

229: 6-Figures Teaching Asian Parents Not to Hit Their Kids (Featuring Kelly Tay)

09 Jul 2024

Contributed by Lukas

Today, we're diving deep into a transformative parenting journey with our special guest, Kelly Tay. Known for her groundbreaking work with "Juicy Pare...

228: $300k Per Year Teaching Public Speaking (Featuring Kit Pang)

25 Jun 2024

Contributed by Lukas

Meet today’s special guest, Kit Pang, who has turned his passion for public speaking into a thriving business, earning him $300K per year. Kit share...

227: 7-Figures From Courses at 22 Years Old (Featuring Andrew Seguin)

11 Jun 2024

Contributed by Lukas

In today's episode, we're diving into the incredible journey of Andrew Seguin, who achieved seven-figure sales from his online guitar courses by the a...

226: 5-Figures Monthly Teaching About Beer (Featuring Chris Cohen)

28 May 2024

Contributed by Lukas

In today's episode, we hear from Chris Cohen, a man who transformed his love for beer into a booming online course business, earning five figures...

225: My Top 5 Strategies to 10x Your Course Sales

14 May 2024

Contributed by Lukas

In this episode, Jacques walks us through the very tactics that helped him transform his own piano course business into a multi-million dollar venture...

224: Consistent $15k Months & Switching From Short-Form to YouTube (Featuring Christina Umerez)

30 Apr 2024

Contributed by Lukas

In the latest episode of The Online Course Show, we're thrilled to welcome back Christina Umerez as our returning guest. It's been over 2 years since ...

223: $30K/mo In Less Than A Year Teaching Bookkeeping (Featuring Susan Osborne)

16 Apr 2024

Contributed by Lukas

Today, we have the pleasure of diving into the remarkable story of Susan Osborne, who skyrocketed her online bookkeeping course business to an astonis...

222: 4 Tips to Explode Course Sales with a Podcast (Featuring Kevin Chemidlin)

28 Mar 2024

Contributed by Lukas

In today’s episode, we're talking with the incredibly insightful Kevin Chemidlin, about how to explode your course sales with podcasting. Kevin...

221: How She Earns $10k+ Per Month With a Super Tiny Email List (Featuring Aiko Hemingway)

19 Mar 2024

Contributed by Lukas

Today, we have the incredible story of Aiko Hemingway. Despite having what many would consider a super tiny email list, her strategic steps have led h...

220: A 4 Part Framework for AI for Course Creators (Featuring Bryan McAnulty)

05 Mar 2024

Contributed by Lukas

In today’s episode, we’re joined by the brains behind ‘Heights Platform’, Bryan McAnulty . Bryan is here to share how AI is revolutionizing th...

What 7-figure course creators are doing that you're not (new free training)

22 Feb 2024

Contributed by Lukas

oc.show/workshop

219: 6 Million Courses Sold (Featuring John Bura)

20 Feb 2024

Contributed by Lukas

Today, I'm thrilled to introduce our special guest, John Bura. John is an entrepreneurial powerhouse who has sold an incredible 6 million courses. Wit...

218: A Beginner’s Story: Started 2 Months Ago - Her Incredible Success (Featuring Kate McKenzie)

06 Feb 2024

Contributed by Lukas

In this episode, we hear from Kate McKenzie, a professional photographer who embarked on her online course creation journey just two months ago. We’...

217: Use a 5 Day Challenge Funnel to 10x Your Sales! (Featuring Michael Tucker)

23 Jan 2024

Contributed by Lukas

In this episode, we welcome our guest Michael Tucker, and dive into the exciting world of 5-day challenge funnels and how they can revolutionize onlin...

216: Community 101: The Founder of Circle Joins the Show (Featuring Andy Guttormsen)

09 Jan 2024

Contributed by Lukas

In today's episode, we are joined by special guest, Andy Guttormsen, one of the co-founders of Circle, a leading community platform. We explore t...

215: Adding a Book Into a Successful Course Business (Featuring Tim Topham)

26 Dec 2023

Contributed by Lukas

In this episode, our guest is Tim Topham, an experienced entrepreneur with a thriving membership-based business. Tim discusses his recent venture into...

214: Making More Money by REMOVING 18 Courses & Focusing on 1 (Featuring Michael Kilkelly)

12 Dec 2023

Contributed by Lukas

In this episode, Jacques is joined by Michael Kilkelly, who shares his journey of streamlining his online course offerings to make more money by focus...

213: Jeff Walker | $1 BILLION in Course Sales From THIS Launch Formula

28 Nov 2023

Contributed by Lukas

In today's episode, Jacques sits down with special guest Jeff Walker, the creator of the renowned Product Launch Formula (PLF). Get ready to be inspir...

212: 6 Figure Launches Selling Graphic Design Courses (Featuring Teela Cunningham)

13 Nov 2023

Contributed by Lukas

In this episode, we are joined by Teela Cunningham, the creative mind behind every-tuesday.com, as we unpack her journey to six-figure launches sellin...

211: $17k/mo Selling Courses While Working Full-Time at Amazon (Featuring Jasmine Katatikarn)

31 Oct 2023

Contributed by Lukas

In this episode, we have a special guest, Jasmine Katatikarn, who is here to share her incredible journey of selling courses while working full-time a...

210: The YouTube Playbook for Course Creators (Featuring Tim Schmoyer)

17 Oct 2023

Contributed by Lukas

In today's episode, we have a special guest, Tim Schmoyer, joining us to talk about "The YouTube Playbook for Course Creators." Tim, the founder of Vi...

209: ENCORE: If I Were Starting an Online Course Business in 2023, Here's Exactly What I Would Do

19 Sep 2023

Contributed by Lukas

Episode 193 is one of the most popular episodes we've done. We are re-airing it here today if you missed it or are new to the podcast.   In this ...

208: $20k/mo Teaching Army Soldiers to Get Promoted (Featuring Steven Foust)

05 Sep 2023

Contributed by Lukas

In today's episode, we have a special guest, Steven Foust, who has found success in teaching non-commissioned officers (NCOs) in the Army to get promo...

207: How to SELL Your Course Business for 8 Figures (A Real World Case Study)

22 Aug 2023

Contributed by Lukas

In this episode, we have a special guest, Jason Dion, joining us to discuss the intricacies of selling a business and the art of building a scalable o...

206: $10M Generated Over the Last 3 Years as a Brazilian Mentor (featuring Victor Damasio)

08 Aug 2023

Contributed by Lukas

In today's episode we have a very special guest joining us. Victor is a true trailblazer in the Portuguese-speaking online course industry, known for ...

205: $50k Per Month From a Guitar Course (featuring Lauren Bateman)

25 Jul 2023

Contributed by Lukas

On this episode of The Online Course Show, our guest Lauren Bateman discusses the power of long-form content and how it resonates with her audience of...

204: Building a Sustainable Online Presence: Moving Beyond Social Media Dependence (featuring Kyler Nixon)

11 Jul 2023

Contributed by Lukas

On this episode of The Online Course Show, host Jacques Hopkins welcomes Kyler Nixon from Kyler Creative, a marketing agency that helps course creator...

203: From Canvas to Cash: Inside a Thriving Course Business Helping Artists Profit (featuring Cory Huff)

27 Jun 2023

Contributed by Lukas

On this episode of The Online Course Show, host Jacques Hopkins talks to Cory Huff, founder of theabundantartist.com, about how he has been helping ar...

202: Email Deliverability, Email List Housekeeping, & More About Email! (featuring Kay Peacey)

14 Jun 2023

Contributed by Lukas

On this episode of The Online Course Show, Jacques Hopkins interviews email deliverability expert Kay Peacey about how to improve email deliverability...

201: How She Generated $1 Million in Course Sales in Less Than 2 Years (featuring Dr. Rachel Gainsbrugh)

30 May 2023

Contributed by Lukas

In this episode, host Jacques Hopkins talks with Dr. Rachel Gainesborough, a healthcare professional who was able to make a million dollars in just tw...

200: Pat Flynn & Jacques Discuss a Revolutionary New Way to do Courses

09 May 2023

Contributed by Lukas

In this episode, we explore the world of online courses and communities with Pat Flynn, from "Smart Passive Income". Pat is a seasoned entrepreneur wh...

199: 3 Ways to 2-5x Your Course Sales (featuring John Ainsworth)

02 May 2023

Contributed by Lukas

John Ainsworth from https://datadrivenmarketing.co/ joins us today to talk about how to 2x to 5x your course sales, with the same course and...

198: Paid Ads 101 - How to Use Paid Advertising to Sell More Courses (featuring Brice Gump)

21 Mar 2023

Contributed by Lukas

Brice Gump runs a successful ad agency where he helps course creators scale through paid ads. On today's episode Brice shares with us why course creat...

197: Why Webinars Are Still Crushing it in 2023 for Course Sales (featuring Paul the Trombonist)

07 Mar 2023

Contributed by Lukas

Paul Nowell (Paul the Trombonist) is a webinar master and in this episode shares with us his insider secrets to his 7-figure webinars. BONJORO of...

196: 7-Figures a Year Teaching Photography Online & Retiring to the Beach (featuring Brittany Bruce)

21 Feb 2023

Contributed by Lukas

Brittany Bruce went from school teacher, to stay-at-home mom, to 6-figure photographer, to 7-figure course create, to retiring to the beach all in the...

195: Sell Out Your Course Using Instagram & TikTok - The Master at Selling Courses with Short-Form Content Returns (featuring Spencer Russell)

07 Feb 2023

Contributed by Lukas

Spencer Russell first joined the podcast in episode 181 with his remarkable story about his online course business teaching toddlers how to read (todd...

194: If I Were Starting an Online Course Business in 2023, Here's Exactly What I Would Do (& Join Me While I Actually Do It This Year)

25 Jan 2023

Contributed by Lukas

http://iwantgenesis.com/

193: $3 Million From One Simple Course in 2022... WOW! (featuring Matt Rudnitsky)

10 Jan 2023

Contributed by Lukas

Learn more about GENESIS: http://iwantgenesis.com/Matt's funnel: http://mattrud.com/ocg

192: Overcome Procrastination & Perfectionism (featuring Grace Brodeur)

13 Dec 2022

Contributed by Lukas

191: Hear From the #1 Person I've Wanted on This Podcast - He Started His Course in 2000 (Featuring Jermaine Griggs)

29 Nov 2022

Contributed by Lukas

What we talk about in this episode: - How Jermaine got started 22 years ago - Travelling to 36 countries in 2 years with his family - Outsourcing near...

190: How Selling a $67 Product Can Be The Sweet Spot (featuring Will Hamilton of FuzzyYellowBalls.com)

16 Nov 2022

Contributed by Lukas

Will Hamilton co-founded FuzzyYellowBalls.com in 2007, an online tennis training website. In this episode, Will talks about: - How to do Influencer Ma...

189: Use Instagram to Drive $10k+ in Course Sales Each Month (featuring Allie Mason)

05 Oct 2022

Contributed by Lukas

Learn more about OCG Coaching: https://ocgcoaching.com

188: $0 to $50k in 5 Weeks (featuring Christina Umerez)

30 Sep 2022

Contributed by Lukas

Learn more about OCG Coaching: https://ocgcoaching.com

187: Lessons From 20 Years Running the Same Membership (featuring John Gallagher)

25 Aug 2022

Contributed by Lukas

Get Kajabi & our bonus: http://everyclickkajabi.com/ John's site: https://learningherbs.com/

186: YouTube & Instagram - What's Crushing it in 2022 (featuring Elise Darma)

09 Aug 2022

Contributed by Lukas

In this episode we talk about why the things that used to work on both YouTube and Instagram aren't really working anymore, and what actually is worki...

185: Increase Email Deliverability & Open Rates, Automate More (featuring Lisa Catto)

19 Jul 2022

Contributed by Lukas

Join us on today's episode for a great discussion on systems, automation, email deliverability, and more! Lisa Catto from https://thebusinesscata...

184: 7 Tools I Love Right Now (& Use Everyday)

07 Jul 2022

Contributed by Lukas

183: How to Get Paid for What You Know (featuring Graham Cochrane)

14 Apr 2022

Contributed by Lukas

Graham Cochrane of https://www.recordingrevolution.com/ and https://grahamcochrane.com join us today to talk about:- His new book "How ...