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The Orthogonal Bet

Eli Altman on The Art of Naming

15 Feb 2025

Description

In this episode, host Samuel Arbesman Sam speaks with ⁠Eli Altman⁠, the managing director of A Hundred Monkeys, a company that specializes in the art of naming. ⁠A Hundred Monkeys⁠ works with clients to come up with the perfect name for a company, product, or anything else that requires a name.The art of naming is a fascinating subject. Throughout human history, the power of names has been a recurring theme in stories and religion. A well-crafted name has the ability to evoke emotions and associations in a profoundly impactful way.Sam invited Eli to the show because he has been immersed in this field for decades, growing up with a father who specialized in naming. The conversation explores the intricacies of this art, how experts balance competing considerations when crafting a name, the different types of names, and what makes a name successful. They also discuss the importance of writing and storytelling in naming, the impact of AI on the field, and much more.Produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Christopher Gates⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Music by Suno

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