The paid media lab
Episodes
Why T-Shaped marketers will win the future of Google Ads (w/ Miles McNair) | S3 EP6
26 Nov 2025
Contributed by Lukas
"AI will take our marketing jobs". How many times have you heard that in recent years?Miles McNair (Founder of The PPC Hub & Co-Founder ...
Growth Beyond Google: Diversifying Spend Without Losing ROI (w/ Matt Shenton) | S3 EP5
19 Nov 2025
Contributed by Lukas
Google has dominated the digital advertising landscape for a long time now, and despite increasing legal scrutiny, it remains the ad platform of choic...
What elite B2B Marketers do differently to support Sales teams (w/ Pam Didner) | S3 EP4
12 Nov 2025
Contributed by Lukas
Sales and marketing alignment is essential for slick lead generation at B2B and SaaS businesses. According to Hubspot’s 2025 State of Sales report, ...
Master TikTok Ads: UCG, Search Ads & 2026 Strategy (w/ Fiona Bradley) | S3 EP3
05 Nov 2025
Contributed by Lukas
TikTok is currently the fifth largest social platform in the world, and certainly one of the fastest growing - especially amongst younger audiences. ...
AI Hype vs Reality: What actually works in marketing (w/ Rand Fishkin) | S3 EP2
29 Oct 2025
Contributed by Lukas
AI hype is everywhere. But what does an AI future look like for marketers? Is AI genuinely the future, or just an over-hyped bubble that'll eventu...
F*ck the brand guidelines: Do this instead (w/ Lewis Kemp) | S3 EP1
22 Oct 2025
Contributed by Lukas
Most marketers worship their brand guidelines. Lewis Kemp thinks you should burn them.In the first episode of Season 3 of the Paid Media Lab, Lewis Ke...
How to predict Google Ads Results in 2025 with $0 ad spend (w/ Ed Leake) | S2 EP10
23 Jul 2025
Contributed by Lukas
Get Ed's forecasting spreadsheet here: https://edleake.com/google-ads-forecasting-tool/And watch his video going into the spreadsheet in more deta...
B2B PPC Strategy: Avoid these common mistakes (w/ Sofia Akritidou) | S2 EP9
16 Jul 2025
Contributed by Lukas
In this episode of the Paid Media Lab podcast, we speak to Sofia Akritidou - founder of ThinkWise Digital and seasoned B2B PPC strategist - to explore...
The ultimate PMax negative keyword strategy to cut waste (w/ Guillaume Devinat) | S2 EP8
09 Jul 2025
Contributed by Lukas
Performance Max campaigns are everywhere - but most advertisers are still flying blind when it comes to controlling spend and cutting waste.To help ma...
AI Max in Google Ads: Key things you need to know (w/ Jyll Saskin Gales) | S2 EP7
02 Jul 2025
Contributed by Lukas
AI Max is here - but getting the right information about it, and what it means for your campaigns, can be hard to find. To help marketers get a clear...
The Google Ads optimization checklist to maximize ROAS (w/ Aaron Young) | S2 EP6
25 Jun 2025
Contributed by Lukas
Download Aaron Young's Google Ads Optimization Checklist (for free) here: https://www.definedigitalacademy.com/optimiseLooking for a repeatable, struc...
How to lower Google Ads CPCs with better account structure (w/ Inny Vaiciute) | S2 EP5
18 Jun 2025
Contributed by Lukas
In this episode of the Paid Media Lab podcast, we’re joined by Inny Vaiciute to break down how to outsmart rising CPCs with smarter PPC account stru...
Local Campaigns in Google Ads: How to Boost Offline Sales (w/ Teodor Yordanov) | S2 EP4
11 Jun 2025
Contributed by Lukas
In this episode of the Paid Media Lab podcast, we’re speaking to Teodor Yordanov about how to master local campaigns in Google Ads - covering best p...
Optimizing Performance Max for eCommerce: High-impact tips (w/ Kirk Williams) | S2 EP3
04 Jun 2025
Contributed by Lukas
In this episode of the Paid Media Lab, we’re joined by Kirk Williams - founder of ZATO Marketing, TEDx speaker, and 2025’s 3rd most influential PP...
Responsive Search Ads: Best practices to boost ROAS (w/ Amy Hebdon) | S2 EP2
28 May 2025
Contributed by Lukas
In this episode of the Paid Media Lab podcast, we're speaking to Amy Hebdon about the potential of Responsive Search Ads (RSAs) - covering best pr...
How to use ChatGPT to its full PPC potential (w/ Frederick Vallaeys) | S2 EP1
21 May 2025
Contributed by Lukas
The Paid Media Lab is back for Season 2 - and we're kicking things off by speaking to none other than Frederick Vallaeys about his methods for str...
Welcome to Season 2 of the Paid Media Lab!
14 May 2025
Contributed by Lukas
Season 2 of the Paid Media Lab podcast kicks off on the 21st May!Join us as we sit down with the best in the PPC business - including top performance ...
PPC ad copy localization: To-do steps, tips, & examples (w/ Tomasz Abbott-Wieczorek) | S1 EP10
12 Mar 2025
Contributed by Lukas
In this episode of the Paid Media Lab podcast, we're speaking to Tomasz Abbott-Wieczorek about the often under-appreciated topic of ad copy locali...
Demand-led bidding: Optimizing tROAS or tCPA for better results (w/ Lucy Smith) | S1 EP9
05 Mar 2025
Contributed by Lukas
In this episode of the Paid Media Lab podcast, we sat down with PPC expert Lucy Smith to discuss demand-led bidding, and how it can help marketers mak...
The essential elements of high-converting landing pages (w/ Chris Nightingale) | S1 EP8
26 Feb 2025
Contributed by Lukas
In this episode of the Paid Media Lab podcast, we sat down with PPC expert Chris Nightingale to discuss all things landing pages in 2025 and beyond. ...
How to use Dynamic Search Ad campaigns for competitive research (w/ Navah Hopkins) | S1 EP7
19 Feb 2025
Contributed by Lukas
In this episode of the Paid Media Lab podcast, we're speaking to Navah Hopkins about the potential of Dynamic Search Ads, and uncovering their sec...
How to optimize value-based bidding for lead gen in 2025 (w/ Scott Carruthers) | S1, EP6
12 Feb 2025
Contributed by Lukas
In this episode of the Paid Media Lab podcast, PPC expert Scott Carruthers about value-based bidding and the key optimization points for PPC campaigns...
How to optimize product feed management at scale on Google & Meta (w/ Nick Handley) | S1, EP5
05 Feb 2025
Contributed by Lukas
This episode of the Paid Media Lab podcast featured PPC Expert Nick Handley discussing product feed optimization at scale, how to accurately measure t...
Performance Max vs Standard Shopping: How to choose in 2025 (w/ Selina Patel) | S1, EP4
29 Jan 2025
Contributed by Lukas
On the Paid Media Lab podcast this week, PPC Consultant Selina Patel gave her expertise on the (surprising) announcement from Google that Performance ...
POAS vs ROAS: Why and how to track profit in eCommerce (w/ Adriaan Dekker) | S1, EP3
22 Jan 2025
Contributed by Lukas
In this episode of The Paid Media Lab podcast, we're speaking to PPC expert Adriaan Dekker about whether it's worth shifting to POAS instead of ROAS. ...
Competitor bidding: Pros, cons, & common mistakes (w/ Sophie Logan) | S1, EP2
15 Jan 2025
Contributed by Lukas
In the second episode of the Paid Media Lab podcast, we're speaking to PPC expert Sophie Logan about her approach to running high-performing competito...
Enhancing Google Demand Gen lookalike audiences using Meta (w/ Thomas Eccel) | S1, EP1
15 Jan 2025
Contributed by Lukas
Welcome to the first episode of the Paid Media Lab podcast, where we're kicking things off by speaking to the 'Demand Gen whisperer' himself, Thomas E...
Welcome to the paid media lab! (podcast trailer)
06 Jan 2025
Contributed by Lukas
The paid media lab is a podcast for performance marketers who want fresh, innovative, and actionable strategies to maximize return on ad spend. In ...