The Paper Fold
Episodes
Carissa Potter of People I've Loved
24 Mar 2026
Contributed by Lukas
Every year in the winter issue of Stationery Trends, I compile a department called 10 Makers to Watch. Throughout the year I will be highlighting my s...
Mark Woodman of Mark Woodman Design
25 Feb 2026
Contributed by Lukas
Stationery is this podcaster's favorite subject — but color comes in a close second! After all, color doesn't just shade our world, it elevates, de...
Monika + George of UWP Luxe
13 Jan 2026
Contributed by Lukas
Recently I hosted Wolf & Wren Press' Lauren and Liz, who just won the Louie Award for the Card of the Year. But there are actually two divisions of C...
Rachel Kroh of Heartell (2 of 2)
18 Dec 2025
Contributed by Lukas
In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked Heartell Press design curtain, now we delve into its ethos of sustainability...
Rachel Kroh of Heartell (1 of 2)
25 Nov 2025
Contributed by Lukas
Greeting cards have the nearly impossible task of connecting us with loved ones when we don't know what to say — so we all owe a huge debt of gratit...
Lauren & Liz of Wolf & Wren
28 Oct 2025
Contributed by Lukas
What goes into a Louie Award-winning Card of the Year? In the case of Wolf & Wren Press, every design grows from the 30-year friendship of co-founders...
Victoria Kirst of Pouch Studio (2 of 2)
30 Sep 2025
Contributed by Lukas
While journalers and junk journalers exist in this digital age alongside the rest of us, they crave the tactile and in-person elements of the analog ...
Victoria Kirst of Pouch Studio (1 of 2)
27 Aug 2025
Contributed by Lukas
Like me, my guest today is a huge paper nerd who is the founding editor of a stationery publication. Unlike me, Victoria Kirst is also a software eng...
Vicky Barone of Barone & Co.
24 Jul 2025
Contributed by Lukas
Just because a maker isn't already a household name, that doesn't mean you're not already a big fan! You have most likely seen (many times!) and possi...
Anna Bond of Rifle Paper Co. (2 of 2)
30 Jun 2025
Contributed by Lukas
For Anna Bond, being a creative is certainly about generating jaw-dropping imagery to be presented just so on irresistible products — but creativit...
Anna Bond of Rifle Paper Co.
30 May 2025
Contributed by Lukas
In 2009, freelance illustrator Anna Bond and her musician husband Nathan debuted Rifle Paper Co. to the trade in a double booth buried deep in the bac...
Sally Diguette (2 of 2)
23 Apr 2025
Contributed by Lukas
Don't miss Part 2 of my chat with type A über-creative Sally Diguette! In Sally's role as specialty buyer for Anthropologie, the merchandise she pai...
Sally Diguette
27 Mar 2025
Contributed by Lukas
This Type A über-creative wears a lot of hats, every last one of them impressive and fabulous. Sally Diguette is a specialty retail buyer for Anthrop...
Catherine Hildner of KMB/Shade Tree Greetings
20 Feb 2025
Contributed by Lukas
For many in our community, running a stationery brand turns out to be but a single milestone on an incredible larger journey. That's the case with Cat...
Susan January
22 Jan 2025
Contributed by Lukas
How better to kick off January 2025 — and the eighth season of this podcast — than with a visit from this bona fide industry legend? While Susan...
Michele Ferron of Good Tuesday
18 Dec 2024
Contributed by Lukas
How does what began as a pandemic pastime become the UK's first stationery B Corp? For Michele Feron of Good Tuesday, her sustainable brand came to li...
Michele from Meant to be Calligraphy & Amy from Penny Post
26 Nov 2024
Contributed by Lukas
Since its premiere seven seasons ago, the Netflix reality show Love is Blind has only tightened its grasp on pop culture. According to Nielsen, Americ...
Tyler McCall of Paper & Pencil AND Chicago Stationery Fest
29 Oct 2024
Contributed by Lukas
As the economy flounders and the election cycle drags on, many makers and retailers in the stationery space are simply navigating their way through th...
Leatrice Eisman of the Pantone Color Institute
30 Sep 2024
Contributed by Lukas
For the past quarter century, the Pantone Color Institute has grabbed headlines each December with its Color of the Year (COTY) announcement. Each sel...
Amanda and Susan of Golden Gems
29 Aug 2024
Contributed by Lukas
Golden Gems was brought to life in a St. Louis living room by sisters Susan Logsdon and Amanda Helman. Despite these humble beginnings, this brazen li...
Todd Kletter of Crane
30 Jul 2024
Contributed by Lukas
Crane came to life alongside America — and like America, it's had quite a challenging 2024. Actually, make that a few challenging years. This is act...
Sammy Rich of Sammy Gorin
25 Jun 2024
Contributed by Lukas
You've most likely already seen designs from Sammy Gorin, and just not known it. This young New York-based artist and musician has quickly made a name...
Talia Bromstad of Bromstad Printing Co.
28 May 2024
Contributed by Lukas
For this paper nerd, there are few pleasures in life akin to traveling to market and discovering a standout stationery brand fairly fresh out of the g...
Alex Gagné of Chez Gagné
24 Apr 2024
Contributed by Lukas
No matter the brilliance of your offerings, hitting your brand stride takes time. For Alex Gagné of Chez Gagné, reaching her 10th anniversary is th...
Kristina Burkey of Calliope Paperie
19 Mar 2024
Contributed by Lukas
Record stores have a day (April 20), independent bookstores have a day (April 27), and even independent pet stores have a day (September 28). But what...
Lauren Miele of KushKards
13 Feb 2024
Contributed by Lukas
What does it mean to be a disruptor? For Lauren Miele of KushKards, it means getting people to talk about you when you are not around. And that's prec...
Shannon Martin of Shannon Martin Design
09 Jan 2024
Contributed by Lukas
Every picture tells a story — unless you are Shannon Martin, of course: Her pictures tell your stories as well. Now celebrating 20 years in busines...
Dominique Schurman of NIQUEA.D
13 Dec 2023
Contributed by Lukas
Like all my guests, Dominique Schurman is a paper nerd .... but one with a most distinguished stationery pedigree! In 1950, her father Marcel founded ...
Christy Asper of Paper Baristas
15 Nov 2023
Contributed by Lukas
Can a maker make the world a better place, one gorgeous, handmade sheet of Fair Trade paper at a time? For Chisty Asper, the answer is a resounding ye...
Holiday Junkie: Jennifer Love Hewitt x 2021 Co.
13 Oct 2023
Contributed by Lukas
It's officially the spooky season, so I've got a triple treat! The actress Jennifer Love Hewitt drops in The Paper Fold along with the power duo that ...
Suzy Ultman
27 Sep 2023
Contributed by Lukas
I really like Suzy Ultman’s chutzpah … and you will too, nerds! Suzy is a lifelong and prolific illustrator, card and stationery designer, toy cre...
Elicia Castaldi of Girl w/Knife
22 Aug 2023
Contributed by Lukas
Where does stellar design begin and end? I used to think I knew the answer, but witnessing the ascension of Girl w/Knife, I've found myself rethinking...
THE Mary Engelbreit
17 Jul 2023
Contributed by Lukas
This month's dynamo guest is a trailblazer in countless senses of the word. Mary Engelbreit debuted at National Stationery Show in 1983 with just a do...
Behind the Graphic
27 Jun 2023
Contributed by Lukas
The sixth season of The Paper Fold kicks off on a new network — Evergreen — and a slightly different format, but just this once. Instead of focus...
Alyson O'Connor of Rust Belt Love Paperie
30 May 2023
Contributed by Lukas
Stop what you are doing this instant, Nerds, and listen up to the newly crowned, Louie Award-winning Writer of the Year! Alyson O'Connor is one half o...
Emily McDowell of @emilyonlife (Part 2 of 2)
18 Apr 2023
Contributed by Lukas
Paper nerds, here's the second part of my interview with this one-of-a-kind stationery innovator and disrupter! @emilyonlife and I kick off discussing...
Emily McDowell of @emilyonlife (Part 1 of 2)
20 Mar 2023
Contributed by Lukas
A decade ago, Emily McDowell of Emily McDowell Studio sparked a greeting card revolution and evolution with the release of her Empathy Collection. Her...
amy.atnynow of NY NOW
13 Feb 2023
Contributed by Lukas
For this extra-special episode, my Paper Planes Cocktail Hour Podcast co-host and I decided to try something different. For decades now, Amy Loewenber...
Sadie Teper of Twentysome Design
16 Jan 2023
Contributed by Lukas
True progress may occur only at the macro level, but it begins on the micro level. Just ask Sadie Teper, founder of the feminist stationery and gift b...
Sharon Glassman of Smile Songs
19 Dec 2022
Contributed by Lukas
It's tough getting any stationery brand off the ground, but one that goes an entirely new direction is a real challenge. Just ask Sharon Glassman of S...
Kristen Ley of Thimblepress
28 Nov 2022
Contributed by Lukas
What is success exactly? That is the question Kristen Ley began asking herself following the meteoric rise of her paper and gift brand Thimblepress. T...
Libby Llanso of Seedlings
24 Oct 2022
Contributed by Lukas
Most of today's young stationery makers grew up swooning over our medium, but Libby Llanso of Seedlings literally grew up working in our trade. As the...
Jocelyn + Roland Kirouac of Ümlaut Brooklyn
19 Sep 2022
Contributed by Lukas
If you ever wanted to put your truth out there and hesitated due to the response you feared you’d get, hesitate no longer. Just ask Jocelyn + Roland...
Brittany O'Brien of Brittany Paige Designs
08 Aug 2022
Contributed by Lukas
If you've ever felt creatively restricted by your corporate job, move over! Brittany O’Brien of Brittany Paige Designs feels your pain, but better ...
Stacie Bloomfield of Gingiber
18 Jul 2022
Contributed by Lukas
Do you want to unleash that creative powerhouse that resides within you? Then you absolutely cannot miss my chat with Stacie Bloomfield. This design d...
Rosanna Kvernmo of Shorthand
21 Jun 2022
Contributed by Lukas
Hold onto your undated planners everyone, Rosanna is here, and my, does she have a lot to spill! When I last checked in with her, pre-pandemic, the fo...
Wendy Hind of Tiny Poetry Project
23 May 2022
Contributed by Lukas
We all know that a life lived in letters is a far richer one, but what about the letter itself? Former university vice president, professor, policy ad...
Bonnie of The Bonnie Marcus Collection
25 Apr 2022
Contributed by Lukas
Every last woman stationery maker you see today is building her brand upon the shoulders of the women who forged their paths before them — and the y...
Michelle Angenent of 417 Press
21 Mar 2022
Contributed by Lukas
So, you think you can write a clever card, the kind that makes you laugh uncontrollably and that you just HAVE to send your friend, who will totally g...
Ken and Rachel of The Lobster Studio
28 Feb 2022
Contributed by Lukas
If you can make it in NYC, you can make it anywhere ... and that truism definitely applies to The Lobster Studio. This brand first came to life organi...
Leah and Grace of Tiny and Snail
24 Jan 2022
Contributed by Lukas
Like many stationery brands, Tiny and Snail is a family operation. Sisters Leah Nixon & Grace Nixon Peterson launched this brand in 2017, with both ...
Kate Murray of Quick Brown Fox Letterpress
13 Dec 2021
Contributed by Lukas
Letterpress is to stationery what couture is to clothes. In capable hands, this printing process, which literally took us out of the dark ages, transf...
Lana Effron of Lana's Shop
12 Nov 2021
Contributed by Lukas
Every maker has a great backstory, but for Lana Effron of Lana's Shop, the juggle is real. For a decade now, this Colorado artist and mom has been cr...
Chelsea Shukov of Sugar Paper
19 Oct 2021
Contributed by Lukas
You probably didn't know it, but the letter-writing resource for the 21st century just dropped. Meet How to Write a Letter: Find the Right Words for E...
Kate Smith of Kate Smith Co.
23 Sep 2021
Contributed by Lukas
Many of us talk for our dog, but for Kate Smith, voicing the thoughts of her French Bulldog Frank became the essence of her wildly popular From Frank ...
Keli Spanier of Colette Paperie
23 Sep 2021
Contributed by Lukas
I often talk about makers who run their businesses with key support or partnerships with relatives, but for Keli Spanier of Colette Paperie, her Mom n...
Alice and Doris Lieu of ilootpaperie
23 Sep 2021
Contributed by Lukas
Stationery businesses are uniquely suited to the family operation. Over the years, I've become acquainted with brands comprised of mothers and daughte...
Victoria Venturi of Paper Epiphanies
23 Sep 2021
Contributed by Lukas
If you think you know stationery, stand the F back, because my guest today will turn all that on its ear. Victoria Venturi has been raising eyebrows s...
Molly Hatch
23 Sep 2021
Contributed by Lukas
Chances are, you are already smitten with Molly Hatch's work, you may just not know it. Over the past decade or so, the charming wares of this prolifi...
Erika Firm
23 Sep 2021
Contributed by Lukas
So, you've created an amazing product, but if you've ever wrestled with how to style it, you should have a quick word with my guest today. Erika Firm ...
Lindsay Henry of Inklings Paperie
23 Sep 2021
Contributed by Lukas
Succeeding as a small stationery maker is not easy, but over the last eleven years or so, Lindsay Henry has definitely made it appear that way! She fo...
Sarah Sloboda of Heirloom General Store
23 Sep 2021
Contributed by Lukas
Creatives have traditionally been told to avoid working with animals and children, but apparently family photographer Sarah Sloboda never heard that! ...
Lucia Saisse of Lucy Loves Paper
23 Sep 2021
Contributed by Lukas
Lucia Saisse of Lucy Loves Paper is living the stationery version of the American dream. The Rio do Janeiro native opened her Etsy shop in 2013 after ...
Antiquaria’s Emma James & Bailey Rivera
23 Sep 2021
Contributed by Lukas
A brand doesn't always evolve in a straight line. Just ask Emma James and Bailey Rivera, co-founders of Antiquaria. Over the last decade or so, these ...
Catherine Hildner of Kitty Meow Boutique
23 Sep 2021
Contributed by Lukas
Stationery is filled with makers who have taken a risk and started their own brands. Catherine Hildner launched Kitty Meow Boutique with the idea that...
Jill DiNicolantonio of Parse & Parcel
23 Sep 2021
Contributed by Lukas
If you create any conceivable item using paper, and are not yet taking advantage of Parse & Parcel, you're not accessing the "super power of print des...
Amy Loewenberg of NY NOW
23 Sep 2021
Contributed by Lukas
If you're anything like me, most of your visual stimulation these days is limited to your house, your neighborhood and whatever it is you're looking a...
Joanna Alberti of PhiloSophie's
23 Sep 2021
Contributed by Lukas
For every Mary Engelbreit or Anna Bond, there are hundreds of smaller makers who are not only sustaining themselves by staying small, but wearing it a...
Suzanna Loesch of Mockingbird Paperie
23 Sep 2021
Contributed by Lukas
Most retailers have had a difficult 2020, but for Suzanne Loesch, owner of Mockingbird Paperie in Ithaca, New York, her summer of 2019 featured a terr...
Leslie Moak Murray of Murray's Law
23 Sep 2021
Contributed by Lukas
While you may not immediately recognize the name of my guest today — Leslie Moak Murray — you've likely laughed at her cartoons. Leslie is the...
Janine Kwoh of Kwohtations
23 Sep 2021
Contributed by Lukas
Every once in a while, a card maker comes along who strikes a cultural chord at exactly the moment it needs to be struck. If I'm lucky enough to spot ...
Liz Scott of Troop Lovely Somethings
23 Sep 2021
Contributed by Lukas
Closing a store is incredibly painful, but my guest today, Liz Scott, is here to share that that difficult decision may just be a badge of honor in di...
Pei of The Paper and Craft Pantry
23 Sep 2021
Contributed by Lukas
Today's a first for TPF, namely, I’m dropping this episode in conjunction with a product drop — but this is no ordinary product. In fact, it’s m...
Jason Arbuckle of J. Falkner
23 Sep 2021
Contributed by Lukas
International travel may be off the table for now, but for the first episode of our new season, Jason Arbuckle of J. Falkner swings by America to chat...
Tim Hart of NY NOW
23 Sep 2021
Contributed by Lukas
National Stationery Show (NSS) first opened its doors in 1945, and although we didn’t know at the time, its February 2020 edition was its final run....
Dan Collier of Daniel Richards
23 Sep 2021
Contributed by Lukas
If you play any sort of role in stationery, no visit to AmericasMart or Dallas Market Center is complete without a visit to the Daniel Richards showro...
Joni Lewis of Visual Treats Design Studio
23 Sep 2021
Contributed by Lukas
Earlier this week, NY NOW announced plans to create a single stationery destination within its famed market. This reimagined stationery collection wil...
Bart Robinson of Crane Stationery
23 Sep 2021
Contributed by Lukas
We've all had a few stomach-dropping moments these past months — something was cancelled, someone was cancelled, or maybe you got some bad news tha...
Tiffany Grimes, Paper Rehab, Lauren-Ashley Barnes, Pineapple Sundays & Andrea Williams, Paisley Paper
23 Sep 2021
Contributed by Lukas
As you've hopefully heard, there’s a huge can’t-miss industry event this week, courtesy of the Greeting Card Association. Noted: A Focus on Divers...
Karla Ebrahimi of Sky of Blue Cards
23 Sep 2021
Contributed by Lukas
I can't take credit for the phrase, "Paper peeps are the best peeps," but this check-in with my dear friend Karla Ebrahimi reminded me of its inherent...
George White, President, Greeting Card Association
23 Sep 2021
Contributed by Lukas
You may know George White as president and COO of Up With Paper and UWP Luxe — these are fantastic, award-winning houses of pop-up cards renowned fo...
Shayna Norwood of Steel Petal Press
23 Sep 2021
Contributed by Lukas
Watching makers successfully navigate their small brands first through a pandemic, and then civil unrest, has been unexpectedly heartening. While huge...
Robert Maricich, CEO, International Market Centers (IMC)
23 Sep 2021
Contributed by Lukas
Please welcome Robert Maricich, CEO of International Market Centers (IMC). Bob, as he prefers, is widely recognized as one of the home furnishings in...
Juju & Ryan Kissick of Good Juju Ink
23 Sep 2021
Contributed by Lukas
I am in just in awe of all Ryan and Juliana Kissick of San Francisco's Good Juju Ink have done since going into quarantine in San Francisco with their...