The Partner Channel Podcast

Building Together: The Power of Partnerships

05 Mar 2024

Contributed by Lukas

Today's discussion teases an upcoming industry report on partnerships by Albound, Reveal, and Superglue. The focus is on businesses shifting to relati...

Hootsuite's Blueprint: How to Formalize Your Partner Program

28 Nov 2023

Contributed by Lukas

In this enlightening podcast episode, Pete Rawlinson (CMO of Allbound) engages in a deep conversation with James Partington (Head of Partnership Progr...

The Art of Motivating Partners

18 Oct 2023

Contributed by Lukas

In this motivating episode, Ali Spiric, Marketing Manager at Allbound, sits down with Shane Forster, Country Manager DACH at Reviews.io,  to di...

The Ecosystem Equation: PX + PRM = Evolution

26 Sep 2023

Contributed by Lukas

Explore the evolving world of partnerships with Allbound CMO, Pete Rawlinson, and Ben Wright, Founder of PartnerFuel, in this insightful Partner Chann...

How to Build a Lasting Partnership Framework

20 Sep 2023

Contributed by Lukas

Building partnerships requires a proper framework, and a duct-taped plan leads to unhappy partners, unmet goals, and, ultimately, a lack of support fr...

Breaking the 80/20 Rule with Teamleader

27 Jun 2023

Contributed by Lukas

In this episode Ali Spiric, interviews Jisse Plaggenborg, the Channel Sales Leader at Teamleader. Together they discuss: How the Teamleader partnersh...

Referral Partnerships 101

13 Jun 2023

Contributed by Lukas

In this episode of the Partner Channel Podcast, Ali Spiric interviews Damiaan Van Zanen, the head of partnerships at Total Synergy. They discusses the...

Breaking Borders with Partnerships How to Enter New Markets with Resellers

30 May 2023

Contributed by Lukas

This week on the Partner Channel Poddcast, Ali Spiric welcomes Enryck Serin, the go-to-market lead of partnerships at Poly.ai, a top-ranked company by...

Building the Partnership Function What do the First 6 Months Look Like

22 May 2023

Contributed by Lukas

In this enlightening episode of the Partner Channel Podcast, we dive deep into the crucial early months of establishing a partnership function within ...

How to Tier Reseller Partners for Maximum Efficiency

15 May 2023

Contributed by Lukas

In this episode, join Tori Barlow of Allbound and Julie Koslen Diehl, Director of Global Partner Ops at insightsoftware as they dive into the world of...

Prioritizing Internal Teams to Power Partnerships

01 May 2023

Contributed by Lukas

For this episode of the Partner Channel Podcast, sit down with Tori Barlow, VP of Marketing at Allbound, and her guest Jason Ashman, Senior Director o...

Starting and Scaling Partnerships

27 Apr 2023

Contributed by Lukas

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Per Allin, Head of Par...

Working in Partnerships within a Startup Environment

17 Apr 2023

Contributed by Lukas

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Niels Bergmans, Partne...

How to Do Partner Operations Right the First Time

13 Apr 2023

Contributed by Lukas

On this episode, host Tori Barlow is back with Shubham Sood, now the Operaions Specialist for Channel at JustCall. It's been a few months since we las...

Running a Partnership Program in EMEA Aggregation vs Adaption

10 Apr 2023

Contributed by Lukas

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Guillaume Runser, Head...

Assembling an Affiliate Program 101

06 Apr 2023

Contributed by Lukas

On this episode, Tori Barlow is joined by Elliot Myers, founder of the Affiliate Marketing Advisor. The two are talking all things affiliate programs,...

Top Tips for Partnerships in the Fintech Space

03 Apr 2023

Contributed by Lukas

This week, on the EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Alan Walsh, Global Head...

How successful ISVs Co-Market

30 Mar 2023

Contributed by Lukas

On this episode of the Partner Channel Podcast, host Tori Barlow is catching up with Amiee Keenan, Founder and Chief Marketing Officer at the ISV Soci...

How to Transform Revenue with a Partner-Led Approach

27 Mar 2023

Contributed by Lukas

The term partner-first strategy has been increasingly used – but what does it mean, how do you get buy-in from your C-suite to give partnerships a s...

Why Startups Need to Capitalize on Cloud Tech Providers

20 Mar 2023

Contributed by Lukas

On this episode, host Tori Barlow welcomes Mat Batterbee, Global GTM Solutions Director at Pax8. Thee two are talking cloud tech providers and how to...

Partner Success Equals A Culture of Collaboration

13 Mar 2023

Contributed by Lukas

This week, we're back with host Tori Barlow and for this episode she's joined by Allbound Award winner, Stanislaw Wasowicz of Smart Recruiters. The tw...

From Apprentice to Partner Manager: Max Büsher's Journey with Shopware

06 Mar 2023

Contributed by Lukas

This week, we launch New EMEA Partner Channel Podcast, the voice of the EMEA channel. Join Palmer Foster who has a conversation with Max Büsher, Mana...

Do This If You're Looking to Increase Partner Revenue 25% This Year

27 Feb 2023

Contributed by Lukas

Our host and VP of Marketing at Allbound, Tori Barlow, sits down with the Founder and CEO of Channext, Rick van den Bosch. Listen as they discuss how ...

How First Orion Increased Channel-Sourced Revenue to 50% in One Year

13 Feb 2023

Contributed by Lukas

We're seeing double this week on the Partner Channel Podcast. Host Tori Barlow is joined by both Mike Coleman, SVP of Enterprise Sales and Channel Chi...

How to Not Suck at Partnerships

06 Feb 2023

Contributed by Lukas

This week, join host Tori Barlow for her conversation with Marco de Paulis, Director of eCommerce over at Ryder. Together, the two talk about how to a...

How to Use Community to Scale Your Partner Program

30 Jan 2023

Contributed by Lukas

Tune in to this week's episode of the Partner Channel Podcast, with host Tori Barlow and Bryan Williams, Founder of Hockey Stick Advisory. This episod...

Powell Software's Revenue is 100% Partner-Sourced. Here's What They Did.

23 Jan 2023

Contributed by Lukas

For this week's episode of the Partner Channel Podcast, host Tori Barlow is hearing about Powell Software firsthand from Chief Sales Officer, Edouard ...

3 Things to do When Building a Partner Program at a Startup

16 Jan 2023

Contributed by Lukas

For this episode, host Tori Barlow is joined by Dylan 'Dyls' Fernandez, Partnerships Coordinator at Findr. The two are tackling building a partner pro...

Here's How to Pivot to Partnerships in Current Market Conditions

09 Jan 2023

Contributed by Lukas

On this episode, host Tori Barlow is joined by Alex Buckles, CEO of Forecastable and Allbound Award Winner. The topic of today is transitioning from d...

Launching a Partner Program in EMEA when your Company is HQd in America

06 Jan 2023

Contributed by Lukas

We're back! Happy 2023, and welcome to season 3 of the Partner Channel Podcast! We're starting the new season off welcoming guest Ken Wanless, Senior ...

What Not to do When Co-Marketing

12 Dec 2022

Contributed by Lukas

In our last episode of season 2, host Tori Barlow is joined by Jeremy Balius, Managing Director at Filament! If you've got your ears to the ground in ...

You're NOT Partner-Ready...Now What?

05 Dec 2022

Contributed by Lukas

This week, it's another familiar face returning to the Partner Channel Podcast! Martin Scholz, Co-Founder of PXP, is back again to join host Tori Barl...

Let's Get Technical...Technical...Technical

28 Nov 2022

Contributed by Lukas

This week on the Partner Channel Podcast, host Tori Barlow is joined by Krishanth Thangarajah, Head of EMEA and America Partnerships at Yellow.ai! The...

Where Are You Now? 6 Months Into Building a Partner Program

21 Nov 2022

Contributed by Lukas

This week on the Partner Channel Podcast, it's the return of Noam Horenczyk! Host Tori Barlow first spoke with him at the start of his partnerships ca...

3 Must-Haves When Creating an Annual Partner Forecast Model

14 Nov 2022

Contributed by Lukas

This week, host Tori Barlow sat down to speak with Richard Israel, Vice President of Channels at Navistone. This episode is all about working in three...

Writing the Next Chapter of Partner Ops, Programs & Strategy

08 Nov 2022

Contributed by Lukas

This week, we had a two for one feature on guests! Host Tori Barlow is joined by Asher Mathew, co-founder of Partnership Leaders, as well as Kelly Sar...

3 Must Have Skills You Need to Crush Your Partner KPIs

31 Oct 2022

Contributed by Lukas

This week, join host Tori Barlow as she sits down with Christy Oyedeji, Director of Partnerships at AWeber. This episode is all about the skills you n...

Partner-Led Everything with Isaac Morehouse of PartnerHacker

28 Oct 2022

Contributed by Lukas

In a bonus episode of the Partner Channel Podcast, host Tori Barlow is joined by Isaac Morehouse, co-founder of Partner Hacker. For this special featu...

Demystified: Budgeting and Forecasting for Your Partner Program

24 Oct 2022

Contributed by Lukas

This week, host Tori Barlow is joined by Blake Williams, founder and CEO of Ampfactor. This episode is all about pitching your partner program like a ...

How to Forecast and Submit a Budget for Your Partner Program

17 Oct 2022

Contributed by Lukas

On this week's episode, host Tori Barlow is joined by Matt Carpentieri, Senior Director of Partnerships at Shipmonk. The two talk about how to forecas...

Bolstering Partner ROI Through Digital Transformation

10 Oct 2022

Contributed by Lukas

This week on the Partner Channel Podcast, host Tori Barlow is accompanied by Ollie Fleischhut, Vice President of Marketing for Honeywell Building Tech...

Pivot….Pivot…..From a Sales Role into Partnerships!

05 Oct 2022

Contributed by Lukas

This week, we're back again to talk about shifting from sales to partnerships. Join host Tori Barlow and guest Jason Ashman, Sr. Director of Strategic...

What Your Onboarding Strategy is Missing

28 Sep 2022

Contributed by Lukas

Just in case you missed it, we turned our most recent webinar into a special episode of the Partner Channel Podcast! Join host Tori Barlow and guest M...

4 Steps to Building Your Personal Brand

26 Sep 2022

Contributed by Lukas

We have another great episode of the Partner Channel Podcast in store, finishing September out strong! For our Monday episode this week, host Tori Bar...

How to Win During an Economic Downturn

21 Sep 2022

Contributed by Lukas

Our Wednesday episode this week is a whirlwind of good advice. Sit down with our host, Tori Barlow, and her guest Tai Rattigan, Global Head of Partner...

How to Bring Partners to Market with a Customer-First Approach

19 Sep 2022

Contributed by Lukas

Start your week off strong with a new episode of the Partner Channel Podcast!  Host Tori Barlow is joined by Chris Murray, VP of Partner Ecosystems a...

Moving from Sales to Partnerships in Your Career with Teddy Ludmer

14 Sep 2022

Contributed by Lukas

Join host Tori Barlow and guest Teddy Ludmer, Head of Partnerships at Pento, for our Wednesday episode of the Partner Channel Podcast. Together, the t...

How to Crush a Self-Review With Your Boss

12 Sep 2022

Contributed by Lukas

On our Monday episode for this week, join host Tori Barlow and Ben Bassett, Senior Manager of Channel and Alliances a Paystand. Together they tackle t...

How to Go from Individual Contributor to Director-Level in Your Partnerships Career

07 Sep 2022

Contributed by Lukas

On this episode of the Partner Channel Podcast, host Tori Barlow had a chance to talk with Kyle Schroeder, VP of Global Partnerships at Movable Ink. T...

Building a Partner Program - The First 180 Days

05 Sep 2022

Contributed by Lukas

This week on the Partner Channel Podcast, Krish Ramachandran of CleverTap took a seat and had a chat with Tori Barlow, the VP of Marketing at Allbound...

How to Jumpstart Your Career in Partnerships & Create a Personal Brand

31 Aug 2022

Contributed by Lukas

For our Wednesday episode this week, host Tori Barlow sits down with Will Taylor, Head of Partnerships at PartnerHacker.  They discuss the baseline f...

Tips for a Thriving Partner Program in an Economic Downturn

29 Aug 2022

Contributed by Lukas

Join host Tori Barlow, VP of Marketing at Allbound, as she talks with Samantha Cartwright, VP of Strategic Alliances at vFunction. They discuss the im...

You're Tiering Up my Heart

24 Aug 2022

Contributed by Lukas

Host Tori Barlow, VP of Marketing at Allbound is joined by Aleksi Mattlar, Manager of Partner Success at Vena Solutions. They come together to discuss...

How to Recruit: Building the Foundation for Your Partner Program

22 Aug 2022

Contributed by Lukas

In this episode, host Tori Barlow, VP of Marketing at Allbound, had the opportunity to talk with Ken Chez, Team Manager of Networking & Security Suppl...

Why Incorta Doubled Down on Partners and How They Quickly Saw Success

19 Aug 2022

Contributed by Lukas

For our final episode of the week, Tori Barlow, VP of Marketing at Allbound talks with Steve Walden, Executive Vice President Business Development and...

3 Ways to Structure Partner Incentives

17 Aug 2022

Contributed by Lukas

Join Tori Barlow, VP of Marketing at Allbound and Daniel Lancioni, Global Senior Director Partnerships at Reveal. Together they talk about incentivizi...

How to Secure Channel Budget for 2023

15 Aug 2022

Contributed by Lukas

BONUS EPISODE: In a time of economic uncertainty, securing channel budget is harder than ever. David Paul, Venture Capital and Growth Equity Investor,...

Playbooks, Partner Org Charts, and Content...Oh my!

10 Aug 2022

Contributed by Lukas

For this week's second episode, host Tori Barlow sits down with Katie Landaal, SVP of Corporate Strategy at Sales Impact Academy. Together, they talk ...

Framework for identifying your Ideal Partner Profile (IPP)

08 Aug 2022

Contributed by Lukas

Take a seat with host Tori Barlow, VP of Marketing at Allbound, as she chats with Nik Sanghavi of Caspio. Together they talk all things identifying yo...

How to Recruit Partners and Take Them to Market with PXP Consult

01 Aug 2022

Contributed by Lukas

The Partner Channel Podcast is back after a busy week with another episode. Tori Barlow, VP of Marketing at Allbound, had the opportunity to chat with...

How JustCall Scaled and Increased Partner Revenue 100% in 36 months

18 Jul 2022

Contributed by Lukas

This week, Tori Barlow, VP of Marketing at Allbound spoke with Shubham Sood,  Partnerships Manager at Justcall.io about the transformative 36 months ...

Lessons Learned from Hootsuite: Rebuilding a Partner Program

13 Jul 2022

Contributed by Lukas

On this episode, VP of Marketing at Allbound Tori Barlow talks with Fernanda Pires, Partner Marketing Manager at Hootsuite, and together they go back ...

What to Do When You're Brand New to Partnerships and Building Your First Program

11 Jul 2022

Contributed by Lukas

For our Monday episode this week, VP of Marketing at Allbound Tori Barlow took a seat and had a chat with Noam Horenczyk, Head of Strategic Partnershi...

How to Get Exec Buy-in When Building a Partner Program

06 Jul 2022

Contributed by Lukas

Tune in with host Tori Barlow, VP of Marketing at Allbound, as she talks everything exec buy-in with Sam Samuels, Head of Partnerships at Friendbuy.

Reporting Structure and the Right Way to Look at Partners with Unanet

04 Jul 2022

Contributed by Lukas

On this week's episode, we sat down with Rachel Collie of Unanet as she discusses selling internally and the significance of stickiness.

How Your Channel can Thrive in an Economic Downturn

29 Jun 2022

Contributed by Lukas

Tune into our latest episode with Larry Walsh, CEO & Chief Analyst at Channelnomics as he speaks with Tori Barlow, VP of Marketing at Allbound, about ...

How to Create SOPs When Building a Partner Program from Scratch

27 Jun 2022

Contributed by Lukas

The Partner Channel Podcast continues to push forward! This week, we sat down with Brandon Lytle, the Head of Partnerships at Field Nation, to discuss...

Collaborating through Co-Selling: How to GTM on Cloud Marketplaces

20 Jun 2022

Contributed by Lukas

Sit down with Tori Barlow, VP of Marketing at Allbound as she speaks with Paul Liao, Senior Partner, Development Manager of Cloud Alliances at Outreac...

Lessons Learned from HubSpot when Growing a Partner Program

13 Jun 2022

Contributed by Lukas

On this week's episode, Tori Barlow sits down with Katie Lambert, Senior Team Manager of Partner GTM and Enablement at HubSpot. Join them as they disc...

Everboarding: Engineering your Ecosystem

02 Jun 2022

Contributed by Lukas

When considering onboarding, it can be compared to the training wheels on a bike. But that of course begs the question of when to take the training wh...

Chief Partnering: How to Make a Partner a Believer

18 May 2022

Contributed by Lukas

In the latest episode of the Partner Channel Podcast, Allbound CRO Dave Thomson sits down with Julian Lee, President of TechnoPlanet, to discuss why y...

How to Enhance Your 2022 MSP Partnerships

07 Feb 2022

Contributed by Lukas

In this Partner Channel Podcast episode, Dave Thomson sits down with Christine Gassman from Armor Cybersecurity to discuss how to engage and empower y...

How to Master the 3 Pillars of Partnerships

24 Jan 2022

Contributed by Lukas

In this Partner Channel Podcast episode, Meshach Amuah-Fuster sits down with Matt Bray from SAP to discuss how channel account managers can leverage t...

How To Enable Your MSP Partners

18 Oct 2021

Contributed by Lukas

Tori Barlow sits down with Ayan Adam from CX Atelier to discuss why digital marketing is crucial for MSPs.

Here's What to Tackle When Starting a New Channel Role

04 Oct 2021

Contributed by Lukas

Tori Barlow sits down with Rachel Turkus from Cyber Reef to discuss what to tackle first when starting a new channel role.

Picking the Right Portal for Your Partners

20 Sep 2021

Contributed by Lukas

In his debut Partner Channel Podcast episode, Meshach Amuah-Fuster sits down with Glenn Robertson from Purechannels to discuss how to pick the best pa...

Capitalizing on Microsoft's 950% Force Multiplier

07 Sep 2021

Contributed by Lukas

Allbound CEO, Daniel Graff-Radford is back hosting Jason Beal, from AvePoint on this episode. Their conversation covers the wide world of the Microsof...

How to Get Your Partner Program Noticed in Your Organization

23 Aug 2021

Contributed by Lukas

In this episode, Tori Barlow speaks with Adam Michalski, from Partnered. Topics include: where to invest in your channel tech stack and how to bring a...

Summer Series Webinar Replay: The Power of Mentorship

09 Aug 2021

Contributed by Lukas

Katie Martinez, sits down with Dalyn Wertz, from Comcast Business, as well as one of Dalyn's mentees Annie Fabik from RSA Security. Dalyn offers key a...

The Key Characteristics of Female Leaders Part 2

26 Jul 2021

Contributed by Lukas

In part two of this special edition of the Partner Channel Podcast, for our Women in Channel Summer Series, Katie Martinez, Director of Customer Exper...

The Rise of Ransomware and its Impact on the Channel

19 Jul 2021

Contributed by Lukas

In this bonus episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Greg Edwards from CryptoStopper to discuss the rise in ranso...

The Key Characteristics of Female Leaders

12 Jul 2021

Contributed by Lukas

In part one of this special edition of the Partner Channel Podcast, for our Women in Channel Summer Series, Katie Martinez, Director of Customer Exper...

How to Build a Partner Program for Scale

21 Jun 2021

Contributed by Lukas

In this episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Gauri Chawla from inRiver to discuss her past experience with scal...

Activating a Security Channel

07 Jun 2021

Contributed by Lukas

In this episode, Daniel Graff-Radford sits down with Tina Gravel from AppGate and Dan Tomaszewski from AppGate to discuss how to activate a security c...

How Consumption-Based Selling is Impacting the Channel

24 May 2021

Contributed by Lukas

In this episode of the Partner Channel Podcast, Daniel Graff-Radford sits down with Robert Saxe from nVision to discuss how consumption-based models a...

Channel Managers Are Missing Out on Impactful Training

10 May 2021

Contributed by Lukas

In this episode of the Partner Channel Podcast, Dave Thomson, sits down with Mark Brigman of PARTNERNOMICS to discuss the impact of training channel m...

How to Become a Channel Chief with Cody Jones from Zapier

26 Apr 2021

Contributed by Lukas

In this episode, we have re-released a highly downloaded webinar episode from our Becoming a Channel Chief Series. This episode features Cody Jones, H...

Partner Demand Generation Tips that Work

12 Apr 2021

Contributed by Lukas

In this episode of the Partner Channel Podcast, David Thomson sits down with Akilah Murrell, Senior Director of Channel Marketing at Channel Maven...

Managing a Channel in 2021

29 Mar 2021

Contributed by Lukas

In this episode of the Partner Channel Podcast, Larry Walsh sits down with Daniel to discuss key findings from Channelnomics annual reports and their ...

When was the last time you talked to a sales rep?

15 Mar 2021

Contributed by Lukas

In this episode of the Partner Channel Podcast, Daniel sits down with Victor Antonio, host of the Sales Influence Podcast, to discuss how sales reps a...

The Key to Co-opting Your Channel Strategy

03 Mar 2021

Contributed by Lukas

In this episode of the Partner Channel Podcast, Daniel sits down with Melinda McBride, SVP of Global Alliances and Channel Partners at Equifax. Melind...

Sparking Your Channel Program

15 Feb 2021

Contributed by Lukas

In this episode of the Partner Channel Podcast, Daniel sits down with Heather K. Margolis to discuss key ways you can enhance your channel strategy in...

How to Manage Channel Sales Internationally

01 Feb 2021

Contributed by Lukas

In this episode of the Partner Channel Podcast, Daniel sits down with Zach Selch to discuss how to successfully sell through the channel international...

The Channel Hunger Games

18 Jan 2021

Contributed by Lukas

In this episode of the Partner Channel Podcast, Daniel sits down with Janet Schijns to discuss why the channel has become a battle of districts. They ...

In an Era of Automation, Partner Experience (PX) is Everything

04 Jan 2021

Contributed by Lukas

In this episode of the Partner Channel Podcast, David Thomson is back and talking with Daniel Graff-Radford and Jay McBain, Principal Analyst of Chann...

What Your Partners Really Want From You

14 Dec 2020

Contributed by Lukas

In this episode of the Partner Channel Podcast, Daniel Graff-Radford is back and talking with Sunir Shah, CEO of AppBind and President of the Cloud S...

When to Consider an Indirect Sales Model

30 Nov 2020

Contributed by Lukas

In this episode of the Partner Channel Podcast, David Thomson, Chief Sales Officer at Allbound sits down with Natalie Nathanson, Chief Executive Offic...

Myth and Mistakes of Training Channel Partners

16 Nov 2020

Contributed by Lukas

Daniel talks with Marcus Cauchi, CEO of Last Laughs LTD, about the crucial mistakes channel managers make when training channel partners. They discuss...

The Impact of Digital Transformation

02 Nov 2020

Contributed by Lukas

Daniel talks with Garrett Helmer and Geoffery Vernon from PrinterLogic about the impact of digital transformation on the way we do business. Garrett o...

How to Build a Channel Ecosystem From Scratch

27 Aug 2020

Contributed by Lukas

In this episode, Daniel talks to Aaron Cullip, Executive Vice President at HKA Enterprises, on how to build a channel ecosystem from scratch. Channel ...