The Partnership Economy
Episodes
Season 7 Kickoff: AI, Creators, and What Comes Next
24 Mar 2026
Contributed by Lukas
As the creator economy, AI, and consumer behavior are evolving faster than ever before, are you keeping up?Welcome to season 7 of the Partnership Econ...
The Evolution of Partnerships and Experiential Marketing with Sam Kimmel, Senior Director of Co-Marketing Partnerships at Hello Sunshine
07 Oct 2025
Contributed by Lukas
Once upon a time, ad agencies ruled with glossy spreads and TV spots. Then came social, creators, and platforms rewrote the rules. So what can you lea...
Inside the Creator Economy with Lindsey Gamble, Influencer Marketing Expert
23 Sep 2025
Contributed by Lukas
We all know the creator economy is evolving — but when done right, what does it look like in its ideal form? In this episode, Dave Yovanno is joined...
How AI Is Transforming the Creator Economy with Brian Klais, Founder of URLgenius
09 Sep 2025
Contributed by Lukas
AI this, AI that… but what about the creator economy!? With all the buzz around artificial intelligence, it’s time to connect the dots to creator ...
Inside the Gen Z Mindset with Ben Harms, Chief Growth Officer at Archrival
26 Aug 2025
Contributed by Lukas
Understanding Gen Z might feel like navigating uncharted territory, but what if your brand's success depends on it? In this episode, Dave Yovanno sits...
Bridging Creators, Content, and Conversions with Amanda Mount, Director of Affiliate Marketing at Monks
20 May 2025
Contributed by Lukas
In the agency world, your ability to drive success for a brand is make or break. The best in the business have sifted through various options to land ...
Inside the US and UK Affiliate Landscape with Graeme Boase, Account Director at Growth HQ
06 May 2025
Contributed by Lukas
Pack your bags, we’re heading across the pond! In this episode, Todd Crawford sits down with Graeme Boase, Account Director at Growth HQ, to explore...
Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim
22 Apr 2025
Contributed by Lukas
When it comes to trust, it can take years to build and seconds to break. While this might feel like common sense when it comes to consumer-brand relat...
How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint
25 Mar 2025
Contributed by Lukas
Need to transform your performance partnerships channel, or more dauntingly, build it from the ground up? A certainly big task, but one Natasha Scholn...
Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric
11 Mar 2025
Contributed by Lukas
A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore...
How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images
25 Feb 2025
Contributed by Lukas
Seamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The be...
Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead
11 Feb 2025
Contributed by Lukas
It’s time to kick off Season 6! In this episode, Dave and Todd sit down together for the first time ever to rewind and reflect on the standout theme...
Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce
01 Oct 2024
Contributed by Lukas
In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host...
Navigating the New Era of Brand Partnerships with Meta’s Jackie Pimentel, Senior Global Director of Core Ads Product Marketing
17 Sep 2024
Contributed by Lukas
In this episode of the Partnership Economy podcast, Dave Yovanno interviews Jackie Pimentel, Senior Global Director of Core Ads Product Marketing at M...
Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen
03 Sep 2024
Contributed by Lukas
Lacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an e...
Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok
20 Aug 2024
Contributed by Lukas
In this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role i...
The Partnership Economy will be back soon with new episodes
18 Jun 2024
Contributed by Lukas
The Partnership Economy by impact.com is going on a brief hiatus, but we’ll be back soon with new episodes. Stay tuned for more great conversations ...
Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster
04 Jun 2024
Contributed by Lukas
In this episode, host Dave Yovanno sits down with Dan Armstrong, the EVP of Distributed Commerce at Ticketmaster. An expert on partnerships and eComme...
Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence
21 May 2024
Contributed by Lukas
In this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing...
Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home
07 May 2024
Contributed by Lukas
Jennifer Bentz is VP of Affiliates, Influencers, and Partnerships at Resident Home, a company that owns famous mattress brands like Nectar and DreamCl...
Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel
23 Apr 2024
Contributed by Lukas
When Marcel Floruss started his blog in 2013, it was because he had a passion for men’s apparel and fashion. Over the following years, he has built ...
Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3
09 Apr 2024
Contributed by Lukas
Welcome back to the Partnership Economy podcast! We‘re starting Season 5 off strong, welcoming Kerry Curran, the former Chief Growth Officer at Gen3...
The Partnership Economy is Back!
02 Apr 2024
Contributed by Lukas
Season 5 of The Partnership Economy is here! We’re diving right back into interviews with leaders from all sides of the ever-evolving partnerships i...
Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships
23 Jan 2024
Contributed by Lukas
After witnessing the digital transformation in the early 2010s through her work in retail, Tara McNulty made a career pivot to focus on the e-commerce...
Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape
12 Dec 2023
Contributed by Lukas
Jonathan Claydon is an affiliate and partnerships expert, having worked in the industry for years in a variety of niches. Today he is the Chief Develo...
Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space
28 Nov 2023
Contributed by Lukas
Erin Dwyer is the CMO of Matter of Fact, a skincare brand started by former K-Pop star Paul Baek, and a former professional dancer herself. Erin draws...
Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification
14 Nov 2023
Contributed by Lukas
Growth HQ is an affiliate and partnerships agency that works with a diverse range of clients, from DTC to fintech. The co-founder and CEO, Inez Miedem...
Stephanie Schultz, Head of Partnerships on how Amex has built the power of partnerships into their products
31 Oct 2023
Contributed by Lukas
Stephanie Schultz loves learning about new innovative technologies. It's a large part of the reason she’s stayed so long at American Express, where ...
Jason Fairchild, CEO and Co-Founder of tvScientific, on the future of connected TV advertising
17 Oct 2023
Contributed by Lukas
When Jason Fairchild started tvScientific, he wanted to democratize access to TV advertising. Today, the company does just that by allowing marketers ...
Sagar Joshi, Director of Partnerships at Site Plug, on unique ad placement channels
03 Oct 2023
Contributed by Lukas
Join host Todd Crawford as he sits down with Sagar Joshi, Director of Partnerships at Site Plug. Site Plug is a bottom-of-the-funnel performance partn...
Dave Bolotsky, Founder of Uncommon Goods, on balancing people, planet and profit
19 Sep 2023
Contributed by Lukas
When Dave Bolotsky founded Uncommon Goods, he wanted to create something different. In his role as an e-commerce research analyst, he had seen a world...
Lee-Ann Johnstone, Founder of Affiverse, on the future of AI and the power of building lasting relationships
05 Sep 2023
Contributed by Lukas
In this episode, Todd sits down with Lee-Ann Johnstone, founder of Affiverse and an affiliate marketing expert with two decades of experience. Lee-Ann...
Chloe Wen, Content Creator, on working with brands, building an engaged audience, and maintaining a long-term vision for content
22 Aug 2023
Contributed by Lukas
Welcome back to the Partnership Economy! In season four’s first episode, host Dave Yovanno sits down with Chloe Wen. Chloe is a content creator who ...
Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market
25 Apr 2023
Contributed by Lukas
In this episode, host Todd Crawford sits down with Brook Schaaf, CEO and co-founder of FMTC. To kick off the episode, Brook lets us in on his own pers...
Ian McGlumphy, Head of Partnership & Events at Apollo Neuro on marketing a niche product to niche audiences through partnerships
11 Apr 2023
Contributed by Lukas
In this episode, host Dave Yovanno sits down with Ian McGlumphy, Head of Partnership and Events at Apollo Neuro, a company that specializes in wearabl...
Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], on the benefits of running an affiliate program alongside an agency
28 Mar 2023
Contributed by Lukas
In this episode, host Todd Crawford sits down with Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], an affiliat...
Courtney Spritzer, CEO and Co-Founder of Socialfly, on the ABCs of influencer marketing
14 Mar 2023
Contributed by Lukas
In this episode, host Dave Yovanno sits down with Courtney Spritzer, CEO and Co-Founder of Socialfly, a woman-owned and operated social media agency t...
Patrick McKenna, Partner and CEO at DMi Partners, on building successful partnerships with affiliates, commerce content partners and creators
28 Feb 2023
Contributed by Lukas
In this episode, host Dave Yovanno sits down with Patrick McKenna, Partner and CEO at DMi Partners, a digital marketing agency he founded in 2003. Ove...
Madi B Webb, Content Creator, on building a massive social media following and what not to do as a brand working with creators
14 Feb 2023
Contributed by Lukas
In this episode, host Dave Yovanno sits down with Madi B Webb, a highly successful, driven and authentic content creator with millions of followers ac...
Scott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone
31 Jan 2023
Contributed by Lukas
In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Scott Brinker, VP of the Pla...
Patricia Marange, Head of Affiliate Marketing and Performance Partnerships at Group M, on the unlimited potential of affiliate marketing
17 Jan 2023
Contributed by Lukas
In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Patricia Marange, the Head o...
Todd Crawford, Co-Founder and Vice President, Strategic Initiatives, impact.com, on what to consider when developing a partnership strategy
13 Dec 2022
Contributed by Lukas
In this special solo episode, Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com shares his thoughts on what a modern...
Brad Hoos, CEO of The Outloud Group, on what’s trending in influencer marketing
29 Nov 2022
Contributed by Lukas
To kick off the third season of The Partnership Economy, host Dave Yovanno sits down with Brad Hoos, CEO of The Outloud Group, a successful influencer...
Tiara Rea-Palmer, Director of Partnerships at CouponFollow, on Increasing Customer Loyalty Through Coupon Power
25 Oct 2022
Contributed by Lukas
In this episode, Todd sits down with Tiara Rea-Palmer, Director of Partnerships at CouponFollow, a company that helps thousands of brands to grow thei...
Wade Tonkin, Director, Global Affiliate Marketing, Fanatics, on secrets of the affiliate world
04 Oct 2022
Contributed by Lukas
In this episode, Todd sits down with Wade Tonkin, the Director of Global Affiliate Marketing at Fanatics. Wade has been managing affiliate and partner...
Becca Bahrke, the CEO of Illuminate Social, on all things influencer marketing
20 Sep 2022
Contributed by Lukas
In this episode, Dave sits down with Becca Bahrke, the CEO of Illuminate Social, a growing talent management and brand strategy firm, to discuss all t...
Kendal Clarke, Chief Commerce Officer at VerticalScope, on building effective teams, affiliate marketing and engaging consumers on the buyer journey
06 Sep 2022
Contributed by Lukas
In this episode, host Todd Crawford sits down with Kendal Clarke, Chief Commerce Officer at VerticalScope. Together, they dive into the work VerticalS...
Brooke Cullison, Senior Acquisition Manager at Liquid IV, on taking your partnerships and customer acquisition to the next level
23 Aug 2022
Contributed by Lukas
In this episode, Dave sits down with Brooke Cullison, Senior Acquisition Manager at Liquid IV, the leading brand in the electrolyte and hydration indu...
Angel Djambazov, Co-founder and Business Development at Lab6 Media, on the value of personalized relationships with partners, scaling up, and avoiding a one-size-fits-all approach
09 Aug 2022
Contributed by Lukas
In this episode, Todd sits down with Angel Djambazov, Co-founder and Business Development at Lab6 Media. In addition to being a farmer, book collector...
Tye DeGrange, CEO and Principal Growth Marketer at Round Barn Labs, on conversion rate optimization, the importance of agility, and why growth is never done
26 Jul 2022
Contributed by Lukas
In this episode, Todd sits down with Tye DeGrange, the CEO and Principal Growth Marketer at Round Barn Labs. In his role, Tye provides a data-driven a...
Elisa Charbonnel, Director of Paid Media at Disney Streaming, on how to pivot partnerships in turbulent times
12 Jul 2022
Contributed by Lukas
Dave Yovanno makes his return to the podcast for season two by sitting down with Elisa Charbonnel, the Director of Paid Media at Disney Streaming. Tog...
Julia Linehan, Founder and Managing Director at The Digital Voice PR Agency Ltd. and Head of PR and Impact at Bloom UK on getting back to in-person events, ad fraud, and the upward momentum of partnerships
28 Jun 2022
Contributed by Lukas
There’s little doubt it’s an exciting time to be in the marketing and advertising space. As the world continues to reawaken following the worst of...
Robert Glazer, Founder and Board Chair at Acceleration Partners, on the challenges of inflation and becoming a great leader
14 Jun 2022
Contributed by Lukas
To kick off the next season of The Partnership Economy, host Todd Crawford sits down with a special guest who has been active in the partnership econo...
Siara Nazir, Head of Digital Marketing at Autodesk, on leveraging B2B partnerships and digitally transforming a brand
31 May 2022
Contributed by Lukas
In this conversation with the Head of Marketing at Autodesk, Siara Nazir, she talks about marketing and partnerships. Today, you’ll hear about Autod...
Zak Bretherton, AVP of Marketing at PennyMac Loan Services, on the importance of attribution and validation through social proof
17 May 2022
Contributed by Lukas
In this conversation with AVP of Marketing at PennyMac Loan Services, LLC, Zak Bretherton, he talks about all things marketing. Today, you’ll hear a...
Josh Knopman, Director of Growth & Digital Product at Caraway, on perfecting your partner mix and sweating the details
02 May 2022
Contributed by Lukas
In this conversation with Director of Growth & Digital Product at Caraway, Josh Knopman, he talks about partnerships and marketing. Today, you’l...
Anna Samkova, Group General Manager for Digital at The PAS Group Limited, on constantly learning and becoming the center of excellence
22 Mar 2022
Contributed by Lukas
In this conversation with Anna Samkova, Group General Manager for Digital and Marketing at The PAS Group Ltd, she talks about her career in digital an...
Aliza Licht, Founder & President of Leave Your Mark, on the explosive rise of the creator economy
08 Mar 2022
Contributed by Lukas
In this conversation with Aliza Licht, Founder and President of Leave Your Mark, LLC, she talks about branding and social media. Today, you’ll hear ...
Adam Weiss, Principal Consultant at Weiss Digital Consulting, on keeping up with the industry and the power of content
07 Feb 2022
Contributed by Lukas
In this conversation with Adam Weiss, Principal Consultant at Weiss Digital Consulting, he talks about content publishing, engagement, and innovation....
Fred Ehle, Former VP and Head of Product Marketing at Jockey, on changes in marketing behavior and brand authenticity
25 Jan 2022
Contributed by Lukas
In this conversation with Fred Ehle, Former VP and head of product marketing, business development, innovation, research, and strategy at Jockey Inter...
Heidi Solchenberger, Sr Manager of Affiliate Marketing & Partnerships at Foot Locker, on personalization and how to reach your target customer
10 Jan 2022
Contributed by Lukas
In this conversation with Heidi Solchenberger, Senior Manager of Affiliate Marketing and Partnerships at Foot Locker, she talks about partnerships and...
Richard Lane, UK Lead of eBay Partner Network, on ensuring value and relevancy through partnerships
15 Dec 2021
Contributed by Lukas
In this conversation with Richard Lane, UK Lead for the eBay Partner Network, he talks about partnerships and industry developments. Hear about the to...
Melissa Feemster, Co-Founder of Team Bespoke, on how to survive the holiday season
06 Dec 2021
Contributed by Lukas
In this conversation with Melissa Feemster, Co-Founder of Team Bespoke, she talks about planning, marketing, and partnerships. Hear about Team Bespoke...
Steffen Daleng, CMO of Booktopia, on building a brand consumers love
22 Nov 2021
Contributed by Lukas
In this conversation with Steffen Daleng, CMO at Booktopia, he talks about branding, consumer relationships, and partnerships. Hear about the most imp...
Michael McNerney, Publisher at Martech Record, on the big shifts in the affiliate industry
08 Nov 2021
Contributed by Lukas
In this conversation, Michael McNerney, Publisher at Martech Record, talks about sales, advertising, and content creation. Hear about the three big sa...
Nilla Ali, SVP Commerce at Buzzfeed, and Bryce Widelitz, Former Sr Director of Commerce at CNN, on the evolution of commerce content
19 Oct 2021
Contributed by Lukas
In this conversation, Nilla Ali, SVP of Commerce at Buzzfeed, and Bryce Widelitz, VP of Publisher Innovation at Impact, talk about content development...