The Peerbound Podcast
Episodes
Jess Walker McFarland, Customer Advocacy Leader, on Leadership & Building Advocacy for IPO Readiness
08 Jan 2026
Contributed by Lukas
About the GuestJess Walker McFarland is a customer marketing and advocacy leader with experience at BMC Software (7+ years), Splunk, and Rubrik (3.5+ ...
Jennifer Thompson, Sr. Customer Marketing Manager at Amperity, on Your Greatest Sales Team
04 Dec 2025
Contributed by Lukas
In this episode, Sunny sits down with Jennifer Thompson, Senior Customer Marketing Manager at Amperity, to discuss the evolution of customer marketing...
Chris Dalton, Director of Customer Marketing at Clari, on Proactive Customer Marketing
10 Nov 2025
Contributed by Lukas
Episode DescriptionChris Dalton manages customer testimonials, speaking engagements, reference programs, peer reviews, a customer advisory board, and ...
Mary Green, Founder of CMAWeekly, on Building an Engaged Customer Marketing Community
06 Nov 2025
Contributed by Lukas
Episode DescriptionMary Green didn't realize she'd been doing customer marketing for years until she saw a job posting that finally named what she'd b...
Daniel Palay, Director of Customer Marketing at Grafana Labs, on Metrics That Prove Impact
15 Oct 2025
Contributed by Lukas
Daniel Palay, Director of Customer Marketing at Grafana Labs, joins Sunny to challenge how we think about customer marketing success. They cover the p...
Mel Cornford, Customer Marketing Lead at Canva, on Scaling Human-First Content Made for the Platform
16 Sep 2025
Contributed by Lukas
Mel Cornford, Customer Marketing Lead at Canva, joins host, Sunny Manivannan on the Peerbound Podcast to discuss her transition from journalism to cus...
Michael Sciano, Customer Marketing and Advocacy Leader, on Standing Out in a Competitive Job Market
10 Sep 2025
Contributed by Lukas
In this episode of The Peerbound Podcast, host Sunny Manivannan sits down with Michael Sciano, a seasoned customer marketing and advocacy leader with ...
Emily Coleman, Senior Manager of Customer Marketing and Advocacy at LaunchDarkly, on Empowering Customers Through Authentic Storytelling
31 Jul 2025
Contributed by Lukas
In this episode of The Peerbound Podcast, host Sunny Manivannan sits down with Emily Coleman, Senior Manager of Customer Marketing & Advocacy at Launc...
Kevin Lau, VP of Customer Engagement at Freshworks, on Elevating Customer Marketing for Career Success
05 Jun 2025
Contributed by Lukas
In this episode of The Peerbound Podcast, host Sunny Manivannan welcomes back Kevin Lau, Vice President of Customer Engagement at Freshworks, to discu...
Alexie Glover, Co-Founder at Frank Advocacy, on Turning Customer Relationships into Revenue Growth
01 May 2025
Contributed by Lukas
What is the real value of building meaningful customer relationships in today's competitive tech landscape? In this episode of The Peerbound Podcast, ...
Ari Hoffman, Customer Marketing & Advocacy Expert, on the Impact of Effective Customer Storytelling
10 Apr 2025
Contributed by Lukas
How do you harness the power of storytelling to resonate with buyers in a world overwhelmed by data and noise? In this episode of The Peerbound podcas...
Ali Jawin, CMO at Pontera on Embracing Change, AI in Marketing, and Hard Career Lessons
03 Apr 2025
Contributed by Lukas
What do ancient Greek philosophy and cutting-edge sales enablement have in common? In this episode, we sit down with Ali Jawin, CMO at Pontera, to del...
Liz Egan, Senior Vice President of Marketing at Chainguard on AI, Growth, and Marketing Leadership
14 Nov 2024
Contributed by Lukas
Liz shares her remarkable account of scaling Yext from a $10 million startup to a $400 million public company and takes us into the complex world of m...
Jason Perocho, Senior Vice President of Marketing at Amperity on the Future of AI in Marketing and SaaS
24 Oct 2024
Contributed by Lukas
In our conversation, Jason tells us about the medical diagnosis that shifted his career from the US Navy to tech marketing, leading him to roles at Sa...
Shannon Duffy (Chief Marketing Officer at Asana) on Leading with Authenticity and Embracing AI in Marketing
08 Oct 2024
Contributed by Lukas
In our conversation, Shannon discusses her journey from working in a startup to being part of Salesforce’s meteoric rise, and how she ultimately end...
Sara Varni (Chief Marketing Officer at Datadog) on SaaS Marketing Leadership
18 Jul 2024
Contributed by Lukas
In our conversation, Sara Varni, Chief Marketing Officer of Datadog, reflects on her experiences with different growth stages at Twilio, Attentive, an...
Harriet Johnston (VP of Marketing at Ashby) on Building Effective Marketing Strategies and Teams
20 Jun 2024
Contributed by Lukas
In today’s episode of The Peerbound Podcast, we sit down with Harriet Johnston, the Vice President of Marketing at Ashby to explore key strategies f...
Heather Larrabee (CMO of OfficeSpace Software) on Embracing the Entreprenuerial Mindset
06 Jun 2024
Contributed by Lukas
In this episode of the Peerbound Podcast, Chief Edition, host Sunny Manivannan is joined by Heather Larrabee, the Chief Marketing Officer of OfficeSpa...
Trish Borrmann (Director of Global Customer Advocacy at ServiceNow) on Building Customer Relationships and Brand Engagement
23 May 2024
Contributed by Lukas
On this episode of The Peerbound Podcast, we hear from Trish Borrmann, the Director of Global Customer Advocacy at ServiceNow. Trish shares her journe...
Mark Boothe (CMO at Domo) on Leading with the Customer
07 May 2024
Contributed by Lukas
In this episode of the Peerbound Podcast: Chief Edition, we welcome Mark Boothe, the Chief Marketing Officer at Domo, to discuss the transformative ef...
Katlin Hess (Director of Customer Marketing at G2) on the Power of Customer Reviews
30 Apr 2024
Contributed by Lukas
In this episode, Katlin Hess, the Director of Customer Marketing at G2, shares her experiences and strategies in leveraging customer voices, including...
Emily Ward (VP of Global Marketing at Turnitin) on Evolutions in EdTech and Performance Marketing
23 Apr 2024
Contributed by Lukas
In this episode, we hear from Emily Ward, the Vice President of Global Marketing at Turnitin. Emily shares her unexpected journey from aspiring baller...
Kirsten Newbold-Knipp (CEO at Ask Nicely) on Transforming Customer Experience Through Empathy and Technology
16 Apr 2024
Contributed by Lukas
Kirsten Newbold-Knipp, CEO of AskNicely, shares her career journey to becoming a CEO. Starting her career in hospitality, Kirsten's focus on customer ...
Trinity Nguyen (VP of Marketing at UserGems) on Customer-Centric Pricing Strategies
09 Apr 2024
Contributed by Lukas
Trinity Nguyen, the VP of Marketing at UserGems, shares the founding journey of UserGems, starting from its initial idea as a tool for identifying mic...
Paola Johnson (Director of Community and Customer Advocacy at ThoughtSpot) on The Art of Social Selling & Community Building
02 Apr 2024
Contributed by Lukas
Paola Johnson, the Director of Community and Customer Advocacy at ThoughtSpot, shares her journey from a sales background to her current role leading ...
Jane Menyo (Head of Customer Marketing at Gong) on Elevating Customer Voices for Market Leadership
26 Mar 2024
Contributed by Lukas
In this episode of the Peerbound Podcast, we hear from Jane Menyo, the Head of Customer Marketing at Gong, to discuss her career journey and insights ...
Sara Steffen (Sr. Director, Customer Marketing at Databricks) on Putting Humanity at the Forefront in Customer Marketing
19 Mar 2024
Contributed by Lukas
Sara Steffen, Senior Director of Customer Marketing at Databricks, shares her journey from roles at Cisco and Nutanix to her current position at Datab...
Sara Spivey (former CMO at Braze and Bazaarvoice) on Building High-Performing Teams and the CMO’s Evolution
12 Mar 2024
Contributed by Lukas
With over 40 years in the industry, including significant contributions at Braze and Bazaarvoice, Sarah Spivey brings a wealth of experience and insig...
Thao Ngo (SVP of Marketing at Uptempo) on Building a Curious, High-Performing Marketing Team
05 Mar 2024
Contributed by Lukas
In this episode, we hear from Thao Ngo, the SVP of Marketing at Uptempo, a marketing planning software company. Thao discusses her unique path to mark...
Caroline Solis Wright (VP, Marketing at 360Learning) on the Importance of Customer Feedback and Understanding your Audience
27 Feb 2024
Contributed by Lukas
In this episode, Caroline Solis Wright, the VP of Marketing at 360Learning, discusses her career trajectory from an initial interest in politics to a ...
Mike Molinet (Co-Founder of Branch and Thena) on Entrepreneurship, Leadership, and Customer-Centricity
13 Feb 2024
Contributed by Lukas
In this episode, Mike Molinet, co-founder of tech companies Branch and Thena shares his journey from early career days as a mechanical engineer at 3M ...
Jillian Bejtlich (Community Lead at Calendly) on Cultivating Customer-Led and Data-Driven Communities
06 Feb 2024
Contributed by Lukas
In this episode, Jillian Bejtlich, Community Lead at Calendly, discusses her journey towards community management, which began in an engineering-focus...
Nisha Baxi (Head of Community and Digital Customer Success at Gong) on Community, Category Creation, and Career Advice
30 Jan 2024
Contributed by Lukas
In this episode, we hear from Nisha Baxi, the Head of Community and Digital Customer Success at Gong. Nisha shares her experiences developing programs...
Toby Coulthard (CPO at Phrasee) on Bringing Technical Expertise and Commercial Strategy to Product Leadership
23 Jan 2024
Contributed by Lukas
In this episode, Toby Coulthard, the Chief Product Officer of Phrasee, shares his unique insights on marketing technology, given his blend of deep tec...
Junan Pang (Head of Customer Success at Slack) on Developing Customer Success Expertise
16 Jan 2024
Contributed by Lukas
Junan Pang is the head of customer success at Slack, experienced in helping tech companies optimize their customer relationships and deliver world cla...
Chandar Pattabhiram (former CMO at Marketo and Coupa) on CMO Strategy and Impact
09 Jan 2024
Contributed by Lukas
In this episode of The Peerbound Podcast: Chief, Chandar and Sunny delve into topics such as leadership, marketing strategies, team building, and the ...
Alison Bukowski (VP, Customer Experience at Point of Reference) on Being Truly Customer-Led
03 Jan 2024
Contributed by Lukas
In this episode of the Peerbound Podcast, host Sunny Manivannan is joined by Alison Bukowski, the incoming Vice President of Customer Experience at Po...
Evan Hamilton (Director of Community at HubSpot) on The Power of Community in the Age of AI
19 Dec 2023
Contributed by Lukas
In this episode of the Peerbound Podcast, we hear from Evan Hamilton, the Director of Community at HubSpot. As an experienced community and customer e...
Leslie Paterson (VP, Customer Advocacy & Engagement at BMC) on Leading, Building, and Reinventing Advocacy Programs
12 Dec 2023
Contributed by Lukas
In this episode, Leslie Patterson, the VP of Customer Advocacy and Engagement at BMC Software, shares insights from her more than two decades of exper...
Dave Hansen (Global Advocacy Marketing Director at LRN) on Building and Nurturing Customer Advocacy and Community
05 Dec 2023
Contributed by Lukas
In this episode, Dave Hansen, the Global Advocacy Marketing Director at LRN, shares his unique journey from driving the Red Bull van in college to his...
Katie Pope (Sr. Director, Brand & Community at Iterable) on Evolving Customer Marketing Programs
28 Nov 2023
Contributed by Lukas
In this episode, Katie shares insights about her dynamic approach to customer marketing, noting her focus on adopting programs that closely align with...
Bill Lee (Founder of Center for Customer Engagement) on Pioneering Customer-Led Growth
21 Nov 2023
Contributed by Lukas
Discover the evolution of Customer Advocacy and Engagement as Bill Lee shares his personal journey, beginning with his unique career trajectory, his e...
Nicole Saunders (Director of Community at Zendesk) on Fostering Cross-Functional Collaboration
14 Nov 2023
Contributed by Lukas
In this episode, we delve into Nicole's journey in community management and explore the strategies she employed to transform Zendesk's community from ...
Lauren Turner (Director, Customer Marketing at Alyce) on the Power of Customer Voice
07 Nov 2023
Contributed by Lukas
Explore the evolving landscape of B2B customer marketing with Lauren Turner, Director of Customer Marketing at Alyce. With prior career experience in ...
Kevin Lau (Sr. Director, Global Customer Engagement at F5) on Strategic Alignment in Customer Marketing
31 Oct 2023
Contributed by Lukas
Join us as Kevin Lau, Senior Director of Global Customer Engagement at F5, shares thoughts on the evolving landscape of customer marketing. Discover h...
John Gleeson (Founder & Managing Partner at Success Venture Partners) on the Strategic Role of Customer Success
24 Oct 2023
Contributed by Lukas
Join us for an insightful discussion with John Gleeson, Founder & Managing Partner at Success Venture Partners and a pioneer in the world of Customer ...
Hillary Curran (Sr. Director, Customer Voice & Implementation Strategy at Guru) on Leveraging Customer Insights for Growth
17 Oct 2023
Contributed by Lukas
Join us in this insightful episode with Hillary Curran, the Senior Director of Customer Voice & Implementation Strategy at Guru, as she shares her mis...
Will Crocker Hay (VP, Customer & Partner Education at Braze) on Scaling Successful Customer-Facing Functions
10 Oct 2023
Contributed by Lukas
In this episode, we dive deep with Will Crocker Hay, the VP of Customer & Partner Education at Braze, to explore various aspects of building and scali...
Ciana Abdollahian (Director, Customer Advocacy at Snyk) on Building Advocacy Programs from the Ground Up
03 Oct 2023
Contributed by Lukas
In this episode, Ciana and Sunny dive into:(01:41) Ciana's first corporate job (which she found via Craigslist)(04:45) Learning the ropes of customer ...
Elizabeth Kinsey (Sr. Director, Community & Advocacy at Braze) on Interviewing, Career Development, and the Power of Community
26 Sep 2023
Contributed by Lukas
In this episode, Elizabeth and Sunny dig into:(01:07) Elizabeth's early career experiences(11:21) Qualities to look for when hiring, and how to test f...
Welcome to The Peerbound Podcast
24 Sep 2023
Contributed by Lukas
Welcome to The Peerbound Podcast! I'm your host, Sunny Manivannan. Today we embark on a journey into the heart of the enterprise software industry. A...