The PeerSignal Podcast
Episodes
Tricia Gellman's CMO Secrets (CMO, Box. ex-CMO Drift, Checkr, Salesforce Canada)
11 Sep 2025
Contributed by Lukas
Most CMOs get stuck on "the ings."Reporting. Optimizing. Automating. Emailing. Campaigning. MQL-ing. Tricia Gellman thinks this is backwards.She's led...
The AI CMO (Tom Wentworth, CMO @ incident.io)
28 Aug 2025
Contributed by Lukas
Tom Wentworth (CMO @ incident.io) is replacing himself with an AI CMO. It's scary good.He came on my podcast to talk about how he's actually using AI ...
Gong's Legendary CMO on courageous marketing, story-audience-fit, and more.
07 Aug 2025
Contributed by Lukas
Udi Ledergor was employee #13 at Gong and the first marketer. He's a legendary CMO.Not only did he help build one of the most impressive businesses i...
HubSpot CMO: AI killed our metrics
17 Jul 2025
Contributed by Lukas
Kipp Bodnar, HubSpot's CMO (scaled marketing from startup to $30B leader), told me something uncomfortable for marketers:"The types of metrics that pe...
How to win in the Agent Economy w. Outreach's $4B founder, Manny Medina
26 Jun 2025
Contributed by Lukas
Manny Medina built Outreach from $0 to $4B+. He created the sales engagement category by riding the SaaS wave from 2014 - 2024. Now he's on the cuttin...
How to CMO w. Kyle Lacy
12 Jun 2025
Contributed by Lukas
This podcast is sponsored by Keyplay. Check out their new AI Agents for ICP Targeting. You can use them to answer any question about every account in ...
CarGuru's $900M ICP framework, "sales math" and more CRO lessons ft. Josh Allen
29 May 2025
Contributed by Lukas
“Sales is hard again… Good.” That’s what Josh Allen (ex-CRO of Drift, Owl Labs, VP Sales CarGurus) told me on this week's episode of the PeerS...
Tealium's CMO on Marketing Leadership, ABM, Story-Audience-Fit and More
08 May 2025
Contributed by Lukas
This podcast is sponsored by Keyplay. Check out their new AI Agents for ICP Targeting. You can use them to answer any question about every account in ...
Jeff Wharton on how to lead a marketing team upmarket. From 100% inbound to landing logos like 7-Eleven, Blue Cross Blue Shield, and Cox Automotive.
17 Apr 2025
Contributed by Lukas
Going upmarket is always attractive, but never easy.Jeff Wharton is doing it right.He walked me through his approach, moving from 100% inbound to land...
TalkDesk, Gong, and Cresta’s secret weapon: Russel Banzon’s CMO playbook. Enterprise marketing, differentiating with customer proof, bullseye account selection, and the 3 acts of growth.
03 Apr 2025
Contributed by Lukas
TalkDesk ($10B+), Gong ($7.25B+), and Cresta ($1.6B+) had a secret weapon.Russell Banzon.As CMO at Cresta (an AI unicorn), he's building an enterprise...
The "CMO Whisperer" Elissa Fink on scaling Tableau $5M to $1B, rethinking brand vs demand, how to get fired as CMO, why vendors can't be the hero.
20 Mar 2025
Contributed by Lukas
Elissa Fink is the former CMO of Tableau, where she led the company from roughly $5 million to over $1 billion in ARR. After a storied career building...
Introducing: The PeerSignal Podcast with Adam Schoenfeld
12 Mar 2025
Contributed by Lukas
Introducing the PeerSignal Podcast with Adam SchoenfeldWe all know what bad looks like in B2B.Spray and pray, turn and burn, growth at all costs. Vend...