The Personal Trainer Hustle
Episodes
92. Telling Is Not Selling (Best Selling Advice)
09 Feb 2024
Contributed by Lukas
Today I cover a simple sales principle that is holding many personal trainers back in their sales process. If you have been trying your best with ever...
91. Q & A: Any Advise On Starting A Personal Training Business After Retirement?
07 Feb 2024
Contributed by Lukas
Today I answer a listener question with seven pieces of advice on the subject. Question: Can you give any advise on becoming a personal trainer later ...
90. Sales And Business Lessons I Learned From Fishing
02 Feb 2024
Contributed by Lukas
One day when I was out fishing something dawned on me. That fishing and building your client base are very similar! What I thought about that day is t...
89. On Getting Paid What You're Worth
31 Jan 2024
Contributed by Lukas
Before getting paid what you're worth you must first understand where you stand in the market of personal training. On today's episode I give you my o...
88. Q & A: What Advise Do You Have For A Teenager Starting A Personal Trainer Business?
26 Jan 2024
Contributed by Lukas
Today's listener question: I am 16 years old currently getting my personal trainer license. What do you think should be my first steps to grow my fitn...
87. Flyer Talk - What Goes On A Flyer?
24 Jan 2024
Contributed by Lukas
Flyers have been a common theme in some of my recent conversations. So here it is, a deep dive into flyers! I have successfully used flyers in my busi...
86. Guest Listener Q & A: Starting Your Personal Training Business with Yesenia Vela
22 Jan 2024
Contributed by Lukas
Today's guest is a listener of the podcast who sent in a question that was answered in episode #69 of the podcast. Her question and situation intrigue...
85. Sales Lessons From The Movie Glengarry Glenn Ross
19 Jan 2024
Contributed by Lukas
Today I share with you my favorite sales movie Glengarry Glenn Ross and all the important lessons I took away from it. If you are a personal trainer i...
84. Are Your First Workouts Too Intense For Beginners?
16 Jan 2024
Contributed by Lukas
You may be losing clients due to intensity awareness. Here are five things to pay attention to during your first workout with a beginner to avoid maki...
83. Guest Listener Q & A: Working On First Actionable Business Steps with April Hutson
12 Jan 2024
Contributed by Lukas
Today I got to talk with listener April who had previously sent in a question. After answering her question on episode 77 of The Personal Trainer Hust...
82. 5 Tips On Dealing With A Prospect That Has Their Guard Up
11 Jan 2024
Contributed by Lukas
Have you ever had a potential client tell you they are " just trying to maintain" their fitness? What do you do when someone has their guard up? Do yo...
81. Q & A: When Can A Trainer Grow In Their Career?
05 Jan 2024
Contributed by Lukas
Question of the day: What makes a trainer realize when they can grow in their career? Today I answer a listener question by asking seven questions in ...
80. 3 Reasons Why Good Form Is More Than Just About Injury Prevention
04 Jan 2024
Contributed by Lukas
Most personal trainers know and understand that good from helps in avoiding or preventing injuries in the gym. Today I wanted to share my three person...
79. How Im Putting Together A New Service At My Gym
27 Dec 2023
Contributed by Lukas
On today's episode I talk to you guys about what I have been working on during the holiday break and how you could benefit from thinking of all the st...
78. Before Anything Else, Be Likable.
19 Dec 2023
Contributed by Lukas
Have you ever heard the saying, "No one cares how much you know, until they know how much you care."? In today's episode I discuss the importance of s...
77. Q & A: How Do You Build Your Business With A Child At Home And Limited Time?
15 Dec 2023
Contributed by Lukas
Today's Question: Due to having a young one at home, I need to train people between 9am and 3pm. Is this unrealistic or do I need to be more creative ...
76. The 5 Steps Between Having No Client And One Client
12 Dec 2023
Contributed by Lukas
Before you can call someone a client you must first take them through these steps. These five steps are everything that must happen in order to get so...
75. Q & A: What’s Your Advise On Approaching People In The Public About My Training?
07 Dec 2023
Contributed by Lukas
Today's question was sent in by listener Francisco. He wanted to know my thoughts and advise on approaching businesses and people in the public about ...
74. Consider This If You’re Thinking About Leaving Your Gym
05 Dec 2023
Contributed by Lukas
Today I take you back to when I had just started my first personal training job. Things had gotten so bad I just wanted to quit and find a new job. Th...
73. Q & A ft. Crystal Lopez: How Do You Overcome Inherit Shyness When Training Clients?
30 Nov 2023
Contributed by Lukas
Today's question: How do you overcome inherit shyness when it comes to training clients? I don't want my introverted personality to keep me from getti...
72. The 3 Most Important Concepts I Learned From My PT Certification
28 Nov 2023
Contributed by Lukas
Everything you learn when getting your certification is important. Today I share with you the three most important concepts I learned from my certific...
71. Thanksgiving Episode: 5 Things I Am Grateful For
23 Nov 2023
Contributed by Lukas
It's Thanksgiving 2023 and before I head out to visit family and eat some turkey, I wanted to share with you five things I am grateful for daily. Happ...
70. The 3 Life Changing Lessons I Learned My First Year As A Trainer
21 Nov 2023
Contributed by Lukas
Throughout the years I've learned many lessons, techniques and ideas that have changed and help me grow my career. Today I went back to my first year ...
69. Q & A: Am I Late To The Game? Advice For Someone Starting A Personal Training Business
17 Nov 2023
Contributed by Lukas
Question: I am NASM certified with a college degree, but never was confident enough to start. I decided to take the leap for my own business. What wou...
68. Having Less Than 10 Clients vs Having More Than 10 Clients
14 Nov 2023
Contributed by Lukas
These are three things to consider if you are looking to get beyond the ten client mark. While most personal trainers are always under ten active clie...
67. Q & A: Is It Important For You To Look In Shape In Order To Be Successful As A Trainer?
10 Nov 2023
Contributed by Lukas
Question of the day: Do you think it's important for the personal trainer to look in shape in order to be successful with clients? Is that something t...
66. Who Is Your Message For And What Is Your Objective?
08 Nov 2023
Contributed by Lukas
Today I went on a little bit of a rant about our brand messaging, our objectives with our content and losing track of our career goals. This is just a...
65. Q & A: Have You Ever Had To Deny Someone Service?
06 Nov 2023
Contributed by Lukas
Today's question: Have you ever dealt with a potential customer you did not want to train? Has there ever been a situation where, for whatever reason,...
64. 3 Ways To Keep Your Clients Motivated And Engaged
01 Nov 2023
Contributed by Lukas
After a while it is only natural that both you and your clients begin to lose focus on their goals and objectives. When we begin a training program mo...
63. Exercise vs Training
31 Oct 2023
Contributed by Lukas
Today I explain the difference between putting clients through exercises vs putting them through a training session. I explain the levels of thinking ...
62. You Have To Have Grit with Lesley Goldberg (At Your Side Private Exercise)
27 Oct 2023
Contributed by Lukas
Today I got to interview with gym owner and private personal trainer Lesley Goldberg. She successfully owned and operated her personal training gym fo...
61. Free Sessions, Extending Your Consultation & Using The Rule Of Reciprocity
25 Oct 2023
Contributed by Lukas
Should you give away sessions? If so, when and how many? Is that good or bad for my business? Today I answered all of these questions and covered ot...
60. How To Get Back To Talking About Packages & Plans After The Initial Assessment
24 Oct 2023
Contributed by Lukas
One of the most anxiety inducing moments of the first meeting with a potential client is getting back to talking about purchasing a training plan. Eve...
59. What Is The Point Of A Consultation Anyway?
20 Oct 2023
Contributed by Lukas
I have made reference to consultations in previous episodes. Today I wanted to go deeper into what that really means and why a consultation is importa...
58. Q & A: Is Nutritional Advice Outside Of A Personal Trainer’s Scope Of Practice?
17 Oct 2023
Contributed by Lukas
Listener Question: How do you go about giving nutritional advice as a personal trainer? I see a lot of personal trainers selling meal plans and macro ...
57. Hourly Pay vs Productive Pay
11 Oct 2023
Contributed by Lukas
Coming from a guaranteed hourly pay structure into a pay per session structure can be difficult for most of us. Today I want to give you my thoughts o...
56. Using the 80/20 Principle During Your Consultation, Assessment & Programming
10 Oct 2023
Contributed by Lukas
Have you heard of the 80/20 principle? Reading about it, understanding it and applying completely changed the way I thought about my personal training...
55. Q & A: What Do You Say To A Prospect Even If They Don’t Need Help?
04 Oct 2023
Contributed by Lukas
What do you say to a prospect in the gym even if they don't need help with anything? That is today's question sent in by a listener. Make sure to send...
54.5 Things Your Manager Finds Important That You May Not Be Thinking About
03 Oct 2023
Contributed by Lukas
When we are trainers we have a responsibility to our clients. We think about their workouts, their diets, their goals and concerns. What we don't alwa...
53. 5 Ways You Should Be Tracking Your Clients Progress
27 Sep 2023
Contributed by Lukas
Today we want to go beyond the scale when it comes to tracking your clients progress. Check out today's episode to learn five basic ways to track prog...
52. Find What You Are Passionate About with Pam Karamad
25 Sep 2023
Contributed by Lukas
Today I got to talk with Pam Karamad. She has been a personal trainer for just about twenty years and had a lot of great advise and experience to shar...
51. Just Keep Going with Isai Hernandez (Anytime Fitness)
20 Sep 2023
Contributed by Lukas
On today's episode I got to sit down and talk with Isai Hernandez from Anytime Fitness. I got to learn about his first job as a trainer, lessons he's ...
50. Why Your Friends And Family Might Not Support Your Training Career
18 Sep 2023
Contributed by Lukas
Today I wanted to talk to you about why some of the people close to us sometimes seem to doubt us the most. It is easy to get upset, but I want you to...
49. How To Use Your Clients Success Stories To Overcome New Prospects Concerns
15 Sep 2023
Contributed by Lukas
Today I share with you how you can overcome new potential clients concerns by using your current and pasts clients success stories. Learn how to use t...
48. Should Personal Trainers Sell More Gym Memberships?
11 Sep 2023
Contributed by Lukas
One day, as a personal trainer, I was asked to take someone on a tour of the gym and sell them a membership. What I ended up doing was selling them a ...
47. Before You Take Your Clients From Your Gym To Start Your Own Private Training, Listen To This!
04 Sep 2023
Contributed by Lukas
Before you decide to take your current clients and start your own private training listen to today's episode. It will give you things to think about a...
46. The 3 Easiest Things You Can Think About To Improve Your Next Consultation
28 Aug 2023
Contributed by Lukas
Today I want to share with you three things I started thinking about before and during my first meetings with potential clients. Thinking about these ...
45. Make Gyms Great Again with Angel Lorenzo (FNZO Fitness)
21 Aug 2023
Contributed by Lukas
Today I got to interview Angel Lorenzo the owner of FNZO Fitness in Las Vegas, Nevada. He shared how he started in the industry, the lessons he learne...
44. Why You Have To Really Care About Your Clients with Jovan Sledge (OutWerk Bootcamp)
14 Aug 2023
Contributed by Lukas
Jovan Sledge is the founder of Outwerk Bootcamp in Culver City, California. Today we sat down to talk about his experiences as a new personal trainer,...
43. 5 Things You Must Remember Before Starting Any Training Session
10 Aug 2023
Contributed by Lukas
What are you thinking about when you start a training session? Do what is your plan and what do you remember about this specific client? Today I share...
42. The 3 Easiest Things You Can Say To Improve Your Next Consultation
08 Aug 2023
Contributed by Lukas
It is important what you say during a consultation. Say the wrong thing and you'll be left wondering why the prospect didn't buy. Say the right thing ...
41. The 3 Easiest Things You Can Do To Improve Your Next Consultation
04 Aug 2023
Contributed by Lukas
Today we get back to basics! These are three simple things you can do on your next consultation to increase the odds of your prospect becoming a clien...
40. Your Personal Training Contract Overview
02 Aug 2023
Contributed by Lukas
Today I go over some of the most important parts of your personal training contract. Remember to use the resources available to you through your perso...
39. Are You Getting Proper Feedback From Your Client?
29 Jul 2023
Contributed by Lukas
How do you know what your client is feeling? How do you know if it isn't hurting gin a bad way? Or if your exercise selection is bringing back bad mem...
38. 5 Things I Sacrificed When I Became A Trainer
27 Jul 2023
Contributed by Lukas
Most people talk about what you should be doing. But very few ever talk about what you might need to stop doing. Today was about the five things I had...
37. The Day I Asked ”How”
26 Jul 2023
Contributed by Lukas
Today I talk about the day I asked my manager how he had become the manager of our gym. At the time it seemed like an obvious question. Now when I loo...
36. You Don’t Always Need A Huge Social Media Following
25 Jul 2023
Contributed by Lukas
Having a big and strong following on media platforms is absolutely valuable in any business setting. But just because you do not have one it doesn't m...
35. Good vs Great Personal Trainer ft. Norberto Aparicio
19 Jul 2023
Contributed by Lukas
Today I got to hang our with my team member Norberto. We got into an interesting discussion about what a good vs a great personal trainer is. We had t...
34. Every Trainer Starts With Zero Clients
18 Jul 2023
Contributed by Lukas
The journey of a personal trainer can be a long one. We prepare for the reps and the sets. But there are many things we are not ready for. One of them...
33. The 3 Step Method To Teaching A New Exercise More Efficiently
10 Jul 2023
Contributed by Lukas
You keep explaining the exercise, but the client doesn't quite get it. Every trainer at some point in their career will run into this situation. What ...
32. Is Going Past Your Clients Session Time A Good Idea?
03 Jul 2023
Contributed by Lukas
Tell me if this has happened to you. You are in the middle of you training session, just getting into the flow of it. You look up and notice the time....
31. A Trainers Journey with Norberto Aparicio (Logic Fitness)
29 Jun 2023
Contributed by Lukas
Today I got to sit down with Norberto to talk about his start as a personal trainer. We discussed some of the lessons learned so far and what is still...
30. 3 Steps To Easier Renewals
28 Jun 2023
Contributed by Lukas
We all know that feeling. Those last few sessions are winding down and we aren't sure if this client is going to keep training with us. Should you say...
29. Passing Out Flyers The Sam Way
16 Jun 2023
Contributed by Lukas
Is passing out flyers outdated? Do they even work? Today I got into some of my experiences passing out marketing materials and what I have learned abo...
28. Life Is Like A Fucked Up Puzzle
14 Jun 2023
Contributed by Lukas
What are the puzzle pieces you may be missing? What may you not know, that if you did, would begin to change everything? Let's talk about it.
27. Increase Your Pay The Old School Way
07 Jun 2023
Contributed by Lukas
This is my personal system for growing my rates and pay in a realistic and comfortable way. I started my career selling discounted training sessions. ...
26. 5 Things You Must Communicate To A New Prospect
31 May 2023
Contributed by Lukas
What are you saying, doing and communicating to a potential client when they fist meet you? Today I share with you five critical things you must commu...
25. Opening A Gym Pro’s & Con’s - Bonus Episode
29 May 2023
Contributed by Lukas
I decided to add one more episode to the career pro's and con's series. These are my thoughts, opinions and advice on opening up a physical location
24. Online Personal Trainer Pro’s & Con’s Part 4/4
21 May 2023
Contributed by Lukas
Online personal training has grown in popularity. Even I was able to take part in it during the 2020 business closures. It had many benefits as well a...
23. Boot Camp Personal Trainer Pro’s & Con’s Part 3/4
18 May 2023
Contributed by Lukas
Not all personal trainers are one-on-one coaches. There are many coaches that opt for training people in groups. Whether you venture out on your own o...
22. Mobile Personal Trainer Pro’s & Con’s Part 2/4
17 May 2023
Contributed by Lukas
Becoming a mobile personal trainer is one of the best ways to start your personal brand. These are some of the things to think about when you consider...
21. In-House Personal Trainer Pro’s & Con’s Part 1/4
16 May 2023
Contributed by Lukas
As part of this mini series, today I covered the pros's and con's of being an in-house personal trainer. There are many pro's and very few con's to wo...
20. Don’t Rely On Your Friends To Be Your Clients
05 May 2023
Contributed by Lukas
If you have friends and family that are willing to support you in the beginning of your journey that is amazing! But you cannot rely on that if you ar...
19. The Life Cycle Of A Client
02 May 2023
Contributed by Lukas
Where does a client come from? Why do they sign up? And why do they stop training? These are some of the ideas and concepts I talk about today when di...
18. What A Prospects Want Vs What They Need: 4 Questions to Ask
25 Apr 2023
Contributed by Lukas
What questions are you asking a potential client when you first meet them? I am sure you are asking about their goals and diet. What about going beyon...
17. The Pro’s And Con’s Of Working At Certain Gyms
24 Apr 2023
Contributed by Lukas
Where you chose to work can certainly influence how you move forward in your personal training career. Different types of gyms offer different types o...
16. How To Smoothly Transition Into Showing Prices
19 Apr 2023
Contributed by Lukas
I know I struggled with this and I know you have too. How do you start showing someone prices after their first workout with you? What do you say? Wha...
15.What A Personal Training Certification Can Do For You
15 Apr 2023
Contributed by Lukas
Are you considering getting certified? or have you been recently certified and wondering what your next move should be? Today I shared some of the big...
14. She Signed Up With Me After Trying Other Places
14 Apr 2023
Contributed by Lukas
Are people really getting what they want and need from your first meeting? Or are they left looking for answers? Today I want to share with you a rece...
13. Hard Skills vs Soft Skills: It May Not Be More Certifications You Need
05 Apr 2023
Contributed by Lukas
As personal trainers we are aware of the vast amount of information we must acquire and retain in order to do what we do. From degrees to certificatio...
12. What Are You Asking When You Meet A New Potential Client?
29 Mar 2023
Contributed by Lukas
The question you ask when you first meet someone are one of the most powerful tools you can have in creating success for yourself. Unfortunately, most...
11. What’s Your Personal Training Shooting Percentage?
24 Mar 2023
Contributed by Lukas
When you are a new personal trainer you will mostly likely have a hard time with the part of training nobody tells you about. That moment when you hav...
10. Is Hard Work Really Enough?
21 Mar 2023
Contributed by Lukas
Today I want to talk to you about hard work and how it relates to creating success in your life. I hope some of my ideas can help you think about hard...
9. How The Pros Handle A First Meeting With A Potential Client
15 Mar 2023
Contributed by Lukas
The first meeting with a prospect goes by many different names and is done many different ways. Today I want to take you through an overview of how my...
8. Clients Problems, Being Ready For Surprises & Putting Our Team First ft. Crystal Lopez
14 Mar 2023
Contributed by Lukas
Crystal is one of my personal trainers at Logic Fitness. In just a few months she was able to build her one on one client base up to 20. She continues...
7. Why People Don’t Value Our Training And What To Do About It
14 Mar 2023
Contributed by Lukas
Most of us have a hard time truly understanding what we do and the value we provide with our personal training. This is why we struggle with charging ...
6. Client Retention, Prospecting Opportunities & Using Empathy ft. Mike Bellini
10 Mar 2023
Contributed by Lukas
Today I sat down with an old friend to talk about sales, client retention, prospecting and much more. Mike and I both worked at the same Bally Total F...
5. Why The Manager Might Not Be Giving You The Leads
01 Mar 2023
Contributed by Lukas
When I was new I struggled to get new client leads from my managers. I wasn't sure why the busy trainers seemed to get the leads even though they were...
4. Asking Questions That Get People To Try Your Services
25 Feb 2023
Contributed by Lukas
You can get almost anyone to be more interested in your training. You simply have to ask the right questions and provide the right solutions. The prob...
3. Killing The Ego & Winning ft. Sean Tolentino
22 Feb 2023
Contributed by Lukas
Sean is the manager of my personal training gym. He started at Logic Fitness as a new trainer soon after opening. He has worked his way up from the bo...
2. Prospecting Advice For Introverts
17 Feb 2023
Contributed by Lukas
When I was a new trainer trying to figure out how to approach people at the gym I wanted to quit! I was not the type of person to just talk to strange...
1. The Flexible Schedule Fallacy
16 Feb 2023
Contributed by Lukas
Do you really have a flexible schedule as a personal trainer? How could we think about our schedules in order to produce the best results for our pers...