The Personal Trainer Mentor Academy Podcast
Episodes
Nobody Told You You'd Have to Run a Business Too!
23 Mar 2026
Contributed by Lukas
A wide-ranging Q&A episode covering the realities of building a coaching business from the practical (online technique checks, warming a waitlist,...
The Podcast Episode Where We Actually Got Deep
16 Mar 2026
Contributed by Lukas
This week's roundtable gets real. Nik, Ant, and Skye dig into the questions coming in from coaches inside the Academy — covering podcasting, ema...
Your Clients Are Leaving Because of You — Not Your Programme.
12 Mar 2026
Contributed by Lukas
Host Nik delivers a practical, self-reflective episode recorded from the gym. This episode challenges coaches to audit their own blind spots using a 1...
4 Non-Negotiables Every PT Needs for Sales & Marketing (That Most Are Ignoring)
09 Mar 2026
Contributed by Lukas
In this week's Q&A, Ant, Nik and Sky tackle some of the most pressing questions from personal trainers and online coaches — from front-end o...
When Reality Doesn’t Meet Expectations: The Hidden Retention Killer
28 Feb 2026
Contributed by Lukas
Sunday 1st March at 7pm - JOIN THE LIVE RETENTION AND ADHERENCE EVENT HEREJOIN THE CONNECTED COACH HERE Retention doesn’t collapse overnight — it ...
The Hard Truth About Growing a Coaching Business
24 Feb 2026
Contributed by Lukas
This week’s episode moves between practical business advice and bigger industry conversations.The discussion covers managing lead flow properly (and...
The Last 2 Weeks of Sales: Daily Actions That Actually Move Sign-Ups
18 Feb 2026
Contributed by Lukas
Ant and Sky rip through a stack of proper coach questions — the ones that actually hit when you’re running a PT business and your brain won’t sw...
Old Clients Paying Less? Here’s How to Increase Prices Without Chaos
11 Feb 2026
Contributed by Lukas
A rapid-fire Q&A episode where we go straight at the stuff PTs quietly struggle with: converting free trials into paying clients, how to raise p...
Gym Culture, Coaching Blind Spots & Long-Term Client Retention
27 Jan 2026
Contributed by Lukas
In this episode of the PTMA Podcast, Nik and Ant go off-script (as usual) and cover what really matters for personal trainers trying to build a sustai...
Hyrox Wankers, Heavy Breathers & January Reality Checks
19 Jan 2026
Contributed by Lukas
This one’s basically “the reality check Q&A” for coaches/PTs in January:Goals & vision (personal + business) → what you actually wa...
Posting Isn’t Marketing: The Shift PTs Must Make in 2026
13 Jan 2026
Contributed by Lukas
Welcome back to the PTMA Podcast — first episode of 2026.Today is a Q&A style one: what to do when a launch doesn’t land, how to stop January ...
SMART Goals Are Sh*t’ & Getting 2026 Right as a Coach
15 Dec 2025
Contributed by Lukas
In the final PTMA episode of 2025, Ant, Nik and Sky wrap up the year with a very coach-specific reality check:Should you actually run a front-end off...
Your Business Is a Mirror of You: Lessons from the PTMA Coaches Conference
04 Dec 2025
Contributed by Lukas
This week we’re unpacking the biggest lessons from our Coaches Conference weekend – the stuff that shifted our coaches’ perspective on goals, co...
Time, Burnout & January Leavers: The Stuff No One Preps You For”
25 Nov 2025
Contributed by Lukas
TimestampsFeel free to tighten these when you see the final audio.00:00 – 03:20Intro, weekend chat, Blue’s puppy scan, banter.03:20 – 07:15Sky’...
From “I Hate Social Media” to “It Pays for My Life.”
17 Nov 2025
Contributed by Lukas
In this episode we answer real questions from coaches on low revenue, lead gen when your niche isn’t in the gym, knowing when you’re at capacity, ...
From Newly Qualified To First 5 Clients: The PT Foundations You Actually Need
13 Nov 2025
Contributed by Lukas
In this episode I sit down with Ant and Sky to talk directly to newly qualified personal trainers and coaches in their first six to twelve months. We ...
Six-Month Ts&Cs, Outcome-First Ads, and Teaching Clients to Think + Q&A No.203
04 Nov 2025
Contributed by Lukas
This week we tackle five coach-maker topics: how often to re-confirm Ts&Cs (and why retention cycles matter), the shift from “instructor” to “...
EP 202 : It’s Not the Magnet, It’s the Marketing: How to Actually Get Leads
27 Oct 2025
Contributed by Lukas
Key topics & takeawaysFront-end offer pricing: Price by touch-points (hands-off vs semi-personalised vs personalised) and anchor near your core...
Q4 Plays: Small-Group PT, Pre-Xmas Offers, First Ads & Retention Q&A No.201
21 Oct 2025
Contributed by Lukas
Nik, Ant and Sky dig into what to actually do in Q4: the small-group PT model Sky would run today (and realistic earnings), whether to end a front-e...
🚨Q&A No.200🚨 "Stop Waiting for January: How to Build Leads, Momentum & Client Retention Before 2025"
15 Oct 2025
Contributed by Lukas
Ant and Sky are back (minus Nick… who still refuses to take a holiday).This week, they tackle the questions every coach should be asking right now...
Structuring content plans for Coaches & Q&A No. 199
29 Sep 2025
Contributed by Lukas
Timestamps00:00 Introduction and Guest Introduction00:43 Building a Structured Content Plan08:09 Engaging Your Audience on Social Media14:18 Compartme...
Underrated Benefits of Being a Coach + Q&A 198
24 Sep 2025
Contributed by Lukas
Come spend two days with us learning, connecting, networking and upskilling yourself as a coach and business owner ... click here for more infoTimesta...
"you don't know, what they don't know" TCC 2025
22 Sep 2025
Contributed by Lukas
Early Bird tickets available now ... and only 10 available. Link here to grab yours We discuss the upcoming Coaches Conference, emphasizing its import...
Effective Communication and Client Engagement + q&a No.197
16 Sep 2025
Contributed by Lukas
Chapters00:00 Introduction and Welcome00:54 Understanding Client Questions on Fat Loss05:29 Effective Communication and Client Engagement09:09 Managin...
Launching a new coaching product/service & q&a #196
09 Sep 2025
Contributed by Lukas
Chapters00:00 Introduction and Weekend Recap03:26 Effective Follow-Up Strategies After a Giveaway06:54 Re-engaging Old Clients: Best Practices10:28 Wo...
Resilience in a coaching business + Q&A No. 195
04 Sep 2025
Contributed by Lukas
Some takeaways from todays episode ... TakeawaysThe importance of effective communication with clients.Recognizing when to end a coaching relationship...
Navigating Setbacks in Coaching + Q&A No.194
20 Aug 2025
Contributed by Lukas
No one really tells you how to deal with set backs in a coaching business. Chapters01:32 Overcoming Setbacks and Building Confidence07:20 The Importan...
The Art of the Tease 👀 "Building a Thriving Online Business" & Q&A
11 Aug 2025
Contributed by Lukas
Chapters00:00 Introduction and Weekend Highlights02:33 Marketing Strategies for Online Coaching05:12 Building Social Media Following07:57 Engaging Aud...
The high touch point mentorship thats going against the grain!
06 Aug 2025
Contributed by Lukas
Most business mentors and coaches are trying to scale and systemise everything. blueprints for how to wipe your own ass, on zoom calls with 100's ...
How to deal with price objections + Q&A No.191
28 Jul 2025
Contributed by Lukas
TakeawaysUnderstanding client objections is crucial for effective communication.Identifying as part of the health industry can enhance client relation...
Want to be have an online business, you probably need to be online more?!
22 Jul 2025
Contributed by Lukas
TakeawaysInstagram is a valuable resource for programming knowledge.Fitness challenges can enhance client engagement and community.A consistent market...
Get to know us a little bit more! Ant, Nik & Sky (if you want!)
21 Jul 2025
Contributed by Lukas
TakeawaysAnt struggled with marketing and lead generation early on.Sky's journey began with a health scare that changed her life.Nik's experie...
DO YOU NEED SALES CALLS? + Q&A No.188
08 Jul 2025
Contributed by Lukas
A quick shorter session this week....focal point was the questions around "sales calls" which has been knocking about a bit on social media ...
Content strategies for increased reach for coaches + Q&A No.187
30 Jun 2025
Contributed by Lukas
be careful of your ear drums at the start! show notes and time stamps here > 00:00 Introduction and Red Flags in Hiring Coaches01:58 Marketing Stra...
Essential skill for running an online coaching business + Q&A No.186
16 Jun 2025
Contributed by Lukas
In this episode of the PTMA podcast, we have a lively discussion about our experiences in coaching, the transition to online coaching, and the importa...
30 day content challenge for coaches 👀 (+Q&A No.185)
09 Jun 2025
Contributed by Lukas
Today on our "monthly break" from Q&A, we talked about a challenge we are putting on for coaches. Recently the crippling overwhelm and c...
Selling WITHOUT Selling Masterclass for Personal Trainers
06 Jun 2025
Contributed by Lukas
Recording from our live workshop for coaches and PT's on how to Sell without feeling sales. If you're someone who struggle with asking for mon...
Enhancing Client Engagement Through Group Chats + Q&A No.184
02 Jun 2025
Contributed by Lukas
SummaryIn this episode of the Shit House Podcast, the hosts discuss various topics related to personal training, business strategies, and productivity...
Utilize social media as a free marketing tool. + Q&A No. 183
19 May 2025
Contributed by Lukas
In this episode of the PTMA podcast, the hosts discuss various aspects of lead generation, sales calls, mentoring, and the challenges faced in the fit...
What to do when your gym rent keeps rising! + Q&A No.182
12 May 2025
Contributed by Lukas
We explore strategies for maximizing email engagement, effective client check-ins, and the importance of clear communication in coaching. The conversa...
“Raising awareness of the readiness to change” + Q&A No.181
28 Apr 2025
Contributed by Lukas
“Raising awareness of the readiness to change” How would you help a client who seemingly "can't get her head in the game". She want...
How to maximise classes in a commercial gym + Q&A No.180
17 Apr 2025
Contributed by Lukas
From your experience, what are the lead magnets that get people the most new clients for people in the academy. (giveaway, Weightlifting workshop, fre...
E #179 "Learning from our mistake running our coaching businesses" + Q&A
08 Apr 2025
Contributed by Lukas
If you had to start a group training session for the first time looking to transition clients from 1-1) what are the steps you would take to make sure...
Best options for tracking food when someone has a bad experience with apps.
26 Mar 2025
Contributed by Lukas
Clients have often had bad experience with tracking their food via apps (such MFP, etc). And likely that a lot of trainers don'thave the training ...
The best way to set boundaries on when to push harder or enjoy the present
25 Mar 2025
Contributed by Lukas
Time and energy management when you’re a business owner and especially a business owner working with high energy inputs, such as working with people...
How to maximise a launch + Q&A No.178
24 Mar 2025
Contributed by Lukas
You's buzzing to have the gang together on Friday? What you most looking forward to?In the 2 weeks building up to a launch. What balance of content wo...
"trying to get more online clients?" + Q&A No.177
17 Mar 2025
Contributed by Lukas
If you was a PT with a £500 spare every month what would you do with it or where would you invest it intoAny recommended resources to learn more abou...
Dealing with financial set backs and not letting it get you down to keep going with everything else.
12 Mar 2025
Contributed by Lukas
As a PT if your emotions are directly tied to the ups and downs of your revenue per week month ... then simply listen tot he solution here!!
how to help clients stop calorie tracking and trust their intuition more in a maintenance phase + Q&A No.176
10 Mar 2025
Contributed by Lukas
Questions covered int his episode; I'm having dreams about looking round spaces that could be for a studio - is it a sign?What coaching software w...
Things to think about when opening your own gym + Q&A No.175
24 Feb 2025
Contributed by Lukas
How do respond to a client who seems to be getting bad information from an Osteo/Physio When you know what they're being told is a bit off but th...
How to set coaching boundaries (the balance of giving too much versus price point they pay) + Q&A
17 Feb 2025
Contributed by Lukas
Episode 174. Up coming FREE live webinar link to book on transition your 1:1 to Small group pt or online here. https://event.webinarjam.com/register/2...
Do you have any concerns about how GLP-1 agonists might effect health, be misused, have negative effects etc in the future?
10 Feb 2025
Contributed by Lukas
With the inevitable increase in general population clients more than likely being prescribed this moving forward.eW had a great question from one of t...
How do you stop getting complacent with your business + LIVE Q&A No.173
10 Feb 2025
Contributed by Lukas
What are the best books to read to improve as a coachAs PT prices rise with with inflation and more services, and people continue to generally have le...
How to manage clients who start to fall away from the January Motivation + Q&A No.172
27 Jan 2025
Contributed by Lukas
Questions covered in this weeks Q&A below. A special focus on the question regarding motivation and adherence dipping from the initial excitemen...
How to sell to a small audience + Q&A No.171
20 Jan 2025
Contributed by Lukas
How to sell to a small online audience audience (60 email list, 550 insta followers)? Would you focus on speaking to everyone still on there or focus ...
The most SUCCESSFUL Gym Floor Lead Magnets we have used. + Q&A No.170
13 Jan 2025
Contributed by Lukas
how to manage "behaviour" in a group session when one person makes jokes about gaining weight and eating shit bla bla when the others arent like that....
How to make the most of January as a Personal Trainer + Q&A No. 169
07 Jan 2025
Contributed by Lukas
How to get the most out of January? Is it a good idea to come up with some sort of formula for your social media … i,e Monday is a post on this top...
Overwhelm in your business + Q&A No.168
10 Dec 2024
Contributed by Lukas
What does freedom and/or financial freedom look like to you ? How do I create content that helps my audience to get to know me and shows my day-to-da...
Coaches Conference Debrief and q&a No.167
26 Nov 2024
Contributed by Lukas
What five things would you advise a personal trainer to do to stand out from others in their gym? For example, what are some things gym floor personal...
Is it possible to grow an online coaching business without working in a gym and having access to those leads? + Q&A No.166
21 Nov 2024
Contributed by Lukas
What's been your most challenging moment, and rewarding moment this year? What did you learn? Struggling for podcast ideas. I've already gone throu...
How long do you need to be consistent with social media before you know there's something wrong. + Q&A No.165
12 Nov 2024
Contributed by Lukas
How would you change the narrative from being just an in person PT to adding online coaching and only wanting to take people on online through inst...
Why and how would someone go to a PT to lose weight, if they are already spending £200 on GLP1 jabs? & Q&A No.164
04 Nov 2024
Contributed by Lukas
What are your thoughts on discounting the first month of PT just to get people into your business? How many hours actually doing in person sessions i...
How to do a great monthly review for online clients + Q&A No.163
28 Oct 2024
Contributed by Lukas
This week we dive into some questions from the team around how to engage your audience using the instagram engagement functions, dip into niching for ...
Do you need a nutrition certification as a personal trainer? + Q&A No.162
24 Oct 2024
Contributed by Lukas
This week we dig into some awesome questions from the team. Covering what resources to have and why for your clients. Do you need a nutrition certif...
How to recognise if you're self sabotaging your business? &Q&A No.161
15 Oct 2024
Contributed by Lukas
If you have ever 'sacked' a client, how have you gone about it? Best way to help your new and current clients be aligned with the product that you ...
Feeling like you're not doing enough for your clients? + Q&A No.160
01 Oct 2024
Contributed by Lukas
What are the most important things to have on a landing page? If you had to compete in a sport at a high level, what would you choose? What are y...
How to overcome overthinking and procrastination? & Q&A No.159
24 Sep 2024
Contributed by Lukas
I've been PTing a client for a year who wanted weight loss and is still 128kg. He doesn't understand how inactive and how poor his diet is e...
Switching off from my business when taking time away & Q&A No.158
09 Sep 2024
Contributed by Lukas
Do you think PTs should have a learning platform for their clients? Similar to your PTBT course where videos are stored. How do I switch off from m...
What if client don't have any goals? + Q&A No.157
02 Sep 2024
Contributed by Lukas
In terms of Studio/SGPT equipment, which brand has a good reputation within in the industry from what you've seen/heard over the years? What do...
Sky is the new PTMA Business Coach! & Q&A No.156
20 Aug 2024
Contributed by Lukas
This we are buzzing to welcome Sky to the team. We have known and worked with sky from 2016, and are buzzing to have her join the family. Learn ab...
How to help a client who is not adhering + Q&A No.155
13 Aug 2024
Contributed by Lukas
1. I have a client groupchat on whatsapp. Do you think it's best to keep people in when they stop working with me or kick them out? 2. Whats a reg...
The hardest part of coaching! & Q&A No.154
31 Jul 2024
Contributed by Lukas
How much planning did you put into your giveaway What coaching scenario makes you feel the most out of your depth, and how do you combat that? Wh...
Best way to keep clients locked in and focused on their goals? & Q&A No.153
23 Jul 2024
Contributed by Lukas
How would you approach getting people from classes in the gym onto the email list? Was thinking of printing off a QR code to take them to my landing...
What should you do to set up your week ahead? Q&A No.152
18 Jul 2024
Contributed by Lukas
What kind of things need to be done / in place on a Friday to set you up for the next week. My IG followers really engage with my poll stories but ...
How do you stay focused on the present & Q&A No.151
08 Jul 2024
Contributed by Lukas
I'm dropping a shift from my gym at the start of August therefore I will have an extra evening to PT. I currently have classes which are full on...
3 Tips to convert leads to consults & Q&A No.150
24 Jun 2024
Contributed by Lukas
I don't want to call my online coaching, online coaching but I want it to be clear it's not personal training. Any ideas? How did this prep...
How much should you let the commercial gym you work in effect your business? & Q&A No.149
17 Jun 2024
Contributed by Lukas
How much should you let the commercial gym you work in effect your business? This could be quite a broad question. What would you say is the minimu...
Are gym letting their PT's down? & Q&A No. 148
10 Jun 2024
Contributed by Lukas
Any advice on how to get a back and forth conversation going with busy clients who struggle to find time to really reflect and think about things? ...
Balancing in person and online services (So neither one is neglected) & Q&A No.147
28 May 2024
Contributed by Lukas
Whether you're moving from face to face coaching to online, adding it as a scalable option, or adding in face to face to your online service. Ho...
Why leads are ghosting you! & Q&A No.146
13 May 2024
Contributed by Lukas
What are some good options for a kid friendly, physical challenge to do at an event? (Not smoothie bikes...) 1. When I follow up, people are ghosti...
Creating a nice specific Facebook group & Q&A No.145
29 Apr 2024
Contributed by Lukas
Questions covered this week include; If a new client signs up, but wants to delay starting for a month or so, what would you do in the time before...
How do you deal with clients who aren't getting results as quickly as you expected & Q&A No.144
22 Apr 2024
Contributed by Lukas
TIME > 00:30 "Do you think certain times of the year peak and drop off for people wanting PT? If so, should you plan when to do a big intake...
what 3 things do you think helps with coming across as yourself and not a persona. & Q&A No.143
15 Apr 2024
Contributed by Lukas
How many different mediums would you suggest using? The more the better but what would you say is the minimum to build relationship and display your...
How important do you think an exit form is? & Q&A No.142
09 Apr 2024
Contributed by Lukas
Time : 00:59 > Biggest fear? Time : 2:59 > How important do you think an exit form is? What kind of questions do you think 100% need to be in...
What do I do when I know I should be doing something, but I don't know what & Q&A No.140
26 Mar 2024
Contributed by Lukas
Time; 3:12 If you could only tell a newly qualified PT 1 bit of advice, what would it be? Time; 4:05 I have a competition winner, who's comin...
When to actually use autonomy with clients? & Q&A No.139
18 Mar 2024
Contributed by Lukas
Any immediate learns from Friday? How did it got for you guys etc? When on earth do you fit in your own training? Struggling with this at the m...
"When a client leaves I have an overwhelming feeling of failure" & Q&A No.138
11 Mar 2024
Contributed by Lukas
Time; 00:38 How should I approach previous cold leads for my group program? I have a load of Facebook contacts that expressed interest and I've ...
Where we see the industry in 5 years & Q&A No.137
04 Mar 2024
Contributed by Lukas
How many times a week should i advertise my services? Would you have a client agreement / contract with group coaching clients for a 6 week inta...
Remove your emotions from decisions, rejection and/or feedback + Q&A No.136
27 Feb 2024
Contributed by Lukas
Time; 1:00 I'm redoing my new client onboarding, and want to drop them into an educational email sequence, to drip feed them information about e...
At what point (if ever) does it become the 'client's fault' for not reaching the goals they wanted? & Q&A No.135
20 Feb 2024
Contributed by Lukas
Do you know of any 'all in one' platforms for calendars, landing pages, email lists etc? Or do these tend to be big CRM type platforms aimed...
Struggling with talking about your service confidently & Q&A No.134
14 Feb 2024
Contributed by Lukas
I really struggle with getting a lead magnet out there before I'm 100% perfectly happy with it - it's just not in my nature! I everything t...
EPISODE 200! - How to run a SGPT model in a commercial gym as if it were a private gym.
07 Feb 2024
Contributed by Lukas
Time; 1:15 What are you missing most about Ant not being on this live Q&A? Time; 1:50 Do you think AI will have a big impact on the future of...
The one thing you guys have learnt, that you wish you knew earlier? & Q&A No.133
29 Jan 2024
Contributed by Lukas
Time; 2:44 What is one thing you guys have learnt, that you wish you knew earlier? Time; 13:37 Client want to go down a package. my prices have c...
How to encourage clients to LOVE learning about the journey - not just doing it & LIVE Q&A No.132
23 Jan 2024
Contributed by Lukas
Time; 2:22 How would you follow up with people who no-show consultations? Time; 4:02 How can you encourage clients to LOVE learning about the jou...
How to manage clients expectations during the onboarding phase & Q&A No.131
16 Jan 2024
Contributed by Lukas
Time; 00:33 How long would you give PT away as a prize? Time; 2:18 how would you approach online group coaching clients enquiring about in perso...
Recognising red flags in clients & Q&A No.130
08 Jan 2024
Contributed by Lukas
Time; 5:24 What questions would you ask yourself to determine whether you've done enough to help a client who leaves without achieving the resul...
What's the solution when everything is a priority & Q&A No.129
19 Dec 2023
Contributed by Lukas
Time; 00:40 What's the solution when everything is a priority and you don't have enough time to fit everything into your week?! Time; 2:26 ...
Helping clients create self awareness & Q&A No.128
12 Dec 2023
Contributed by Lukas
Time - 1:50 What is the best Christmas song and film? Time - 5:00 How do i make myself stand out in December and not get lost in the noise of ...
How to overcome objections of ‘I need to speak to my partner first’ & Q&A No.127
05 Dec 2023
Contributed by Lukas
Time : 00:49 How to overcome objections of ‘I need to speak to my partner first’ Time : 5:34 Why is the book Atomic Habits an overrated book...
When is the right time to ask for the business when lead generating on the gym floor & Q&A No.126
27 Nov 2023
Contributed by Lukas
Time; 1:20 I'm starting to wonder whether I'm too loose with tracking my client's nutrition. I really struggle with ways to actually me...