The Persuasion Game
Episodes
What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola
10 Mar 2026
Contributed by Lukas
“The biggest thing that children show me is that there are no limits to what we can do.” In this episode of The Persuasion Game podcast, we’re ...
The view from the C-Suite: inside PepsiCo’s insights revolution, with Stephan Gans
03 Feb 2026
Contributed by Lukas
“You need an insights function that is really focused on being a catalyst for growth in an end-to-end way.” For many years, the insights industry...
Our take on marketing, strategy and insights in 2026
20 Jan 2026
Contributed by Lukas
The tables have been turned in this episode of The Persuasion Game podcast, as Adam and Laura get a taste of their own medicine in the hot seat. Izzi...
Why ambition will help us be better marketers in 2026, with Sophie Devonshire, CEO, The Marketing Society
06 Jan 2026
Contributed by Lukas
Ambition is the watchword for The Marketing Society in 2026: “Ambition for our businesses, our careers and our country.” In this episode of The P...
2025’s Christmas Ads: Which ones will drive sales?
16 Dec 2025
Contributed by Lukas
“It might not necessarily be the most emotional response ad, but I think it will be one of the most effective.” In this festive episode of The Pe...
Unlock huge brand growth using behavioural science, with Richard Shotton
02 Dec 2025
Contributed by Lukas
“Behavioural science is the most relevant field out there for a marketer. If you are in marketing, you are in the business of behaviour change.” ...
Rebranding an icon, with Chris Willingham, CMO, Brompton Bicycle
18 Nov 2025
Contributed by Lukas
“It’s about understanding what people actually want to engage with. 99% of people aren't interested in your brand for most of their waking lives.”...
How a film transformed Johnnie Walker’s prospects, with Stephen White, Diageo
04 Nov 2025
Contributed by Lukas
Our guest on this episode of The Persuasion Game podcast is Stephen White, Senior Vice President, North America at Diageo. He is an expert in transfo...
Why 80% of innovations fail, with Shafik Saba, Global Lead, Front End Innovation, Haleon
21 Oct 2025
Contributed by Lukas
Our guest on this episode of The Persuasion Game podcast is Shafik Saba, Global Lead of Front End Innovation at Haleon. He says, when it comes to inn...
Creator marketing is booming - what’s in it for you? With Fiona Hughes, Creator Marketing Expert
07 Oct 2025
Contributed by Lukas
“The creator economy is worth about 250 billion right now. That's set to almost double in the next two years.” Our guest this week on The Persuas...
How to win in shopper marketing, with Sarah Dossett, Mars
23 Sep 2025
Contributed by Lukas
“The frequency of shop has increased, but basket spend has decreased. So how do we make our brands stand out more?” It’s a conundrum being face...
What next for AI and insights? With Nick Graham and Jonathan Williams
09 Sep 2025
Contributed by Lukas
AI is changing the world of insights, but just how much change are we likely to see, and what will the insights teams of tomorrow look like? In this ...
How to thrive in an AI-powered world, with Anneke Quinn-de Jong, AI & U
26 Aug 2025
Contributed by Lukas
“AI is fantastic, but we also really need to think about how we, as humans, thrive in a world that is AI-powered.” Anneke Quinn-de Jong is the pe...
Tips and secrets from a professional negotiator, with Dan Hughes, Bridge Ability
12 Aug 2025
Contributed by Lukas
Most of us have experience of some form of negotiation, but how do you go about persuading the other party round to your position? In this episode of...
Why we’re in a golden age for consumer insights, with Fenny Léautier, Philips
29 Jul 2025
Contributed by Lukas
We live in a world full of volatility and uncertainty, so how do insights teams at the biggest brands go about trying to predict the types of products...
Marketing to tomorrow’s ageing consumers, with Jennifer Whyte, Front End Innovation, Haleon
15 Jul 2025
Contributed by Lukas
More of us are living longer and what it means to be an ageing consumer is changing. So how will brands market themselves to tomorrow’s older popula...
Winning in a declining category, with Grant McKenzie, Ex-CMO, Asahi
01 Jul 2025
Contributed by Lukas
Operating in a declining category can often feel difficult - where’s the opportunity? What’s the point of investing in a market that’s declining...
Three steps to portfolio success: Learning from leading brands with Steven Melford
17 Jun 2025
Contributed by Lukas
This episode of The Persuasion Game podcast is about the three things you have to do as a brand to get your portfolio strategy right. Our guest th...
The key to brand success? Look after the core - with Amit Singh
03 Jun 2025
Contributed by Lukas
“The core is the heartbeat of your business. If the core is 85% of your business and it declines by 1%, you need your innovation to grow by an incre...
5 steps to innovation magic: Lessons from leading FMCG brands with Dan Quinn
20 May 2025
Contributed by Lukas
In this episode of the Persuasion Game podcast, Adam and Laura sit down with Dan Quinn from The Forge to discuss the strategies and mindsets that u...
The secret to a winning portfolio with Sally Smallman, Diageo
06 May 2025
Contributed by Lukas
What is the ‘secret sauce’ to managing a portfolio of category-leading brands? Who better to ask than Sally Smallman, the Global Consumer Planning...
Are all brands challengers now? Learnings from Advertising Week Europe
22 Apr 2025
Contributed by Lukas
In this episode, Adam and Laura reflect on their recent experiences at Advertising Week Europe. At AWE, Laura interviewed previous podcast guest Kati...
Julian Gomez Part 2: Unlocking brand portfolio growth
01 Apr 2025
Contributed by Lukas
In this episode, Adam and Laura welcome back Julian Gomez to the podcast to discuss portfolio strategy, focusing on his extensive experience as CMO of...
The case for diversity in marketing with Julian Gomez
18 Mar 2025
Contributed by Lukas
In this episode of The Persuasion Game, hosts Simon and Adam sit down with Julian Gomez, a highly experienced senior marketer, to discuss the crucial ...
Reimagining funeral care with Poppy Mardall, Poppy’s Funerals
04 Mar 2025
Contributed by Lukas
In this thought-provoking episode, hosts Laura and Simon sit down with Poppy Mardall, founder of Poppy's Funerals, a company redefining funeral care w...
Advertising in the digital age with Nick Manning and Caroline Marshall
18 Feb 2025
Contributed by Lukas
In this episode of The Persuasion Game, Laura talks with Nick Manning, co-founder of Manning Gottlieb, and Caroline Marshall, former editor of Campaig...
Unlocking the power of partnerships with Selina Sykes
04 Feb 2025
Contributed by Lukas
In this insightful episode, hosts Adam and Laura sit down with Selina Sykes, Global Lead for Digital, Media, and Commerce at Unilever. They delve into...
Crafting unique non-alcoholic experiences with Imme Ermgassen, Botivo
21 Jan 2025
Contributed by Lukas
In this podcast episode, hosts Adam and Laura engage in a lively conversation with Imme Ermgassen, co-founder of Botivo, a non-alcoholic, “big sippi...
Combatting boring sustainability stories with Joss Ford, Enviral
07 Jan 2025
Contributed by Lukas
In this insightful episode, hosts Laura and Simon discuss sustainability with Joss Ford, founder of Enviral, a communications agency dedicated to comb...
What strategy can teach us about Christmas
17 Dec 2024
Contributed by Lukas
In this festive episode of The Persuasion Game, hosts Laura and Adam embark on a Christmas special where they tackle some common festive dilemmas but ...
Breaking through in innovation with Jane Buck, Cadbury.
03 Dec 2024
Contributed by Lukas
In this episode of The Persuasion Game, Laura Halliday and co-host Adam Rowles interview Jane Buck, Global Head of Innovation at Cadbury. Jane is a ...
Bringing modernity to iconic brands with Nick Graham: Lessons from PepsiCo and Mondelēz
19 Nov 2024
Contributed by Lukas
In this episode, Laura Halliday and co-host Adam Rowles are joined by Nick Graham, an esteemed leader with senior roles at PepsiCo North America and M...
Marketing a challenger brand with Katie Evans, Burger King UK
05 Nov 2024
Contributed by Lukas
In this episode, Laura Halliday and co-host Adam Rowles discuss some of Burger King’s most impactful marketing campaigns with Katie Evans, Chief Mar...
Playing the innovation long game at Asahi with Grant Mckenzie
22 Oct 2024
Contributed by Lukas
In this episode, Simon and Laura are joined by marketing professional Grant McKenzie to explore the evolution and innovation in the world of alcohol-f...
Unlocking your potential with Alex O'Rourke, LockSmith
08 Oct 2024
Contributed by Lukas
In this episode, Simon and Laura are joined by Alex O'Rourke, co-founder of Locksmith and experienced marketer. Together, they explore the challenges ...
Marketing premium spirits with Paul Thomas, Suntory Global Spirits
24 Sep 2024
Contributed by Lukas
In this episode, Simon and Laura dive into the evolving premium spirits category to learn about the consumer motivations behind alcohol purchasing dec...
Introducing... The Persuasion Game
19 Sep 2024
Contributed by Lukas
Coming soon, a brand new podcast all about the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketi...