The Pharma Marketing Podcast
Activity Overview
Episode publication activity over the past year
Episodes
Organizational Design: How Can Pharma Keep Optimizing As Everything Business Keeps Changing
20 Sep 2023
Contributed by Lukas
Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and ...
Horizon Therapeutics' Experiences with Executing Multiple Highly Innovative Campaigns Simultaneously to Challenge Disease State Misperceptions, Create Urgency and Change Treatment Behaviors
27 Jun 2023
Contributed by Lukas
Toxic Portraits: Gout is traditionally viewed as a low-priority disease with misperceptions driving the narrative. To change those misperceptions,...
Pharma Marketers Need AI Now: How to deliver a truly personalized, omnichannel experience for your patients, with William Grambley, CEO of Allazo Health
22 Feb 2023
Contributed by Lukas
Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect ac...
What's Ahead for 1st and 3rd Party Data
23 May 2022
Contributed by Lukas
Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & D...
Pharma & Modular Content: A Deeper Dive
12 Apr 2022
Contributed by Lukas
Tune in to this episode of the Pharma Marketing Podcast for a deeper dive into pharma and modular content, with Ryan Rosenberg, Director Omnichannel ...
Cultural Competence for Global Marketing
29 Mar 2022
Contributed by Lukas
Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language...
Let's talk TALK and Pharma marketing
02 Mar 2022
Contributed by Lukas
Tune in to this episode of the Pharma Marketing Podcast to hear a discussion with Charles Benaiah, Innovator, Founder and CEO of Watzan, Founder of ...
Ep. 18: Law Changes and Updates: What Pharma Marketers Need to Know
19 Jan 2022
Contributed by Lukas
Tune in to this episode, Law Changes and Updates: What Pharma Marketers Need to Know, with our friend and Editorial Advisory Board member and returnin...
Ep. 17: A Continuation Into the Role of Digital Therapeutics in Healthcare - Jennifer Ginest and Chris Wasden of Happify Health
05 Jan 2022
Contributed by Lukas
Tune in to this episode of the Pharma Marketing Podcast to hear from our guest, Chris Wasden, Head of Pharma Specialty Solutions & Corporate Strategy...
Ep. 16 How Biotech and Pharma Companies are Using Technology to Improve CX - Jennifer Ginest and Robert Schildt of Biohaven Pharmaceuticals
02 Dec 2021
Contributed by Lukas
Tune in to this episode of the PMN podcast to hear from our guest, Robert Schildt, Senior Director of Go-To-Market Innovation at Biohaven Pharmaceuti...
Ep.15 - David Hunt, CEO of The Considered: Breaking the Rules in Pharma Advertising
05 Nov 2021
Contributed by Lukas
In this podcast interview, R.J. Lewis talks with David Hunt, the CEO of the independent agency, The Considered, about how they are breaking the rules ...
Ep. 14 Why Pharma Marketers Should Be Embracing the eCME Wave – RJ Lewis and Diane Bartoli of epocrates
09 Aug 2021
Contributed by Lukas
Listen as we interview Diane Bartoli on the current and future state of eCME, what impacts COVID has had, and where she expects eCME to to post COVID.
Guest Episode – DarshanTalks: Marketing and Evolving Patient Centricity – February 1, 2021
22 Jul 2021
Contributed by Lukas
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Ma...
Ep. 12 - Tom Ollerton - Automated Creative produced AI innovation in digital advertising creative development
26 Oct 2020
Contributed by Lukas
In this podcast interview, R.J. Lewis talks with Tom Ollerton of Automated Creative about how they use Artificial Intelligence in the creation, testin...
Stephanie Berez on Marketing and Finding your Undeniability
24 Jul 2020
Contributed by Lukas
Undeniability is the art of crafting something so unique that it can only be attributed to your brand. It is so desired that your consumers ar...
Robin Farmanfarmaian
22 Jul 2020
Contributed by Lukas
Robin Farmanfarmaian is a professional speaker and entrepreneur based in Silicon Valley. She has been involved with over 20 early stage startups worki...
Vlad Mkrtumyan from Logic Inbound talks SEO
22 Jul 2020
Contributed by Lukas
Search engine optimization is difficult in any industry. In pharma and healthcare it can be particularly challenging. In this episode, the CEO of ...
Holly Henry and Kamran Shah from Klick Health on the California Consumer Privacy Act (CCPA)
23 Jan 2020
Contributed by Lukas
The pharmaceutical industry is probably more privacy minded than most. The California Consumer Privacy Act, which came into full effect as of 2020 (re...
Mark Stinson & Bob Baurys of 83bar - Patient Activation
06 Dec 2019
Contributed by Lukas
In this episode of the Pharma Marketing Podcast, we sit down with Mark Stinson and Bob Baurys from 83bar, the #1 patient activation company in the hea...
Special Guest Episode - Darshan Talks
01 Jul 2019
Contributed by Lukas
The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, I...
Dave Chase - The Opioid Crisis, Employer's Role in Healthcare, the Biggest Heist in U.S. History and the Hope Merchant
28 Jun 2019
Contributed by Lukas
With drug prices steadily rising and the opioid crisis in full swing with no end in sight, it's no secret that America's healthcare system is broken, ...
Rishad Tobaccowala of Publicis on The Agency of the Future
19 Jun 2019
Contributed by Lukas
R.J. Lewis and Rishad Tobaccowala have packed a lot into this 30 minute conversation which covers the "3rd Connected Age" of Data-to-Data connections ...
The Art of the Possible - Interview with Ritesh Patel
30 Apr 2019
Contributed by Lukas
R.J. Lewis and Ritesh Patel sit down for a candid conversation around the "Art of the Possible" - a fascinating discourse that includes Ritesh's advic...
The Pharma Marketing Podcast - Episode 002, John Mack
17 Apr 2019
Contributed by Lukas
In the second part of our interview John Mack turns the interview around on hosts R.J. Lewis and Don Langsdorf, to find out more on their vision for t...
The Pharma Marketing Podcast - Episode 001, John Mack
10 Apr 2019
Contributed by Lukas
R.J. Lewis, Founder and CEO and Don Langsdorf, Director of Digital Solutions & Strategy at eHealthcare Solutions interview John Mack, a.k.a. Pharmaguy...