Knowing what makes you different gives you a competitive advantage that cannot be matched. Standing out is one of the toughest things to do in a crowded market. How do we go about it? Make yourself equal first, then make yourself different. [1:26] - Uber was an evolution, not a revolution [3:09] - How a furniture startup differentiated itself [6:42] - Pay attention to the "what" and "how" [8:17] - Faith is the ultimate currency
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