The Plucky Bamboo Podcast

Ian Ormerod of Switch to Zero Talks Sustainable Growth, Authentic Missions, and Quick Wins

31 Mar 2025

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Most sustainability businesses don’t struggle because they lack purpose. They struggle because sustainability isn’t always an urgent priority for their customers.If your clients don’t feel the pain, they won’t take action.That’s exactly what Ian Ormerod, CEO & Founder of Switch to Zero, has learned while helping businesses measure, reduce, and act on their carbon footprint.Through his experience leading digital transformation at major banks and building a sustainability business from the ground up, he’s proving that the key to success isn’t just purpose - it’s strategy, positioning, and commercial value.In this episode of The Plucky Bamboo Podcast, we dive into:💡 Why most businesses DON’T prioritize sustainability (and how to change that)🚀 The biggest mistakes companies make when selling sustainability⚡ How to position sustainability as a business advantage - not just a moral play📢 Why paid ads failed & what actually works for customer acquisition🔑 The mindset shift sustainability leaders MUST adopt to grow fasterSwitch to Zero has helped businesses across industries take meaningful, measurable action toward net zero.Watch now to learn how to sell sustainability effectively, scale your impact, and build a profitable, mission-driven business.🔗 Connect with Ian Ormerod: https://www.linkedin.com/in/ian-ormerod-switch2zero🔗 Learn more about Switch to Zero: https://www.switch2zero.com/📩 Or connect with me: https://www.linkedin.com/in/chrisg-jones/

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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The Plucky Bamboo Podcast

Ian Ormerod of Switch to Zero Talks Sustainable Growth, Authentic Missions, and Quick Wins

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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