The Political Marketing Podcast
Episodes
Inside the Numbers with Labour's Polling Pro
13 Nov 2025
Contributed by Lukas
What does political polling for a campaign really look like behind closed doors?On this episode of The Political Marketing Podcast, we're joined by Pe...
Trade Unionism in the Attention Economy
30 Oct 2025
Contributed by Lukas
How do you modernise a movement that can feel rooted in another era? In this episode, Benedict Pringle speaks to Declan Seachoy, Head of Social Media ...
The science of attack ads
25 Sep 2025
Contributed by Lukas
I speak with one of the world's leading academics on political advertising, Professor Travis Ridout of Washington State University. We get to the bott...
Segmenting Broken Britain
11 Sep 2025
Contributed by Lukas
In this episode Luke Tryl, UK Director of More in Common, speaks with Benedict about their landmark Shattered Britain report. They explore the four dr...
Navigating the future of digital campaigns
14 Aug 2025
Contributed by Lukas
In this episode of the Political Marketing podcast, host Benedict Pringle speaks with Sam Jeffers, founder of Who Targets Me, about the evolving lands...
Inside the digital communications machine
31 Jul 2025
Contributed by Lukas
In this episode of The Political Marketing Podcast, I’m joined by Tom Edmonds, one of the key strategists behind the Conservative Party’s successf...
Polling & Political Strategy: An Inside Look
17 Jul 2025
Contributed by Lukas
In this episode, Benedict is joined by Damian Lyons-Lowe, founder and CEO of Survation, one of the UK's most influential market research firms.This co...
Marketing against populists
10 Jul 2025
Contributed by Lukas
In this episode of the Political Marketing podcast, host Benedict Pringle interviews Sir Chris Powell, a prominent figure in British advertising and p...
One year on: political marketing in the 2024 UK general election
03 Jul 2025
Contributed by Lukas
In this first episode of The Political Marketing Podcast, Benedict Pringle speaks to Professor Jennifer Lees-Marshment, one of the founding figures in...