The PPC Mastery Podcast
Episodes
Take your Google Ads audits to the next level | Scaling with Bob EP3
09 Sep 2025
Contributed by Lukas
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditIn this new mini-series (called Scaling with Bob), we take you behind t...
Advanced onboarding: the secret to next-level client results | Scaling with Bob EP2
02 Sep 2025
Contributed by Lukas
Download the list of questions here: https://drive.google.com/file/d/1rVoTjdGKq2QwxQJ7729az5u7FS-lpTQM/view?usp=sharing🎁 Get your free Google Ads A...
Behind the scenes of Bob's new PPC freelance offer | Scaling with Bob EP1
13 Aug 2025
Contributed by Lukas
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditIn this new mini-series (called Scaling with Bob), we take you behind t...
From midwife to Freelance PPC Expert: the inspiring story of Sandi Walsh | EP 40
10 Jun 2025
Contributed by Lukas
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditFollow Sandi Walsh on LinkedIn: https://www.linkedin.com/in/sandralouis...
+77% Google Ads conversions with irresistible offers (w/ Lol Lowe) | EP 39
02 Jun 2025
Contributed by Lukas
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditFollow Lol Lowe on LinkedIn: https://www.linkedin.com/in/lollowe/🗞️...
Why specializing got him more clients as a Freelance Google Ads Specialist (w/ Jos Cobussen) | Ep 37
26 Mar 2025
Contributed by Lukas
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditFollow Jos Cobussen on LinkedIn: https://www.linkedin.com/in/jos-cobuss...
How she built an agency people actually enjoy working at (w/ Kat Sale) | Ep 36
19 Mar 2025
Contributed by Lukas
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditKat Sale is the Co-Founder of House of Performance and has grown her ag...
Scale Google Ads with the Bottom-Up Funnel (w/ Aaron Young) | Ep 35
12 Mar 2025
Contributed by Lukas
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditSubscribe to Aaron Young on YouTube: https://www.youtube.com/@AaronYoun...
How PPC & SEO can work together for huge results (w/ Diantha van Surksum) | Ep 34
05 Mar 2025
Contributed by Lukas
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditIn this episode, I talk to Diantha van Surksum, an ex-colleague of mine...
Don't trust Google Ads data — use this metric instead (w/ Caterina Mariani) | Ep 33
26 Feb 2025
Contributed by Lukas
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditFollow Caterina Mariani on LinkedIn: https://www.linkedin.com/in/cateri...
How to travel the world as a Google Ads Specialist (w/ Denie Geertzen) | PPC Mastery Podcast Ep 32
19 Feb 2025
Contributed by Lukas
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditDenie has traveled the world while working as a Freelance Google Ads Sp...
Real Google Ads case studies for Ecom & Lead Gen (w/ Ramial Aqeel) | EP 31
13 Feb 2025
Contributed by Lukas
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditIn this episode, I dive into several Google Ads case studies with Ramia...
An unofficial Google Rep's take on what drives REAL Google Ads Results | EP 30
06 Feb 2025
Contributed by Lukas
🎁 Get your free Google Ads Audit Templates: https://www.ppcmastery.com/auditIn this episode, I talk about what it takes to drive results with Googl...
Google Ads News & Trends for 2025: Search Max, AI & more (w/ Thomas & Adriaan) | EP 29
29 Jan 2025
Contributed by Lukas
Gain total clarity on what it takes to drive results with Google Ads in 2025 & beyond. Join The PPC Hub: https://www.ppcmastery.com/hubIn this episode...
How to prepare Google Ads for Black Friday (w/ Ruben Runneboom) | EP 28
09 Oct 2024
Contributed by Lukas
In this episode, Ruben Runneboom shares how to prepare your Google Ads campaigns for Black Friday (and get your clients on board).Ruben is the co-foun...
Mike Rhodes — How to leverage AI with Google Ads | Ep 27
02 Oct 2024
Contributed by Lukas
In this episode, Mike Rhodes shares how to leverage AI with Google Ads. This episode is full of gems, enjoy!About Mike Rhodes:Mike is a Dad, Husband, ...
Frederik Boysen — How to optimize for Profit with Google Ads | Ep 26
25 Sep 2024
Contributed by Lukas
In this episode, Frederik Boysen explains why it’s so important to track and optimize for profit, not just revenue. This episode is full of gems, en...
Thomas Eccel — Demand Gen best practices [Google Ads] | Ep 25
18 Sep 2024
Contributed by Lukas
In this episode, Thomas Eccel shares best practices to drive results with Demand Gen campaigns (Google Ads). This episode is full of gems, enjoy!About...
Bob Meijer — How to scale ecom brands with Google Shopping | Ep 24
11 Sep 2024
Contributed by Lukas
In this episode, Bob returns to talk about how drive results with Google Shopping. This episode is full of gems, enjoy!About Bob Meijer:Bob is the 🐐...
Geert Groot — How to scale Google Ads with small budgets | Ep 24
04 Sep 2024
Contributed by Lukas
In this episode, Geert Groot takes you through a practical approach on how to scale Google Ads with small budgets. This episode is full of gems, enjoy...
Niklas Buschner — 20X Case study: from €28K to €550K in 1.5 years with Google Ads | Ep 22
28 Aug 2024
Contributed by Lukas
In this episode, Niklas Buschner shares an epic case study of how he grew a client from €28K/mo to more than €550K/mo in ad spend. This episode is...
Adriaan Dekker — The latest Google Ads News & Trends | Ep 21
21 Aug 2024
Contributed by Lukas
In this episode, Adriaan Dekker takes you through the latest PPC news and trends, and shares a few golden nuggets on how to leverage LinkedIn to build...
Bob Meijer — Modern-Day Search: best practices to drive results with Search campaigns | Ep 20
14 Aug 2024
Contributed by Lukas
In this episode, Bob shares the “Modern-Day Search” framework to drive results with Search campaigns.Search has changed a lot over the years and w...
John Moran — You can't trust Google Ads data (do this instead) | Ep 19
07 Aug 2024
Contributed by Lukas
In this episode, John Moran shares why you can’t trust Google Ads data, and how to scale your campaigns instead. This episode is full of gems, enjoy...
E18 - How to build a business you actually like (interview with Kirk Williams) - The PPC Mastery Podcast
28 Dec 2023
Contributed by Lukas
Miles sat down with PPC legend Kirk Williams to discuss how to build a business you actually like. Kirk shares some incredible insights that go agains...
E17 - How to deal with stress in PPC - The PPC Mastery Podcast
27 Sep 2023
Contributed by Lukas
Let’s face it: working in PPC is stressful. In this episode, we discuss how we deal with stress in PPC and give our tips to prevent burnout at all c...
E16 - Benefits of the growing PPC community - The PPC Mastery Podcast
25 Sep 2023
Contributed by Lukas
Miles answers a question from Thomas Eccel: “What are the benefits of the increasing PPC community power on Linkedin and Discord? How can we learn ...
E15 - How to create high-converting landing pages - The PPC Mastery Podcast
22 Sep 2023
Contributed by Lukas
In this episode, Bob discusses how to create high-converting landing pages for Lead Gen & SaaS clients, incorporating the DREAM framework. ...
E14 - How to prioritize Google Ads tasks - The PPC Mastery Podcast
20 Sep 2023
Contributed by Lukas
In this episode, we discuss how to prioritize your Google Ads tasks. Think about regular optimizations, one-off improvements, and experiments. ...
E13 - 12 new Performance Max updates to get excited about - The PPC Mastery Podcast
18 Sep 2023
Contributed by Lukas
Recently, Google announced 12 new pMax updates. In this episode, Miles will run you through all of them!
E12 - Land your Dream Clients by focusing on their Dream Outcomes - The PPC Mastery Podcast
15 Sep 2023
Contributed by Lukas
In this episode, we dive into how you can craft irresistible offers with our DREAM framework - Land your dream clients by focusing on their dream outc...
E11 - The origin story of our free Discord community - The PPC Mastery Podcast
13 Sep 2023
Contributed by Lukas
In this episode, we dive into how our free Google Ads Discord community came about.
E10 - Why Miles likes to work for E-commerce clients only - The PPC Mastery Podcast
11 Sep 2023
Contributed by Lukas
Miles answers a question from Thomas Eccel: “Why do you only work with Ecom accounts and not Lead Gen? And what’s your favorite ecom target metri...
E09 - Demand Gen best practices - The PPC Mastery Podcast
08 Sep 2023
Contributed by Lukas
In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen and the current best practices.
E08 - An introduction to Demand Gen - The PPC Mastery Podcast
06 Sep 2023
Contributed by Lukas
In this episode, we zoom in on Google Ads' newest campaign type: Demand Gen. What is it, how does it work, and for whom is it for? Let's find out! ...
E07 - What goals are you working towards? - The PPC Mastery Podcast
04 Sep 2023
Contributed by Lukas
Miles answers a question from Bernt Muurling: “What do you want to achieve? What goal are you working towards?”Got a question? Submit here and we ...
E06 - Miles' morning routine for PPC success - The PPC Mastery Podcast
01 Sep 2023
Contributed by Lukas
Miles explains how he intentionally plans out his day for maximum results for his clients and PPC Mastery and why his morning routine is so important....
E05 - How to retain clients - The PPC Mastery Podcast
30 Aug 2023
Contributed by Lukas
In this episode, we discuss how to retain your clients in the best ways possible, including a lot of personal examples and 'best-practices'. ...
E04 - High impact First Party data segments for audience signals - The PPC Mastery Podcast
28 Aug 2023
Contributed by Lukas
In this episode, we give you some high-impact first-party data segment ideas for Lead Gen, SaaS, and Ecommerce that can be used for your audience sign...
E03 - How to get Google Ads clients - The PPC Mastery Podcast
23 Aug 2023
Contributed by Lukas
Welcome to E3 of The PPC Mastery Podcast! In this episode, we zoom in on how Miles and I got our first clients and how we grew our freelance business....
E01 - Welcome - The PPC Mastery Podcast
16 Aug 2023
Contributed by Lukas
Welcome to the first episode of The PPC Mastery Podcast! In this short episode we'd like to explain what you can expect from us in the near future. Le...
E02 - How It All Started - The PPC Mastery Podcast
16 Aug 2023
Contributed by Lukas
Welcome to the second episode of The PPC Mastery Podcast! In this podcast we'll touch on how it all started, how we became Google Ads specialists, how...