The Pricing Lady
Episodes
5 Tips to Avoid The Nasty Discounting Habits That Kill Your Profits
25 Oct 2021
Contributed by Lukas
Send us a textDirty, disgusting discounting habits. They are killing your business and it needs to stop…now. Have you ever granted a discount becaus...
Why Do We Pay so Much More for Brands
17 Oct 2021
Contributed by Lukas
Send us a textPrice and brand are intricately connected. Both topics drive perceptions, willingness to pay and customer behavior. As a business owner ...
10 Signs It's Time to Change (or increase) Your Prices
11 Oct 2021
Contributed by Lukas
Send us a textKnowing when and how to raise prices in your business can make a huge difference in your profitability. There are many signs that cue yo...
Soar to New Heights: Overcome the Adversity of Your Thinking – with guest Kamille Cawley
04 Oct 2021
Contributed by Lukas
Send us a textThe adversity of your thinking is something you will need to overcome at times. When it comes to your business (and pricing and nearly a...
How the Clarity of Your Message Impacts Willingness to Pay
27 Sep 2021
Contributed by Lukas
Send us a textDo you know how what you say impacts customer willingness to pay? Clarity of message is key in all things, and pricing is no exception.A...
3 Reasons You Need to Start with Pricing Early On
20 Sep 2021
Contributed by Lukas
Send us a textEntrepreneurs often say, "I'm not ready to talk about pricing yet." I have more to do first. Even though they've been at their business ...
Know Thy Customer, Know Thy Price
13 Sep 2021
Contributed by Lukas
Send us a textWhen you know thy customer it's easier to know that price. The number one mistake businesses make with their pricing is:…not taking th...
Impact of Geography and Culture on Pricing Behavior
07 Sep 2021
Contributed by Lukas
Send us a textPricing behavior is fascinating and it is influenced by many things – like geography, culture, upbringing, industry etc.We can learn s...
Raise Business Profits with Better Pricing
31 Aug 2021
Contributed by Lukas
Send us a textRaise profits (or even maintain)...that's an important part of growing your business. To do that you've got to understand the thing...
The Amazing Effect of Purpose & Impact on Pricing in Your Small Biz - with guest Melissa Buch
24 Aug 2021
Contributed by Lukas
Send us a textHow does purpose and impact affect pricing?Traditionally we think of value being derived simply from the functions & features of a p...
The 5 Reasons You Need Solid Pricing Strategy
17 Aug 2021
Contributed by Lukas
Send us a textA Pricing Strategy is the first step to setting your prices. More than that it will help you steer your business in the right direction ...
Pricing When Your Offer Isn't A "Magic Pill" - with guest Jen Macfarland
10 Aug 2021
Contributed by Lukas
Send us a textPricing your offer is a challenge under "normal" circumstances but what if you offer isn't like the "magic pills" everyone else is offer...
What You Know About Pricing Is All Wrong
02 Aug 2021
Contributed by Lukas
Send us a textSubscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon Profitability is one of the main goals of your business, but if what yo...
The Leaky Bucket of Pricing
02 Aug 2021
Contributed by Lukas
Send us a textSubscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon Years ago one of my bosses came to me and said, "Janene, you've got to ...
It took me a long time to realize the value I delivered - with guest Joy Foster
02 Aug 2021
Contributed by Lukas
Send us a textSubscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon "It took me a long time to realize the value I delivered."Reality ...
Welcome to Live with the Pricing Lady the Podcast
21 Jul 2021
Contributed by Lukas
Send us a textSubscribe: Apple Podcasts | Spotify | Stitcher | Google | Amazon In this trailer I'll introduce the show and share with you what...