The Private Practice Academy Podcast
Episodes
80. Where to From Here
03 Feb 2026
Contributed by Lukas
We’ve come to the end of season 2!I’ll be having a break for a while, then coming back with some new and exciting changes in season 3.Until next t...
79. Should Psychologists Use Google Ads?
27 Jan 2026
Contributed by Lukas
Google Ads are a common tool in the marketing world, but they’re a tool that scares a lot of psychology practice owners!We worry that they’ll be a...
78. Virtual Admin vs In-Person: How Do You Know When It’s Time to Switch?
20 Jan 2026
Contributed by Lukas
The question of virtual vs. in-person admin is one that every scaling psychology practice has to address, but it can be a tricky one to work out!There...
77. Website Must Haves for Your Practice
13 Jan 2026
Contributed by Lukas
One of my most popular episodes was a guest interview with my marketing manager - Jemma - on what you should include on your website. Since this caugh...
76. January Reset: How to Lead Your Group Practice into its Best Year Yet
06 Jan 2026
Contributed by Lukas
If you want to start your year on the right foot and have your best January yet - this is the episode for you.Today, I’m running you through the pro...
75. Therapists: Here’s How to Start Your Email List
30 Dec 2025
Contributed by Lukas
If you want to expand out from 1:1 and start running online programs or trainings, you need an email list to market to.This is one of the best marketi...
74. How to Appear in AI Searches For Therapists with Chris Morin
23 Dec 2025
Contributed by Lukas
We’re in the midst of one of the biggest transformations we’ve ever seen on search platforms - the rise of AI-based search.Whether you’ve dabble...
73. What Your Admin Should Do While You Take a Break
16 Dec 2025
Contributed by Lukas
Between Christmas and New Year, we don’t tend to get many enquiries for the practice. So, what should your admin team be doing?There are a number of...
72. How to Raise Your Fees Without Guilt
09 Dec 2025
Contributed by Lukas
Raising fees is an uncomfortable topic for many psychologists, but it’s an important thing to talk about.If you’re planning to raise your prices i...
71. The Psychology of a Great Practice Christmas Party
02 Dec 2025
Contributed by Lukas
It’s that time of year - we’re starting to think about Christmas!I love to bring my practice together at the end of the year to celebrate all of o...
70. The 4 Ways to Scale Your Practice to 7 Figures (and What NOT to Do First)
25 Nov 2025
Contributed by Lukas
There’s only so much time you can trade for money within your practice. So what do you do when you hit that income ceiling and can’t grow anymore ...
69. The One Mindset You Need to Scale Your Practice
18 Nov 2025
Contributed by Lukas
Have you ever hit a wall in your journey as a practice owner, where you worried about judgement, overwhelmed responsibility or questioning whether you...
68. Before You Hire You Need to Do These 4 Things
11 Nov 2025
Contributed by Lukas
The first step to scaling your practice is not to hire more staff, which may surprise some people!Instead, it’s about creating a business that can h...
67. The January Scaries: Four Moves to Save Your Sanity (and Your Cash Flow)
04 Nov 2025
Contributed by Lukas
January can be a scary time for many practice owners: staff on leave, clients on holiday, cash flow dips.If you want to have a calm January (instead o...
66. How I Took 7 Weeks Off and the Practice Kept Running
28 Oct 2025
Contributed by Lukas
I’ve just returned from a 7 week holiday, and the question I keep getting is: “HOW did you manage that when you run a group practice?!”Well, tha...
65. Paperwork Essentials in Private Practice
21 Oct 2025
Contributed by Lukas
When you start your private practice, you need paperwork options for many different situations. Let me make it easier for you by sharing the paperwork...
64. How to Hire the Right Clinician
14 Oct 2025
Contributed by Lukas
This can make or break your practice.Hiring a clinician who fits your values, culture and vision is so important, yet many practice owners don’t alw...
63. When 2 Staff Quit in 2 Weeks
07 Oct 2025
Contributed by Lukas
Staff members leaving the practice is difficult enough at the best of times, but what about when two leave in the space of two weeks?That’s what hap...
62. From Psychologist to Engineer: The Unexpected Realities of Running a Practice
30 Sep 2025
Contributed by Lukas
There are certain things that you never expect to happen when you become a private practice owner!This week, I’m sharing a story about a water leak ...
61. Why Some Practice Owners Choose to Walk Away
23 Sep 2025
Contributed by Lukas
Running a practice - particularly a group practice - is hard. And sometimes, that difficulty makes you want to walk away.This is a raw and real episod...
60. How I Trained AI to Work For Me
16 Sep 2025
Contributed by Lukas
Psychologists are often a bit scared of AI. Will it replace us? How can it work with confidentiality? Should we trust it?I’m here to tell you that I...
59. Why Therapists Can’t Afford to Ignore SEO (and What To Do About It) with Chris Morin
09 Sep 2025
Contributed by Lukas
SEO might sound too difficult or intimidating to think about as a therapist, but if you ignore it then you’re leaving money on the table.Chris Morin...
58. Saying Yes When You Mean No? This Ruined My Wednesdays for Me
02 Sep 2025
Contributed by Lukas
When I worked as a solo practitioner, I started to get tired of just seeing clinical clients. I wanted something more interesting!So, I trained and st...
57. What to Do When Everyone is Sick in Your Practice
26 Aug 2025
Contributed by Lukas
Winter and Spring bring something that can be disastrous for an unprepared private practice - sickness!It can be difficult to manage unplanned staff l...
56. Personal Branding: The New Non-Negotiable for Psychologists
19 Aug 2025
Contributed by Lukas
There has been a lot of chat about ‘personal branding’ over the last couple of years, and it’s finally reached psychologists. Today, I’m speak...
55. How to Handle 1 Star Reviews
12 Aug 2025
Contributed by Lukas
There’s something that all business owners fear… and that’s negative reviews.At my practice, we recently received a 1 star review on Google. We’...
54. Professional Wills and Why You Need One with Robyn Miller
05 Aug 2025
Contributed by Lukas
What would happen to your practice if something happened to you?It may feel like a dark question, but it’s one that most psychologists aren’t aski...
53. $8k in Cancellations in 1 Week and What I Did About It
29 Jul 2025
Contributed by Lukas
Today, I’m sharing one of the most challenging things that’s happened to me as a group practice owner. Honestly, I’m uncomfortable about sharing...
52. Staff Overtime: How to Set Limits
22 Jul 2025
Contributed by Lukas
My group practice has a policy and procedure around overtime now, but that wasn’t always the case.Once, a staff member did 16 hours of unapproved ov...
51. The Dark Side of Showing Up Online
15 Jul 2025
Contributed by Lukas
A few weeks ago, I had an incident that threw me for a loop.As psychologists, we’re encouraged to market ourselves online - especially on social med...
50. You Can’t Build a Team Without This..
08 Jul 2025
Contributed by Lukas
Before you expand or scale your practice, it’s important to consider what expectations you have for your staff members. This helps to set the tone f...
49. Nobody Plans for This – But You Should
01 Jul 2025
Contributed by Lukas
Are you prepared for when ‘life things’ show up in your practice?Maybe it’s a staff member who gets pregnant, someone going on leave or a clinic...
48. When to Get a PA
24 Jun 2025
Contributed by Lukas
A PA may feel like an indulgence to some, but if you really want to move the needle in your practice then they can be a worthwhile investment.In this ...
47. Profit Vs Revenue: Know the Difference
17 Jun 2025
Contributed by Lukas
Have you ever seen posts from psychologists saying that their practice is making 7 figures, and felt like you’re miles behind them?That figure may n...
46. Future Proof your Practice: How to Stay Ahead in Our Changing Landscape with Donna Dupont
10 Jun 2025
Contributed by Lukas
How comfortable are you with change?Many psychologists don’t like it, and this can inhibit us from being able to pivot for change within our practic...
45. See You in Season 2!
08 Apr 2025
Contributed by Lukas
We're going on season break!Find out how to work with me: https://www.privatepracticeacademy.com.au/services FREE content ideas for psychologist...
44. Why You SHOULDN’T See ‘Everyone’ in Your Practice
01 Apr 2025
Contributed by Lukas
“You need a niche!”It’s the statement that many psychologists don’t want to hear, because they believe that it will make it harder to find cli...
43. How to Nail Your Branding to Attract More Clients with Emma Gage
26 Mar 2025
Contributed by Lukas
You have two choices when it comes to marketing your private practice:1) Do the same old marketing that every other therapist does, and get lost in a ...
42. How to Show Your Face Confidently on Instagram
18 Mar 2025
Contributed by Lukas
If you follow me on Instagram, you’ll know that I’m not afraid to share a silly reel, dance on camera or even dress up for a video. Yet many thera...
41. Crafting Compelling Copy for Psychologists with Linda Melone
11 Mar 2025
Contributed by Lukas
As a psychologist, you learnt how to write a report for an assessment at university - but what about a blog? Website copy? A sales email? There are m...
40. The Secret to How I Make Money While I’m on Leave (and Why I Didn’t Post About It!)
04 Mar 2025
Contributed by Lukas
I took 6 weeks off at the beginning of the year, and I still made money while I was away (even when my practice was closed for 2 weeks!). I’ve had ...
39. Operations: The Unsexy (Yet Vital) Side of Owning a Practice with Brie Chrisman
25 Feb 2025
Contributed by Lukas
We all want to increase profits in our private practice, yet many recommended strategies involve more work which leads to more overwhelm, so we put of...
38. 5 Tools To Market Your Practice
18 Feb 2025
Contributed by Lukas
Marketing is a subject that stumps many practice owners. There are so many different ways to market your practice, so it’s difficult to know where y...
37. Creating and Marketing Your Online Program with Marie Vakakis
11 Feb 2025
Contributed by Lukas
One of the big questions I get from my mentoring clients around online programs is… “But what topic would I choose?”Marie Vakakis is an Accredit...
36. Sole Trader vs. Company: What’s Better?
04 Feb 2025
Contributed by Lukas
After many years of operating as a sole trader, my practice has become a company. This is a process that confuses many practice owners - which model s...
35. Automating Your Practice (and Other Marketing Secrets!) with Chris Morin
21 Jan 2025
Contributed by Lukas
Do you wish that you had a steady stream of ideal clients, converted the people who visit your website, could scale your practice AND focus on what yo...
34. How Many Clients to See in a Day
07 Jan 2025
Contributed by Lukas
Have you been wondering how many clients you should be seeing per day in your private practice?Some people see 8 or 9 clients per day, and others see ...
33. Moving Away From the 1:1 Model with Dr. Hayley Kelly
24 Dec 2024
Contributed by Lukas
The mental health industry is changing, and it’s leading therapists to diversify their income streams beyond the 1:1 model.At the forefront of this ...
32. When to Scale Your Practice
10 Dec 2024
Contributed by Lukas
One of the questions that I get asked all of the time is: “When should I scale my practice?”Scaling my practice has allowed me to make more income...
31. Using AI to Combat Burnout and Save Time with Maria Szandrach
26 Nov 2024
Contributed by Lukas
After rotating through five different therapists during her eating disorder and noticing that she had to repeat her story over and over (or that the c...
30. Why I Didn't Tell Colleagues I Had a Heart Attack
12 Nov 2024
Contributed by Lukas
In 2020, I had a heart attack.Despite this being a medical issue that I had no control over, I still didn’t tell any of my colleagues about it. I ke...
29. Integrating ADHD Assessments Into Your Practice – Is It for You?
05 Nov 2024
Contributed by Lukas
I’m passionate about helping psychologists to scale their practices by hiring staff, but there are other methods to scale which don’t involve taki...
28. Building and Scaling a Sustainable Group Practice: Lessons from 3 Decades of Growth with Kirstin Bouse
29 Oct 2024
Contributed by Lukas
If you’re a group practice owner, you know that there are many wonderful things about it… and also some less wonderful aspects!Today’s guest is ...
27. Making Your First Hire
15 Oct 2024
Contributed by Lukas
A lot of psychologists freak out at the idea of hiring staff! However, it doesn’t have to be difficult - it can be the thing that takes your practic...
Moving Beyond 1:1 Therapy and Developing a Group Program with Tiffany Rochester
01 Oct 2024
Contributed by Lukas
There are many reasons why moving beyond the 1:1 therapy model and finding alternative income sources is beneficial. In the words of today’s guest, ...
25. Why You Need a Long-Term Mentor or Business Coach as a Group Practice Owner
17 Sep 2024
Contributed by Lukas
When I first started looking at scaling my practice, I had so many questions. “Who am I going to ask about this?” I thought to myself.Now, I know ...
24. Pivoting From the Therapy Room to Selling Online with Nadene van der Linden
03 Sep 2024
Contributed by Lukas
I’m a big believer in scaling your private practice by building income streams outside the therapy room, and today’s guest has done exactly that!N...
23. Dealing With Grief While Running a Business: A Personal Story
20 Aug 2024
Contributed by Lukas
Today’s episode is a vulnerable one!Recently, I lost my Mum. Running a practice whilst experiencing the grief of losing a parent has been difficult....
22. Taking a Multidisciplinary ‘You-Centred’ Approach with Amy Talbot
06 Aug 2024
Contributed by Lukas
As someone who never wanted to work in the private sector, Amy Talbot has ended up in an unexpected place in her career!She is the owner of The Talbot...
21. Why You Work So Hard in a Solo Private Practice
23 Jul 2024
Contributed by Lukas
When I was a solo private practice owner, I saw up to 9 clients per day. I thought that there was nothing wrong with this, and it’s just what you d...
20. Swapping Burnout for a Sustainable Practice with Rebecca Black
09 Jul 2024
Contributed by Lukas
There’s one thing that has been normalised in our profession that needs to be fixed: burnout.Rebecca Black is a clinical psychologist and coach who ...
19. What Got You to This Point Won't Get You to the Next Level
25 Jun 2024
Contributed by Lukas
It’s easy to end up on the hamster wheel of seeing clients, doing admin and staying perpetually busy, without being able to see how you could take i...
18. The Ups and Downs of a Psychology Journey with Anna Oliver
18 Jun 2024
Contributed by Lukas
The road to a successful private practice can be a rocky one, filled with plenty of ups and downs.Anna Oliver, a psychologist, mental health advocate ...
17. Scaling Your Practice: Moving from Psych to CEO
11 Jun 2024
Contributed by Lukas
Busy with full books of back to back clients? Feeling exhausted? Ready to take a step back, but you’re worried about replacing your income?In this e...
16. 3 Reasons You’re Not Moving the Needle in Your Practice
28 May 2024
Contributed by Lukas
If you feel like you never have enough money coming into your practice, and like you’re staying stagnant, this is the episode for you.In this episod...
Grow Your Practice with Practice Management Software with Anil Mustafa
14 May 2024
Contributed by Lukas
It’s 5x more expensive and time consuming to find new patients than it is to retain existing ones. If that statistic makes you feel a bit worried, t...
14. Procrastination and the Never-Ending To Do List: 3 Things You Can Do To Help the Overwhelm
30 Apr 2024
Contributed by Lukas
Does your to do list seem to never end? I can relate!It’s one of the challenges of owning a practice, and it’s easy to fall into the procrastinati...
13. Accounting Essentials for Building a Profitable Private Practice with Phil from Panic Atax
16 Apr 2024
Contributed by Lukas
Did you know that I used to be an accountant? Accounting and psychology might seem like completely different career paths, but my accounting days set ...
12. Branding Shoots: Do Therapists Need To Do Them?
02 Apr 2024
Contributed by Lukas
Branding shoots have become popular in the last 5-6 years, yet many therapists are still confused about whether or not they actually need to do them. ...
11. Understanding & Preventing Burnout in Psychologists with Dr Hayley D Quinn
19 Mar 2024
Contributed by Lukas
Burnout has a tendency to sneak up on psychologists, especially when we are still devoted to our work and helping clients well in our practices. It ca...
10. Mindset and KPIs
05 Mar 2024
Contributed by Lukas
Overwhelm is one of the biggest issues for many practice owners. While helping others with their mindset is our forte, sometimes we still struggle wit...
9. Compliance in Private Practice with Kaye Frankcom
20 Feb 2024
Contributed by Lukas
Compliance may be one of the least sexy topics you could think of in psychology, but it’s also incredibly important!That’s why I’m joined today ...
8. Contractors or Employees: Which is Best For Your Practice?
06 Feb 2024
Contributed by Lukas
When you have more referrals than you can cope with, you might decide that it’s time to expand your practice. But how do you decide whether to take ...
7. What You Should Include on Your Website with Jemma Haythorne
23 Jan 2024
Contributed by Lukas
Gone are the days where you could rely on word of mouth and people walking past your practice to become your clients - nowadays, a website is a vital ...
6. The Day I Nearly Closed My Practice
09 Jan 2024
Contributed by Lukas
Today I’m talking about something that practice owners don’t like talking about… money!I’m also opening up about the time that this scary topi...
5. Simplifying SEO for Therapists with Jemma Haythorne
26 Dec 2023
Contributed by Lukas
Hearing the words ‘you need to focus on SEO’ may make you want to close your eyes and cover your ears, but it doesn’t need to be as overwhelming...
4. Reflections for 2023 – Things I’ve Learnt and Experienced in 2023
12 Dec 2023
Contributed by Lukas
We’re almost at the end of 2023, which means it’s the perfect time to reflect on the year we’ve had.I’ve had a year of ups and downs, both in ...
3. Showing Your Face on Instagram as a Therapist with Johanna Badenhorst
28 Nov 2023
Contributed by Lukas
Showing your face on Instagram can be scary - I bet you never expected to have to do this when you did your Psychology degree! However, as intimidatin...
2. Planning for the January Scaries
14 Nov 2023
Contributed by Lukas
January is generally the quietest month in private practice, and it can be scary to face a month with lower income!That’s why today I’m sharing ho...
1. My Journey Becoming a Group Practice Owner and Business Mentor
19 Mar 2023
Contributed by Lukas
Welcome to the first episode of The Private Practice Academy Podcast!Join me to learn all about what you can expect from The Private Practice Academy ...
The Private Practice Academy Podcast Trailer
28 Feb 2023
Contributed by Lukas
Are you a psychologist looking to expand from a solo to group practice, but you’re intimidated by how much you need to learn and worried about sacri...