The Product Boss with Jacqueline Snyder

355. The 4 Phases of a Growing Product Business

31 Mar 2022

Contributed by Lukas

You’ve started selling and your business is validated, but it feels overwhelming or even impossible to take things to the next level. Know that the ...

354. Finding Your Brand Voice with Claire Doody of Copper Union

28 Mar 2022

Contributed by Lukas

Claire Doody joins us for another Small Biz Founders episode – and it’s a very special edition, too. Claire is the founder of Copper Union Apparel...

353. How We Are Investing in Ourselves This Year to Level Up

24 Mar 2022

Contributed by Lukas

We decided to make 2022 the year we level up more than ever before. We’ve invested in ourselves over the years, but never like we are this year. Par...

352. Four Kids, a Farm, and a Million Dollar Skincare Business with Emilie Toups of Toups and Co Organics

21 Mar 2022

Contributed by Lukas

Our Small Biz Owners episodes are where we talk to the owner of a small business in our community, so that their story of starting, growing, and thriv...

351. Joy Cho Of Oh Joy! on How She Juggles It All

17 Mar 2022

Contributed by Lukas

Joy Cho is the founder and Creative Director of Oh Joy!, a graphic design studio, lifestyle brand, and design company that has collaborated with top b...

350. Success & Supply Chain of Adult Swaddle Blankets with Kimberly Cannon of Pipermoon

14 Mar 2022

Contributed by Lukas

Kimberly Cannon is the Small Biz Founder behind Pipermoon blankets. We’ve worked with her in our Mastermind and, now, she’s on hand to tell us her...

349. You're Not Meant to Do Business Alone with Lindsey Schwartz of Powerhouse Women

10 Mar 2022

Contributed by Lukas

Lindsey Schwartz is just like all of you. She woke up one day and went, “Wow. I’m meant for something more.” She believes that women are wired t...

348. The Path to a Million Is Not Something You Do by Yourself

07 Mar 2022

Contributed by Lukas

With the focus the world puts on leadership, it can be easy to forget that no one person runs a company completely on their own. No matter what your b...

347. The Mindset of a Million-Dollar Product Boss

03 Mar 2022

Contributed by Lukas

One mistake people often make is thinking it all comes down to strategy, when, really, the most important thing is mindset. It can seem daunting or ov...

346. Conviction Marketing with Kelly Roach

28 Feb 2022

Contributed by Lukas

Kelly Roach is a very special guest. This is her fourth time appearing on The Product Boss and there’s a good reason we’ve had her on the show mor...

345. Selling with Video with Krista Mashore

24 Feb 2022

Contributed by Lukas

Video is one of the secret tools that can make all the difference in your marketing. It’s cheap, effective, and stats show that good video content c...

344. Lessons Learned from Retailers, Manufacturers & Brick-and-Mortar Business Owners

23 Feb 2022

Contributed by Lukas

In another of our Lessons Learned episodes, we bring you two more inspirational stories from our Multi-Stream Machine students (who are now Mastermind...

343. Lessons Learned from One-of-a-Kind, Custom & Fresh Food Maker Business Owners

22 Feb 2022

Contributed by Lukas

We’re continuing our Lessons Learned series so that you can hear the incredible stories of our Multi-Stream Machine students who’ve seen amazing r...

342. Lessons Learned From Etsy, Makers & Handmade Business Owners

21 Feb 2022

Contributed by Lukas

Today, we’re interviewing some incredible product bosses who are handmade business makers and owners. Half the members in our community are makers, ...

341. How to Protect Your Biz When All Your Sales Come from One Place

17 Feb 2022

Contributed by Lukas

You have an incredible business, but if you’re relying on one platform or one main stream of revenue, you may find yourself in trouble in the future...

340. [BSSC DAY 1] Discover Your Untapped Opportunities

14 Feb 2022

Contributed by Lukas

In this episode, we are bringing you the replay of Day 1 of our LIVE Best Seller Secrets Challenge. Today was all about Discovering Your Untapped Oppo...

[VIP Invitation] We Have a Private Podcast for You!

11 Feb 2022

Contributed by Lukas

For the first time ever, we're so excited to announce our exclusive private podcast for the Best Seller Secrets Challenge! It's a VIP audio experience...

339. How to Get Customers to Find You

10 Feb 2022

Contributed by Lukas

This is the thorn in the side of so many small business owners: how do you get customers to find you? A big business can grow quickly and easily becau...

338. The Objections Makers Have That Are Keeping Them Stuck

07 Feb 2022

Contributed by Lukas

There are a few things that come up again and again when we talk to makers. These mental roadblocks don’t serve any real purpose – they just get i...

337. "Help! I've Been Doing This for Years, Why Can't I Grow My Business?"

03 Feb 2022

Contributed by Lukas

It’s really easy to feel like you’re stuck on a hamster wheel. You’re busy – really busy. It’s not like you’re not working hard. You’re ...

336. Making Big Moves in Alaska & Beyond with Jenny Tse of Sipping Streams Tea Company

31 Jan 2022

Contributed by Lukas

In this Small Biz Founder episodes, we’re highlighting the amazing work of Jenny Tse and her business, Sipping Streams Tea Company. She’s a certif...

335. Makers Gotta Make Money

27 Jan 2022

Contributed by Lukas

We tend to hear the same limitations over and over, specifically from our makers, which is why in today's episode, we want to make sure that you are t...

334. Why Wasting Time is Worse Than Wasting Money

24 Jan 2022

Contributed by Lukas

We know time is finite. It’s one of the scariest things people think about when they start leveling up their businesses. “How will I find time for...

333. Five Simple Steps to Reach $100k

20 Jan 2022

Contributed by Lukas

Chances are, reaching $100k with your business is a lot more realistic than you think. You just need to start running things like a $100k business! Ea...

332. Be Honest: Are You Afraid of Success?

17 Jan 2022

Contributed by Lukas

The second Friday of every year is National Quitters’ Day. Why? Because it’s the day that, statistically, most people give up on their new year’...

331. How to Get "Ready-to-Buy" Customers

13 Jan 2022

Contributed by Lukas

We often expect our customers to hit that “checkout” button without being prompted or convinced to do so. But that isn’t how people behave. They...

330. Baking a Six-Figure Business with Suzanne Godbold of Three Best Bakery

10 Jan 2022

Contributed by Lukas

Our female founder this week is Suzanne Godbold of Three Best Bakery and one of our Masterminders. She opened her bakery business just three months be...

329. How to Step Into the Role of Boss of Your Business

06 Jan 2022

Contributed by Lukas

Welcome to 2022 – we made it! Now, it’s time to take stock of where our businesses are and map out where we want to take them over the next year. ...

328. From Taking the Leap from Adoption Journey to Business Growth with Erin Port of Simple Purposeful Living

03 Jan 2022

Contributed by Lukas

Our female founder this week is Erin Port, the Founder of Simple Purposeful Living, and one of our Masterminders. She took her engaged readers as a bl...

327. Marketing Strategies for 2022 to Sell More

30 Dec 2021

Contributed by Lukas

Happy new year! We’re really, really, really excited for the year ahead (knock on wood). We want this to be a very big year for your business, which...

326. A Reintroduction of Jacqueline Snyder & Minna Khounlo-Sithep of The Product Boss

27 Dec 2021

Contributed by Lukas

We believe it’s good to reintroduce yourself regularly, and often – especially when you’ve grown or evolved since your last introduction. So her...

325. 2022: Our Top Advice on How to Make This Your Best Year Yet

23 Dec 2021

Contributed by Lukas

If you’re like us and you’ve lost track of time through the pandemic, now is as good a time as any to reground and reset yourself to have your bes...

324. From Self-Doubt to Queen of Crowns with Kevlyn Walsh of Festive Gal

20 Dec 2021

Contributed by Lukas

In this episode, we are bringing back Kevlyn Walsh, founder of Festive Gal, who you may remember from episode 155 of our Pivot & Sell series back ...

323. 6 Key Behaviors of Building a Leadership-Based Company Culture with Marcel Schwantes

16 Dec 2021

Contributed by Lukas

Marcel Schwantes is an international speaker, executive coach, and syndicated columnist attracting more than 1.5 million readers per month to his thou...

322. Female Founders: Ann Williams of Yearly Co.

13 Dec 2021

Contributed by Lukas

Happy holidays! We’re excited to be re-airing one of our favorite episodes of the Female Founders series to, once again, highlight the amazing work ...

321. Your Path to a Million Dollar Product-Based Business and Beyond

09 Dec 2021

Contributed by Lukas

So, you’ve started your business and things are going well. What are the income milestones you should look out for, now? And how can you leverage yo...

320. Reair: Creating Your Dream Business & Life as a Maker with Susan Gordon Pottery

06 Dec 2021

Contributed by Lukas

Ep. 320: Today we are delivering to your earbuds a special episode from one of our favorite super-successful handmade businesses, Susan Gordon Pottery...

319. One Big Thing That Super Successful People Do

02 Dec 2021

Contributed by Lukas

With the holiday season in full swing, we thought we'd explore the one big thing that all successful people seem to do: consciously choose who they su...

318. How to Build a Brand with Ashley Viola of Meridian

29 Nov 2021

Contributed by Lukas

Today, we highlight the amazing work of Masterminder, Ashley Viola, who founded Meridian in 2016 and has since grown it into an amazing, highly sought...

317. Invest in Her: Our Journey to Becoming Investors in Lite Pink

24 Nov 2021

Contributed by Lukas

Happy Thanksgiving! We recently became investors (for the first time!) after being invited to become part of Lite Pink, a new beverage line run by wom...

316. Bosses & Breakfast: Holiday Marketing and Messaging

22 Nov 2021

Contributed by Lukas

In our Bosses & Breakfast live show, we discussed the ways that businesses, big and small, are already starting to market for the holiday season, ...

315. Gearing Up for Cyber Five

18 Nov 2021

Contributed by Lukas

Cyber Five is upon us. Starting with Thanksgiving, we’re about to see five of the busiest shopping days of the year, so what can we do to make sure ...

314. The Desired Brand Effect with Tracy Matthews of Flourish & Thrive

15 Nov 2021

Contributed by Lukas

Our friend and colleague, Tracy Matthews has written her very first book! She’s the custom jewelry designer behind the Thrive by Design podcast and ...

313. When You Can’t Afford Ads, Do This

11 Nov 2021

Contributed by Lukas

Anyone who’s run any sort of ads in the last couple of years (or just pays attention to marketing industry news) will know that Facebook recently we...

312. Bosses & Breakfast: Taking Responsibility for Your Results

08 Nov 2021

Contributed by Lukas

What’s moving you forward, and how are you driving your results? We addressed this question in a recent Bosses & Breakfast (every Wednesday...

311. How to Reward Yourself For Your Hard Work

04 Nov 2021

Contributed by Lukas

The end of the year is a time for reflection and relaxation. For product bosses, though, it's the busiest time of the year. We go, and go, and go, and...

310. Female Founders: Stitching a New Adventure in Entrepreneurship with Debbie Hodge of Stitched Stories

01 Nov 2021

Contributed by Lukas

We sit down with fellow female founder and entrepreneur Debbie Hodge to showcase her new product business, Stitched Stories. Launched during the pande...

309. 2021 Trend Alert: Social Selling

28 Oct 2021

Contributed by Lukas

Social selling (selling products and services on social media) is on the rise, and we predict it will be even more popular next year. To get you on bo...

308. Bosses & Breakfast: Internal and External Words for the Holiday Season

25 Oct 2021

Contributed by Lukas

Words matter! How you describe your product business is one way to direct how you show up within your brand. In this snippet from our Bosses & Bre...

307. Facebook and Instagram Down: How to Survive a Social Media Outage

21 Oct 2021

Contributed by Lukas

The unimaginable happened: Facebook, Instagram, and WhatsApp went down for an entire day – and it felt like the whole world had come to a screeching...

306. Bosses & Breakfast: Small Business Shopping Directory

18 Oct 2021

Contributed by Lukas

The new Small Business Shopping Directory is an all-in-one place for customers to shop, discover and support hundreds of small product ...

305. Holiday Decision Time: How Are You Going to Get Customers to Find You?

14 Oct 2021

Contributed by Lukas

It’s go time! It’s holiday decision time! How are customers going to find you this holiday season?Are you still trying to work out your game plan ...

304. Bosses & Breakfast: Fear and Comparison

11 Oct 2021

Contributed by Lukas

Real talk. Fear and comparison can creep in no matter where you are on your entrepreneurial journey, and having constant access to everyone's lives ca...

303. You Can Have a Highly Successful Business and a Balanced Life

07 Oct 2021

Contributed by Lukas

Yes, you can have a highly successful business AND a balanced life. Finding that sweet spot between being a high-flying business owner and enjoying a ...

302. Bosses & Breakfast: How to Become a Full-Time Product Boss

04 Oct 2021

Contributed by Lukas

Setting goals to pay yourself from your business is a crucial step to making your side-hustle a full-time business. During a recent episode of Bosses ...

301. Create Your Inevitable Success

30 Sep 2021

Contributed by Lukas

Entrepreneurship comes in many different forms and everyone has their own personal definition. Some things that are entrepreneurial you can’t learn ...

300. Bosses & Breakfast: Mindset and Selling

27 Sep 2021

Contributed by Lukas

Today, we invite you to embrace a new mindset around selling. This episode is a segment taken from our weekly “Bosses and Breakfast” live talk sho...

299. When You Have a Small Email List with Jess Miller of Bella Vida Candles

24 Sep 2021

Contributed by Lukas

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode in...

298. Stages of a Product Business on the Way to $100k

23 Sep 2021

Contributed by Lukas

Let us guess, you have a fabulous business idea, big dreams to hit six figures… and absolutely no idea of how to get there. Are you looking for a pa...

297. Growing on Etsy and Beyond with Rachel Dunn of Rachel Dunn Jewelry

22 Sep 2021

Contributed by Lukas

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode in...

296. Scaling a Handmade Business Fast with Annika Benitz Chaloff of HeyMavens!

21 Sep 2021

Contributed by Lukas

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode in...

295. Tapping into In-Person Markets with Stacy Kramer from Atelieh

20 Sep 2021

Contributed by Lukas

There is a path to profit for each product entrepreneur. In this episode, we feature a success story from one of our students. We hope this episode in...

294. The Big Secret: Test and Try

16 Sep 2021

Contributed by Lukas

Experimentation and failing are an integral part of building and scaling a brand, and we would know because we’ve sampled just about every strategy ...

293. Rock Your Holiday Promotions Challenge Day 1: Important Holiday Dates for Every Product-Based Business

13 Sep 2021

Contributed by Lukas

You are in for a treat today - you’re tuning into Day 1 of the Rock Your Holiday Promotions Challenge. This is super special access to the audio of ...

292. You've Made a Product, Now What?

09 Sep 2021

Contributed by Lukas

While walking her dog the other day, Jacqueline spoke to a neighbor who asked her a frequently asked question: “I’ve made a product. Now what?”T...

291. Bosses & Breakfast: Entrepreneurial Math

06 Sep 2021

Contributed by Lukas

Today, we're inviting you to tap into a millionaire mindset of growing by way of multiplication over addition. This is the “entrepreneurial math” ...

290. The 80/20 Rule for Product-Based Business

02 Sep 2021

Contributed by Lukas

The 80/20 rule lets you divide and conquer your business strategy by streamlining your efforts, so you invest your time, energy, and money where it co...

289. Case Studies of Scaling Product Businesses: For Makers, Manufacturers & Retailers

30 Aug 2021

Contributed by Lukas

When it comes to scaling your product business as a maker, manufacturer, or retailer, it really is a case of “seeing is believing.” As coaches, we...

288. Imposter Syndrome and How to Keep Your Blinders On

26 Aug 2021

Contributed by Lukas

Sometimes it’s hard to find the sweet spot between inspiration and distraction. In this episode, we delve into an issue that all business owners fac...

287. Debunking the Myths Behind Makers Scaling Their Business

23 Aug 2021

Contributed by Lukas

We all want to know that we can make a million dollars, so we're debunking outdated myths around the makers' business model to help you feel inspired ...

286. How to Keep Your Head on Straight This Holiday Season

19 Aug 2021

Contributed by Lukas

This year is flying by, so we thought it would be a great time to check in with ourselves and make sure we’re making the right decisions to reach ou...

285. The Product Bosses Guide to Getting Holiday Ready

16 Aug 2021

Contributed by Lukas

The back-to-school season is upon us, so get ready to sharpen your pencils, your business strategy, and your bottom line with our FREE live 3-part wor...

284. Why We Spent 100k on the Small Business Shopping Directory and Shop 1 in 5 Pledge

12 Aug 2021

Contributed by Lukas

Last year, consumers’ values and shopping habits transformed drastically. As brick-and-mortar establishments were put on pause and the world went on...

283. Paid vs. Organic Marketing and How/When to Integrate Them Into Your Business

09 Aug 2021

Contributed by Lukas

Paid vs. organic marketing has been popping up in many of our mastermind coaching sessions recently, so we thought we’d dedicate an episode to how t...

282. What to Do if You Want to Improve Your Discoverability on Google

05 Aug 2021

Contributed by Lukas

After a short and sweet hiatus, we’re kicking off the summer season with more super-valuable content for your growing business. Today, we’re divin...

281. Reair: Why You Need to Start Planning for Holiday Sales Now

02 Aug 2021

Contributed by Lukas

Ep. 281

280. Reair: How to Get More Email Subscribers for a Product-Based Business

29 Jul 2021

Contributed by Lukas

Ep. 280Today we are re-airing one of our most important episodes! We're answering one of our most popular questions we get ALL THE TIME: "How do I gro...

279. Reair: The Right Questions to Ask When Approaching Manufacturers

26 Jul 2021

Contributed by Lukas

Ep. 279Knowing what questions to ask when approaching a manufacturer or contractor is an integral part of growing your product business into something...

278. Reair: Why Holiday Content is Different Than Any Other Time of Year

22 Jul 2021

Contributed by Lukas

Ep. 278Christmas in July? Yes, it's time to start thinking about the holiday season! We are re-airing one of our favorite episodes today and while you...

277. Reair: 3 Secrets to more Sales and Visibility (for more profit)

19 Jul 2021

Contributed by Lukas

Ep. 277:Today we’re teaching YOU The 3 Secrets to Growing Your Product-Based Business Sales and Visibility for more profits. What questions to ask y...

276. Innovation with a Shopify Managing Director with Lynsey Thorton

15 Jul 2021

Contributed by Lukas

Ep. 276: Our special guest today is Lynsey Thornton, Managing Director of US West @ Shopify​. With a background in design, project management, ...

275. Reair: Hard Truths to Growing a Product Biz Today

12 Jul 2021

Contributed by Lukas

Ep. 275: In today's episode, we're reairing one of our favorite episodes ever, Hard Truths to Growing a Product Biz Today.  If you're new here, w...

274. Balancing Business and Motherhood with Cat & Nat of #MOMTRUTHS Podcast

08 Jul 2021

Contributed by Lukas

Ep. 274: We are SO honored to welcome Cat & Nat, co-hosts of #MOMTRUTHS Podcast, on the show today! These fellow biz besties & business partne...

273. Reair: The 30 Second Video That Converts to Sales - Without Sounding Sale-sy

05 Jul 2021

Contributed by Lukas

Ep. 273: In today's episode, we're reairing one of our most popular episodes of all time, The 30 Second Video That Converts to Sales - Without Soundin...

272. The Power of Your Brand with Angie & Mike Lee, Co-Founders of Soul CBD

01 Jul 2021

Contributed by Lukas

Ep. 272: Today we're sharing a conversation we had with not one, but two, very special guests - Angie & Mike Lee, the brother and sister part...

271. Reair: Your Customer's Journey

28 Jun 2021

Contributed by Lukas

Ep. 271: In today's episode, we're reairing one of our most popular episodes of all time, Your Customer's Journey. If you're new here, this episode wi...

270. What Matters Most in Publicity for Product Businesses with Sabina Hitchen of Press For Success

24 Jun 2021

Contributed by Lukas

Ep. 270: In this extra special episode, we're joined by expert PR Strategist, Sabina Hitchen! As an entrepreneur, public speaker, and publicity strate...

269. Reair: 3 Simple Ways to Boost Your Product Sales

21 Jun 2021

Contributed by Lukas

Ep. 269: In today's episode, we're reairing one of our most popular episodes of all time, 3 Simple Ways to Boost Your Product Sales. If you're new her...

268. Becoming Unstoppable, Empowered, and Financial Free with Kelly Roach of The Unstoppable Entrepreneur

17 Jun 2021

Contributed by Lukas

Ep. 268: Joining us today is the brilliant Kelly Roach, Founder of The Unstoppable Entrepreneur, host of The Unstoppable Entrepreneur Show, and Co-Fou...

267. Reair: Three Emails Every Product Biz Needs

14 Jun 2021

Contributed by Lukas

Ep. 267: In today's episode, we're reairing one of our most popular episodes of all time, Three Emails Every Product Biz Needs. If you're new her...

266. Investing in Influencer Marketing with Yasmine Parrish of Muse Makers Management

10 Jun 2021

Contributed by Lukas

Ep. 266: This week we're sharing a chat we recently had with Yasmine Parrish, Chief Action Officer and Founder of Muse Makers Management! As a seasone...

265. Bosses & Breakfast: The Impact of a Single Product

07 Jun 2021

Contributed by Lukas

Ep. 265: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee ...

264. The Triumphs and Challenges of an Entrepreneur with Jacqueline & Minna and Tack Lee, Host of The Inventions Show

03 Jun 2021

Contributed by Lukas

Ep. 264: In this extra special episode, we're sharing an interview that we recently had with Tack Lee, host of The Inventions Show Podcast. We had suc...

263. Bosses & Breakfast: Get Dreamy

31 May 2021

Contributed by Lukas

Ep. 263: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over coffee ...

262. Seeing an Opportunity & Pivoting to Fit the Market with Jedd Gold

27 May 2021

Contributed by Lukas

Ep. 262: This week we're bringing you an extra special episode with the CEO & Co-Founder of Artkive, Jedd Gold. With his business, Jedd is solving...

261. Reair: 5 Ways to Grow Your Product Business

24 May 2021

Contributed by Lukas

Ep. 261: In today's episode, we're reairing one of our most popular episodes of all time, 5 Ways to Grow Your Product Business. If you're new here, th...

260. What to Invest In For Your Business Growth

20 May 2021

Contributed by Lukas

Ep. 260: As a product-based business owner, it can feel like you're juggling all the things and need a shortcut to help you save time or money. Today,...

259. Reair: You CAN Sell Your Products without FB Ads

17 May 2021

Contributed by Lukas

Ep. 259: In today's episode, we're reairing one of our most popular episodes of all time, You CAN Sell Your Products without FB Ads. If you're new her...

258. How to Break Even and Get Profitable, Fast

13 May 2021

Contributed by Lukas

Ep. 258: Whether you're still in the start-up stages of your business or you're a seven-figure business thinking of trying something new, there's a te...

257. Bosses & Breakfast: 3 Organic Marketing Tips

10 May 2021

Contributed by Lukas

Ep. 257: In today's episode, we're sharing a snippet from Bosses & Breakfast - it's our weekly LIVE talk show - a casual conversation over co...