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The Prof G Pod with Scott Galloway

No Mercy / No Malice: The ‘Vcel’ Movement

17 Jan 2026

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.942 - 18.681 Scott Galloway

Support for the show comes from Upwork. When you start a business, you're generally not expecting your title to become head of everything. At some point, doing it all becomes the reason nothing gets done. But with Upwork, you don't need to do everything. Upwork Business Plus sends a curated shortlist of expert talent to your inbox in hours.

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18.661 - 46.355 Scott Galloway

These are trusted, top-rated freelancers vetted for skills and reliability. You can visit Upwork.com right now to post your job for free and connect with top talent ready to help your business grow. That's U-P-W-O-R-K.com. Upwork.com. I'm Scott Galloway, and this is No Mercy, No Malice. Young men face real challenges in America.

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46.936 - 63.417 Scott Galloway

They're also presented with tremendous agency to become better men and build meaningful relationships. They aren't incels, they're V-cells. The V-cell movement, as read by George Hahn,

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71.21 - 98.931 George Hahn

I hate the incel moniker. Throughout 99% of history, 99% of men have been incels for long periods. I was celibate until I was 19, not by choice. I wanted a girlfriend in high school, but was largely sidelined from the dating game by afflictions common among teen boys. I was painfully skinny and insecure, with bad skin. So I got to work.

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99.672 - 130.331 George Hahn

I enrolled at UCLA, hit the gym, focused on ways to demonstrate excellence, for me it was humor, built friendships with women, and surrounded myself with the impressive men of Zeta Beta Tau. I worked hard and developed the calluses that nearly every successful person has. I learned how to mourn and move on, to endure rejection. By the middle of sophomore year, I had my first girlfriend.

131.493 - 155.96 George Hahn

There were a lot of firsts in the relationship, but two stand out. Melanie was the first woman I was me around, instead of trying to be someone I thought she'd like. And we loved each other. Having an impressive person who could date other men choose and love you is profound. Struggling to find a romantic partner is normal.

156.841 - 183.403 George Hahn

Today, however, a dangerous ideology is infecting many young men who see their incel status as inevitable and even embrace it, blaming women instead of trying to better themselves. Many aren't incels, but V-cells, voluntary celibates who choose resentment over self-improvement. The challenges young men face are real.

184.024 - 206.517 George Hahn

In school, boys fall behind their female peers and are much less likely to become valedictorians and go to college, with the education system biased against them and girls mature faster. American tax policy increasingly transfers money from the young to the old. We've adopted a scarcity mindset that only benefits incumbents.

206.682 - 228.454 George Hahn

and the rising costs for housing and education that result take an especially heavy toll on young men who are disproportionately evaluated on their economic prospects. Big tech profits through sequestration and enragement, while digitizing dating has resulted in a winner-take-most environment.

Chapter 2: What challenges do young men face in America today?

245.278 - 273.308 George Hahn

They were the problem. The far right filled the void with misogynistic, racist, and otherwise hateful messages, arguing that the answer was to send women and non-white people back to the 50s. But here's the bottom line. Nobody is entitled to reproduce, nor obligated to serve another group. Women are ascending. It's a collective achievement. Men need to level up.

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275.549 - 303.632 George Hahn

Government programs and societal shifts will help, but young men should and will shoulder most of the responsibility, one that most are addressing but too many abdicate as they slide deeper into the darkness of frictionless online relationships. These young men fail to recognize the agency they have to transform their lives, instead donning an incel badge to justify their sense of victimhood.

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304.422 - 331.83 George Hahn

My message to young men? Being an incel isn't a burden you're destined to bear. If you've surrendered sitting at home all day watching porn, binging Netflix, and playing Diablo, that's on you. We need to model a healthier vision. My advice? Exercise three times a week. Work at least 30 hours a week out of the house.

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332.572 - 337.825 George Hahn

And push yourself into the company of strangers at least three times a month, even if you're an introvert.

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Chapter 3: What is the difference between V-cells and incels?

339.188 - 366.224 George Hahn

This strategy will make you more attractive and increase your odds of finding a partner. Following this rule of threes will put you into the 95th percentile of young men. If you can stay there long enough, you'll likely have the opportunity to be voluntarily incelibate, which is awesome. It's easier to get a job than it has been for most of the last 100 years.

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367.265 - 393.137 George Hahn

Youth unemployment is hovering around 10%, historically low. When I was young, unsure if I could pay tuition, I took any job. If you're reading this and living with your parents, you should too. I'm going to Davos next week on my own plane, but I got there by waiting tables, carrying groceries, and hauling golf bags five miles in the humid Ohio summer.

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395.019 - 419.455 George Hahn

On both the economic and social fronts, there are ways to overcome your obstacles and become a better man. Get an apprenticeship. Join a team. Go to a church, synagogue, or mosque. Develop a kindness practice. Learn how to approach people. This is harder in an age when many people are addicted to YouTube and TikTok and third spaces are disappearing.

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419.896 - 442.835 George Hahn

But increasing your risk appetite for the real world is essential. Adolescence, the gut-wrenching Netflix miniseries that won four Golden Globes earlier this week, stoked the debate about incel culture, shining a light on the threats posed by social media influencers known for their misogynistic views.

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444.057 - 469.094 George Hahn

The drama, which follows a 13-year-old boy accused of murdering a female classmate, tackled symbols such as the red pill, a metaphor taken from the 1999 movie The Matrix. Keanu Reeves' character Neo must choose between a blue pill, which will keep him in a state of blissful ignorance, or a red pill, which will awaken him to a painful but enlightening reality.

470.456 - 497.019 George Hahn

In the manosphere, people who make the latter decision have accepted the supposed truths about gender roles, including the idea that the world is unfairly stacked against unattractive and awkward heterosexual men. Here's the truth pill regarding sex. Throughout history, 40% of men and 80% of women have reproduced. In the U.S.

497.06 - 532.491 George Hahn

today, an estimated 75% and 85% of men and women will reproduce, respectively. American men today are twice as likely to procreate as their ancestors. Another incel conviction, fed by dating apps that separate potential partners into a small group of haves and a massive cohort of have-nots, is that most men will never find romantic satisfaction because 80% of women are attracted to 20% of men.

533.652 - 562.461 George Hahn

The bottom 80% of male Tinder users, based on percentage of likes received, are competing for the bottom 22% of women. This leads me to the same conclusion. Young men need real-world venues where they can demonstrate excellence to women who are more discerning than they are. The incel movement was in motion long before adolescence.

563.487 - 589.309 George Hahn

The term emerged in the late 1990s on a website dubbed Alana's Involuntary Celibacy Project, created by a university student who wanted to provide an inclusive hub for people of all genders and orientations who had trouble dating. Instead, the term was hijacked as a weapon of war, and the community morphed into a nihilistic, misogynistic subculture.

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