The Prof G Pod with Scott Galloway
Prof G on Marketing: Rebranding the Democratic Party
Wed, 28 May 2025
Welcome to the final episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions on how marketing principles apply to everyday life, how artists can sell their work without selling out, and how he’d rebrand the Democratic party. Want to be featured in a future episode? Send a voice recording to [email protected] or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chapter 1: What marketing lessons can the average person apply in daily life?
How can government and the platform that is the United States provide more emotional and material success for people? That's it. How can we give people, young people, a sense of purpose through national service, through good schooling, through opportunities to meet and mate?
And then how can we implement a series of policies that fill in the gaps such that young people can have a reasonable shot, more than a reasonable shot, a probable shot at achieving what is the most rewarding thing in the world, and that is finding someone to fall in love with and having a certain level of prosperity where you can raise your kids, take a vacation, not worry about health care.
Forty percent of American households have medical debt. What does that mean? We need a party that gets very serious. about stopping lobbying and ensuring that Ozempic and Humira don't cost eight times more than what people in other nations pay for. Think about how outrageous it is that we pay more for pharmaceuticals than any other nation despite the fact that we invent them.
So I think that this new party would have to be focused on what I call the unifying theory of everything, and that is anyone under the age of 40 should have
the path the trajectory and the infrastructure to find someone to fall in love with more third places more sports leagues more churches more non-profits mandatory national service so we can meet people from different ethnicities different economic backgrounds different sexual orientations and find out you know what i may not agree with your politics i may not like you whatever but you know what i have a bond with you why because this is what we have in common we're americans
We need to lower taxes on young people such that they have more of a shot at getting housing. Let's talk about housing. 7 million manufactured homes in the next 10 years. Little cool communities with young people. They pop up their cool coffee shops and their cool cultural institutions. And we massively bring down the cost of housing.
Federal legislation that does away with this nimbyism such that we have more housing and people can actually afford a fucking house. $25 an hour minimum wage. If it had just kept pace with productivity or inflation, it'd be a $23. But, oh, small businesses would go out of the business. No, they wouldn't. Minimum wage programs in Washington state and California have resulted in economic growth.
Why? Because the wonderful thing about poor and middle-income households is they spend all their money creating a multiplier effect. The economy actually gets a stimulus. All of these things could be done. We need leadership. We need data-driven leadership. government that is willing to stand up to special interest groups that stops this ridiculous transfer of money from young to old.
For the first time, a 30-year-old isn't doing as well as his or her parents were in 250 years. That means America isn't working. So here is the unifying theory of everything for your new party. Anyone under the age of 40 should have an obvious aluminum path where they can meet someone, fall in love, have a reasonable lifestyle, have a house, and afford to have children and feel good about America.
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Chapter 6: What are the challenges of rebranding the Democratic Party?
This is Peter Kafka, the host of Channels, the show about what happens when media and tech collide. And this week I'm talking to Katie Drummond, who runs Wired. She's found a way to breathe new life into that publication by covering news.
We started covering Doge, like several stories a day, every single day. And after like a week, I sort of looked around and was like, where is everyone else?
That's this week on Channels, wherever you listen to your favorite podcast.
Welcome to Office Hours with Prof G. Today we're finishing off our special three-part series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. What a thrill! Question number one. Our first question comes from Dan Weil on Instagram.
They ask, What lessons from marketing can the average person use in their day-to-day life? So the basis of marketing is most people think, okay, how do I find consumers for my product? The basis of marketing is, all right, how do I create a product after identifying a market and a need? And so I think essentially my most popular session in my course is the brand you, and that is
Trying to think of yourself as a brand, it just shocks me how many people spend their entire lives in brand management thinking about every component and touchpoint of a product or service to create intangible associations or a brand. Brand is emotion. Brand are intangibles such that you get kind of unfair advantage, right? And then they don't think about what their brand is.
So think about what is your market, right? Are you in the market to find a job in accounting? And then think, okay, how do I create a product, me, that attracts or is very attractive to people? to the market of potential employers in accounting. Is it certification? Is it a CFA? Is it the way I dress, looking very orderly?
Is it having knowledge, specific knowledge about a very deep niche in accounting? Is it beginning to create content around accounting such that people notice me? It's figuring out what is your market, like in the mating market, in the professional market, across the world. What do you want to achieve? What's the market for getting that level of achievement?
And then reverse engineering to what certification, character attributes, physical appearance, activities and behaviors will in fact make you most attractive to your potential market. And being really strategic about it, right? Being really kind of thoughtful about it. I want to appeal to thought leaders. I want to have a lot of influence, and I want to appeal to young men.
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