The Profluence Pod 🌐
Episodes
#16: Edward Fitzgibbon - Partner, Co-Founder Sports Rights Tech | India’s Sporting Ecosystem
15 Feb 2023
Contributed by Lukas
With extensive global sporting knowledge and relationships, Edward helped found Sports Rights Tech. In this episode, we talk about India’s mac...
#15: David Anderson - CEO, Co-Founder BreakAway Data | Athlete biometric data | 6 year NFL journey | How data is impacting sports | Building a sports data company | NFTs x data algorithms
07 Feb 2023
Contributed by Lukas
After playing in the NFL for 6 years and working in sports for nearly a decade, David Anderson decided to start his own venture, BreakAway Data. Break...
#14: Matt Beyer - CEO, Co-Founder East Asia Super League (EASL) | Building a sports league from scratch | Future of basketball | Importance of media + fan engagement | Asian sports ecosystem
05 Feb 2023
Contributed by Lukas
After several years of building a sports agency in China, Matt Beyer decided to start the East Asia Super League (EASL). It is the top basketball leag...
Weekly Roundup: Business of Athletes, Sports, & NIL (Jan 30 - Feb 5)
05 Feb 2023
Contributed by Lukas
(00:50) - Feel good stories College athlete donates $22,000 and Make-A-Wish is hosting an awesome Super Bowl event (02:15) - Business of Athletes ...
#13: Adam Breneman - Sports Media Entrepreneur | VP of NIL @ Mercury | From 5-star to coach to businessman | Challenges of building a media company | Athletes as entrepreneurs | Sports trends to watch
31 Jan 2023
Contributed by Lukas
Adam Breneman is a quick riser in the sports media world. He is an entrepreneur, college football analyst, investor, speaker, and content creator. Bre...
Weekly Roundup: Business of Athletes, Sports, & NIL (Jan 23-29)
29 Jan 2023
Contributed by Lukas
Business of Athletes: Firefly Recovery has raised $1M from a group of athlete investors including Olympic Volleyball player Kerri Walsh Jennings, an...
#12: Ishveen Jolly - CEO, Founder OpenSponsorship | Women’s sports ecosystem | Overview of India | Tips for scaling a company | Role of athlete investors + agencies | Sponsorships trends to watch
26 Jan 2023
Contributed by Lukas
Ishveen Jolly is building OpenSponsorship, a two-sided global marketplace for sports sponsorship. Their platform makes it easy for brands to partner w...
#11: Brian Fagan - Founder Oncoor Sports | Creator economy overview | Deep dive on NIL collectives | Advice for entrepreneurs | Mental health with athletes | Major sports trends to watch
24 Jan 2023
Contributed by Lukas
Brian Fagan is the founder of Oncoor Sports, a marketing agency for athletes, collectives, and brands. In 2021, it was acquired by a Utah-based group ...
Weekly Roundup: Business of Athletes, Sports, & NIL (Jan 16-22)
22 Jan 2023
Contributed by Lukas
(00:30) Feel good stories Sport Clips Haircuts held an event where they also donated $1.5M toward veterans' scholarships. NBA forward Kyle Kuzma is...
#10: Cole Peterson - DFO UAB Football | Business of college football | NIL’s impact on coaching | What director of football operations do | His quick rise in the coaching world | NFL vs FBS football
19 Jan 2023
Contributed by Lukas
Cole Peterson is one of the youngest coaches/directors in all of Division 1 FBS football. At only 24 years old, he recently got hired by Trent Dilfer ...
#9: Paul Anton - CEO, Co-Founder Huupe | AI x Basketball | First “smart” hoop | 8-Year entrepreneurial journey | China’s growing suburbs | Creating buzz with $0 in marketing spend | Futuristic Sports
17 Jan 2023
Contributed by Lukas
Paul Anton is building Huupe, the world’s first smart basketball hoop - merging technology, gaming, and sports training. Prior to Huupe, Anton built...
Weekly Roundup: Business of Athletes, Sports, & NIL (January 1-15th)
15 Jan 2023
Contributed by Lukas
(0:40) - Feel good stories Florida State offensive lineman Dillan Gibbons has raised over $500,000 through NIL for his charity "Big Man, Big Heart."...
#8: Steven Farag - CEO, Founder Campus Ink | Entrepreneurship + NIL | Sports apparel business | How much money athletes are making | Getting Mark Cuban to Invest | Future of sports
12 Jan 2023
Contributed by Lukas
Steven Farag is building Campus Ink, a merch platform at the center of NIL and college athletics. In 2022, Campus Ink raised several million dollars (...
#7: Porter Grieve - CEO, Co-Founder Mercury | Athlete-driven media | Reimagining the fan experience in sports | Blockchain technology and Web3’s impact | NIL and sports tech trends
10 Jan 2023
Contributed by Lukas
Porter Grieve is building Mercury, a collegiate fan experience platform built on the bedrock of blockchain technology that uses athlete-driven media a...
#6: Ryan Girardot - CEO, Co-Founder Cerebro Sports | Importance of data in sports | Why Mark Cuban invested | Objective vs. Subjective scouting | Using SME’s + co-founders to build a business
03 Jan 2023
Contributed by Lukas
Ryan Girardot is an exited founder now building in the youth basketball space. Cerebro Sports is a Mark Cuban company using data analytics to provide ...
#5: Jacob Turner - MLB Player, Founder JL Strategic Wealth | The business of athletes | $5.5M contract at 18 years old | Every company is a media company | Money tips & advice
29 Dec 2022
Contributed by Lukas
Jacob Turner was the 9th pick in the 2009 MLB draft and played professional baseball for over a decade. He is now building JL Strategic Wealth, ...
#4: Roy Daneman, Co-Founder Strikeco | Why Israel dominates sports tech | Lionel Messi vs. Maradona in Business | AI's impact on sports | If Esports will one day replace physical sports
27 Dec 2022
Contributed by Lukas
Roy Daneman is a repeat entrepreneur who is now building an AI-infused sports training equipment company, Strikeco. In this podcast, we talk about AI,...
#3: Nick Esayian - CEO of LIGHT Helmets | D2C & future of sports | NILs impact on equipment companies | Politics in helmets | Why protective headwear should be lighter | GTM for complex products
21 Dec 2022
Contributed by Lukas
Nick Esayian is a repeat entrepreneur, founder, and former race car driver who is now building a protective headwear company, LIGHT Helmets, which bel...
Weekly Roundup: Business of Athletes, Sports, & NIL (December 11-17)
18 Dec 2022
Contributed by Lukas
Chapters: (00:25) Feel Good Stories (1:35) Business of Athletes (7:00) NIL/College Sports (10:25) Future of Sports Andrew Petcash links: 🏠 Website...
#2: Jason Syversen - Founder of Sportsvisio, GP 10X VC | How AI will impact athletics | Generalists vs. Specialists | Why Now is the time to build in sports | Using AI to assist in scaling a business
12 Dec 2022
Contributed by Lukas
Jason Syversen is an entrepreneur, investor, and philanthropist who is now building an artificial intelligence (AI) company in sports. Sportsvisio aut...
Weekly Roundup: Business of Athletes, Sports, & NIL (December 4-10)
11 Dec 2022
Contributed by Lukas
(0:30) - Feel good stories Dick’s Sporting Goods $150M in donations, Manny Pacquiao donated 100% of fight proceeds to charity, and the Boston Celt...
#1 - CJ Watson, NBA Player Turned Angel Investor
09 Dec 2022
Contributed by Lukas
CJ Watson is a former NBA player turned angel investor, entrepreneur, author, and philanthropist. In this podcast, he talked about the transitio...
Weekly Roundup: Business of Athletes, Sports, & NIL (Nov 27 - Dec 3)
03 Dec 2022
Contributed by Lukas
Audio Timeline: 1:55 - Feel good stories Alabama and Auburn team up for a good cause and a $100,000 donation for scholarships. 4:08 - Business of A...
Weekly Roundup: Business of Athletes, Sports, & NIL (November 20-26)
27 Nov 2022
Contributed by Lukas
Audio Timeline:0:40 - Feel good stories* History has been made with the first Division 1 female athlete in baseball and a $10,000 half-court shot. 2:0...
Weekly Roundup: Business of Athletes, Sports, & NIL (November 13-19)
20 Nov 2022
Contributed by Lukas
Audio Timeline:0:35 - Feel good stories* 6 marathons in 6 days, the nation's only team comprised entirely of deaf and hard of hearing players has made...
Weekly Roundup: Business of Athletes, Sports, & NIL (November 6-12)
13 Nov 2022
Contributed by Lukas
Audio Timeline:1:25 - Business of Athletes* Hall of Fame QB John Elway has invested significantly in Tom’s Watch Bar, an entertainment-focused sport...
Weekly Roundup: Business of Athletes, Sports, & NIL (Oct 30-Nov 5)
06 Nov 2022
Contributed by Lukas
Audio Timeline:0:25 - Feel good stories* Philadelphia Phillies $50,000 donation and UNC student-athletes raising money for the Children’s Hospital. ...
Weekly Roundup: Business of Athletes, Sports, & NIL (October 23-29)
30 Oct 2022
Contributed by Lukas
Audio Timeline:1:40 - Business of Athletes* Mitchell & Ness, a lifestyle athletic apparel company, announced its roster of investors — LeBron James,...
Weekly Roundup: Business of Athletes, Sports, & NIL (October 16-22)
23 Oct 2022
Contributed by Lukas
Audio Timeline:0:35 - Feel good stories* Giving back with a 50-mile run across the Grand Canyon.4:08 - Business of Athletes* Golf+, a VR golf platform...
Weekly Roundup: Business of Athletes, Sports, & NIL (October 9-15)
16 Oct 2022
Contributed by Lukas
Audio Timeline:0:00 - Feel good stories* Amazing story from the Ironman World Championships, Cooper Kupp giving back in a major way, and Patriots owne...
Weekly Roundup: Business of Athletes, Sports, & NIL (October 2-8)
09 Oct 2022
Contributed by Lukas
Audio Timeline:1:20 - Feel good stories* Joe Burrow is giving back in a big way and the cool story of a seventeen-year-old raising money for cancer.3:...
Weekly Roundup: Business of Athletes, Sports, & NIL (September 23-30)
02 Oct 2022
Contributed by Lukas
Audio Timeline:1:25 - Feel good stories* College athletes give back to the community thanks to their NIL money. 3:05 - Business of Athletes* Lebron Ja...
Weekly Roundup: Business of Athletes, Sports, & NIL (September 11-17)
18 Sep 2022
Contributed by Lukas
Audio Timeline:1:30 - Feel good stories* Steph Curry donates 25 million meals and MJ’s financial literacy course3:30 - Business of Athletes* Former ...
Weekly Roundup: Business of Athletes, Sports, & NIL (September 4-10)
11 Sep 2022
Contributed by Lukas
Audio Timeline:0:30 - Feel good stories* $16M raised by pro quarterbacks, $3M for mental health services, and Planet Fitness’ initiative for teenage...
Weekly Roundup: Business of Athletes, Sports, & NIL (August 28-Sept 3)
03 Sep 2022
Contributed by Lukas
Audio Timeline:0:35 - Feel good stories* Lacrosse player makes NFL roster and raising money for baseball disability 2:10 - Business of Athletes/Sports...
Weekly Roundup: Business of Athletes, Sports, & NIL (August 21-27)
28 Aug 2022
Contributed by Lukas
Audio Timeline:1:30 - Feel good stories* An update on John Daly’s heartwarming donation and Kobe Bryant’s wife3:15 - Business of Athletes* Enhance...
Weekly Roundup: Business of Athletes, Sports, & NIL (August 14-20)
21 Aug 2022
Contributed by Lukas
Audio Timeline:0:35 - Feel good stories* A new Guinness World record and $125,000 scholarship donation.1:55 - Business of Athletes* Venus Williams’ ...
Weekly Roundup: Business of Athletes, Sports, & NIL (August 7-13)
14 Aug 2022
Contributed by Lukas
Audio Timeline:1:25 - Feel good stories* Oscar Tshiebwe doing big things with his $2.5M of NIL money2:20 - Business of Athletes* Jake Paul raised $50M...
Weekly Roundup: Business of Athletes, Sports, & NIL (August 1-6)
07 Aug 2022
Contributed by Lukas
Audio Timeline:1:15 - Feel good stories* $25,000 investment on behalf of LPGA2:10 - Business of Athletes & Sports* Caleb Williams (USC QB) becomes the...
Weekly Roundup: Business of Athletes, Sports, & NIL (July 24-31)
31 Jul 2022
Contributed by Lukas
Audio Timeline:0:35 - Feel good stories* Former Laker makes a big donation and HBCU’s on the rise4:08 - Business of Athletes* Kevin Durant, Odell ...
Weekly Roundup: Business of Athletes, Sports, & NIL (July 17-23)
24 Jul 2022
Contributed by Lukas
Audio Timeline:0:00 - Feel good stories* Female track athlete retires on top and Bo Jackson’s donation1:20 - Business of Athletes* James Harden is l...
Weekly Roundup: Business of Athletes, Sports, & NIL (July 10-16)
17 Jul 2022
Contributed by Lukas
Audio Timeline:0:35 - Feel good stories* $100k for cancer, Tony Parker, and Brussels’ $43M investment2:25 - Business of Athletes/Sports* Sportlight,...
Weekly Roundup: Business of Athletes, Sports, & NIL (July 1-9)
10 Jul 2022
Contributed by Lukas
Audio Timeline:3:00 - Feel good stories4:08 - Business of Athletes* WNBA players Diani Taurasi, Breanna Stewart, and Sylvia Fowles are investing kid’...
The "Kings" of NIL (100+ Combined Deals)
29 Jun 2022
Contributed by Lukas
I had a great conversation with two young men absolutely crushing the NIL game (100+ deals between the two of them). Rayquan Smith: Norfolk State Jack...
Weekly Roundup: Business of Athletes, Sports, & NIL (June 19-25)
26 Jun 2022
Contributed by Lukas
Audio Timeline:1:05 - Business of Athletes: Title IX, Naomi Osaka’s agency, Black Owned Whiskey, Christiano Ronaldo’s crypto move, and bigger PGA ...
The LIV/PGA Tour Breakdown You've Been Waiting For
13 Jun 2022
Contributed by Lukas
Happy Monday,Decided to change it up for today’s post…I got probably a dozen emails/DM’s over the weekend asking for a breakdown of the situatio...
Weekly Roundup: Business of Athletes, Sports, & NIL (June 5-11)
12 Jun 2022
Contributed by Lukas
Audio Timeline:0:31 - Feel good stories: Tom Brady and orange hair, Jim Harbaugh helping out Michigan employees1:42 - Business of Athletes: Michael St...
Weekly Roundup: Business of Athletes, Sports, & NIL (May 22-28)
29 May 2022
Contributed by Lukas
Audio Timeline:0:42 - Feel good stories: 100 most influential athletes, athlete proposes to girlfriend thanks to NIL1:28 - NIL: Breakdown of Lane Kiff...
Weekly Roundup: Business of Athletes, Sports, & NIL (May 15-21)
22 May 2022
Contributed by Lukas
Audio Timeline:0:30 - Feel good stories: Pro Athletes go back and finish college1:01 - NIL: Nick Saban and Jimbo Fisher’s beef, NIL for Ohio high sc...
Weekly Roundup: NIL, Business of Athletes and Sports (May 8-14)
15 May 2022
Contributed by Lukas
Audio Timeline:0:24 - Feel good stories: Donating entire NBA salary, US Open qualifier 2:08 - NIL: $100K to not transfer, Ohio State RB, first Nike wo...
Weekly Roundup: Business of Athletes, Sports, NIL (May 1-7th)
08 May 2022
Contributed by Lukas
Audio Timeline:0:35 - Feel Good Sports Story: Body Armor and Mamba Foundation1:15 - NIL: NCAA rulings on collectives and sports betting, Deion Sanders...
$1M for College Athletes, US Army + Athletic Scholarships, and a New Pro Sports Owner
01 May 2022
Contributed by Lukas
Audio Timeline:1:14 - Feel Good Sports Stories4:32 - NIL Report9:41 - Athlete Business/Investment Stories14:34 - Sports Business/Tech ReportInterestin...
$40M College Sports Donation, Big-Time Athlete Investments, and NIL Getting Wild
24 Apr 2022
Contributed by Lukas
Not yet subscribed to The Petcash Post? Join 24,000+ others getting educated on the business of athletes, sports, and NIL — it’s free.Audio Timeli...
Weekly Roundup: Athlete X Sports Business Stories (April 10-16)
17 Apr 2022
Contributed by Lukas
The Petcash Post is a daily report that breaks down the business of athletes, sports, and NIL.Join 24,435 others and get exclusive access to the newsl...
Bitcoin Bonuses, College Athletes Selling NFT's, and Billionaire Sports Owners
10 Apr 2022
Contributed by Lukas
Happy Sunday — I appreciate you tuning in!A few housekeeping items: 🚨🚨* On Friday, many of you received the email multiple times which was due...
7 Athlete Billionaires, HS NIL x NFT's, Former NFL Players Starting A Company
03 Apr 2022
Contributed by Lukas
Audio Timeline:0:50 - Feel Good Sports Stories: Mac Jones, Paige Bueckers, etc1:56 - Business of Athletes: 7 Billionaires, Usain Bolt, etc3:51 - NFL p...
NCAA Paying Employees $0, Tom Brady, and Athletes Filing Taxes
27 Mar 2022
Contributed by Lukas
Audio Timeline:0:00 - Housekeeping + Roundup Updates0:38 - Two “Feel Good” Sports Stories1:51 - NIL Updates: Urban Meyer & Adidas2:45 - Daymond Jo...
$8M NIL Deal, NFL QB's Cashing In, and St. Peter's vs. Kentucky Expenses
20 Mar 2022
Contributed by Lukas
Audio Timeline:0:15 - St. Peter’s Vs Kentucky Basketball Expenses0:58 - 8 Figure NIL Deal for a High School Athlete?1:50 - NFL QB’s Making BIG Bus...
Money Behind March Madness, $8B Sports Analytics, LSU x NFTs, and More
13 Mar 2022
Contributed by Lukas
I want to personally welcome the 520+ new subscribers to The Petcash Post from this past week. Every Sunday I do a weekly roundup that includes a shor...
Millions Spent on NIL, NCAA Athletes As Employees, and Crypto x NFT Sports Partnerships
06 Mar 2022
Contributed by Lukas
Audio Timeline:0:38 - Big Companies Spending Millions on College Athletes2:11 - Highest Paid Female Athletes + Most Googled Athletes3:45 - How Much Mo...
The NCAA's New Rules, Facebook Entering NIL, and NBA Players Cheated Out of $5M
27 Feb 2022
Contributed by Lukas
Audio Timeline:0:41 - NIL deal helps a mother see her son play for the first time1:24 - Lebron’s oldest son signs his first endorsement deal2:27 - F...
Weekly Sports Roundup: Feb 13-19th
20 Feb 2022
Contributed by Lukas
Audio Timeline:0:42 - Name, image, and likeness craziness * 7 figure deals* players transferring to make more $$$* the NCAA intervening* youth camps p...
Weekly Roundup: 7-Figure NIL Deal, The Crypto Bowl, and Other Hot Sports Topics
13 Feb 2022
Contributed by Lukas
Tons of news this past week from NIL, the olympics, transgender legislation, and athletes as employees. Audio Timeline:0:07 - A college athlete set to...
Weekly Roundup: Lots of NCAA Developments, Olympics Struggling, and More
06 Feb 2022
Contributed by Lukas
BIG news this past week that will impact athletes from high school to the olympics. Audio Timeline:0:15 - Why Olympic Sports Might Be in Trouble2:14 -...
The First Ever Weekly Roundup
30 Jan 2022
Contributed by Lukas
I hope you’re having a great weekend (and are ready to watch some football). With that said I have some good news!Thanks to many requests and by pop...