Chapter 1: What current events are influencing the real estate market?
It's The Real Estate Podcast, brought to you by Ray White, the largest real estate and property group in Australasia. And welcome to another episode of The Real Estate Podcast, available on iHeartRadio, also on Spotify and Apple Podcasts or wherever you get your podcast from.
Welcome to another weekend, yes a long Easter weekend break if you're driving on the roads anywhere across Australia, go safely. Saturday today the 16th of April for 2022 and One of the things that stood out to me yesterday was the Ukrainians dealing the ultimate insult to Putin, sinking the Russian warship, the Moskva, that is now sitting at the bottom of the Black Sea.
And the fear this morning is that the ship was carrying nuclear weapons. Gosh, you know, just what we need to hear, isn't it? A nuclear spillage. So there is such a thing as karma because this was the same ship that when the Ukrainian soldiers were asked to surrender when the war started, it fired missiles killing all of the men.
Chapter 2: How is weather impacting property sales this Easter weekend?
Imagine if you were Ukrainian yesterday, how much of a boost that ship going down would have meant to you. But of course, on the downside, it's likely that several nuclear missiles were on board and could lead to a nuclear accident. Man, oh, man, this war is far from over and the escalation of where it might go next is really anybody's guess.
It's the main centre forecast with propertybuyer.com.au. Yes, let's have a look at weather. Firstly, for Sydney, mostly fine today, expecting a high of 25 degrees. Melbourne, a sunny one with 27. Brisbane, partly cloudy with 25. And in Perth, expecting a fine day with 24 degrees. Well, don't forget the Real Estate Breakfast Club.
Chapter 3: What strategies are used for effective real estate marketing?
As a member, you'll get to hear some exclusive real estate content which only the Real Estate Breakfast Club members will have access to. And there's going to be some great stuff to win, including some relaxing luxury weekends away. You'll want to be in for this. All you need to do is email us to this email address, myrealestatepodcast at gmail.com. That is myrealestatepodcast at gmail.com.
And don't forget to put in the header, the Real Estate Breakfast Club. wake up every morning to the real estate podcast so i think probably what comes to mind once you've signed your paperwork and your contract and agreement is the next step in everyone's mind is to okay let's go and get our photos done but behind the scenes what really happens is we start to think about okay
Who is really the target buyer for this particular property? And we start to really have a look at what kind of demographics are we going to be targeting? We're looking at our database.
Chapter 4: How are interstate sales affecting the Tasmanian property market?
We're looking at our social media. We're looking at what products we think are going to best suit before we even go out with our creatives to take photography and videography. There's a difference between standard photography and videography and really making sure that you're using creatives that are going to be showcasing your home in the absolute best light.
We're not only selling the property but we're also selling the lifestyle. The imagery is going to be so compelling for somebody to want to jump on a plane and come and see it in person. And that is part of the interview coming up next week with San Bramich, who was awarded the Marketing and Communications Award in the Real Estate Awards last week, where she was crowned the Marketer of the Year.
So we'll find out a little bit more about that next week. And we also spoke with Tom Harrison from Launceston in Tasmania about some of those interstate sales coming into Tasmania and how they were faring. Look, bizarrely as it sounds, there's actually less properties owned right now by interstate people than what there was two years ago in Tasmania. But I'll just frame that a bit better.
Chapter 5: What trends are emerging in property listings across Australia?
So there's been a big sell-off of investment properties to owner-occupiers. And traditionally, a lot of the interstate market did own a lot of those investment properties. So at the moment, Tasmania's got the highest amount it's ever had, which is owned by Tasmanians. But I'd also suggest that we've had the most people coming from interstate. It's now got that bit of sophistication.
So there's just a bit more energy around the place. So it's certainly a different place from the place that I returned to 10 years ago. Across every state, city and town of Australia, The Real Estate Podcast.
Well, we talked a few days ago about the increase in new property listings coming onto the market, and realestate.com.au is reporting that in most parts of the country, the increase has lifted the stocks of properties for sale nationally by 7.5% month-on-month, which is a reasonably decent jump.
The increase in available stock has been particularly significant in Melbourne and Sydney and is helping to ease competition among buyers.
Chapter 6: What does the increase in property listings mean for buyers?
Yes, there is no doubt that buyers are feeling a little bit chuffed at the news who have had to, let's face it, wait a long time to see stocks and listings increase. Available stock in Melbourne and Sydney is back at levels not seen since early 2019 and except for the brief spike in November of 2021 on the back of lockdown's ending.
In both cities, the number of properties listed for sale is now roughly 3.5% above the decade average. That's according to realestate.com.au. We connect you to the best real estate information across Australia, The Real Estate Podcast.