Interior Designing for Selling
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It's The Real Estate Podcast, brought to you by Ray White, the largest real estate and property group in Australasia. And welcome to another episode of The Real Estate Podcast. We're talking to Liz Haywood from Haywood & Co. Interior Designers. Liz, welcome to The Real Estate Podcast. Thank you very much. Thank you for having me, Craig. How busy have you been of recent times with all of the, dare I say it, the lockdown, the COVID? Do you know what? I have been extremely busy. I am, I guess, in a very fortunate position in that my industry or our industry has kept going. You know, people, if not increasing, people are at home and using their homes in a different way and really just spending hours upon hours looking at those things that have annoyed them for years upon years and have decided now is the time that they want to make those changes.
So we have been extremely busy of late. You know, I hadn't actually thought of that. Of course, people are locked up inside. Suddenly things start to jump out. Oh my God, I've got to change that. And particularly, I guess, if somebody is looking at selling their property, it becomes a sort of festering sore perhaps when they say, let's get in an interior designer and do a bit of a spring change. Exactly, exactly. For those that are looking to sell, you know, they definitely want to make their house look the best it can be. And also for those that have moved into a new property, they want to, you know, make sure that their house can be as beautiful as it can be, bring out its best potential. So I'm seeing clients on both ends, those that are looking to sell and those that have just bought as well.
How has COVID-19 impacted the interior design industry?
And something I was really curious about is e-decorating. I have never heard of e-decorating, but the actual two words, or the e and the decorating... instantly makes my mind think, of course, I know what it is. So tell us a little bit more about that. Yeah, so that's one of the services I offer. And again, it's been something that has hugely increased during lockdown because it is something that can be done remotely. So I work with clients across Australia and international as well. So it's a purely online service. We first meet over Zoom and And it's very similar in terms of how the project runs. But so we first meet over Zoom, have a chat. Often I can be shown around a house with clients just showing me around on their phones or laptops, whatever it may be.
I guess it's a little bit more sort of in terms of the client taking the photos, drawing the floor plan for me. And then I can put together a design concept and full shopping list for the client. And once they're happy with everything, they can then go and purchase those pieces and and style and decorate them into their home when budget and time suits them. And of course, I give all the instructions of how to style it up and make it look as if I was there in the room doing it myself. So it's a hands-off service. It's a socially distanced decorating service that I can do anywhere across Australia, which is fantastic. You know, you kind of remind me a little bit of somebody that is buying off the plans because not everybody, and I've spoke about this recently, not everybody is able to pre-visualize buying off the plans.
They've actually got to be in the space. And I guess with interior design and decorating, this is kind of similar, isn't it? Unless you've got that pre-visualization. it's very difficult to design the interior. Yeah. So, you know, as long as, you know, and being a professional as well, I can immediately see what the space could be and what, you know, the potential is within it. So, as long as I can have all the photos and dimensions of the room, then I can bring that space together, whether I'm in the room itself or remotely, or as you say, I work with clients that have bought off the plan and haven't been able to to see their new place yet. So often I am working with clients that haven't even had a built home yet and we start planning out the furniture from there, which is exciting as well.
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