Maximum Price Through Design
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What are the implications of design on property sales?
It's The Real Estate Podcast, brought to you by Ray White, the largest real estate and property group in Australasia. And welcome to another episode of The Real Estate Podcast, available on iHeartRadio and also Spotify and Apple Podcasts or wherever you get your podcast from. Well, it's another day for holidaying wherever you might be around Australia on this long Easter weekend break. Just five more weeks to until the federal election. Are the wheels starting to fall off Anthony Albanese's aspirations to become the next Australian Prime Minister? Well, some people think so. Of course, we pay such a lot of attention to the cash rate here on the Real Estate Podcast, much like most homeowners do, because we know that it's soon going to be in reverse with its tracking from one direction of heading downward to U-turning and heading upward.
So really, Anthony Albanese should have known the cash rate and The findings in the Resolve political monitor suggests possibly a hung parliament is a real possibility, with the independents securing 9% of the vote. So Albanese should know the national unemployment rate as well, and the news poll is suggesting primary support for the ALP has dropped from 41% to 37% in recent weeks, However, Labour retains a 53-47 lead on the two-party preferred basis. That is according to the news poll. So Labour is very much still in it in this upcoming federal election. It's the main centre forecast with propertybuyer.com.au. Okay, let's have a look at weather.
How does emotional connection influence property pricing?
And firstly for Sydney, expecting mostly fine with 25 degrees. Melbourne expecting some rain with 19. Brisbane partly cloudy and 27. And in Perth expecting a sunshine day and a high of 24 degrees. Across every state, city and town of Australia, the Real Estate Podcast. Well, some time ago, I spoke with Liz Hayward, who is an interior designer based in Sydney. And at the time of the podcast, we had the lockdowns going on up and down the country. And she is one of many Australian businesses who have adopted to become an online service, who not only can advise her clients around Australia, but also internationally, as you will hear her talk about. Design, as we know, is incredibly important to get right, especially with a view to selling your home.
The wrong design can and does cost vendors sometimes vast amounts of missed sales price points because of a lack of the beautification of an interior look and feel. And that's really what you are going for when you're selling. It's an indefinable. hard to put your finger on. Just what it is about a property you walk into and connect with on that emotional level is anybody's guess. But often we hear the term, don't buy emotionally because you will end up paying too much for a property.
What is e-decorating and how has it evolved?
There is also different levels to emotional connections to a property. So think of a scale of 10. Yes, someone can have an emotional connection to a property, but it might have a rating of just one. So imagine the price difference someone is prepared to pay if the emotional connection to a property is more around the 7 to 8 rating. You will be leveraging more of a maximum sales price point. So here is the interview with Liz, who I started out by asking just how busy she was. Do you know what? I have been extremely busy. I am, I guess, in a very fortunate position in that my industry or our industry has kept going. You know, people, if not increasing, people are at home and using their homes in a different way and really just spending hours upon hours looking at those things that have annoyed them for years upon years and have decided now is the time that they want to make those changes.
For those that are looking to sell, they definitely want to make their house look the best it can be. And also for those that have moved into a new property, they want to make sure that their house can be as beautiful as it can be, bring out its best potential. So I'm seeing clients on both ends, those that are looking to sell and those that have just bought as well. And something I was really curious about is e-decorating instantly makes my mind think, of course, I know what it is.
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Chapters
7 chapters
1
What are the implications of design on property sales?
0:02–1:58
2
How does emotional connection influence property pricing?
1:58–3:31
3
What is e-decorating and how has it evolved?
3:31–5:00
4
How can interior design enhance a home's value?
5:00–6:20
5
What are the current trends in home design aesthetics?
6:20–7:24
6
What challenges do interior designers face with clients?
7:24–8:27
7
How can homeowners effectively collaborate with designers?
8:27–10:21
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