Take The Advantage And Win
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What unique services does Scott Aggett offer as a property negotiator?
It's The Real Estate Podcast, brought to you by Ray White, the largest real estate and property group in Australasia. And welcome to another episode of The Real Estate Podcast. We're talking to Scott Agate from Hello House. Welcome to The Real Estate Podcast, Scott. Hi, how are you doing? Yeah, not too bad. And you're on the Gold Coast. Yes, the sunny Gold Coast. You're offering something unique when it comes to someone looking to buy property. You're not a buyer's agent, but rather a property negotiator. And your role is to stand in the shoes of the buyer to negotiate on their behalf once they've identified a property of interest. So I'm guessing if you follow the logic of this through that it speeds the whole process up for someone with the ability to maybe have a lot of balls in the air, or in this case, a lot of potential houses.
So can people that are looking to buy see more of the market as a result and earlier than competing buyers? Yes, they can. And you're correct in terms of how you're breaking down my business. My role is to work with consumers that have got the ability to find their own home before I effectively stand in their shoes to out negotiate the agent. And I can do that, as you just alluded to, across multiple different properties if they choose to at the same time. And how it works is that I get my clients to set me a target price. And then I charge them a performance fee based on how much I can save below that number. So I wanted to build Australia's only completely transparent real estate service. And it's effectively competing against what buyers agents do.
But in terms of your question there, in terms of how to see more of the market, as you'll know, 40% of property listings are sold off market or pre-market. So to really see more of the marketplace and have more opportunity than other competing buyers, you've really got to get laser focused in a particular area. You've got to build relationships with agents that are active in that marketplace for the type of property and the price point that you want to sell.
How can buyers gain an advantage in the property market?
You've got to stay top of mind with those agents as well to make sure that they create opportunities for you. And then you've got to be ready to take action, right? Like you've got to step in really quickly and see these properties and really commit to the process. Otherwise, you're going to join The throngs of buyers, certainly in Australia at the moment, I think which are on average taking six months plus to purchase a property. And as you know, in a rising market, that's costing tens of thousands of dollars. And we know that the market is hot at the moment and it doesn't look like it's going to slow down anytime soon. And buyers sometimes struggle with making offers that have the ability to make an impression to vendors.
It's a real sort of catch-22, this one. So do you have any advice to potential buyers listening to the podcast right now on how to really step up that whole process of putting their best foot forward regarding the offer in this very competitive property market? Absolutely, absolutely. So there's a few really easy tricks and tips that buyers who are listening today can apply straight away this weekend if they're out negotiating in the property market. And that is to learn to ask direct questions and ideally shut up as soon as you ask them. So you wait and see agent weighs up the response to you. I'm talking about questions like a lot of people will ask, how many contracts have been issued? What offers have you had?
Those questions are pretty weak. You should be asking what will buy the property? What's the highest offer that you've rejected? Try and put the agent under a little bit of pressure. Ask direct questions because that's going to help you understand where you need to position yourself to make a really strong offer that's attractive to the seller. But the key for this is really understanding the market that you're buying in. So we just discussed previously about getting laser focus to the market. So if you're looking in more than one or two suburbs, you're doing it wrong.
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