Creating a Movement: How to Build a Brand That People Follow for Life | #Marketing - Ep. 09
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This is the Russell Brunson Show. What's up everybody, this is Russell. I am so excited to be hanging out with you guys today. I am actually less than 24 hours, I think I'm like 18 hours away from jumping in a plane and flying to Las Vegas, Nevada for the last ever Funnel Hacking Live. And I've been sitting here all day today, it's a Saturday, working on my slides, getting things done. And I thought I want to jump in and do one more podcast episode before I head out to kind of share two things that I've been thinking a lot about that I think will have a big impact on you. And both of them have to do with what are the things you have to do where you have to create what you have to have if you want to build a movement. Okay.
If you've read my book, expert secrets, I talk a lot about, uh, building a movement, you know, not just having, um, a product based business, but having a client based business, a customer based business where you are gathering your customers together, you're helping them, you are serving them and you're creating an actual movement. When we launched click funnels a decade ago now, um, that was the goal, right? Uh, the software is called click funnels. The people were called funnel hackers and the movement, right, is what we created to take all these funnel hackers and help them to grow their businesses, to change their lives. Um, And that was kind of the initial vision, the initial goal, what we were doing here inside.
And so as I was thinking about this with, again, this is the last ever Funnel Hacking Live. We're about to do our last big event. We have more tickets sold for this one than any Funnel Hacking Live in the past. It's going to be insane. It's also the last one, which I'm not sure if I'm going to emotionally be able to handle that. It's going to be kind of crazy, but that's what's happening. And so we are literally flying out to go to do that. So I was thinking, well, I was... For preparing, this event, I actually have 11 presentations I'm doing. So I'm working on presentations, and my last one is like, what's next? What's happening? Because everyone keeps asking, why would you cancel this event? You have the most successful event in the industry. Why would you just turn it off?
And so I'm going to talk about that. But I wanted to step back because the things, I don't know, it's just been fun. A lot of my presentations, I'm going back in time and thinking through the different the last decade and what we did and why we did it and the reasons and the ups and the downs and the pros and the cons, the things I did that were smart and the moronic things I did thinking I was smart and finding out later I really wasn't. But there are two core things that had such a huge impact on this, on this business, on creating a movement instead of just selling a product that I want to share with you guys today. Partially the reason why I'm sharing this with you guys is because, I don't know, yes, business is great. Making money is great. But the reality is like, I, and you guys have heard me say this before.
I say it a lot, especially I'm on stage, but I believe business is a calling. I believe that each of you guys have been called by God to serve a group of people, right? It's contribution. Like there's a time in your life you go through growth, right? And you guys know when you go through growth, there's the pain of that, right? There's, There's positive pain, like I think about when we go into the gym, you lift weights, you're sore, and there's positive stuff like that, right? It's like there's the positiveness of you're building a business and it's hard, and you're tired, stuff like that. There's also a lot of negative things, right? The problems, the issues, the headaches, the people stabbing you in the back, the stuff that's painful, right? But through that process, you've been growing, right? And so that's the first half of business, the growth side, right? And you went through those problems, those issues, and the reason why you went through them, right, is because you learned something.
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